- Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But Slowing
Digital News Daily, Karlene Lukovitz - Thursday, August 6, 2020
Viewing time spent on streaming and connected devices rose 57% in the U.S., but began to slow somewhat in May and June, reports Conviva. ...
- New California Privacy Proposal A 'Mixed Bag,' Digital Rights Group Says
Digital News Daily, Wendy Davis - Thursday, July 30, 2020
Prominent digital rights group Electronic Frontier Foundation says it won't endorse a controversial new privacy proposal in California. ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, according to a unique new analysis ...
- Small Business Advertisers Sue Google For Antitrust Violations
Inside Performance, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations under the Sherman Act and California's ...
- New Bills Would Restrict Targeted Political Ads
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
The "Banning Microtargeted Political Ads Act" would prohibit large online platforms from targeting political ads to users based on demographic or behavioral information, without their explicit
consent. ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads Inventory
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The CTV addition extends the platform's audience reach metrics and measurement capabilities across all video platforms, according to the company. ...
- AT&T Merging Xandr Into WarnerMedia
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly being passed by for promotion to ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
Video Insider, Karlene Lukovitz - Tuesday, April 28, 2020
Live viewership, streaming, time with CTV, VOD and binge-watching were all up significantly during the first several weeks of widespread shelter-at-home, per an analysis by Xandr and AT&T Lab using ...
- Programmatic Rekindling CPG, Consumer Relationships
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2020
Brands are looking to comfort consumers, and that may be why several market categories are advertising more. ...
- Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
Inside Performance, Laurie Sullivan - Friday, April 17, 2020
Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders. ...
- UK Becomes First To Use Apple, Google COVID-19 Tracing Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 13, 2020
The opt-in mobile tracing technology build into the app will warn users when they are in close proximity to someone who has been infected with COVID-19 or has self-diagnosed. ...
- Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies Collaborated
Digital News Daily, Laurie Sullivan - Wednesday, April 1, 2020
The Idea for a private marketplace was already in the works at least a week before the COVID-19 crisis hit the U.S. ...
- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support two new COVID-19 California drive-through testing sites. The goal is to automate the workflow, rather than relying on manual ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
- Google Ad Tools Focus Of DOJ Probe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Growing regulatory scrutiny from the Department of Justice has some Google execs discussing whether or not Alphabet should divest its third-party ad-tech business. ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up to more relevant and engaging brand ...
- IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation
Inside Performance, Laurie Sullivan - Monday, January 20, 2020
More than 100 brands' ads unknowingly appeared alongside climate misinformation videos on YouTube, a study finds that was released just days before IAB Europe on Monday released its own data ...
- Facebook Sues Alleged Distributor Of Ad-Serving Malware
Digital News Daily, Wendy Davis - Thursday, December 5, 2019
Facebook on Thursday sued a Hong Kong company that allegedly duped web users into installing malware that not only took over people's Facebook accounts, but then served ads from those ...
- :30s Now Represent Two-Thirds Of Digital Video Ads Served
MediaDailyNews, Joe Mandese - Wednesday, November 20, 2019
For all the buzz surrounding shorter-length formats -- especially the six-second unit -- :30s dominate the share of digital video ad impressions served and appear to be trending upward. That's ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says
Digital News Daily, Wendy Davis - Monday, November 4, 2019
"The microtargeting of political ads may be undermining the united character of our United States," FEC Chair Ellen Weintraub argues. ...
- CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'
Research Intelligencer, Joe Mandese - Wednesday, October 2, 2019
By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, accounting for 50% of all ad ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TV
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
The plan calls for expanding solution to all of OTT "soon," the partners say. ...
- Report: Premium Video Ad Campaigns That Target Audiences A Small But Growing Segment
Television News Daily, Wayne Friedman - Monday, September 23, 2019
FreeWheel says just 7% of all U.S. ad views were "audience targeted," up 82% from the second quarter of 2019. ...
- Will Google Become An Energy Broker To Power Internet Technology?
Inside Performance, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide support for organizations that want to purchase renewable energy. ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a gap in the company's pay-per-click ad ...
- Google To Give Publishers More Information When Ad Traffic Is Restricted
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 23, 2019
Google will give AdMob and AdSense publishers more information each time it restricts an ad from serving up as a result. The move is part of an update to fight ...
- Google Sets Deadline To Block Ad Serving Of Unauthorized App Inventory
Digital News Daily, Laurie Sullivan - Tuesday, August 6, 2019
Google announced its intent to block ad serving of unauthorized app inventory in AdMob and Ad Manager when identified by a publisher's app-ads.txt file on Tuesday. The change goes into ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TV
Digital News Daily, Laurie Sullivan - Thursday, July 11, 2019
The automated tool allows advertisers to target display and video messages in response to live TV or real-world events. Marketers can set pre-defined triggers so ads run as soon as ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Monday, July 8, 2019
Advocates urge the FTC to reject a deal that would allow children's content to remain on YouTube if content creators block behaviorally targeted ads. ...
- The Case For Amazon's Sizmek Shift Into Ad-Supported OTT
Video Insider, Joe Mandese - Tuesday, June 18, 2019
Why does Amazon need to bolt an ad server onto its tech stack? One reason might be video. While Amazon's Prime Video OTT service is an also-ran to Netflix, it's ...
