- MediaMath: How Machine Learning Will Change Ad Serving In 2018
Data & Programmatic Insider, Laurie Sullivan - Monday, March 19, 2018
MediaMath scientists are working to apply artificial intelligence in machine-learning models that the company's chief scientists say will power smarter digital advertising this year -- predicting intent, not just predicting ...
- AT&T Begins Testing Blockchain For Ads, Media Buys
Digital News Daily, Laurie Sullivan - Monday, February 26, 2018
AT&T's marketers are demanding increased transparency into its digital advertising supply chain and have begun to test blockchain technology that will "verify and validate" the company's multibillion dollar ad investment. ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Publishers gained an automated ad unit from Google, which it calls "Auto" ads, on Wednesday. The technology serving the ad automatically optimizes the placement on publisher sites based on a ...
- Hackers Hijack Google DoubleClick Ads
Digital News Daily, Laurie Sullivan - Saturday, January 27, 2018
Malware infected Google's DoubleClick advertising service, as hackers hijacked ads and infused them with cryptocurrency mining software, serving them to viewers. ...
- Facebook Enables Advertisers To Block Job Ads Based On Age
PolicyBlog, Wendy Davis - Thursday, December 21, 2017
Facebook is allowing advertisers, including Verizon, Target and Amazon, to block job ads from being shown to users over the age of 40. ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2017
The latest sign of an auction-based open ad exchange running on programmatic technology is the one built by engineers at Crealytics. The company's CEO has begun discussions with retailers to ...
- Adform Accredited For Viewability Across Entire Stack
Digital News Daily, Joe Mandese - Tuesday, September 12, 2017
Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app environments for both display and video ...
- Luxembourg-Based RTL Group Acquires SpotX
Digital News Daily, Tobi Elkin - Wednesday, August 30, 2017
RTL Group, an original investor in SpotX, will acquire a 36.4% stake in the video ad-serving platform, bringing its total ownership to 100%. The broadcasting, content, and digital entertainment company ...
- After Header Bidding: Unified Ad Serving
RTBlog, Philip Rosenstein - Monday, August 7, 2017
As header bidding matures and takes over from waterfall auctions, a number of other developments in the space can be expected. "Traditional ad servers were not built for a programmatic ...
- Data Skyrockets As Reuters, Zacks, Others Join Dianomi Native Ad Network
Digital News Daily, Laurie Sullivan - Tuesday, August 1, 2017
After building and optimizing an algorithm to better serve ads across its native network, CEO Rupert Hodson says Dianomi will add 15 publishers to the roughly 260 it already works ...
- Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad Fraud
Digital News Daily, Tobi Elkin - Thursday, June 29, 2017
A new global report finds that media quality or the lack thereof is having a significant impact on digital media spend. The research, undertaken by DoubleVerify, examined media quality in ...
- AI: The Future Of Digital Marketing (And Everything Else)
RTBlog, Philip Rosenstein - Monday, June 26, 2017
The idea of artificial intelligence (AI) has been around for decades, and from movies to games, has now found a home in the mainstream. We are not yet at the ...
- Google, Smaato Partnership Opens To 100+ DoubleClick Publishers
Digital News Daily, Philip Rosenstein - Thursday, June 15, 2017
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, Smaato, the mobile-only programmatic advertising platform, will open its doors to hundreds of DoubleClick For Publishers (DFP) clients ...
- Google's Free Advanced Attribution Offering Is Touch & Go
Marketing Daily, Lee Beale - Friday, June 9, 2017
One can't help feeling that Google is creating an illusion of transparency (neutrality) in measurement and another hook into controlling the digital ecosystem. ...
- Google To Enforce New Ad Policies For AdSense, DoubleClick For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2017
Google will enforce new ad policies by removing ads on its AdSense network and DoubleClick ad exchange when publishers violate the rules. The good news is that it will begin ...
- Time-Based Engagement Champ Batkin Named CEO Of Webspectator
MediaDailyNews, Joe Mandese - Thursday, May 11, 2017
Digital media veteran and champion of time-based engagement advertising models Andy Batkin has been named CEO of Webspectator, which markets a variety of advertising formats guaranteeing advertisers time-based advertising exposure ...
- Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising Specs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
A consortium of ad-tech companies that plan to make people-based targeting available through wider channels to compete with Google, Microsoft and Facebook have begun to put together a timeline to ...
- SpotX Integrates Third-Party, Proprietary Header Bidding Solutions
Real-Time Daily, Tobi Elkin - Thursday, April 13, 2017
SpotX said its server-to-server bidding product will allow media owners to integrate third-party header bidders into their yield management programs. The video ad-serving platform said it's enabling publishers to better ...
- Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
Real-Time Daily, Tobi Elkin - Wednesday, March 29, 2017
New findings reveal that 70% to 85% of consumers are served no more than one viewable impression during an ad campaign, while brand safety risk during programmatic media buying is ...
- In A First, Facebook Rolls Out Header Bidding Through Partner Program
Social Media & Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
Rather than build the technology, Audience Network, Facebook's partners program, will work with qualified mobile Web publishers and a select group of technology partners such as Amazon Publisher Solutions, AppNexus, ...
- Ad-Tech Firm Brings AI-Powered S-to-S Header Bidding To U.S.
Real-Time Daily, Tobi Elkin - Monday, March 20, 2017
Adyoulike, a European-based artificial intelligence-based (AI) native in-feed advertising platform, has launched a new server-to-server (S2S) header bidding solution in an already crowded U.S. ad-tech market. The S2S header bidding ...
- Posterscope Develops Digital OOH Offering With AI-Based Programmatic Ad-Serving
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
Posterscope launched what it's calling a Dynamic Scheduling service which offers clients access to programmatic ad-serving across all digital out-of-home campaigns. The offering is programmatic in the sense that different ...
- Ad Targeting Among Companies Affected By Amazon Outage
SearchBlog, Laurie Sullivan - Friday, March 3, 2017
Amazon points to human error for the disruption in its cloud services resulting in widespread outages and glitches for Internet-connected devices from companies like Nest, as well as advertisers, news ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explained what's gong on with the company's restructuring and what areas it is focused on. ...
- Audio Ad Sales Firm Partners With Podcast-Hosting Platform On Dynamic Ad Insertion
Real-Time Daily, Tobi Elkin - Monday, February 27, 2017
AdLarge Media, an audio ad sales firm that represents radio, digital, and mobile content providers, said it has partnered on dynamic ad insertion with Panoply's Megaphone, the company's podcast hosting ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens in the driver console as well as for rear-seat passengers and greater availability of in-car connectivity and Wi-Fi services ...
- AppNexus Launches Real-Time PSA Integration
Real-Time Daily, Tobi Elkin - Wednesday, February 1, 2017
Ad tech firm AppNexus is partnering with the Federation for Internet Alerts (FIA), to globally distribute geo-targeted weather advisories and life-saving warnings in real-time. ...
- AppNexus, Index Exchange Expand Header Partnership: Include Server-to-Server Integration
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
AppNexus and Index Exchange announced an expansion of their header bidding partnership to include support for server-to-server integrations. Both AppNexus and Index Exchange will work as partners in each other's ...
- Breitbart Controversy Spotlights Ad Technology Confusion
Around the Net in Real-Time, Tobi Elkin - Monday, December 5, 2016
Newegg and Kellogg Co. are among marketers that have pulled ads from the Breitbart News Network, a conservative news site that has been accused of spreading hate-mongering among other things. ...
- Survey Finds Global Brands Are Consolidating Ad Servers
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
A new survey finds that global brands are consolidating their roster of ad-serving companies, with the average number of partners dropping by one-third in the last two years. Most marketers ...
