- Shuttering Its Atlas Ad-Serving Unit, Facebook Pivots On Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, November 21, 2016
Moving away from its Atlas ad-serving business, Facebook will focus on Atlas' measurement products. Facebook purchased Atlas from Microsoft in 2013 and relaunched it in 2014, aiming to help marketers ...
- Facebook Shuts Atlas Down -- What's Next?
RTBlog, Tobi Elkin - Monday, November 21, 2016
Last Friday Facebook shuttered its Atlas ad server, a long-anticipated move that took a while to become official. ...
- Facebook Shifts Atlas, Focuses On Better Integrations, Metrics
Social Media & Marketing Daily, Gavin O'Malley - Friday, November 18, 2016
Facebook is "winding down" the ad-serving portion of Atlas. For clients that relay on Atlas for ad serving, Erik Johnson, head of Atlas, said his team plans to provide transitional ...
- Microsoft Debuts Machine Learning To Optimize Content, Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, November 11, 2016
Microsoft Research has been working on building technology that analyzes site visitor's behaviors to optimizes content, pricing and ad serving in real-time. It learns from the actions visitors take on ...
- Ad-Supported Content: Still A Bad Experience
Online Video Daily, Dan Rayburn - Friday, September 30, 2016
Despite a lot of talk, content supported by advertising is still a disappointing experience. There are no standards ...
- Pandora Seeks To Create A Better Video Ad Experience
Around the Net in Real-Time, Tobi Elkin - Friday, September 16, 2016
In a blog post, Pandora announced new features that give listeners the ability to unlock additional song skips, as well as replays of their favorite tracks. The post said: "If ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $11 million in Series A funding, TechCrunch reported. "The company offers what it calls a bidder-as-a-service--a set of customizable ...
- PubMatic Launches SEVEN, Revenue Management Platform
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Ad-tech firm PubMatic announced the launch of SEVEN, a revenue management platform that offers publishers more control of their digital assets and media buyers the ability to purchase verified audiences ...
- Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform
Real-Time Daily, Tobi Elkin - Wednesday, September 7, 2016
Ad-tech firm Ooyala released a new version of its Ooyala Pulse that combines its ad server and programmatic platform into one tool. ...
- Ad Tech Journeyman Lands As CMO Of Smart AdServer
Real-Time Daily, Tobi Elkin - Tuesday, August 9, 2016
Smart AdServer, a provider of publisher-focused ad-tech services, on Tuesday named marketing veteran Corey Kronengold to the post of chief marketing officer. ...
- Ooyala Enables Server-Side Ad Insertion For Live-Streaming Video
Real-Time Daily, Philip Rosenstein - Tuesday, July 19, 2016
Premium video and ad serving platform, Ooyala, announced on Monday that its platform "now offers live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video." The ...
- Majority Of Digital Ads Near Trump Content
Red, White & Blog, Philip Rosenstein - Thursday, July 14, 2016
Over the past three months, articles about Donald Trump have displayed the lion's share of digital ads viewed on content about presidential candidates, via TubeMogul. While the percentage of ads ...
- Medialets Hires New Executives, Expands Globally
Mobile Marketing Daily, Ben Frederick - Friday, June 10, 2016
Medialets, a mobile ad-serving platform, announced the expansion of its scope as it opened Asia-Pacific headquarters in Singapore and hired new executives in North America and Europe. ...
- MRC Accredits Canoe's 'Served Impression' Counts, Validates VOD Ad Currency
Television News Daily, Joe Mandese - Tuesday, May 17, 2016
Canoe, the cable TV industry's ad tech developer, has gotten an important stamp of approval from the ad industry's media ratings service. The Media Rating Council has accredited Canoe's dynamic ...
- Ad Tech Is Broken -- Here's How Newsrooms Can Help Fix It
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
Poynter interviewed a developer at Salon who discussed ad -ech challenges. He said bad ads routinely go through ad servers that claim to run checks: "Considering just how many malicious ...
- Turn 'Supercookie' Battle Sent To Arbitration
Daily Online Examiner, Wendy Davis - Wednesday, March 16, 2016
In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon's "supercookies" to arbitration. ...
- Facebook's Atlas Faces Ad-Serving Challenges
Around the Net in Real-Time, Tobi Elkin - Monday, February 29, 2016
AdExchanger's Sarah Sluis reports on Facebook's Atlas' challenges in serving the market properly. When it launched nearly two years ago, Atlas promised to deliver marketers a better way to measure ...
- Facebook's Ad-Server Exit Ominous Signal For Publishers
Real-Time Daily, Romain Job - Thursday, February 25, 2016
Facebook's recent decision to exit the ad-server market may seem like little more than a simple business decision. There is no doubt that the ad-serving business is far too small ...
- Who Should Police Bad Ads?
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should be regulating the ad trafficking pipeline? Alex Skatell, CEO and Founder, The Independent Journal, suggested that the responsibility be ...
- Valuable Audiences Have Higher Fraud Rates
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
High demand and constrained supply in ad formats is ripe for fraudsters, says one of the top monitors of audience verification. ...
- Flashtalking Acquires Encore Media Metrics
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 13, 2016
Ad server Flashtalking on Tuesday announced it acquired Encore Media Metrics. In so doing, it will be able to offer attribution analytics to clients. Flashtalking already has cross-device functionality on ...
- Facebook Exits Ad-Serving To Focus On Buy/Sell-Side
Around the Net in Real-Time, Tobi Elkin - Friday, January 8, 2016
Facebook is exiting the ad-serving business. That business is LiveRail, the video ad server, SSP and publisher monetization platform it acquired in 2014 a year after buying Atlas from Microsoft. ...
- Merchandising Is Next Data Point In Online Ad-Serving Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2015
Content Analytics engineers are working to integrate the company's merchandising technology into ad-serving platforms. The goal is to improve conversion rates for search and display ads that link to retail ...
- Fox's True[X], FreeWheel Partner To Help TV Cos. Tackle Big Tech Providers
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 16, 2015
AdExchanger reported Tuesday that True[X], the video ad platform Fox acquired last December, has teamed up with Comcast’s TV ad-serving platform FreeWheel to bring more “engagement-based” video ads to broadcasters. ...
- Rubicon Project Is Beta Testing Header Bidding For Mobile Apps
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 16, 2015
AdExchanger reports that Rubicon Project is beta testing header bidding in mobile apps with 20 publishers. Early results for the product, FastLane, saw CPM increases of up to 300%. Rubicon ...
- Smart AdServer and MediaMath Add In-App Offering
Real-Time Daily, Tobi Elkin - Wednesday, December 16, 2015
Seeking to boost the efficiency of both buyers' and sellers' programmatic ad strategies, Smart AdServer and MediaMath on Wednesday announced they will now offer in-app compatibility, rich media and deals ...
- Mozilla Ends 'Sponsored Tiles' Ad Program
Daily Online Examiner, Wendy Davis - Monday, December 7, 2015
Mozilla is ending its "sponsored tiles" ad initiative, which allowed marketers to serve targeted ads to people who use the Firefox browser. ...
- Patent Applied For Ad Device That Spots De-Bugging Requests
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
The application, published on Patents Encyclopedia.com states that four Bay Area inventors have devised: "A method of monitoring an online video advertisement system, comprising: receiving a request for insertion of ...
- HomeAdvisor, Google Bring Home Improvement Bookings To Places
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2015
A list of service professionals for home improvements had been one tool missing from Google's coffer. Now HomeAdvisor becomes the first digital home services marketplace to power online appointment booking ...
- Verizon Revises Behavioral Targeting Program, But Privacy Concerns Persist
PolicyBlog, Wendy Davis - Thursday, October 8, 2015
Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies." But advocates say the company needs to make the program opt-in only. ...
