- Pandemic TV? Samsung Pitches Voracious Viewers With Outdoorsy Sets
Marketing Daily, P.J. Bednarski - Friday, March 5, 2021
The new 75-inch version of Terrace TV is designed for outdoor use. It is water- and dust-resistant and features anti-glare technology. ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company made announcements focused on video, shopping, and making its trend data actionable. ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in a much more careful and clever way," Fox Corp. CEO Lachlan Murdoch said. He adds that national TV ...
- Netflix Intros TikTok-Like 'Fast Laughs' Mobile Feature
Digital News Daily, Karlene Lukovitz - Thursday, March 4, 2021
Netflix says the feature, which offers a stream of comedy clips from its original content, is an extension meant to aid content discovery--but it's also likely to help the SV ...
- Comcast 2020 Performance Data Shows Customers Generated 1 Trillion-Plus Internet Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Comcast 2020 traffic patterns reveal a sharp surge in March and April, followed by a transition into a typical but still elevated growth spurt throughout most of the year. ...
- Blockgraph Partners With TransUnion To Further Addressable Advertising
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a large database of more than 1 billion global consumers. ...
- What Does DirecTV Turn Into Now?
TV Watch, Wayne Friedman - Wednesday, March 3, 2021
Some analysts believe rural areas could be a possible improving ground for DirecTV. ...
- Video Streamers Record 47% Higher Paid Ads In Last 3 Months
Television News Daily, Wayne Friedman - Monday, March 1, 2021
Nearly $910 million in total estimated paid advertising and media value from promos on TV networks was placed from December through February. ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. ...
- Digital Media Content Isn't Just CTV
TV Watch, Wayne Friedman - Tuesday, March 2, 2021
Ease of media consumption seems to favor the "cooler" media: listening and looking. And that includes podcasts. ...
- TikTok Agrees To $92 Million Privacy Settlement
Digital News Daily, Wendy Davis - Friday, February 26, 2021
TikTok agreed to pay $92 million to settle claims that it violated a wide range of data-protection laws, including a federal video privacy law and an Illinois law regarding biometr ...
- AT&T Spins Off Video Business, Starts Separate Company Named DirecTV
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
AT&T has finalized a $7.8 billion deal with investment asset company TPG Capital to start a stand-alone video company to include DirecTV. ...
- NBCU Expands Its Addressable Ad TV Universe With Charter Deal
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
The integration of Charter's Spectrum video-on-demand platform is expected to launch by the end of Q1 this year. ...
- Q4 CTV Ad Impressions Drop Slightly, Desktop Video Grows
Television News Daily, Wayne Friedman - Wednesday, February 24, 2021
TV and video ad-tech company Extreme Reach says video on desktop is at a 23% share for Q4 2020, up from a 16% share in Q4 2019 -- a 3 ...
- YouTube Releases List Of 2020 U.S. Bumper Ads Leaderboard -- Top 6-Second Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 22, 2021
YouTube revealed its 2020 U.S. Bumper Ads Leaderboard Monday, featuring the top 6-second ads on its platform in the past year. Most of the brands on this list are fr ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAI
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The updated best practices guidance is designed to address common measurement problems posed by use of server-side ad insertion (SSAI) techniques. ...
- Vizio Ads Kicks Off New Frequency Media Tool For Brands
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Marketers can set limits on how often a Vizio TV within a household is exposed to specific ad creative when placing an ad on its platform. ...
- TikTok Violates EU Privacy And Consumer Protection Laws, Watchdog Says
Digital News Daily, Wendy Davis - Wednesday, February 17, 2021
Social video app TikTok violates the rights of European consumers, fails to protect children from "hidden advertising and inappropriate content" and doesn't clearly inform users about its data practices, ...
- vMVPDs' 2020 Trends, In Six Charts
Advanced TV Insider, Karlene Lukovitz - Friday, February 12, 2021
A look at vMVPDs' shares of subscriptions and sign-ups, resubscribe and trial conversion rates, and more, courtesy of data from Antenna. ...
- 2020 Recorded More Viewing Time, But Fewer Viewers
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
Pandemic-driven, at-home TV consumption went in two different directions last year. Digital video continued to see rapid gains. ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films h ...
- YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Inside Performance, Laurie Sullivan - Wednesday, February 10, 2021
More than 250 brands have reportedly stopped campaigns on YouTube and Google due to offensive content on the platforms throughout the years. Some of the bigger names include AT&T, Disne ...
- Harris Poll Finds Americans Burning Out Of Digital Screens, Tuning Out Digital Ads
Research Intelligencer, Joe Mandese - Wednesday, February 10, 2021
Three-quarters of U.S. adults say they "tune out" digital ads because of more time spent on computers, mobile devices and TV sets, according to findings of a Harris Poll conduct ...
- 60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services
Video Insider, Karlene Lukovitz - Tuesday, February 9, 2021
MVPDs need to offer video streaming and other advanced features as value-addeds to help stem the accelerating rate of pay-TV cancellations, new Parks Associates consumer research finds. ...
- Magnite Acquires SpotX For $1.17 Billion
Television News Daily, Wayne Friedman - Friday, February 5, 2021
Magnite and SpotX claim the merger will create the largest independent CTV/video advertising sell-side platform for the programmatic marketplace. The deal is expected to close in Q2 2021. The combin ...
- Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
On YouTube and Facebook, Budweiser's video ad about why it's sitting out the Super Bowl is outperforming the pre-game preview ads and teasers from the brands who are running in-ga ...
- New Tubular Labs CEO To Tackle International Growth
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
Scott Ernst, a veteran of global market research startups and IPOs, will introduce Tubular's new TV-like video audience measurement solution for YouTube and Facebook to key international markets. ...
- How Streaming's 'Platform Bouncers' Became The New Coupon Clippers
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
One of the unintended consequences of the explosion of subscription video streaming services and the ways they market themselves is that they are indoctrinating a new generation of entertainment consume ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essence Global Chief Media Officer Adam Gerber warned. ...
- Consumer Attention Spans Plummet, Now Lower Than...
Mobile Insider, Joe Mandese - Thursday, February 4, 2021
More than half of mobile users will leave a website that takes more than three seconds to load. ...
