- Data Illumination In Gaming And Esports
Digital News Daily, Zach Oscar - Thursday, July 2, 2020
Comscore is investing in new research into gaming and esports consumers. CRO Carol Hinnant provides insight into what brought the data company -- known for measurement and viewership metrics -- ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- YouTube TV Hikes Price By $15, Adds Viacom Channels
Digital News Daily, Karlene Lukovitz - Wednesday, July 1, 2020
The Google-owned SVOD blamed the increase, to $65, on the rising costs of content -- while touting its addition of ViacomCBS channels and various user convenience features. ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, now have a new corporate name: Magnite. Michael Barrett, former CEO of Rubicon Project, is president/CEO of Magnite. ...
- Job Platform Indeed Finds Gold In Long-Form Content On TV
Show Daily, Nina Lentini - Wednesday, July 1, 2020
"What we see is that linear TV is the biggest driver for us," Indeed's Paul J. D'Arcy told MediaPost's TV & Video Insider Summit via Zoom, "because of its reach ...
- As OTT Surges In Ad-Supported Media, How To Choose A Channel?
Show Daily, Nina Lentini - Wednesday, July 1, 2020
As OTT stands out in the period of flux, how do agencies go about finding a trusted partner? Do they vet them or do they just work with them so ...
- Brands, Agencies Work Through Media Planning One Day At A Time
Show Daily, Nina Lentini - Tuesday, June 30, 2020
A lively panel discussion on Day One of MediaPost's TV & Video Insider Summit heard a pet food marketer and two agency operatives acknowledge the difficulty in planning during uncertai ...
- Netflix Rises To Become Top Channel Consumers 'Must Keep' During COVID-19
Television News Daily, Wayne Friedman - Monday, June 29, 2020
Netflix was followed by ABC, CBS, NBC, and Fox, while Amazon Prime Video, Hulu, ESPN, PBS, CNN, Discovery, HBO, Disney+, Food Network and History complete the top 15, according to ...
- OTT Churn Rate Jumps To 41% In Q1, As More Viewers Sample Services
Video Insider, Karlene Lukovitz - Tuesday, June 30, 2020
Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to exp ...
- Unbundled, Stand-Alone Broadband Service Continues To Rise With U.S. Consumers
Television News Daily, Wayne Friedman - Friday, June 26, 2020
Unbundled, stand-alone broadband service -- not packaged with mobile, and/or pay TV -- continues to rise with U.S consumers. ...
- Usage Declines Slightly Among Major Streamers, Steady Or Higher For Mid-Level Streamers
Television News Daily, Wayne Friedman - Friday, June 26, 2020
Some mid-level services continue to show gains or remain steady, while bigger, more widely used and distributed services including Netflix, Amazon Prime Video, Hulu, and Disney+ all slipped during the ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
- New Screens, New Data: Is Everything New ... And Improved?
MediaPost Connect, Nina Lentini - Thursday, June 25, 2020
Our TV & Video Insider Summit, set for June 30 - July 1, will examine strategies that worked, those that did not and what was learned as we move forward ...
- Amazon Prime Video Pursuing Live And Linear Programming: Report
Digital News Daily, Karlene Lukovitz - Wednesday, June 24, 2020
Several recent job listings point to Amazon planning to add linear and 24/7 livestreaming channels to its VOD offerings, though Amazon isn't commenting. ...
- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad Buying
Research Intelligencer, Joe Mandese - Tuesday, June 23, 2020
One of the unintended consequences of the COVID-19 pandemic appears to have been a marked increase in the number of marketers utilizing in-house teams to buy video advertising via programmatic ...
- Samsung Ads Business Grows, With Higher Ad-Supported, Free Streaming Time Usage
Television News Daily, Wayne Friedman - Monday, June 22, 2020
Samsung Ads says its TV set and device owners are spending more time with ad-supported TV apps vs. paid subscription services. ...
- Late-Night's Two Jimmies In Blackface Uproar
TVBlog, Adam Buckman - Tuesday, June 23, 2020
Videos of both ABC's Kimmel and NBC's Fallon impersonating African-Americans in comedic sketches have surfaced recently. ...
- Vimeo Wants Appellate Court To Compel Arbitration In Biometric Privacy Battle
Digital News Daily, Wendy Davis - Friday, June 19, 2020
Vimeo is appealing a trial judge's refusal to compel arbitration of claims it violated an Illinois law restricting the use of facial-recognition technology. ...
- Riot's New Title 'Valorant': Should You Care?
Digital News Daily, Zach Oscar - Friday, June 19, 2020
Riot is launching the "Ignition Series" weekend tournaments to kick off "Valorant" esports, partnering with an esports team and RAGE, one of Japan's biggest esports tournament organizations. The G2 Esports ...
- YouTube Adds Direct-Response Ad Formats
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
YouTube is experimenting with new ways to make video ads actionable, drive leads to increase performance, and automate content delivery across the platform. ...
- Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad Platform
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
In an effort to streamline all its linear, streaming, and digital ad technology, Walt Disney's Direct-to-Consumer & International Technology group has started a new global team -- Advertising Platforms, with ...
- ViacomCBS' Bakish: CBS All Access To Be Expanded, Relaunched Next Year
Television News Daily, Wayne Friedman - Wednesday, June 17, 2020
CBS All Access will be relaunched next year, adding 15,000 hours of new Viacom and CBS programming, with content mostly from all ViacomCBS cable networks including Nickelodeon, MTV, and Comedy ...
- Spotify Adds Video To Its Self-Serve Ad Platform
Digital News Daily, Karlene Lukovitz - Wednesday, June 17, 2020
Video is now available in the company's Ad Studio platform in the U.S., U.K. and Canada and to select advertisers in worldwide test markets. ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video platforms for the 2020/2021 TV season. ...
- How One Agency Returned To Commercial Shoots
MAD, Larissa Faw - Monday, June 15, 2020
Levelwing has produced content for almost two decades but "we never really had a shoot quite like this one," says its creative services director. ...
- eMarketer: OTT Time Spent To Rise 23%, Exceed An Hour For First Time
Video Insider, Karlene Lukovitz - Tuesday, June 16, 2020
The acceleration is being driven not just by stay-at-home, but the boom in available content and increasing cord-cutting, says the research firm. ...
- With Pandemic Lockdowns, Video Games See 52% Rise In May Revenues
MediaDailyNews, Wayne Friedman - Friday, June 12, 2020
In May, software game sales jumped 67% to $438 million. Season-to-date revenues so far this year are 18% higher to $5.5 billion, the NPD Group says. ...
- Consumer Video Spending To Remain Flat As OTT Rises, Traditional Media Declines: Analyst
Television News Daily, Wayne Friedman - Thursday, June 11, 2020
MoffettNathanson Research says total U.S. consumer spending on video will stabilize over the next five years -- down 0.4% to $138 billion in 2024 from $141 billion in 2019. ...
- Google Meet Debuts, New Competition For Zoom And Microsoft Teams
Around the Net In Digital, Ray Schultz - Thursday, June 11, 2020
Google is rolling out its Google Meet video calling feature. It supplies competition for Zoom, Microsoft Teams and other apps. ...
- Video Streamers Maintain High Consumer Satisfaction Scores, Pay TV Sees Lower Results
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Video streamers earned a score of 76 out of 100, while at the low end, subscription TV (cable, satellite, telco) earned a 64 number, The American Customer Satisfaction Index found. ...
