- Apple Privacy Settings Unlawful, Critic Tells Congress
PolicyBlog, Wendy Davis - Thursday, February 25, 2021
"Apple's conduct violates current antitrust law and threatens to inflict irreparable harm on millions of everyday Americans," antitrust attorney John Thorne argued in his prepared statement. ...
- Google To Remove Showcase Shopping Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Showcase Shopping ad groups will be removed and will stop serving ads beginning April 1 -- but performance data, deleted ads and ad groups will remain available in account repo ...
- New CTV Ad Fraud: $30M To $50M In Theft
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
ParrotTerra operates by generating fake CTV inventory across apps, IPs and devices. ...
- FreeWheel To Buy Beeswax Programmatic Platform
Digital News Daily, Karlene Lukovitz - Friday, December 18, 2020
The acquisition, set to close in January, will expand FreeWheel's programmatic capabilities across all forms of television and video, including connected TV and set-top box video-on-demand. ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CRO
Television News Daily, Wayne Friedman - Monday, December 14, 2020
With Comcast's FreeWheel looking to gain more business in the ad-server space among big TV network groups, it has named Mark McKee as its U.S. CRO. Recently, AMC Networks mov ...
- Google, YouTube To Let Users Opt Out Of Gambling, Alcohol Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
The feature will begin in Ad Settings in the U.S. with YouTube Ads, then in Google Ads and YouTube globally in early 2021. Countries with legal restrictions against serving gambli ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purposes from numerous sites it operated, but failed to offer "enhanced" notices explaining online behavioral
targeting. ...
- Unruly, Publica Partner On CTV Ad-Pod Programmatic
Digital News Daily, Karlene Lukovitz - Monday, November 9, 2020
The partnership enables publishers to offer programmatic, linear-TV-like ad-buying techniques, including competitive separation and the ability to guarantee an advertiser first position and category exclusivity within an ad pod with ...
- Baidu: Data Reveals Requirements To Rank Higher
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Traditional western commerce brands can rank on the first page of Baidu, China's top search engine, even if their website includes links to blocked sites such as Facebook and YouT ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]
MediaDailyNews, Joe Mandese - Monday, September 28, 2020
True[x], an innovative ad-tech company acquired by Disney as part of its acquisition of 21st Century Fox, is poised to announce a sale of all or part of its asse ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion to help programmers, distributors and sports leagues insert ads into live events with broadcast quality across screens. An A ...
- Apple Delays Anti-Tracking Move As It Touts Privacy In New iPhone Ad
PolicyBlog, Wendy Davis - Thursday, September 3, 2020
Apple said Thursday it will delay rolling out a setting that would have prevented app developers from tracking iPhone users without their explicit consent. ...
- Google Adds Fees In U.K., Turkey, Austria: Cites Complexity, Taxes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Marketers using Google Ads in the U.K., Austria and Turkey will begin seeing country-specific fees on their monthly advertising invoice beginning Nov. 1. ...
- How CenturyLink Sunday Internet Outage Impacted Advertising, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Early predictions suggested disruption of 3% to 5% of internet traffic, from slow websites to videos and ads. Sunday "was a bad day for the internet," said Mehdi Daoudi, C ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer Match
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Users can now export groups of customers in order to serve ads in their Facebook feed, the company says. ...
- Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But Slowing
Digital News Daily, Karlene Lukovitz - Thursday, August 6, 2020
Viewing time spent on streaming and connected devices rose 57% in the U.S., but began to slow somewhat in May and June, reports Conviva. ...
- New California Privacy Proposal A 'Mixed Bag,' Digital Rights Group Says
Digital News Daily, Wendy Davis - Thursday, July 30, 2020
Prominent digital rights group Electronic Frontier Foundation says it won't endorse a controversial new privacy proposal in California. ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, according to a unique new analys ...
- Small Business Advertisers Sue Google For Antitrust Violations
Inside Performance, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations under the Sherman Act and California ...
- New Bills Would Restrict Targeted Political Ads
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
The "Banning Microtargeted Political Ads Act" would prohibit large online platforms from targeting political ads to users based on demographic or behavioral information, without their explicit
consent. ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads Inventory
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The CTV addition extends the platform's audience reach metrics and measurement capabilities across all video platforms, according to the company. ...
- AT&T Merging Xandr Into WarnerMedia
Digital News Daily, Karlene Lukovitz - Thursday, April 30, 2020
The long-expected merger comes days after John Stankey's choice as AT&T's next CEO, and six weeks after Xandr CEO Brian Lesser resigned after reportedly being passed by for promotion ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
Video Insider, Karlene Lukovitz - Tuesday, April 28, 2020
Live viewership, streaming, time with CTV, VOD and binge-watching were all up significantly during the first several weeks of widespread shelter-at-home, per an analysis by Xandr and AT&T Lab usi ...
- Programmatic Rekindling CPG, Consumer Relationships
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2020
Brands are looking to comfort consumers, and that may be why several market categories are advertising more. ...
- Google Waives Ad-Serving Fee For Publishers, Advertisers Still Waiting For Bone
Inside Performance, Laurie Sullivan - Friday, April 17, 2020
Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders. ...
- UK Becomes First To Use Apple, Google COVID-19 Tracing Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 13, 2020
The opt-in mobile tracing technology build into the app will warn users when they are in close proximity to someone who has been infected with COVID-19 or has self-diagnosed. ...
- Ad Council COVID-19 #AloneTogether Campaign Backstory, How Dozens Of Companies Collaborated
Digital News Daily, Laurie Sullivan - Wednesday, April 1, 2020
The Idea for a private marketplace was already in the works at least a week before the COVID-19 crisis hit the U.S. ...
- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support two new COVID-19 California drive-through testing sites. The goal is to automate the workflow, rather than relying on manu ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. ...
