- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, password and security manager Dashlane knew that one shot of exposure wasn't enough. ...
- Punt, Pass Or Block: What If The Biggest TV Show Of The Year Doesn't Have A Live Audience?
TV Watch, Wayne Friedman - Wednesday, August 19, 2020
In a pandemic, everything changes, including the ads, engagement and half-time show for the Super Bowl. ...
- Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. ...
- The State Of TV Today: Remembrance Of Super Bowls Past
TVBlog, Adam Buckman - Thursday, April 16, 2020
The most conspicuous difference in the TV landscape today during the current pandemic is the lack of live sports. ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this one by clicking this.The Challenge CBS Interactive was looking to do something that had never been done ...
- Kellogg Sells Pringles During Super Bowl In Real Time
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Through personalized CTV ad experiences, Pringles was able to connect with viewers on an entirely new level. ...
- Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows Improving
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Through Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen's live program-plus-seven days of time-shifted viewing, up 20% vs. a year ago, with CBS just behind at 7.8 ...
- Search Data Reveals Super Bowl Ads' Staying Power For Brands
Inside Performance, Laurie Sullivan - Monday, February 17, 2020
It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, according to one retail analytics f ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- ...
- Does Anyone Remember The Super Bowl Ads?
TV Watch, Wayne Friedman - Friday, February 14, 2020
Research from GlobalWebIndex says only 21% of those who recall Super Bowl ads with celebrities considered making a purchase. ...
- The Super Bowl Is A Super Waste Of Ad Dollars
MAD, Elijah Schneider - Tuesday, February 11, 2020
When you're involved in these sort of shenanigans, you're not looking for return on investment but validation for your brand and that, quite frankly, is sad. ...
- CBS Chicago Anchors Parody Hyundai 'Smaht Pahk' Super Bowl Spot
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 10, 2020
In conjunction with the Chicago Auto Show, CBS Chicago anchors had some fun with their own version of Hyundai's "Smaht Pahk" Super Bowl spot for the Hyundai Sonata. The parody ...
- The Super Bowl's Other Political Spots
Marketing Politics Weekly, Joe Mandese - Friday, February 7, 2020
Michael Bloomberg's 60-second spot and the President's two :30s may have gotten all the attention in this year's Super Bowl, but according to an analysis by political ad tracker Advertising ...
- Super Bowl LIV More Social Than Ever
Social Media Insider, Gavin O'Malley - Wednesday, February 5, 2020
Nielsen estimates that Super Bowl LIV was the most social TV telecast over the past year. ...
- Brands Score Winning Performances At Super Bowl
Digital News Daily, Gavin O'Malley - Monday, February 3, 2020
Leading the pack was Pepsi, which sponsored one of the spicier halftime shows in Super Bowl history. ...
- What The Pros Thought: Jeep Wins, Planters Loses
MAD, Steve McClellan - Monday, February 3, 2020
And Amazon was smacked around a bit for its Alexa ad with Ellen De Generes and Portia De Rossi that was seemingly devoid of diversity. ...
- What The Pros Thought, Part II
MAD, Larissa Faw - Monday, February 3, 2020
Ad executives and creatives opine on the hits and misses of Super (Ad) Bowl 2020. ...
- MoonPie's 3-Year Game Day Coattail Ride Culminates With National Spot
Mediapsssst, Richard Whitman - Monday, February 3, 2020
It's too bad the budget wasn't there for an in-game spot because the company's ad, from Tombras, is every bit as entertaining as anything I saw during the Big G ...
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Uplifting and encouraging ads attracted readers to search for more information about the brands. Seventy-four million readers went online to seek information on brands that advertised during the big game, ...
- Super Bowl Advertisers Get Creative To Rank Higher In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Merkle's Digital Bowl Report found that some 85% of advertisers developed display or paid-social ads that coordinated with the game or their ad, while 62% leveraged influencers or celebrities as ...
- Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%
Television News Daily, Wayne Friedman - Monday, February 3, 2020
Kantar Media's preliminary estimate shows in-game national TV advertising spend for the Super Bowl was $435 million -- up 29% from 2019's $336 million. ...
- Super Bowl TV Ads: What Is the Value Of Online Views?
TV Watch, Wayne Friedman - Tuesday, February 4, 2020
Growing digital media extensions can amortize the now $5.5 million price tag for a 30-second commercial on TV in the big game. ...
- Super Bowl Spot Recap: Making Sense Of The Nonsensical
TVBlog, Adam Buckman - Tuesday, February 4, 2020
Nothing about the Martin Scorsese-Jonah Hill commercial for the Coca-Cola Energy drink made any sense. ...
- Campaign's 5 Lessons UK Advertisers Can Learn From The Super Bowl
Around the Net In MAD London, Sean Hargrave - Monday, February 3, 2020
"Campaign" features five takeaways for UK advertisers from the Super Bowl. They include appealing to niche audiences through artists who are not internationally known as well as teasing content and ...
- Google, Microsoft, P&G Looking To Change Gender Stereotypes In Super Bowl, Other Advertising
Digital News Daily, Laurie Sullivan - Friday, January 31, 2020
A study released Friday found that marketing content on YouTube featuring female-led and gender-balanced content attracts 30% more views than male-dominant videos by evaluating 273 Super Bowl ads, a sample ...
- Quibi Among 5 Worst-Rated Super Bowl Ads (But It Beat Trump's Dead-Last-Ranked Ad)
Digital News Daily, Karlene Lukovitz - Monday, February 3, 2020
The big game saw the soon-to-launch short-form mobile streamer's ad ranked 59 out of 63 on USA Today's Ad Meter. Other streamers did better, with Disney+'s surprise appearance earning a ...
- Automakers Win Super Bowl
Drive Time, Tanya Gazdik - Monday, February 3, 2020
The automotive category took four of the top 10 spots for most engaging 2020 Super Bowl ads, according to TV measurement firm EDO. ...
- Super Bowl Trending Google Searches Have A Lyrical Theme
Inside Performance, Laurie Sullivan - Monday, February 3, 2020
Google typically shares YouTube viewership stats related to Super Bowl ads the day after the game. This year it added top Google trends and most searched-on Lyrics during the game ...
- Rodriguez And Rodriguez Star In Beer Ads On Super Bowl Sunday
MAD, Larissa Faw - Friday, January 31, 2020
Only one is actually in the big game -- a spot featuring former MLB star Alex Rodriguez for Presidente, which is backed by Anheuser-Busch. Pro Skateboarder Paul Rodriquez is fronting ...
- Women Nearly Half Of Super Bowl Audience, But Advertisers Miss The Whole Picture
Marketing Daily, P.J. Bednarski - Friday, January 31, 2020
Google's research says "the advertising running during the game hasn't caught up to the people watching it." ...
