- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform for Amazon Sponsored Brand Ads. The API integrates with Amazon, allowing advertisers to manage, calculate and
apply bids. ...
- Why Google Lens On Apple iPhone Is A Game Changer
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 12, 2018
Image search and the ability to find a preferred "look" could help qualify a potential customer or audience segment before serving an ad. ...
- Connected TV-OTT Ad Fraud Is Rising
Television News Daily, Wayne Friedman - Friday, November 16, 2018
To generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false signals to ad servers that the impressions came from a CTV device. ...
- Thunder Secures $6M To Build Privacy Data-Tracking Technology
Digital News Daily, Laurie Sullivan - Wednesday, October 17, 2018
The funds are earmarked for research and development of technology to enable advertisers to tie an ad served and seen to an anonymous ID. ...
- Innovid, Jivox Partner On Omni-Channel Creative Optimization
Digital News Daily, Alex Weprin - Tuesday, October 16, 2018
The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and display to social, mobile and connect ...
- Scripps Acquires Triton, Diversifies Into Digital Audio Tech
MediaDailyNews, Joe Mandese - Wednesday, October 17, 2018
Triton Digital, a leading developer of digital audio technology, including ad serving and seminal programmatic media-buying offerings for the radio industry, is being acquired by E.W. Scripps Co., one ...
- FreeWheel's Drive: Advanced Ad Suite To Include OTT, VOD
Television News Daily, Wayne Friedman - Monday, October 15, 2018
FreeWheel's Drive effort comes after its deal with Nielsen to expand measurement to OTT inventory and connected TV video on demand. ...
- Ad-ID At 15: Approaching Critical Mass
MediaDailyNews, Joe Mandese - Friday, July 27, 2018
Amid one of the most contentious periods in the history of the ad industry's two leading trade associations -- the Association of National Advertisers and the American Association of Advertisi ...
- Lenovo Agrees To $7.3 Million Adware Settlement
Digital News Daily, Wendy Davis - Thursday, July 12, 2018
Lenovo will settle a class-action accusing it of shipping notebooks with adware that contained security flaws. ...
- Second Thoughts: 5 May Be Too Short, Some Say
MediaDailyNews, Laurie Sullivan - Friday, June 15, 2018
Agencies and ad industry insiders as recently as this week began calling out 'Sports Illustrated' because its home page took about one minute to load 30 to 40 different technologi ...
- Google Ad Settings Increase Privacy, Show How Advertisers Could Miss Targets
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 14, 2018
The latest change redesigns Ad Settings, allowing users to turn off targeting signals, and provides more insight into why certain ads serve up on Google sites and its partner websit ...
- Cable TV Sees Rise In VOD Ad Usage
Television News Daily, Wayne Friedman - Tuesday, May 15, 2018
Canoe Ventures says its dynamic ad-insertion technology, which allows advertisers to target ads that can be swapped in and out of VOD content, rose 25% in the first quarter ...
- More Car Ads Making Impressions Without Consumer Clicks
Data & Programmatic Insider, Laurie Sullivan - Monday, April 2, 2018
Some 76% of participants of a recent survey remember seeing an online car ad in the past year, with 81% of male respondents more likely to remember the ad th ...
- 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
Digital News Daily, Laurie Sullivan - Wednesday, March 28, 2018
Flashtalking found a higher rejection rate for tracking cookies on mobile devices. The study also suggests tablets are the worst for cookies, with more than 80% of tracking cookies reject ...
- Facebook Ends 'Partner Categories' Ad Targeting Program
Digital News Daily, Wendy Davis - Wednesday, March 28, 2018
Faced with growing concerns about privacy, Facebook said Wednesday that it plans to end a targeting program that allowed advertisers to serve ads to users based on their offline purcha ...
- MediaMath: How Machine Learning Will Change Ad Serving In 2018
Data & Programmatic Insider, Laurie Sullivan - Monday, March 19, 2018
MediaMath scientists are working to apply artificial intelligence in machine-learning models that the company's chief scientists say will power smarter digital advertising this year -- predicting intent, not just predicti ...
- AT&T Begins Testing Blockchain For Ads, Media Buys
Digital News Daily, Laurie Sullivan - Monday, February 26, 2018
AT&T's marketers are demanding increased transparency into its digital advertising supply chain and have begun to test blockchain technology that will "verify and validate" the company's multibillion dollar ad investmen ...
- Google Offers 'Auto' Ad Units, Uses Machine Learning To Automatically Optimize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Publishers gained an automated ad unit from Google, which it calls "Auto" ads, on Wednesday. The technology serving the ad automatically optimizes the placement on publisher sites based on ...
- Hackers Hijack Google DoubleClick Ads
Digital News Daily, Laurie Sullivan - Saturday, January 27, 2018
Malware infected Google's DoubleClick advertising service, as hackers hijacked ads and infused them with cryptocurrency mining software, serving them to viewers. ...
- Facebook Enables Advertisers To Block Job Ads Based On Age
PolicyBlog, Wendy Davis - Thursday, December 21, 2017
Facebook is allowing advertisers, including Verizon, Target and Amazon, to block job ads from being shown to users over the age of 40. ...
- Crealytics Builds Open Ad Exchange, Marketplace For Sponsored Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 1, 2017
The latest sign of an auction-based open ad exchange running on programmatic technology is the one built by engineers at Crealytics. The company's CEO has begun discussions with retailers ...
- Adform Accredited For Viewability Across Entire Stack
Digital News Daily, Joe Mandese - Tuesday, September 12, 2017
Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app environments for both display and vid ...
- Luxembourg-Based RTL Group Acquires SpotX
Digital News Daily, Tobi Elkin - Wednesday, August 30, 2017
RTL Group, an original investor in SpotX, will acquire a 36.4% stake in the video ad-serving platform, bringing its total ownership to 100%. The broadcasting, content, and digital entertainment compa ...
- After Header Bidding: Unified Ad Serving
RTBlog, Philip Rosenstein - Monday, August 7, 2017
As header bidding matures and takes over from waterfall auctions, a number of other developments in the space can be expected. "Traditional ad servers were not built for a programmat ...
- Data Skyrockets As Reuters, Zacks, Others Join Dianomi Native Ad Network
Digital News Daily, Laurie Sullivan - Tuesday, August 1, 2017
After building and optimizing an algorithm to better serve ads across its native network, CEO Rupert Hodson says Dianomi will add 15 publishers to the roughly 260 it already wor ...
- Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad Fraud
Digital News Daily, Tobi Elkin - Thursday, June 29, 2017
A new global report finds that media quality or the lack thereof is having a significant impact on digital media spend. The research, undertaken by DoubleVerify, examined media quality ...
- AI: The Future Of Digital Marketing (And Everything Else)
RTBlog, Philip Rosenstein - Monday, June 26, 2017
The idea of artificial intelligence (AI) has been around for decades, and from movies to games, has now found a home in the mainstream. We are not yet at t ...
- Google, Smaato Partnership Opens To 100+ DoubleClick Publishers
Digital News Daily, Philip Rosenstein - Thursday, June 15, 2017
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, Smaato, the mobile-only programmatic advertising platform, will open its doors to hundreds of DoubleClick For Publishers (DFP) clien ...
- Google's Free Advanced Attribution Offering Is Touch & Go
Marketing Daily, Lee Beale - Friday, June 9, 2017
One can't help feeling that Google is creating an illusion of transparency (neutrality) in measurement and another hook into controlling the digital ecosystem. ...
- Google To Enforce New Ad Policies For AdSense, DoubleClick For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 15, 2017
Google will enforce new ad policies by removing ads on its AdSense network and DoubleClick ad exchange when publishers violate the rules. The good news is that it will beg ...
