- Are Surveys Sufficient?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Throwing a grenade into a crowd of online researchers, Joel Rubinson -- CEO of marketing and consulting firm Rubinson Partners - says they need to completely rethink brand marketing... ...
- Predictive Modelling Or Bust
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
How can we expect predictive modelling to change over the next few years? Hardly at all, according to Claudia Perlich, Chief Scientist at m6d. "Very little will change, at lea ...
- Did Visual Revenue Predict This Headline?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Probably upsetting every editor in the room, Visual Revenue CEO Dennis Mortensen is stirring up OMMA Metrics with talk of his headline predicting technology. The company's "Bloomberg terminal of t ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platform can't connect the data it users to individual consumers. OMMA Metrics MC Judah Phillips doesn't believe him. ...
- Online Video Competition is Everywhere; Like "The Hunger Games," or "Twilight"
VidBlog, Daisy Whitney - Thursday, February 9, 2012
If you're doing something right, eventually every one wants a piece of the action. Just look at the book business. When young adult novels like "Twilight" and "The Hunger Game ...
- Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls?
VidBlog, Daisy Whitney - Tuesday, February 7, 2012
Not only are consumers increasingly connected to their mobile phones, they're also responding to the ads they see on handheld devices. A pair of recent studies confirms that advertising ...
- Brand Safety Gets Boost from TubeMogul
VidBlog, Daisy Whitney - Monday, January 30, 2012
Online video buying platform TubeMogul is slated to roll out a new set of brand protection tools for marketers in an effort to make real-time bidding more palatable for brand ...
- Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow
VidBlog, Daisy Whitney - Thursday, January 26, 2012
Apple's video for its latest iPhone was the most-watched online video from a brand in the fourth quarter, a time period during which the consumer appetite for social video campaig ...
- Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds
VidBlog, Daisy Whitney - Wednesday, January 25, 2012
What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency a ...
- Video Vendors Test, Roll Out New Online Video Ad Formats
VidBlog, Daisy Whitney - Monday, January 23, 2012
Ever on the hunt for ROI in online video, a number of ad technology firms are currently testing and introducing new video formats already this year. In a just-released repor ...
- Yahoo Ad Display Business Weakens, YouTube Stays Strong
Online Media Daily, Mark Walsh - Monday, January 9, 2012
Revitalizing Yahoo's core display ad business will be one of the main tasks awaiting the company's incoming chief executive Scott Thompson. According to a Macquarie Research report, old-line portals, su ...
- Evenings Rule for Online Video Ad Clicks
VidBlog, Daisy Whitney - Tuesday, December 20, 2011
For better or worse, clicks are still the currency by which many marketers measure success in online advertising, and early evening ranks as the most effective time for generating clic ...
- Microsoft Accelerates Rollout In Yahoo, AOL Display Deal
Online Media Daily, Laurie Sullivan - Friday, December 16, 2011
Data has become one of the most important pieces in the recently announced Microsoft, AOL and Yahoo display ad alliance. Microsoft ad execs have found data-rich markets tend to ha ...
- Engagement Doubled With Mixed Spanish/English Video Ads, Tremor Video Reports
VidBlog, Daisy Whitney - Monday, December 19, 2011
Engagement with interactive online video ads can spike if targeted in a highly tailored fashion to the right consumer. That's what video ad network Tremor Video learned during a rece ...
- PLYmedia To Longtail Advertisers: 'How's Free, Is Free Cheap Enough For Your Ad Serving?'
Online Media Daily, Laurie Sullivan - Thursday, December 15, 2011
PLYmedia has developed an ad-serving platform that it will begin to roll out Thursday to support midsize publishers in the $9 billion long-tail global market. The free service -- ad ...
- Marketers Slicing from TV Budgets for Online Video in 2012
VidBlog, Daisy Whitney - Thursday, December 15, 2011
Brace yourselves, TV networks. About two-thirds of marketers say they'll increase their budgets for online video advertising in 2012, and some of them will be snagging that money from t ...
- Nielsen, Tremor Bring TV Metrics To Online Video
Online Media Daily, Gavin O'Malley - Wednesday, December 7, 2011
Nielsen and ad network Tremor Video are teaming up. Tremor's VideoHub customers will be granted access to Nielsen Online Campaign Ratings' gross rating points. By marrying the standard GRP metr ...
- Online Video, Alternative TV Among Fastest Growing Consumer Segments for TV Viewing, Report Finds
VidBlog, Daisy Whitney - Wednesday, December 7, 2011
As venues for viewing programs proliferate, consumers are changing not just their habits, but also their preferences. A new report from research firm TDG finds that the expanding number ...
- SAY Media Releases Online Ad Targeting App For Non-TV Viewers
Online Media Daily, Laurie Sullivan - Monday, December 5, 2011
SAY Media has unveiled a platform that identifies individuals on the company's network who have stopped regularly consuming live television and then targets ads to them online. Working with Quantcas ...
- StumbleUpon Stumbles On With Paid Discovery
Online Media Daily, Mark Walsh - Monday, November 14, 2011
Eight months ago, StumbleUpon rolled out its Paid Discovery ad program, adding tiered pricing, expanded analytics and extending ad buys to mobile devices. Since then, the content discovery engine sa ...
- Rovion Debuts Self-Service Rich Media Ad Platform
Online Media Daily, Laurie Sullivan - Wednesday, November 9, 2011
Rovion, an ad-serving company and division of Local, will unveil a self-service ad management platform Wednesday that lets marketers create rich media ads without the use of Web code. T ...
- LG Gives New Meaning To Network TV, Embeds YuMe To Serve Internet Ads
Online Media Daily, Laurie Sullivan - Wednesday, November 2, 2011
LG Electronics will begin rolling out an ad-serving platform for its Smart TVs, and provide an embedded software development kit from YuMe that allows developers to build applications that integra ...
- Report: Mid-roll Offers Highest Completion Rates for Advertisers
VidBlog, Daisy Whitney - Wednesday, November 2, 2011
It should come as a surprise to just about no one that online video viewers are more apt to sit through the commercials in live online content compared to on-dema ...
- adMarketplace Reports 77% Rev Rise
Online Media Daily, Fern Siegel - Thursday, October 20, 2011
adMarketplace announced that third-quarter revenue grew 77% year over year, and 27% from the second quarter. The company's advertisers has risen 117% over the last year. adMarketplace.com delivers pay-per-click advertisi ...
- Will Yahoo End Up In Pieces Or Be Put Back Together?
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
As turmoil swirls around Yahoo a series of investors have made inquiries on ways to secure a major chunk. Among them -- Andreessen Horowitz backed by partners Marc Andreessen, B ...
- Motorola Deal Means Google Controls Digital Pipeline
Online Media Daily, Jim Courtright - Monday, August 29, 2011
With the acquisition of Motorola, Google has access to the set-top hardware technology to make the digital pipelines to smartphones and home TV a lot smarter. And make Google ...
- Social Media Not Big With Small Business Marketing
Research Brief, Jack Loechner - Friday, August 5, 2011
According to a survey of US small business leaders by Opinium Research, commissioned by Hiscox, many are not using social media channels to promote their businesses and products. Only 1 ...
- Why The Media Kitchen Just Hired Our first Of Many Media Technologists
Online Media Daily, Darren Herman - Friday, July 29, 2011
The role of the "media technologist" was created and born in The Media Kitchen when we realized how much time was being spent on advertising operations not including the trafficki ...
- Comcast, NBC Adopt Dynamic Ads For VOD
MediaDailyNews, Wayne Friedman - Tuesday, July 26, 2011
Moving toward a world of complete TV messaging targeting, Comcast and NBC Universal have adopted dynamic ad insertion for the company's video-on-demand programming. Spots running prior to and after ...
- What if We All Got Different Ads During the Super Bowl?
Online Spin, Dave Morgan - Thursday, June 30, 2011
In a meeting last week, I was asked to explain why I am neither a believer nor proponent of true one-to-one marketing. The truth is, I don't believe that t ...
