- Time-Based Engagement Champ Batkin Named CEO Of Webspectator
MediaDailyNews, Joe Mandese - Thursday, May 11, 2017
Digital media veteran and champion of time-based engagement advertising models Andy Batkin has been named CEO of Webspectator, which markets a variety of advertising formats guaranteeing advertisers time-based advertising exposu ...
- Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising Specs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 8, 2017
A consortium of ad-tech companies that plan to make people-based targeting available through wider channels to compete with Google, Microsoft and Facebook have begun to put together a timeline ...
- SpotX Integrates Third-Party, Proprietary Header Bidding Solutions
Real-Time Daily, Tobi Elkin - Thursday, April 13, 2017
SpotX said its server-to-server bidding product will allow media owners to integrate third-party header bidders into their yield management programs. The video ad-serving platform said it's enabling publishers to bett ...
- Study: Most Consumers Served No More Than One Viewable Impression During A Campaign
Real-Time Daily, Tobi Elkin - Wednesday, March 29, 2017
New findings reveal that 70% to 85% of consumers are served no more than one viewable impression during an ad campaign, while brand safety risk during programmatic media buying ...
- In A First, Facebook Rolls Out Header Bidding Through Partner Program
Social Media & Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2017
Rather than build the technology, Audience Network, Facebook's partners program, will work with qualified mobile Web publishers and a select group of technology partners such as Amazon Publisher Solutions, AppNexu ...
- Ad-Tech Firm Brings AI-Powered S-to-S Header Bidding To U.S.
Real-Time Daily, Tobi Elkin - Monday, March 20, 2017
Adyoulike, a European-based artificial intelligence-based (AI) native in-feed advertising platform, has launched a new server-to-server (S2S) header bidding solution in an already crowded U.S. ad-tech market. The S2S header biddi ...
- Posterscope Develops Digital OOH Offering With AI-Based Programmatic Ad-Serving
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
Posterscope launched what it's calling a Dynamic Scheduling service which offers clients access to programmatic ad-serving across all digital out-of-home campaigns. The offering is programmatic in the sense that differe ...
- Ad Targeting Among Companies Affected By Amazon Outage
SearchBlog, Laurie Sullivan - Friday, March 3, 2017
Amazon points to human error for the disruption in its cloud services resulting in widespread outages and glitches for Internet-connected devices from companies like Nest, as well as advertisers, ne ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explained what's gong on with the company's restructuring and what areas it is focused on. ...
- Audio Ad Sales Firm Partners With Podcast-Hosting Platform On Dynamic Ad Insertion
Real-Time Daily, Tobi Elkin - Monday, February 27, 2017
AdLarge Media, an audio ad sales firm that represents radio, digital, and mobile content providers, said it has partnered on dynamic ad insertion with Panoply's Megaphone, the company's podcast hosti ...
- In-Car Entertainment Coming To Connected Cars; Most Occupants Ignore
Connected Thinking, Chuck Martin - Thursday, February 9, 2017
Along with connected cars comes in-car entertainment. More and better screens in the driver console as well as for rear-seat passengers and greater availability of in-car connectivity and Wi-Fi servic ...
- AppNexus Launches Real-Time PSA Integration
Real-Time Daily, Tobi Elkin - Wednesday, February 1, 2017
Ad tech firm AppNexus is partnering with the Federation for Internet Alerts (FIA), to globally distribute geo-targeted weather advisories and life-saving warnings in real-time. ...
- AppNexus, Index Exchange Expand Header Partnership: Include Server-to-Server Integration
Real-Time Daily, Tobi Elkin - Monday, January 30, 2017
AppNexus and Index Exchange announced an expansion of their header bidding partnership to include support for server-to-server integrations. Both AppNexus and Index Exchange will work as partners in each other ...
- Breitbart Controversy Spotlights Ad Technology Confusion
Around the Net in Real-Time, Tobi Elkin - Monday, December 5, 2016
Newegg and Kellogg Co. are among marketers that have pulled ads from the Breitbart News Network, a conservative news site that has been accused of spreading hate-mongering among other thing ...
- Survey Finds Global Brands Are Consolidating Ad Servers
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
A new survey finds that global brands are consolidating their roster of ad-serving companies, with the average number of partners dropping by one-third in the last two years. Most markete ...
- Shuttering Its Atlas Ad-Serving Unit, Facebook Pivots On Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, November 21, 2016
Moving away from its Atlas ad-serving business, Facebook will focus on Atlas' measurement products. Facebook purchased Atlas from Microsoft in 2013 and relaunched it in 2014, aiming to help markete ...
- Facebook Shuts Atlas Down -- What's Next?
RTBlog, Tobi Elkin - Monday, November 21, 2016
Last Friday Facebook shuttered its Atlas ad server, a long-anticipated move that took a while to become official. ...
- Facebook Shifts Atlas, Focuses On Better Integrations, Metrics
Social Media & Marketing Daily, Gavin O'Malley - Friday, November 18, 2016
Facebook is "winding down" the ad-serving portion of Atlas. For clients that relay on Atlas for ad serving, Erik Johnson, head of Atlas, said his team plans to provide transition ...
- Microsoft Debuts Machine Learning To Optimize Content, Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, November 11, 2016
Microsoft Research has been working on building technology that analyzes site visitor's behaviors to optimizes content, pricing and ad serving in real-time. It learns from the actions visitors take ...
- Ad-Supported Content: Still A Bad Experience
Online Video Daily, Dan Rayburn - Friday, September 30, 2016
Despite a lot of talk, content supported by advertising is still a disappointing experience. There are no standards ...
- Pandora Seeks To Create A Better Video Ad Experience
Around the Net in Real-Time, Tobi Elkin - Friday, September 16, 2016
In a blog post, Pandora announced new features that give listeners the ability to unlock additional song skips, as well as replays of their favorite tracks. The post said: " ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $11 million in Series A funding, TechCrunch reported. "The company offers what it calls a bidder-as-a-service--a set of customizab ...
- PubMatic Launches SEVEN, Revenue Management Platform
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Ad-tech firm PubMatic announced the launch of SEVEN, a revenue management platform that offers publishers more control of their digital assets and media buyers the ability to purchase verified audienc ...
- Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Ad-tech firm Ooyala released a new version of its Ooyala Pulse that combines its ad server and programmatic platform into one tool. ...
- Ad Tech Journeyman Lands As CMO Of Smart AdServer
Real-Time Daily, Tobi Elkin - Tuesday, August 9, 2016
Smart AdServer, a provider of publisher-focused ad-tech services, on Tuesday named marketing veteran Corey Kronengold to the post of chief marketing officer. ...
- Ooyala Enables Server-Side Ad Insertion For Live-Streaming Video
Real-Time Daily, Philip Rosenstein - Tuesday, July 19, 2016
Premium video and ad serving platform, Ooyala, announced on Monday that its platform "now offers live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video." T ...
- Majority Of Digital Ads Near Trump Content
Red, White & Blog, Philip Rosenstein - Thursday, July 14, 2016
Over the past three months, articles about Donald Trump have displayed the lion's share of digital ads viewed on content about presidential candidates, via TubeMogul. While the percentage of a ...
- Medialets Hires New Executives, Expands Globally
Mobile Marketing Daily, Ben Frederick - Friday, June 10, 2016
Medialets, a mobile ad-serving platform, announced the expansion of its scope as it opened Asia-Pacific headquarters in Singapore and hired new executives in North America and Europe. ...
- MRC Accredits Canoe's 'Served Impression' Counts, Validates VOD Ad Currency
Television News Daily, Joe Mandese - Tuesday, May 17, 2016
Canoe, the cable TV industry's ad tech developer, has gotten an important stamp of approval from the ad industry's media ratings service. The Media Rating Council has accredited Canoe's dynam ...
- Ad Tech Is Broken -- Here's How Newsrooms Can Help Fix It
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
Poynter interviewed a developer at Salon who discussed ad -ech challenges. He said bad ads routinely go through ad servers that claim to run checks: "Considering just how many malicio ...
