- Snap Shocks Analysts With Soaring 52% Gain In Ad Revenues
Digital News Daily, Wayne Friedman - Wednesday, October 21, 2020
"As the most efficient advertising vehicle for marketers looking to target 13-to-34 year-olds," Snap is "starting to see major brands embrace the platform for broad reach," writes MoffettNathanson analyst Michael ...
- Quibi Throws In The Towel
Digital News Daily, Karlene Lukovitz - Wednesday, October 21, 2020
The stunning closure comes just six months after the launch of the high-profile, short-form video streamer from Hollywood mogul Jeffrey Katzenberg -- which drew $1.75 billion from backers and $150 ...
- COVID-19 Drives Decline In Customer Preference For Email: Study
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The phone remains the top customer communication channel. And video chat is rising, Vonage reports. ...
- Netflix Misses On Q3 Subscriber Estimates, Pulling In 2.2 Million New Subs
Television News Daily, Wayne Friedman - Tuesday, October 20, 2020
Netflix says the result is largely attributable to over-delivering on subscriber successes earlier in the year -- adding 15.8 million subscribers in Q1 and 10.1 million in Q2. ...
- Mystery Man John Wilson Comes Out Of Nowhere, Saves TV
TVBlog, Adam Buckman - Wednesday, October 21, 2020
A new show premiering Friday on HBO sweeps onto TV like a gust of fresh air. ...
- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesday announced its first rebrand since it premiered more than ten years ago. ...
- TV Networks Cut Losses, Down 6% in Q3, AVOD To Surge 32%: Analyst
Television News Daily, Wayne Friedman - Monday, October 19, 2020
Broadcast TV networks are expected to sink 15.8% to $2.4 billion, with cable TV networks slipping 1% in Q3. The only TV group to gain from July-to-September -- Turner and ...
- California's Zero-Rating Restrictions 'Irreparably Harm' ISPs, Groups Argue
Digital News Daily, Wendy Davis - Friday, October 16, 2020
Broadband carriers "are faced with precisely the sort of dilemma that courts regularly find constitutes immediate and irreparable harm," trade groups say. ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from data that tells marketers why the creative works or does not work at any given time. It also provides ...
- Google Details How It Uses AI, Machine Learning To Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
Google made several announcements on Thursday intended to transform the way people search and the way brands interact with consumers. ...
- Nielsen To Measure YouTube, YouTube TV Ad Inventory On Connected TV Sets
Television News Daily, Wayne Friedman - Thursday, October 15, 2020
YouTube's streaming TV inventory will be measured in Nielsen's Digital Ad Ratings and Total Ad Ratings. Nielsen had been measuring YouTube and YouTube TV ad inventory for PCs and laptop ...
- FreeWheel: 1H Video Ad Views Up 32%; CTV Ad Views Up 42%
Advanced TV Insider, Karlene Lukovitz - Thursday, October 15, 2020
CTV accounted for fully half of total video ad views, followed by set-top-box views at 23%. ...
- Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Inside Performance, Laurie Sullivan - Thursday, October 15, 2020
In a study, 64% of consumers said they're as or more excited about the holidays, 42% said holiday ads should mention COVID-19, 57% want ads to make them happy, and ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With Moat
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The guarantee, based on performance, marks the first time Dailymotion's global network of premium publishers can offer a guarantee based on Moat-certified viewability metrics, measured by the Media Rating Coun ...
- As Promos For Free Trials Expire, New Platforms Disney+, Apple TV+ Could Take Hit
Television News Daily, Wayne Friedman - Wednesday, October 14, 2020
A survey from HarrisX finds that "roughly 3% and 17% of Disney+ and Apple TV+ subscribers, respectively, plan to churn off the services once their promotional offer ends," writes Michael ...
- Stock Video Platform Storyblocks Pledges More Images Of Diverse Population
Marketing Daily, P.J. Bednarski - Wednesday, October 14, 2020
Right now, Storyblocks says, only 5% of its content contains BIPOC images. ...
- NBCU's Peacock, Amazon Prime Video See Major Gains In New Q3 Subscribers
Television News Daily, Wayne Friedman - Wednesday, October 14, 2020
From July-September, Peacock took 17.2% of new premium streaming subscribers with Amazon Prime Video at 16%, according to Kantar, followed by HBO Max at an 11.3% share. ...
- Screenvision Continues Expansion Beyond Cinema, Strikes Deal With Medical Waiting Room Network Outcome Health
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
Place-based video ad network operator Screenvision continues to expand into locations and venues that aren't so challenged by social gathering during a pandemic. In its latest deal, it will become ...
- AVODs: U.S. Users Hit 17%; Audience Older, Less Wealthy Than SVODs'
Video Insider, Karlene Lukovitz - Tuesday, October 13, 2020
Nearly one in five U.S. internet users report watching AVOD services in Q3 -- up from 13% in Q3 2019, per Ampere Analysis research, which also finds that AVODs and ...
- Quibi Still Searching For Buyer: Report
Digital News Daily, Karlene Lukovitz - Monday, October 12, 2020
Jeffrey Katzenberg has pitched a Quibi acquisition to technology and entertainment executives including Apple's Eddy Cue and WarnerMedia's Jason Kilar, with no success, reports The Information. ...
- WarnerMedia Hires Former Apple, Hulu Exec Colaco To Lead Ad Sales For TV Network
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
As WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will be responsible for its live, linear TV networks including TNT, TBS, CNN and truTV, as well as the lead ...
- Streaming Share Estimate: Netflix Slips, Amazon And HBO Max Rising
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Netflix's decline is partly due to ad-supported video-on-demand services (AVOD) taking share away from subscription (ad-free) VOD platforms. AVOD has grown to a 30.8% share from 25% in Q2, while ...
- Premium Video Streamers Amp Up National TV Spending For Fall, Winter Season
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Apple TV+, Disney+ and Amazon Prime Video are the major spenders as premium streaming platforms ramping up marketing, with $272.3 million spent over the last two months, totaling 94,166 commercial ...
- Instagram To Add Shopping To IGTV, Test Shopping On Reels
Digital News Daily, Karlene Lukovitz - Tuesday, October 6, 2020
Adding a shopping function to Reels will give it a leg up against TikTok, which is testing the ability for its creators to sell products directly through the app, but ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and media spending plans worldwide. Significantly, the ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market data across search advertising channels, and with BIScience to integrate virtual and human panel data and measure additional sites ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta Customer
Inside Performance, Laurie Sullivan - Thursday, October 1, 2020
A new metric allows marketers to see which ads were blocked and provides a central view alongside all their media and creative performance data. ...
- Samsung Ads Launches Samsung Demand-Side Platform
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
The Samsung DSP will give programmatic buyers access to exclusive CTV inventory and offer targeted audiences and data from across 45 million households. Advertisers can manage campaign reach and frequency ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infutor Data Solutions, received throughout his career came from John Healy, managing director at Deloitte Digital, as he left ...
- Microsoft Takes On Deepfakes
Inside Performance, Laurie Sullivan - Friday, September 25, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns. ...
