- DoubleClick Certifies Mpire Ad Verification Platform
Online Media Daily, Laurie Sullivan - Monday, May 3, 2010
In a move that demonstrates the growing importance of ad verification platforms, Mpire will announce Monday that its product AdXpose has been certified by DoubleClick for Publishers. The company al ...
- FreeWheel's New Financing Supports Video Ad Expansion
Online Media Daily, Gavin O'Malley - Monday, April 26, 2010
FreeWheel, whose Monetization Rights Management platform helps content owners and distributors sell ad inventory, announced on Monday the closing of another round of financing worth $16.8 million. Investors are bulli ...
- FreeWheel Secures New Funding
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 26, 2010
FreeWheel, whose Monetization Rights Management platform helps content owners and distributors sell ad inventory, on Monday announced the closing of another round of financing worth $16.8 million. New investor Steambo ...
- NDS Invests In BlackArrow
MediaDailyNews, David Goetzl - Monday, April 19, 2010
NDS Group, a developer of addressable and interactive ad technologies, has made a sizable investment in BlackArrow. The two companies have established a strategic partnership, combining technologies and co-market advanc ...
- Report: Android Ad Impressions Up Sharply
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 16, 2010
Android ad impressions increased by 72% from February to March, according to mobile ad network Millennial Media. Millennial, which claims that its mobile ad network reaches 83% of 72 milli ...
- MediaMath + Adroit = Dynamic Ad Targeting
Online Media Daily, - Thursday, April 15, 2010
Online ad exchange and analytics system MediaMath Wednesday said it acquired Adroit Interactive, and said it would integrate Adroit's systems for dynamically targeting ads geographically, behaviorally or demographically for advertise ...
- Beleaguered GM Wrestles With Ad Placements
MediaDailyNews, David Goetzl - Wednesday, April 7, 2010
Sure, cost-cutting played a role in General Motors pulling advertising from the Super Bowl and Academy Awards, but perhaps the automaker would have punted even if Detroit were not sufferin ...
- Rubicon Adds Two Key Hires, Takes Aim At Rivals
Online Media Daily, Gavin O'Malley - Monday, April 5, 2010
Ad technology firm The Rubicon Project on Monday announced two key hires in Ben Trenda (formerly of AOL) as vice president of U.S. Demand, and Eric Matza as director ...
- Orange And OpenX Create Orange Ad Market Exchange
Online Media Daily, Laurie Sullivan - Wednesday, March 31, 2010
Orange and OpenX Technologies Wednesday will announce a partnership to create the Orange Ad Market, an online advertising exchange designed to give advertisers and publishers another option in real-time biddi ...
- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported by behavioral data can gain higher return on investments. XA.net, formally CPMatic, along with data mining company eXelate wi ...
- GroupM Will Be Watching Where Its Clients' Ads Run, And Where They Should Not
Online Media Daily, Joe Mandese - Wednesday, March 17, 2010
In the biggest push yet by a major Madison Avenue player to gain some control over the sometimes capricious way that their ads run online, WPP's GroupM unit has c ...
- Researchers Identify New Malvertising Strain: 'JS:Prontexi' Infects Users Who Don't Even Click
Online Media Daily, Joe Mandese - Tuesday, March 16, 2010
Antivirus and malware researchers say they have discovered a "widespread campaign" that is infecting the display ads served by leading online publishers and advertising services, including Google, Yahoo and Fo ...
- Accipiter Founders Match 'Advertising Intelligence' To Premium Inventory Ad-Serving
Online Media Daily, Gavin O'Malley - Monday, March 15, 2010
The founders of ad serving technology firm Accipiter on Monday unveiled their latest project: an ad-serving and monitoring platform for publishers' premium inventory named aiMatch. In late 2006, Accipiter w ...
- Weather Channel Deals Long-Term With Invision
MediaDailyNews, Fern Siegel - Friday, March 12, 2010
The Weather Channel has signed a long-term agreement to continue licensing Invision's DealMaker integrated ad solutions system. TWC is looking to up its sales revenue while streaming operations through 2 ...
- Interpublic Agency's Adgregate Deal Influences Facebook Commerce App
Online Media Daily, Laurie Sullivan - Sunday, March 14, 2010
IPG Emerging Media Lab has inked a deal with Adgregate Markets that will enable the Interpublic Group Mediabrands business unit to influence the development of a Facebook commerce platform schedul ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgrade to its multichannel ad management, targeting and delivery platform. The update allows the publisher's ad management platform ...
- Click Forensics Delivers Platform To Validate Display Ad Traffic
Online Media Daily, Laurie Sullivan - Friday, February 26, 2010
Click Forensics will open a program Friday to audit impressions in display ads. The program tests the ability to filter ads and identify invalid traffic in real-time. The company wi ...
- Adify Data Points To Rising Ad Prices
Online Media Daily, Mark Walsh - Tuesday, February 23, 2010
Highlighting a rebound in ad pricing, the median effective CPM on sites across vertical ad network Adify increased to $6.04 in the fourth quarter of 2009, up from $4.28 ...
- Google Doubles Its Pleasure?
Around the Net In Online Marketing, John Capone, Mark Walsh - Tuesday, February 23, 2010
When Google announced Monday that it was converting DoubleClick DART and Google Ad Manager into a system with the goal for display ads what the Mountain View, Calif. company d ...
- Comcast Interactive Media Taps Auditude For Video Ad-Serving
Online Media Daily, Gavin O'Malley - Monday, February 22, 2010
Hoping to target online audiences more effectively, Comcast Interactive Media has tapped video ad management and monetization platform Auditude to manage and serve its video advertising across Web properties, includi ...
- Rubicon Declares Ad Server Dead, Brings On Allen & Company
Online Media Daily, Gavin O'Malley - Friday, February 19, 2010
Eyeing big money and grand ambitions, ad technology firm The Rubicon Project has hired Allen & Company to help finance expansion and possible acquisitions. Having a little "Jerry Maguire" momen ...
- Traffiq Gets Heavy With Targeting Tools
Online Media Daily, Gavin O'Malley - Wednesday, February 3, 2010
Change is afoot at Traffiq. On the heels of some operational restructuring, the online ad marketplace is debuting a new suite of planning and buying tools. Using what it cal ...
- Mpire Blocks Ads From Appearing On Sites
Online Media Daily, Laurie Sullivan - Wednesday, February 3, 2010
Advertisers working to determine in real time if an ad should appear on a site now have an option. Mpire plans to release Wednesday an ad-blocking feature that works wi ...
- Did Google Run DoubleClick Aground?
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 1, 2010
The Business Insider has published a letter from someone claiming to a UK DoubleClick client, in which they suggest that -- post-Google acquisition -- the display ad company has beco ...
- Startpage.com Makes Search-Query Clicks Invisible
Online Media Daily, Laurie Sullivan - Monday, February 1, 2010
A fledgling meta search engine has developed a way to prevent Google, Microsoft Bing, Yahoo and ad networks from collecting IP addresses or dropping cookies in browsers to serve ...
- OMG: I've Got Too Much Data, I'm Confused!
SearchBlog, Laurie Sullivan - Monday, February 1, 2010
Real-time search moves into real-time marketing this year, where thousands of bits and bytes of collected data determine which ads to serve up, along with what Web site configurations ...
- AT&T And Comcast Tap TRUSTe Behavioral Targeting Widget
Online Media Daily, Laurie Sullivan - Thursday, January 28, 2010
TRUSTe has developed a widget that provides consumers with the ability to opt-out from being targeted by advertisements by ad networks and other third-party ad companies. ...
- [x+1] Introduces Data 'Bridge' Across Platforms
Online Media Daily, Laurie Sullivan - Wednesday, January 27, 2010
As companies try to improve consumer messaging around online ad targeting in anticipation of new privacy regulation, technology platform company [x+1] this week released an application giving marketers and agenci ...
- Video Advertising Afterschool Session: Understanding Video Ad Impressions
Online Media Daily, Jayant Kadambi - Wednesday, January 27, 2010
Too often one January's bold predictions ("The Year of Second Life!") become the following December's sheepish footnotes. One of 2010's few safe bets, it seems, is that broadband video advertisi ...
- Facebook Develops Conversion Tracking Tool: What's A Fan Worth?
Online Media Daily, Laurie Sullivan - Tuesday, January 26, 2010
Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will let marketers track clicks through conversion, Facebook ...
