- Amazon Acquires Sizmek's Ad Server, Rocks Advertising Industry
Digital News Daily, Laurie Sullivan - Friday, May 31, 2019
Amazon confirmed on Friday that it agreed to acquire Sizmek's ad-server business and dynamic creative optimization platform, ending months of speculation since Sizmek declared bankruptcy in March and sold off ...
- Will Amazon Buy Kenshoo Or Marin Software Following Sizmek Acquisition?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 3, 2019
Amazon's acquisition of Sizmek's ad-server business and dynamic creative optimization platform has industry experts weighing in on the company's next major acquisition to build out its ad stack. ...
- Amazon Gets Its Ad Server, Too
Digital News Daily, Joe Mandese - Friday, May 31, 2019
Google's acquisition of independent ad server DoubleClick drove its digital ad dominance. Amazon's Sizmek acquisition sends a similar signal about how serious it is about becoming a dominant digital advertising ...
- Google Will Use AI To Determine Where, How Often Site Visitors See Ads Across Its Network
Digital News Daily, Laurie Sullivan - Tuesday, October 8, 2019
Google says the new tool can optimize where and when ads serve up to site visitors when there are no third-party cookies present, and will eliminate the need to share ...
- Up To 47% Of Streaming Ads May Not Be Delivered Properly
Digital News Daily, Alex Weprin - Friday, May 10, 2019
A Conviva study suggests streaming ads are not living up to the quality of delivery that consumers and marketers would expect. ...
- How Google Is Changing The Agency Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 2, 2019
The role of the agency continues to change as Google and other platforms use AI, making it easier for brands and other companies to run advertising online. ...
- Finding A Solution: Universal IDs Vs. Proprietary IDs
MediaDailyNews, Beth Frutkin - Friday, April 5, 2019
With the rise of OTT and cross-platform buys, and programmatic video becoming more popular, this is the perfect opportunity to give Ad-ID a try. ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Digital News Daily, Laurie Sullivan - Thursday, April 4, 2019
Verizon Media today announced the launch of digital-out-of-home ad inventory available through its demand-side platform, allowing brands to serve ads on digital screens in public spaces
programmatically. ...
- Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
PolicyBlog, Wendy Davis - Thursday, April 4, 2019
Facebook's ad-delivery system sends ads to particular individuals based on whether the ads will be "relevant" to them. That determination can turn on stereotypes, a new paper says. ...
- Lender Seizes Control Of Sizmek's Bank Accounts, Company Files Chapter 11
Digital News Daily, Joe Mandese - Monday, April 1, 2019
Sizmek, the world's largest third-party ad server, late Friday announced it had filed to be restructured under the Chapter 11 bankruptcy code. It said it also is "seeking access to ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads Served
Digital News Daily, Laurie Sullivan - Tuesday, July 16, 2019
Simpli.fi announced Tuesday the ability to track the increase in ad sales and in-store visits from households served over-the-top and connected television ads. ...
- Google Uses AMP To Boost Ad Serving, Follows Volkswagen Test Drive
Digital News Daily, Laurie Sullivan - Wednesday, February 20, 2019
Google announced Wednesday it will now serve ads built for AMP HTML using the Accelerated Mobile Pages framework, and on regular web pages, after running a test with Volkswagen. Tests ...
- Hundreds Of Android Apps Found To Serve Invisible Ads
Digital News Daily, Wendy Davis - Wednesday, February 20, 2019
A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that were downloaded more than 10 million times, has been uncovered by Oracle. ...
- Lenovo Buyers To Receive $55 Each In Adware Settlement
Digital News Daily, Wendy Davis - Tuesday, February 19, 2019
If approved, the settlement will resolve a lawsuit stemming from Lenovo's 2014 decision to install the ad-serving software Visual Discovery -- developed by Superfish -- with new notebooks. ...
- Rethinking Real-Time Data And Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, January 14, 2019
After talking with marketers about real-time platforms for many years I have learned that how they define real time makes a difference. ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to manage, calculate and
apply bids. ...
- Why Google Lens On Apple iPhone Is A Game Changer
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 12, 2018
Image search and the ability to find a preferred "look" could help qualify a potential customer or audience segment before serving an ad. ...
- Connected TV-OTT Ad Fraud Is Rising
Television News Daily, Wayne Friedman - Friday, November 16, 2018
To generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false signals to ad servers that the impressions came from a CTV device. ...
- Thunder Secures $6M To Build Privacy Data-Tracking Technology
Digital News Daily, Laurie Sullivan - Wednesday, October 17, 2018
The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID. ...
- Innovid, Jivox Partner On Omni-Channel Creative Optimization
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and display to social, mobile and connected ...
- Scripps Acquires Triton, Diversifies Into Digital Audio Tech
MediaDailyNews, Joe Mandese - Wednesday, October 17, 2018
Triton Digital, a leading developer of digital audio technology, including ad serving and seminal programmatic media-buying offerings for the radio industry, is being acquired by E.W. Scripps Co., one of ...
- FreeWheel's Drive: Advanced Ad Suite To Include OTT, VOD
Television News Daily, Wayne Friedman - Monday, October 15, 2018
FreeWheel's Drive effort comes after its deal with Nielsen to expand measurement to OTT inventory and connected TV video on demand. ...
- Ad-ID At 15: Approaching Critical Mass
MediaDailyNews, Joe Mandese - Friday, July 27, 2018
Amid one of the most contentious periods in the history of the ad industry's two leading trade associations -- the Association of National Advertisers and the American Association of Advertising ...
- Lenovo Agrees To $7.3 Million Adware Settlement
Digital News Daily, Wendy Davis - Thursday, July 12, 2018
Lenovo will settle a class-action accusing it of shipping notebooks with adware that contained security flaws. ...
- Second Thoughts: 5 May Be Too Short, Some Say
MediaDailyNews, Laurie Sullivan - Friday, June 15, 2018
Agencies and ad industry insiders as recently as this week began calling out 'Sports Illustrated' because its home page took about one minute to load 30 to 40 different technologies ...
- Google Ad Settings Increase Privacy, Show How Advertisers Could Miss Targets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 14, 2018
The latest change redesigns Ad Settings, allowing users to turn off targeting signals, and provides more insight into why certain ads serve up on Google sites and its partner websites ...
- Cable TV Sees Rise In VOD Ad Usage
Television News Daily, Wayne Friedman - Tuesday, May 15, 2018
Canoe Ventures says its dynamic ad-insertion technology, which allows advertisers to target ads that can be swapped in and out of VOD content, rose 25% in the first quarter of ...
- More Car Ads Making Impressions Without Consumer Clicks
Data & Programmatic Insider, Laurie Sullivan - Monday, April 2, 2018
Some 76% of participants of a recent survey remember seeing an online car ad in the past year, with 81% of male respondents more likely to remember the ad than ...
- 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
Digital News Daily, Laurie Sullivan - Wednesday, March 28, 2018
Flashtalking found a higher rejection rate for tracking cookies on mobile devices. The study also suggests tablets are the worst for cookies, with more than 80% of tracking cookies rejected ...
- Facebook Ends 'Partner Categories' Ad Targeting Program
Digital News Daily, Wendy Davis - Wednesday, March 28, 2018
Faced with growing concerns about privacy, Facebook said Wednesday that it plans to end a targeting program that allowed advertisers to serve ads to users based on their offline purchase ...
