- YouTube Tests Less Expensive, Ad-Free Premium Subscription Plan
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscription plan in parts of Europe that offers ad-free viewing without additional Premi ...
- YouTube Suspends Sky News Australia For COVID Misinformation
Digital News Daily, Karlene Lukovitz - Monday, August 2, 2021
The media outlet's site apologized for old videos that violate YouTube's policy against COVID misinformation, but denied that its hosts have denied COVID's existence. ...
- Rising Ad Prices: What They Really Mean For Brands
Inside Performance, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. ...
- Why Marketers Are Going To The Video
MediaDailyNews, Michael McLaren - Monday, August 2, 2021
No longer just a nice-to-have, video consumption increased overwhelmingly during the pandemic, leading marketers to feel more positive about the ROI offered by video marketing. ...
- Simulmedia Uses Video-Game Ad Platform PlayerWON To Reach Demos Leaving TV
Television News Daily, Wayne Friedman - Friday, July 30, 2021
The company says PlayerWON's potential reach, in placing ads on top free-to-play console/PC games, will total 50 million under 35-year-old gamers by year's end. ...
- Microsoft Teams Ad Airing During Olympics Gives Viewers Virtual 'Ticket To Tokyo'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
The ad will premiere during the broadcast on Friday's opening ceremony. Those who want to see it earlier can find it on YouTube. ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion in ad revenue -- a record. ...
- YouTube Has $7 Billion In Ad Sales - That's Premium Video
TV Watch, Wayne Friedman - Thursday, July 29, 2021
Even more astonishing is how much YouTube gives back to creators, artists and even big media organizations: $30 billion over the past three years. ...
- TikTok Live Expands With Discovery, 200-Keyword Filter Feature
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Features including the ability to go live with co-hosts, hold Q&As and improve keyword filters make TikTok LIVE more competitive with platforms like Instagram Live. Go LIVE Together gives t ...
- Netflix Changed The TV Ad Dynamic - Without Selling Any
TV Watch, Wayne Friedman - Wednesday, July 28, 2021
Consumers think Netflix first -- and then everything else. That means no ads. ...
- Video-Game Revenues Slow, Fewer Airings For National TV Marketers
Television News Daily, Wayne Friedman - Monday, July 26, 2021
Against tough comparisons to the year-ago pandemic period -- when virtually all at-home media took off -- all video-game revenue inched up just 2% to $14 billion for Q2. ...
- Global Streaming Time For Olympics Opening Up 279% Vs. 2018
Video Insider, Karlene Lukovitz - Tuesday, July 27, 2021
Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices. ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
Email Insider, Ray Schultz - Monday, July 26, 2021
Email is rated both as the favored channel and the most effective in 2021, engineering.com reports. ...
- VAB: Viewing Grew For Some In 2020 Despite Nielsen Declines
Television News Daily, Wayne Friedman - Friday, July 23, 2021
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB points to data from iSpot.tv showing a number of different viewership metrics grew in calendar-year 2020 vs. the ye ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
Television News Daily, Wayne Friedman - Friday, July 23, 2021
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. ...
- TV Vets Millan, Costas Return This Week With New Shows
TVBlog, Adam Buckman - Monday, July 26, 2021
Cesar Millan and Bob Costas, both top talents in their respective fields, return to TV with new shows this coming Friday. ...
- Appeals Court Confirms Vimeo Victory In Suit By 'Former Homosexual'
Digital News Daily, Wendy Davis - Thursday, July 22, 2021
An appeals court has reaffirmed its earlier ruling that "former homosexual" James Domen can't proceed with claims that Vimeo violated anti-discrimination laws by removing his videos touting gay conversion thera ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-option that started up in June. ...
- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday to link deal-seeking consumers with businesses looking to promote their products. ...
- VAB Asks MRC To Pull Nielsen Accreditation
Television News Daily, Wayne Friedman - Wednesday, July 21, 2021
In an appeal to the MRC, the VAB says Nielsen violated at least five minimum standards that are "still creating material negative impact into July 2021." ...
- Zoom To Acquire Five9 In Bid To Surpass Growth Of Google Meet, Microsoft Teams
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
The deal, which is likely to close in first-half 2022, gives publishers and media companies a stronger way to communicate with brands as they work through and collaborate in t ...
- Google's New Way To Optimize Videos For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Publishers of video content can now use the SeekToAction markup language to identify key moments that allow searchers to navigate directly to certain video segments such as in a bo ...
- Theaters Not Happy About 'Black Widow' Box Office Decline, Blame Disney+
Television News Daily, Wayne Friedman - Monday, July 19, 2021
Streaming dollars for "Black Widow" took revenue away from theater owners, the National Association of Theatre Owners says. ...
- TikTok Taps Vimeo To Go After SMB Market
Inside Performance, Laurie Sullivan - Monday, July 19, 2021
TikTok and Vimeo want to explore ways to support performance marketing. ...
- Netflix Fancies Future Business With Video Games
TV Watch, Wayne Friedman - Monday, July 19, 2021
Netflix was always assumed to have plans to broaden its enterprise. But no one guessed this. ...
- Twilio Unveils Audio, Video Streaming Platform
Email Marketing Daily, Ray Schultz - Thursday, July 15, 2021
Brands seeking to engage customers with video have a new tool to utilize. ...
- Breaking the Glass Ceiling: Standing Out in a Predominantly Male Industry
MediaPost Connect, Lisa Singer - Tuesday, July 13, 2021
Cisco's Diane Sidden talks overcoming gender bias, standing out, and her first public outing since the pandemic...you'll never guess where it was! Breaking the glass ceiling is an expression Dia ...
- Sharethrough Ups Engagement With Dynamic Video Captions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
Even when phones aren't on mute, videos that play in feeds like Instagram, Facebook, Twitter or any publisher site are designed to start on mute, so it doesn't interrupt t ...
- TikTok Goes After LinkedIn Job Search Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
TikTok has launched a U.S. pilot program that allows users to create a video resume and submit it to a participating brand. ...
