11294 search results for
  • Avot Media Debuts mV Mobile Video Platform
    Avot Media is the newest tech firm to jump into the mobile video pool, touting its mV service as a "third generation" video-streaming platform that attacks the issues of po ...
  • How Much Involvement Will $1 Million Buy Me?
    Over lunch recently, an online publisher shared with me an RFP that he had received. The advertiser wanted to know how many impressions they could get for a million dollars.T ...
  • Pixsy Inks Video Search Deal With Liberated Films
    Pixsy has inked a deal to power video search functionality for San Francisco-based Liberated Films. The www.LiberatedFilms.com site hosts content like viral videos, independent films and movie trailers from ov ...
  • Yahoo Signs Licensing Deal With Sony BMG
    Yahoo has signed a broad new licensing agreement with Sony BMG that allows consumers to add music and video content from the label and its artists to user-generated creations. T ...
  • Beyond The Pre-Roll?
    I've written before in this column about the bewildering and ever-changing array of formats and options available to advertisers in and around the world of online video. This week s ...
  • Pre-Roll Pricing (AKA the M&M Problem)
    Traditional broadcast buyers continue to express concern that pre-roll inventory is overpriced, particularly when compared to television. This perception impacts the online video market by slowing adoption and reducing budg ...
  • Crackle Of Change: Sony Sets Online Video Ad Deals
    Sony Pictures' Crackle, the company's Web area for new video makers and other video content, has signed up its first major advertising deals. Major brands including Pepsi, Honda, Epson, So ...
  • AOL Unveils Video 'Ticker' Ads, New Alternative To Pre-Roll
    In the latest effort to find an alternative to pre-roll video ads, AOL this morning announced plans to begin offering "video ticker ads," a graphic banner ad this is integrat ...
  • Bravo In-Text Campaign For 'Project Runway' Yields Big Results
    Some 872,000 viewers tuned in to see the season premiere of "Project Runway" last Wednesday--up from 621,000 who watched in 2006, Bravo reports. The 40% increase is likely due ...
  • 2007 Status Report
    From publishers and advertisers I regularly hear different and conflicting opinions on whether or not enough video inventory exists. One agency will say there is plenty, while another tells ...
  • Online Videos Attract Broad Audience
    Almost half of the U.S. population watches as least one online video per month, according to a new study of online video viewing habits. "One of the most notable thin ...
  • Online Video Ads Score Well With Users
    Online video ads are doing better than pop-ups and pop-unders, with only 31% of those surveyed taking a strongly negative view of video versus 55% for the latter. But that ...
  • Online Video Will Give Rise To New Semi-Professional Class
    Hollywood, Calif. -- Will the future of online video be dominated by user-generated or professionally produced content? The answer is "yes," according to a panel of execs talking about performan ...
  • OMMA Panelists Discuss Video Advertising On Internet
    Hollywood, Calif. -- Can advertising video hit its Internet target? Not exactly--and not right now. OMMA Video panelists noted that while contextual marketing and behavioral marketing are key to t ...
  • Online Video Threatens Traditional TV Spots
    Hollywood, Calif. -- Online ads are poised to disrupt the traditional TV ad business, say panelists at the OMMA Video conference. What's more, the entire production process costs one-eighth ...
  • Online Video Ads Score Well With Users
    Hollywood, Calif. -- Online video ads are doing better than pop-ups and pop-unders, with only 31% of those surveyed taking a strongly negative view of video versus 55% for t ...
  • Bravo cooks up online video for Runway, Top Chef
    Bravo has achieved some impressive results with online video campaigns, according to Jason Klarman, executive vice-president of marketing and digital for Bravo - but he stressed the importance of treati ...
  • Kara Manatt of Dynamic Logic breaks down online video trends
    After a brief interruption of power â€" perhaps a highly localized LA brownout â€" OMMA Video kicked off with a research update from Kara Manatt, research director for Dynamic Logi ...
  • Laboring A Point
    The Hollywood writers’ strike loomed large during the early morning sessions of OMMA Video in Los Angeles. Bravo’s Jason Klarman touched on it, following his opening keynote. Noting that Bravo†...
  • Manatt: don't forget audio
    Manatt says it's common for people to keep the audio off on their computers, so online video ads need to include visual branding messages that can stand alone without audio. ...
  • Online Video Ads Becoming Less Novel, And Less Popular
    Maybe Kara Manatt’s presentation should have stayed in the dark. When the lights came back on. So did some disappointing data points showing that online video ads are declining ...
  • A Powerful Opening Session, Not
    Normally, the technical glitches at industry conferences involve high-tech issues like computers, Internet access and presentation formats. OMMA Video got off to a false start this morning because of ...
  • UnicornTube
    OMMA Video conference chair Steve Smith got things off with some mother-in-law research. Actually, it was daughter-and-her-friends research. Steve said he got to observe the changes taking place with onli ...
  • Hulu Who?
    In the 24 hours leading up to this morning's OMMA Video conference in Los Angeles, I've gone through a storyline worthy of a network prime-time series -- at least o ...
  • Clueless
    Deep Focus Founder-CEO Ian Schafer wins the prize for most eclectic references during the opening sessions of the OMMA Video conference this morning. First Schafer described the consumer video experien ...
  • Give Consumers What They Want and They'll Still Respect You in the Morning
    The Internet, and more specifically, online video, gives consumers the control over their viewing experience that they so crave; however, it can't always be free. That said, if consumers wa ...
  • Nielsen Meeting Reveals Shift Toward Digital Set-Tops, Mobile Video Platforms
    What a difference a year makes in the current rapidly changing digital media marketplace. That's what some clients of Nielsen Media Research are thinking following the company's annual national clie ...
  • Viral Videos Ads: No Marketing Panacea
    It's no wonder viral video advertising is being talked about. The lure of creating mass-market, high-impact communications without incurring the cost of media space is very enticing. The ability ...
  • Q&A With High-Tech Analyst
    I recently had the opportunity to interview Daniel Taylor, senior analyst at Yankee Group. Daniel has had more than 15 years of high-technology experience, and in 2006 was recognized wi ...
  • Oprah and YouTube: Made For Each Other
    When Oprah speaks, people listen. YouTube's partners have included MySpace and both of the nation's leading political parties. Now the omnipresent video-sharing site has reached a deal with Harpo Productio ...