- Marketers Slicing from TV Budgets for Online Video in 2012
VidBlog, Daisy Whitney - Thursday, December 15, 2011
Brace yourselves, TV networks. About two-thirds of marketers say they'll increase their budgets for online video advertising in 2012, and some of them will be snagging that money from the ...
- Nielsen, Tremor Bring TV Metrics To Online Video
Online Media Daily, Gavin O'Malley - Wednesday, December 7, 2011
Nielsen and ad network Tremor Video are teaming up. Tremor's VideoHub customers will be granted access to Nielsen Online Campaign Ratings' gross rating points. By marrying the standard GRP metric ...
- Online Video, Alternative TV Among Fastest Growing Consumer Segments for TV Viewing, Report Finds
VidBlog, Daisy Whitney - Wednesday, December 7, 2011
As venues for viewing programs proliferate, consumers are changing not just their habits, but also their preferences. A new report from research firm TDG finds that the expanding number of ...
- SAY Media Releases Online Ad Targeting App For Non-TV Viewers
Online Media Daily, Laurie Sullivan - Monday, December 5, 2011
SAY Media has unveiled a platform that identifies individuals on the company's network who have stopped regularly consuming live television and then targets ads to them online. Working with Quantcast, ...
- StumbleUpon Stumbles On With Paid Discovery
Online Media Daily, Mark Walsh - Monday, November 14, 2011
Eight months ago, StumbleUpon rolled out its Paid Discovery ad program, adding tiered pricing, expanded analytics and extending ad buys to mobile devices. Since then, the content discovery engine says ...
- Rovion Debuts Self-Service Rich Media Ad Platform
Online Media Daily, Laurie Sullivan - Wednesday, November 9, 2011
Rovion, an ad-serving company and division of Local, will unveil a self-service ad management platform Wednesday that lets marketers create rich media ads without the use of Web code. The ...
- LG Gives New Meaning To Network TV, Embeds YuMe To Serve Internet Ads
Online Media Daily, Laurie Sullivan - Wednesday, November 2, 2011
LG Electronics will begin rolling out an ad-serving platform for its Smart TVs, and provide an embedded software development kit from YuMe that allows developers to build applications that integrate ...
- Report: Mid-roll Offers Highest Completion Rates for Advertisers
VidBlog, Daisy Whitney - Wednesday, November 2, 2011
It should come as a surprise to just about no one that online video viewers are more apt to sit through the commercials in live online content compared to on-demand ...
- adMarketplace Reports 77% Rev Rise
Online Media Daily, Fern Siegel - Thursday, October 20, 2011
adMarketplace announced that third-quarter revenue grew 77% year over year, and 27% from the second quarter. The company's advertisers has risen 117% over the last year. adMarketplace.com delivers pay-per-click advertising ...
- Will Yahoo End Up In Pieces Or Be Put Back Together?
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
As turmoil swirls around Yahoo a series of investors have made inquiries on ways to secure a major chunk. Among them -- Andreessen Horowitz backed by partners Marc Andreessen, Ben ...
- Motorola Deal Means Google Controls Digital Pipeline
Online Media Daily, Jim Courtright - Monday, August 29, 2011
With the acquisition of Motorola, Google has access to the set-top hardware technology to make the digital pipelines to smartphones and home TV a lot smarter. And make Google a ...
- Social Media Not Big With Small Business Marketing
Research Brief, Jack Loechner - Friday, August 5, 2011
According to a survey of US small business leaders by Opinium Research, commissioned by Hiscox, many are not using social media channels to promote their businesses and products. Only 12% ...
- Why The Media Kitchen Just Hired Our first Of Many Media Technologists
Online Media Daily, Darren Herman - Friday, July 29, 2011
The role of the "media technologist" was created and born in The Media Kitchen when we realized how much time was being spent on advertising operations not including the trafficking ...
- Comcast, NBC Adopt Dynamic Ads For VOD
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Moving toward a world of complete TV messaging targeting, Comcast and NBC Universal have adopted dynamic ad insertion for the company's video-on-demand programming. Spots running prior to and after a ...
- What if We All Got Different Ads During the Super Bowl?
Online Spin, Dave Morgan - Thursday, June 30, 2011
In a meeting last week, I was asked to explain why I am neither a believer nor proponent of true one-to-one marketing. The truth is, I don't believe that the ...
- Popcornflix Joins Ad-Supported Streaming Movie Race
Online Media Daily, - Friday, June 3, 2011
Recently launched in Beta, popcornflix.com from Screen Media Ventures is hoping to grab some of the audience for ad-supported movie streams. Screen Media has built a library of 1,500 films ...
- BlackArrow Names Gilbert VP, Service Solutions
MediaDailyNews, - Tuesday, May 24, 2011
BlackArrow, a provider of advanced advertising solutions for TV platforms, named Laurel Gilbert as vice president, service provider solutions. ...
- Auditude Partners With Major League Gaming
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Hoping to better target live audiences, Major League Gaming is expected to announce a partnership with video ad management and monetization platform Auditude. Auditude will now control insertion of video ...
- aiMatch Builds Custom Features, Helps Analyze Data, Metrics
Online Media Daily, Laurie Sullivan - Monday, May 16, 2011
aiMatch, an ad-serving company that recently signed five new publishers, has begun to build custom features in its dashboard that allow clients to pull in back-end data and analyze a ...
- Aperture Founder Knoll Joins AdSafe Media
Online Media Daily, - Wednesday, May 11, 2011
Scott Knoll has left audience targeting and measurement firm Aperture, which he founded and brought to Datran Media four years ago, to join online ad security/ verification firm AdSafe Media ...
- Havas Digital Partners With BLiNQ For Global Facebook Ad System
Online Media Daily, - Wednesday, April 13, 2011
Moving to provide its worldwide agencies and clients with a complete campaign management system for Facebook advertising, Havas Digital has adopted BLiNQ Media's Ad Manager (BAM) under a "preferred partner" ...
- Peer39 Add Quality And Safety (QoS) Ad Serving
Online Media Daily, Laurie Sullivan - Monday, March 7, 2011
Most advertising and marketing executives may not have heard about Quality of Service unless they did time in the information technology industry or have geekiness running through their veins. Peer39 ...
- Verve Wireless Acquires DIY Ad System
Online Media Daily, Mark Walsh - Wednesday, February 2, 2011
On the heels of hiring a new CEO, mobile ad firm Verve Wireless has acquired Deconstruct Media, a mobile ad technology startup founded by a group of former Advertising.com product ...
- Ziff Davis Shakes Up Publishing Model, Launches Ad Platform, Acquires Coupon Co.
Online Media Daily, Laurie Sullivan - Tuesday, January 4, 2011
Ziff Davis on Tuesday unveiled the launch of the ad platform BuyerBase and revealed the acquisition of LogicBuy.com, which provides tech deals and coupons. BuyerBase, an audience-based ad targeting platform, ...
- Microsoft Picks Pictela, Third 'Big 3' Portal To Certify Super Rich Media Ad Platform
Online Media Daily, Joe Mandese - Monday, October 18, 2010
In an important vote of confidence for a promising new online advertising platform, Microsoft has certified Pictela, allowing it to serve its super rich units across all of Microsoft's online ...
- MSNBC Asks 'Why Pay For Ads Nobody Sees?'
Online Media Daily, Gavin O'Malley - Monday, September 27, 2010
Preaching accountability, MSNBC Digital on Monday rolled out a new ad rendering system across its entire network of sites. Christened ServeView, the system counts ads as delivered impressions only when ...
- AdReady Bows 'Micro-Targeting' Display Ad Platform
Online Media Daily, Gavin O'Malley - Wednesday, September 22, 2010
Facing stiff competition, display ad solutions provider AdReady on Wednesday unveiled the latest version of its display ad platform for advertisers and agencies. With AdReady Version 3 -- expected to ...
- Advertising.com, Audience Science, Burst Top DoubleVerify's List Of Most Trustworthy
Online Media Daily, Gavin O'Malley - Wednesday, September 22, 2010
AOL's Advertising.com, Audience Science, and Burst are now among the best-performing ad technology companies -- with the least number of non-compliant incidences in campaigns -- according to new research from ...
- Can Startup Turn Captchas Into Cash?
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 20, 2010
New York startup Solve Media says it can swap out the random, hard-to-read text of captchas with clear, concise English. Better yet, "it says it can turn captchas into revenue ...
- AdMeld Names Jason Kelly Chief Media Officer
Online Media Daily, Gavin O'Malley - Tuesday, September 14, 2010
Ad optimization technology provider AdMeld on Tuesday named Jason Kelly as chief media officer. Most recently, Kelly served as VP of strategy and revenue management at Time Inc. Digital. At ...
