- Signals That May Lead To Online's Next $25 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Emotionally dynamic ads that invite consumers to engage with brands through behavioral targeting are one important development driving growth for the advertising industry, Dave Zinman, VP and GM of display ...
- AudienceScience Lends An ARM To Customize Ads
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
AudienceScience made it easier for advertisers to speak directly with potential customers Thursday. It delivered a technology called Audience Relevant Messaging (ARM) that serves up individually personalized ads on the ...
- Breaking The Daisy Chain
Online Media Daily, Laurie Sullivan - Wednesday, July 29, 2009
Making the best use of ad networks has become difficult. Ad-targeting technology to improve efficiencies has lagged behind use, and daisy chaining and verification processes have been anything but perf ...
- Havas Digital Taps Traffiq For Media Buying
Online Media Daily, Mark Walsh - Tuesday, July 21, 2009
Havas Digital has partnered with online ad marketplace Traffiq to help automate online media planning and buying in the agency's offices in New York, Boston and Chicago. The Traffiq platform ...
- Pointroll Rolls Out Rich Media Ad Dev Suite
Online Media Daily, Gavin O'Malley - Wednesday, June 24, 2009
PointRoll on Wednesday launched a collection of tools designed to help designers and developers create, develop and deliver rich media ads. Dubbed AdArchitect, the technology can be used to create ...
- Experts: Local Ad Buyers Won't Buy Yahoo's My Display Ads
Online Media Daily, Mark Walsh - Monday, June 22, 2009
Keeping up with Google, Facebook and MySpace, Yahoo Monday unveiled its own self-service option for display advertising aimed at small- to-medium sized businesses. Through its new My Display Ads service ...
- MediaCom Offers Eyeblaster Ad-Serving
Online Media Daily, Gavin O'Malley - Wednesday, June 17, 2009
MediaCom announced plans on Wednesday to begin offering clients the ability to manage their digital ad campaigns with Eyeblaster's ad-serving platform. Along with Eyeblaster's service, MediaCom will still offer its ...
- Culture Clash
OMMA Magazine, John Capone - Friday, May 14, 2010
Apple likes control. While nearly universally agreed upon, this is an understatement. Like saying Mussolini had a thing for trains. Its approach is seemingly in direct opposition to Google's open ...
- Logging In: The False Darwinism Of Competition
OMMA Magazine, John Nardone - Tuesday, January 5, 2010
How many ad networks on one media plan are too many? If you are running a performance-based campaign, the answer may be two. Does that sound crazy? After all, it's ...
