- Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
Television News Daily, Wayne Friedman - Monday, March 29, 2021
The average unit rate in 2020 was $4.99 million, and there were 85 30-second announcements in 2021 vs. 86 in 2020. ...
- Disney's ESPN, ABC Are Big Winners In NFL Deal
Television News Daily, Wayne Friedman - Monday, March 22, 2021
Disney gained in the number of actual games, including two Super Bowls, MoffettNathanson analyst Michael Nathanson says. ESPN's "Monday Night Football" was up 4% last season to $232.1 million ...
- At Super Bowl, Verizon 5G Customers In The Stands Played Their Own Game
Marketing Daily, P.J. Bednarski - Tuesday, March 2, 2021
Verizon has used the Super Bowl as a giant 5G experimental lab for the last few seasons. ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior. ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming Game
Television News Daily, Wayne Friedman - Friday, February 12, 2021
CBS says total national TV viewing from streaming/digital platforms climbed 65% versus 2020. ...
- Super Bowl Ads Win The Super Bowl Of Hypocrisy
Media Insider, Kaila Colbin - Friday, February 12, 2021
There's no way the delicious flavors from your favorite local eatery can compete with the sour taste of Uber's hypocrisy. ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 million, for a 14% share, follow ...
- Inside Corona's Speedy Super Bowl-Related Promotion Effort
MAD, Larissa Faw - Tuesday, February 9, 2021
Corona Beer wasn't planning on advertising in or around this year's Super Bowl. But then the client asked Cramer-Krasselt for ideas. ...
- Dr. Squatch Soaps: Curiosity Spawns Searches, Ecommerce During Super Bowl
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 10, 2021
For newer CPG players -- like Dr. Squatch Soap Co. -- this meant tons of discovery during the annual playoff extravaganza. ...
- CBS' Super Bowl Sinks 9% In Viewing, Streaming Rises 65%
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
The "Super Bowl LV" game was the lowest-viewed game since 2006, largely due to the lopsided win. ...
- Will Streaming Platforms Get Their True Share Of Super Bowl Ad Dollars?
TV Watch, Wayne Friedman - Wednesday, February 10, 2021
Some $27 million in video advertising -- which would be the highest ad revenue ever for a single digital video event -- may be due streamers. ...
- Super Bowl Wrap-Up, Part II: To Err Is Human
TVBlog, Adam Buckman - Wednesday, February 10, 2021
As last Sunday's Super Bowl demonstrated, it can be difficult to locate that sweet spot between trying too hard and not trying hard enough. ...
- Jeep Forgets Michigan's UP In Map
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 8, 2021
Super Bowl watchers are an astute bunch, as evidenced by the comments that have been coming in on Jeep’s social media pages. Posters are flagging that the brand neglected ...
- Audi Norway Responds To General Motors' Poke Of Its Country
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 8, 2021
Audi is joining with Ford in clapping back at General Motors and its humorous Super Bowl spot featuring Will Ferrell and his angst over Norway being further than the U. ...
- Fewer Fans In The Stands Pays Off For Super Bowl Sponsors
Digital News Daily, Karlene Lukovitz - Monday, February 8, 2021
Having fewer fans in the stadium not only opened up new opportunities, like the branded tarps placed over the seats around the field; it also seems to be the driv ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours Later
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
The so-far-unexplained delay is the first in the game's 55-year history. Nielsen said it "anticipates" that the numbers will be available on Tuesday. ...
- Cadillac Wins Big Game On Cars.com, Marchex Studies Consumer-Dealer Interactions
Drive Time, Tanya Gazdik - Monday, February 8, 2021
The process of buying cars has changed "profoundly" during the past year, according to Marchex. ...
- Seinfeld Has Puffy Shirt, Now Jason Alexander Has His Own Super Bowl Tide Hoodie
Marketing Daily, P.J. Bednarski - Monday, February 8, 2021
Tide sweatshirt with photo of Alexander shows him reacting to such horrors as being drooled on by the family dog. ...
- In 'Safe' Super Bowl, Rocket Mortgage, Bud Light's Lemons Get It Right
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, February 9, 2021
"Brands played it safe and went for a light touch of humor, using lots of familiar faces," says marketing professor Derek Rucker. ...
- Holy Moly: Bruce And Jeep Go To The Super Bowl
MediaDailyNews, Barbara Lippert - Tuesday, February 9, 2021
What I wasn't expecting from this documentary-like minifilm was a dog whistle to the Christian Right, steeped in the imagery of crosses and with enough attention paid to the "soi ...
- My Favorite And Least Favorite Super Bowl Spots This Year
Mediapsssst, Richard Whitman - Monday, February 8, 2021
I like quirky, so the Oatly ad worked for me. Quirky stands out in a sea of over-the-top goofiness. I really disliked the Cheetos ad with its message of Trumpi ...
- Reddit's First Super Bowl Ad Lasted A Mere Five Seconds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 8, 2021
The ad was not part of the company's plan or budget, but a last-minute decision after stock traders used Reddit to drive up the price on low, stagnant stocks li ...
- Brands Demonstrate Performance Marketing In Super Bowl LV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 8, 2021
The best ads must generate revenue and have a clear call to action. And it must be done at the lowest cost, making it difficult to get performance from Sup ...
- CBS' Super Bowl Ramps Up On-Air Promos For Paramount+, Prime-Time Network Shows
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Super Bowl LV had just four spots from entertainment advertisers, but plenty of on-air promos for its platforms and programs -- especially for Paramount+, which aired 12 creatives for t ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1.8 -- the average number of people in the room -- vs. 2.0 a year ago. ...
- In 'Clarice,' Plucky Profiler Takes On Serial Killers And Sexism
TVBlog, Adam Buckman - Tuesday, February 9, 2021
Hannibal Lecter makes no appearance in the premiere episode of "Clarice," another procedural crime drama on CBS with a focus on serial killers. ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Inside Performance, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in t ...
- Jeep Enlists 'The Boss' For 2-Minute Unity Plea
Marketing Daily, Tanya Gazdik - Sunday, February 7, 2021
The alignment between Springsteen and Jeep is "incredibly authentic," Stellantis Global CMO Olivier Francois tells "Marketing Daily." ...
- Cadillac Drafts Timothee Chalamet, Winona Ryder For Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, February 7, 2021
The spot aims to communicate "what Cadillac means in the EV space," Cadillac CMO Melissa Grady tells "Marketing Daily." ...
- One Of T-Mobile's Super Bowl Ads Reportedly Banned
Marketing Daily - Top of the News, P.J. Bednarski - Monday, February 8, 2021
But was the Tom Brady spot knowingly destined to be rejected, leading to T-Mobile's manufactured outrage? ...
