- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgrade to its multichannel ad management, targeting and delivery platform. The update allows the publisher's ad management platform to ...
- Click Forensics Delivers Platform To Validate Display Ad Traffic
Online Media Daily, Laurie Sullivan - Friday, February 26, 2010
Click Forensics will open a program Friday to audit impressions in display ads. The program tests the ability to filter ads and identify invalid traffic in real-time. The company will ...
- Adify Data Points To Rising Ad Prices
Online Media Daily, Mark Walsh - Tuesday, February 23, 2010
Highlighting a rebound in ad pricing, the median effective CPM on sites across vertical ad network Adify increased to $6.04 in the fourth quarter of 2009, up from $4.28 in ...
- Google Doubles Its Pleasure?
Around the Net In Online Marketing, John Capone, Mark Walsh - Tuesday, February 23, 2010
When Google announced Monday that it was converting DoubleClick DART and Google Ad Manager into a system with the goal for display ads what the Mountain View, Calif. company did ...
- Comcast Interactive Media Taps Auditude For Video Ad-Serving
Online Media Daily, Gavin O'Malley - Monday, February 22, 2010
Hoping to target online audiences more effectively, Comcast Interactive Media has tapped video ad management and monetization platform Auditude to manage and serve its video advertising across Web properties, including ...
- Rubicon Declares Ad Server Dead, Brings On Allen & Company
Online Media Daily, Gavin O'Malley - Friday, February 19, 2010
Eyeing big money and grand ambitions, ad technology firm The Rubicon Project has hired Allen & Company to help finance expansion and possible acquisitions. Having a little "Jerry Maguire" moment, ...
- Traffiq Gets Heavy With Targeting Tools
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Change is afoot at Traffiq. On the heels of some operational restructuring, the online ad marketplace is debuting a new suite of planning and buying tools. Using what it calls ...
- Mpire Blocks Ads From Appearing On Sites
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Advertisers working to determine in real time if an ad should appear on a site now have an option. Mpire plans to release Wednesday an ad-blocking feature that works with ...
- Did Google Run DoubleClick Aground?
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 1, 2010
The Business Insider has published a letter from someone claiming to a UK DoubleClick client, in which they suggest that -- post-Google acquisition -- the display ad company has become ...
- Startpage.com Makes Search-Query Clicks Invisible
Online Media Daily, Laurie Sullivan - Monday, February 1, 2010
A fledgling meta search engine has developed a way to prevent Google, Microsoft Bing, Yahoo and ad networks from collecting IP addresses or dropping cookies in browsers to serve up ...
- OMG: I've Got Too Much Data, I'm Confused!
SearchBlog, Laurie Sullivan - Monday, February 1, 2010
Real-time search moves into real-time marketing this year, where thousands of bits and bytes of collected data determine which ads to serve up, along with what Web site configurations to ...
- AT&T And Comcast Tap TRUSTe Behavioral Targeting Widget
Online Media Daily, Laurie Sullivan - Thursday, January 28, 2010
TRUSTe has developed a widget that provides consumers with the ability to opt-out from being targeted by advertisements by ad networks and other third-party ad companies. ...
- [x+1] Introduces Data 'Bridge' Across Platforms
Online Media Daily, Laurie Sullivan - Wednesday, January 27, 2010
As companies try to improve consumer messaging around online ad targeting in anticipation of new privacy regulation, technology platform company [x+1] this week released an application giving marketers and agencies ...
- Video Advertising Afterschool Session: Understanding Video Ad Impressions
Online Media Daily, Jayant Kadambi - Wednesday, January 27, 2010
Too often one January's bold predictions ("The Year of Second Life!") become the following December's sheepish footnotes. One of 2010's few safe bets, it seems, is that broadband video advertising ...
- Facebook Develops Conversion Tracking Tool: What's A Fan Worth?
Online Media Daily, Laurie Sullivan - Tuesday, January 26, 2010
Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will let marketers track clicks through conversion, Facebook's ...
- Apple: The Sleeping Ad-Serving Giant With Deep Pockets
SearchBlog, Laurie Sullivan - Tuesday, January 26, 2010
Imagine if Apple built an ad-serving platform that could compete with Google's AdSense and AdWords, along with a social network and online search engine for PC and mobile. Some speculate ...
- Did You Mean This When You Searched For That?
SearchBlog, Laurie Sullivan - Monday, January 25, 2010
Sometimes search engines only get it half correct. You type keywords into the browser on the PC or the mobile device and hit return. Within seconds you get results. When ...
- Google's Next Big Land Grab Could Be, Well, Land
Online Media Daily, Joe Mandese - Friday, January 8, 2010
First search. Then display. Then offline media. Then mobile. Google's next big advertising land grab could well be real estate, and anything to do with it. In an
application ...
- Why 2010 Will Be the Year of Automated Media Buying
Online Media Daily, Mark Simon - Monday, December 28, 2009
In the past year, three of the top-ten search players have charted new courses. Yahoo began the process of handing its search over to Microsoft. AOL, once a top search ...
- Eyeblaster Partners With Dentsu On MediaMind
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
With a focus on consumer engagement rather than Web traffic, Eyeblaster has partnered with Dentsu America on its recently launched ad-serving service for agencies and advertisers. The MediaMind by Eyeblaster ...
- Monster.com Tests BT Technology For Educators
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 25, 2009
Monster.com is testing a service that will serve ads to job seekers targeted to fill the missing educational holes shown in user profiles and resumes, as measured against the job ...
- Display Ads Hit The Wall - A Firewall: New System Prevents Brands From Unsavory Adjacencies
Online Media Daily, Joe Mandese - Thursday, November 19, 2009
In what could be a breakthrough in online display advertising security, AdSafe Media has deployed what it claims to be the first system that can protect brands from having their ...
- Google Unveils DFA Analytics, Integrates Ad Planner For Advertisers
Online Media Daily, Laurie Sullivan - Thursday, November 12, 2009
Google's continued investment in DoubleClick's ad-serving platform to support advertisers and agencies has the search engine unveiling a plan to roll out DFA Analytics, along with efforts to integrate Ad ...
- Self-Service Platform Bypasses Ad Networks
Online Media Daily, Laurie Sullivan - Tuesday, November 3, 2009
FatTail plans to unveil a self-service feature Tuesday called PageGage Direct that gives advertisers a direct connection with publishers to book orders for online display ad formats, from banners and ...
- Google Offers Real-Time Bidding On DoubleClick Ad Exchange
Online Media Daily, Laurie Sullivan - Friday, September 18, 2009
Google has rebuilt the DoubleClick Ad Exchange platform as real-time marketplace to buy and sell display advertising it hopes will bring the science of search to the art of display. ...
- Former FIM Execs Target Crappy Ads
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 15, 2009
Say goodbye to the dancing monkey. Ross Levinsohn, Jim Heckman, and Michael Barrett -- all former Fox Interactive Media execs -- have launched a startup that lets publishers remove unwanted ...
- Rubicon Project Taps Former-Google Exec
Online Media Daily, Gavin O'Malley - Wednesday, August 26, 2009
Ad technology firm The Rubicon Project has tapped Kaylie Smith, former head of Platform Japan + Asia Pacific at Google, to run a new Asia Pacific office based in Sydney, ...
- LookSmart Dances Advertisers Toward Optimal Pricing
Online Media Daily, Laurie Sullivan - Friday, August 7, 2009
LookSmart plans to advance the pay-per-click (PPC) search advertising model by unveiling a pricing tool next week at Search Engine Strategies in San Jose, Calif., Michael Schoen, VP and GM ...
- Google's Fall Joins Clickable To Head Product, Operations
Online Media Daily, - Thursday, August 6, 2009
Dave Fall, a pioneer in the search marketing industry, has joined Clickable as senior vice president-product and operations. Prior to Clickable, Fall spent 11 years in senior technical, product and ...
- Fulgoni: The Bottom Line Is Online Ads Work For Branding And Sales
Online Media Daily, Laurie Sullivan - Friday, July 31, 2009
Gian Fulgoni, chairman and co-founder of comScore, says advertisers and marketers need to forget the click, focus on the sales impact on campaigns and conduct post-buy analysis. They also need ...
