- Tums Aims For End-Run Around 'The Big Game'
Marketing Daily - Top of the News, P.J. Bednarski - Friday, January 22, 2021
Tums joins brands that use other ways than buying Super Bowl ads to get their messages across. ...
- Coca-Cola Foregoes Super Bowl
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 17, 2021
Coca-Cola is sitting out this year’s Super Bowl. The beverage giant calls it a “a “difficult choice” made to “ensure we are investing in the right resources during these unprecedent ...
- WWE Superstar Titus O'Neil Steps Up For SB-Targeted Human Trafficking Campaign
MAD, Larissa Faw - Thursday, January 14, 2021
The effort targets the Tampa Bay area host city to the upcoming Super Bowl which drives increased demand for commercial sex services and related activities such as sex trafficking. ...
- Hyundai Passes On Super Bowl Spot
Marketing Daily, Tanya Gazdik - Friday, January 8, 2021
The decision was based on marketing priorities and the timing of upcoming vehicle launches, according to the automaker. ...
- Rocket Mortgage Brings Back Super Bowl Squares
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
The sweepstakes, which opened for entries Jan. 7, is part of a multiyear partnership with the NFL. ...
- Super Bowl 2021: It's Not Just The Game, It's The Total Picture
TV Watch, Wayne Friedman - Monday, December 21, 2020
Reports suggest CBS has yet to totally book all its ad inventory in the game -- now with seven weeks to go. ...
- Is The Super Bowl Still Super For CPG Brands?
Marketing Insider, Alex Daigle - Tuesday, December 15, 2020
With so many unknown factors between now and the Super Bowl, brands must have a plan, a backup, and a backup to the backup. ...
- Pepsi Adds 'The Weeknd' To Super Bowl Plans
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 12, 2020
While no one is really sure what Super Bowl will look like in 2021 or if it will even happen, companies are still going ahead with their Super Bowl plan ...
- Avocados from Mexico Sits Out The Super Bowl, But Not The Game in 2021
Brand Insider, Steve Smith - Thursday, November 5, 2020
"We don't sell avocados, and we aren't from Mexico" is the inside joke at the Avocados from Mexico brand. Since its founding in 2013, the Texas-based nonprofit marketing group h ...
- Anheuser-Busch Scales Back Super Bowl Plans
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 25, 2020
Anheuser-Busch InBev has decided not to host the 600 people it usually brings to the Super Bowl each year. “While it will still advertise—and serve beer—throughout weeklong Super Bowl festiviti ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, password and security manager Dashlane knew that one shot of exposure wasn't enough. ...
- Punt, Pass Or Block: What If The Biggest TV Show Of The Year Doesn't Have A Live Audience?
TV Watch, Wayne Friedman - Wednesday, August 19, 2020
In a pandemic, everything changes, including the ads, engagement and half-time show for the Super Bowl. ...
- Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. ...
- The State Of TV Today: Remembrance Of Super Bowls Past
TVBlog, Adam Buckman - Thursday, April 16, 2020
The most conspicuous difference in the TV landscape today during the current pandemic is the lack of live sports. ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this one by clicking this.The Challenge CBS Interactive was looking to do something that had never been do ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. ...
- Fox Leads In Prime-Time Ratings: ABC, Fox Entertainment Shows Improving
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
Through Feb. 3, Fox is averaging 7.9 million prime-time viewers in Nielsen's live program-plus-seven days of time-shifted viewing, up 20% vs. a year ago, with CBS just behind at 7 ...
- Search Data Reveals Super Bowl Ads' Staying Power For Brands
Inside Performance, Laurie Sullivan - Monday, February 17, 2020
It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, according to one retail analytics f ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything ...
- Does Anyone Remember The Super Bowl Ads?
TV Watch, Wayne Friedman - Friday, February 14, 2020
Research from GlobalWebIndex says only 21% of those who recall Super Bowl ads with celebrities considered making a purchase. ...
- The Super Bowl Is A Super Waste Of Ad Dollars
MAD, Elijah Schneider - Tuesday, February 11, 2020
When you're involved in these sort of shenanigans, you're not looking for return on investment but validation for your brand and that, quite frankly, is sad. ...
- CBS Chicago Anchors Parody Hyundai 'Smaht Pahk' Super Bowl Spot
Around the Net In Brand Marketing, Tanya Gazdik - Monday, February 10, 2020
In conjunction with the Chicago Auto Show, CBS Chicago anchors had some fun with their own version of Hyundai's "Smaht Pahk" Super Bowl spot for the Hyundai Sonata. The paro ...
- The Super Bowl's Other Political Spots
Marketing Politics Weekly, Joe Mandese - Friday, February 7, 2020
Michael Bloomberg's 60-second spot and the President's two :30s may have gotten all the attention in this year's Super Bowl, but according to an analysis by political ad tracker Advertisi ...
- Super Bowl LIV More Social Than Ever
Social Media Insider, Gavin O'Malley - Wednesday, February 5, 2020
Nielsen estimates that Super Bowl LIV was the most social TV telecast over the past year. ...
- Brands Score Winning Performances At Super Bowl
Digital News Daily, Gavin O'Malley - Monday, February 3, 2020
Leading the pack was Pepsi, which sponsored one of the spicier halftime shows in Super Bowl history. ...
- What The Pros Thought: Jeep Wins, Planters Loses
MAD, Steve McClellan - Monday, February 3, 2020
And Amazon was smacked around a bit for its Alexa ad with Ellen De Generes and Portia De Rossi that was seemingly devoid of diversity. ...
- What The Pros Thought, Part II
MAD, Larissa Faw - Monday, February 3, 2020
Ad executives and creatives opine on the hits and misses of Super (Ad) Bowl 2020. ...
- MoonPie's 3-Year Game Day Coattail Ride Culminates With National Spot
Mediapsssst, Richard Whitman - Monday, February 3, 2020
It's too bad the budget wasn't there for an in-game spot because the company's ad, from Tombras, is every bit as entertaining as anything I saw during the Big G ...
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Uplifting and encouraging ads attracted readers to search for more information about the brands. Seventy-four million readers went online to seek information on brands that advertised during the big gam ...
- Super Bowl Advertisers Get Creative To Rank Higher In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Merkle's Digital Bowl Report found that some 85% of advertisers developed display or paid-social ads that coordinated with the game or their ad, while 62% leveraged influencers or celebrities ...
