- Facebook Sues Alleged Distributor Of Ad-Serving Malware
Digital News Daily, Wendy Davis - Thursday, December 5, 2019
Facebook on Thursday sued a Hong Kong company that allegedly duped web users into installing malware that not only took over people's Facebook accounts, but then served ads from tho ...
- :30s Now Represent Two-Thirds Of Digital Video Ads Served
MediaDailyNews, Joe Mandese - Wednesday, November 20, 2019
For all the buzz surrounding shorter-length formats -- especially the six-second unit -- :30s dominate the share of digital video ad impressions served and appear to be trending upward. That ...
- Web Platforms Should Ban 'Microtargeted' Political Ads, FEC Chair Says
Digital News Daily, Wendy Davis - Monday, November 4, 2019
"The microtargeting of political ads may be undermining the united character of our United States," FEC Chair Ellen Weintraub argues. ...
- CTV Achieves Critical Mass, Surpasses 50% Of Video Ads 'Served'
Research Intelligencer, Joe Mandese - Wednesday, October 2, 2019
By at least one representative measure -- share of video ads served by ad server Extreme Reach -- connected TV has achieved critical mass, accounting for 50% of all ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TV
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
The plan calls for expanding solution to all of OTT "soon," the partners say. ...
- Report: Premium Video Ad Campaigns That Target Audiences A Small But Growing Segment
Television News Daily, Wayne Friedman - Monday, September 23, 2019
FreeWheel says just 7% of all U.S. ad views were "audience targeted," up 82% from the second quarter of 2019. ...
- Will Google Become An Energy Broker To Power Internet Technology?
Inside Performance, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide support for organizations that want to purchase renewable energy. ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as a self-service ad platform that targets consumers off and on Amazon, filling a gap in the company's pay-per-click ...
- Google To Give Publishers More Information When Ad Traffic Is Restricted
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 23, 2019
Google will give AdMob and AdSense publishers more information each time it restricts an ad from serving up as a result. The move is part of an update to fig ...
- Google Sets Deadline To Block Ad Serving Of Unauthorized App Inventory
Digital News Daily, Laurie Sullivan - Tuesday, August 6, 2019
Google announced its intent to block ad serving of unauthorized app inventory in AdMob and Ad Manager when identified by a publisher's app-ads.txt file on Tuesday. The change goes in ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TV
Digital News Daily, Laurie Sullivan - Thursday, July 11, 2019
The automated tool allows advertisers to target display and video messages in response to live TV or real-world events. Marketers can set pre-defined triggers so ads run as soon ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Monday, July 8, 2019
Advocates urge the FTC to reject a deal that would allow children's content to remain on YouTube if content creators block behaviorally targeted ads. ...
- The Case For Amazon's Sizmek Shift Into Ad-Supported OTT
Video Insider, Joe Mandese - Tuesday, June 18, 2019
Why does Amazon need to bolt an ad server onto its tech stack? One reason might be video. While Amazon's Prime Video OTT service is an also-ran to Netflix, it ...
- Ycor's Successful Bid For Sizmek Would Create Stand-Alone Company
Digital News Daily, Laurie Sullivan - Friday, June 7, 2019
Ycor's successful bid would build a stand-alone company to support ad serving before integrating the tech into its Weborama business, focused on artificial intelligence, data, segmentation and ad
serving. ...
- Maurice Levy's Ycor Makes Offer For Sizmek, Says It Outbid Amazon
Digital News Daily, Joe Mandese - Friday, June 7, 2019
In a surprise development, Publicis Chairman Maurice Levy's personal holding company, Ycor, has made a bid to acquire web ad server Sizmek. Terms of the bid were not disclosed, b ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising Industry
Digital News Daily, Laurie Sullivan - Friday, May 31, 2019
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared bankruptcy in March and sold o ...
- Will Amazon Buy Kenshoo Or Marin Software Following Sizmek Acquisition?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 3, 2019
Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform has industry experts weighing in on the company's next major acquisition to build out its ad stack. ...
- Amazon Gets Its Ad Server, Too
Digital News Daily, Joe Mandese - Friday, May 31, 2019
Google's acquisition of independent ad server DoubleClick drove its digital ad dominance. Amazon's Sizmek acquisition sends a similar signal about how serious it is about becoming a dominant digital advertisi ...
- Google Will Use AI To Determine Where, How Often Site Visitors See Ads Across Its Network
Digital News Daily, Laurie Sullivan - Tuesday, October 8, 2019
Google says the new tool can optimize where and when ads serve up to site visitors when there are no third-party cookies present, and will eliminate the need to sha ...
- Up To 47% Of Streaming Ads May Not Be Delivered Properly
Digital News Daily, Alex Weprin - Friday, May 10, 2019
A Conviva study suggests streaming ads are not living up to the quality of delivery that consumers and marketers would expect. ...
- How Google Is Changing The Agency Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 2, 2019
The role of the agency continues to change as Google and other platforms use AI, making it easier for brands and other companies to run advertising online. ...
- Finding A Solution: Universal IDs Vs. Proprietary IDs
MediaDailyNews, Beth Frutkin - Friday, April 5, 2019
With the rise of OTT and cross-platform buys, and programmatic video becoming more popular, this is the perfect opportunity to give Ad-ID a try. ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Digital News Daily, Laurie Sullivan - Thursday, April 4, 2019
Verizon Media today announced the launch of digital-out-of-home ad inventory available through its demand-side platform, allowing brands to serve ads on digital screens in public spaces
programmatically. ...
- Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
PolicyBlog, Wendy Davis - Thursday, April 4, 2019
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says. ...
- Lender Seizes Control Of Sizmek's Bank Accounts, Company Files Chapter 11
Digital News Daily, Joe Mandese - Monday, April 1, 2019
Sizmek, the world's largest third-party ad server, late Friday announced it had filed to be restructured under the Chapter 11 bankruptcy code. It said it also is "seeking access ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Digital News Daily, Laurie Sullivan - Tuesday, July 16, 2019
Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households served over-the-top and connected television ads. ...
- Google Uses AMP To Boost Ad Serving, Follows Volkswagen Test Drive
Digital News Daily, Laurie Sullivan - Wednesday, February 20, 2019
Google announced Wednesday it will now serve ads built for AMP HTML using the Accelerated Mobile Pages framework, and on regular web pages, after running a test with Volkswagen. Tes ...
- Hundreds Of Android Apps Found To Serve Invisible Ads
Digital News Daily, Wendy Davis - Wednesday, February 20, 2019
A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that were downloaded more than 10 million times, has been uncovered by Oracle. ...
- Lenovo Buyers To Receive $55 Each In Adware Settlement
Digital News Daily, Wendy Davis - Tuesday, February 19, 2019
If approved, the settlement will resolve a lawsuit stemming from Lenovo's 2014 decision to install the ad-serving software Visual Discovery -- developed by Superfish -- with new notebooks. ...
- Rethinking Real-Time Data And Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, January 14, 2019
After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference. ...
