First search. Then display. Then offline media. Then mobile. Google's next big advertising land grab could well be real estate, and anything to do with it. In an
applicationWhy 2010 Will Be the Year of Automated Media BuyingOnline Media Daily, Mark Simon - Monday, December 28, 2009
In the past year, three of the top-ten search players have charted new courses. Yahoo began the process of handing its search over to Microsoft. AOL, once a top sear ...
Eyeblaster Partners With Dentsu On MediaMindOnline Media Daily, Gavin O'Malley - Monday, December 21, 2009
With a focus on consumer engagement rather than Web traffic, Eyeblaster has partnered with Dentsu America on its recently launched ad-serving service for agencies and advertisers. The MediaMind by Eyeblast ...
Monster.com Tests BT Technology For EducatorsData and Targeting Insider, Laurie Sullivan - Wednesday, November 25, 2009
Monster.com is testing a service that will serve ads to job seekers targeted to fill the missing educational holes shown in user profiles and resumes, as measured against the j ...
Display Ads Hit The Wall - A Firewall: New System Prevents Brands From Unsavory AdjacenciesOnline Media Daily, Joe Mandese - Thursday, November 19, 2009
In what could be a breakthrough in online display advertising security, AdSafe Media has deployed what it claims to be the first system that can protect brands from having the ...
Google Unveils DFA Analytics, Integrates Ad Planner For AdvertisersOnline Media Daily, Laurie Sullivan - Thursday, November 12, 2009
Google's continued investment in DoubleClick's ad-serving platform to support advertisers and agencies has the search engine unveiling a plan to roll out DFA Analytics, along with efforts to integrate ...
Self-Service Platform Bypasses Ad Networks Online Media Daily, Laurie Sullivan - Tuesday, November 3, 2009
FatTail plans to unveil a self-service feature Tuesday called PageGage Direct that gives advertisers a direct connection with publishers to book orders for online display ad formats, from banners a ...
Google Offers Real-Time Bidding On DoubleClick Ad ExchangeOnline Media Daily, Laurie Sullivan - Friday, September 18, 2009
Google has rebuilt the DoubleClick Ad Exchange platform as real-time marketplace to buy and sell display advertising it hopes will bring the science of search to the art of displa ...
Former FIM Execs Target Crappy AdsAround the Net In Online Marketing, Gavin O'Malley - Tuesday, September 15, 2009
Say goodbye to the dancing monkey. Ross Levinsohn, Jim Heckman, and Michael Barrett -- all former Fox Interactive Media execs -- have launched a startup that lets publishers remove unwant ...
Rubicon Project Taps Former-Google Exec Online Media Daily, Gavin O'Malley - Wednesday, August 26, 2009
Ad technology firm The Rubicon Project has tapped Kaylie Smith, former head of Platform Japan + Asia Pacific at Google, to run a new Asia Pacific office based in Sydne ...
LookSmart Dances Advertisers Toward Optimal PricingOnline Media Daily, Laurie Sullivan - Friday, August 7, 2009
LookSmart plans to advance the pay-per-click (PPC) search advertising model by unveiling a pricing tool next week at Search Engine Strategies in San Jose, Calif., Michael Schoen, VP and ...
Google's Fall Joins Clickable To Head Product, OperationsOnline Media Daily, - Thursday, August 6, 2009
Dave Fall, a pioneer in the search marketing industry, has joined Clickable as senior vice president-product and operations. Prior to Clickable, Fall spent 11 years in senior technical, product a ...
Fulgoni: The Bottom Line Is Online Ads Work For Branding And SalesOnline Media Daily, Laurie Sullivan - Friday, July 31, 2009
Gian Fulgoni, chairman and co-founder of comScore, says advertisers and marketers need to forget the click, focus on the sales impact on campaigns and conduct post-buy analysis. They also ne ...
Signals That May Lead To Online's Next $25 BillionOnline Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Emotionally dynamic ads that invite consumers to engage with brands through behavioral targeting are one important development driving growth for the advertising industry, Dave Zinman, VP and GM of displ ...
AudienceScience Lends An ARM To Customize AdsOnline Media Daily, Laurie Sullivan - Thursday, July 30, 2009
AudienceScience made it easier for advertisers to speak directly with potential customers Thursday. It delivered a technology called Audience Relevant Messaging (ARM) that serves up individually personalized ads on t ...
Breaking The Daisy ChainOnline Media Daily, Laurie Sullivan - Wednesday, July 29, 2009
Making the best use of ad networks has become difficult. Ad-targeting technology to improve efficiencies has lagged behind use, and daisy chaining and verification processes have been anything but perf ...
Havas Digital Taps Traffiq For Media Buying Online Media Daily, Mark Walsh - Tuesday, July 21, 2009
Havas Digital has partnered with online ad marketplace Traffiq to help automate online media planning and buying in the agency's offices in New York, Boston and Chicago. The Traffiq platfo ...
Pointroll Rolls Out Rich Media Ad Dev SuiteOnline Media Daily, Gavin O'Malley - Wednesday, June 24, 2009
PointRoll on Wednesday launched a collection of tools designed to help designers and developers create, develop and deliver rich media ads. Dubbed AdArchitect, the technology can be used to crea ...
Experts: Local Ad Buyers Won't Buy Yahoo's My Display AdsOnline Media Daily, Mark Walsh - Monday, June 22, 2009
Keeping up with Google, Facebook and MySpace, Yahoo Monday unveiled its own self-service option for display advertising aimed at small- to-medium sized businesses. Through its new My Display Ads servi ...
MediaCom Offers Eyeblaster Ad-ServingOnline Media Daily, Gavin O'Malley - Wednesday, June 17, 2009
MediaCom announced plans on Wednesday to begin offering clients the ability to manage their digital ad campaigns with Eyeblaster's ad-serving platform. Along with Eyeblaster's service, MediaCom will still offer i ...
Culture ClashOMMA Magazine, John Capone - Friday, May 14, 2010
Apple likes control. While nearly universally agreed upon, this is an understatement. Like saying Mussolini had a thing for trains. Its approach is seemingly in direct opposition to Google's op ...
Logging In: The False Darwinism Of CompetitionOMMA Magazine, John Nardone - Tuesday, January 5, 2010
How many ad networks on one media plan are too many? If you are running a performance-based campaign, the answer may be two. Does that sound crazy? After all, it ...
