11187 search results for
  • Creative Roundtable: No Laughing Matter
    Fun is contagious, therefore a disease. That's the credo of NOLAF, the National Organization for Legislation Against Fun, a group dedicated to putting the "FU" back in fun, its executi ...
  • Behind the Numbers: Where's the Love?
    The numbers don't lie, and they say Web video producers should be raking in the dollars. After all, advertisers are expected to spend $1.4 billion on online video this yea ...
  • Video Focus: Gang of Losers
    How to fail at broadband video ...
  • Ballad of the New Troubadour
    The new troubadour sits behind his computer clicking a mouse, angling a webcam and strumming a guitar, while he spills his heart out from a stage that could be anyone ...
  • Rising Stars: Ezra Cooperstein, Maker Studios
    Already a seasoned media professional, 29-year-old Ezra Cooperstein was recently appointed CEO of Maker Studios - a studio focused primarily on YouTube as a platform, which aggregates Web content provide ...
  • Creative Roundtable: Bull by the Horns
    We all know that the energy drink Red Bull gives you wings, especially when mixed with vodka. But not everyone knows just how involved Red Bull is in extreme sport ...
  • Logging In: Video Killed the TV Star
    Distributed audiences could cancel programs ...
  • Quick Pix
    It isn't 15 minutes of fame, but fans of Andy Warhol can achieve 90-seconds of fame by submitting screen tests to an interactive Web site produced by New York's Muse ...
  • Cats' Tolerance Tested at Devo Listening Party
    There's no denying that when it comes to the Internet, cats are power players. You've got Sockington, the Twitter cat with 1.5 million followers; all those photogenic felines over ...
  • Swagger Like Us
    Minivans aren't exactly considered cool, but minivan-driving parents everywhere are surely taking pride in their rides thanks to the YouTube sensation "Swagger Wagon." ...
  • 2010 Survival Guide: Agencies
    Call it a quagmire, if you must, but our recent economic malaise and the fast pace of technological development has left all interested parties - agencies, CMOs, publishers, regulators, consume ...
  • Behind the Numbers:The Digital Video Drift
    Remember that great one-word piece of advice from The Graduate? Plastics. Well, forget it. Plastic is dead. Plastic is so over it's beyond over. dvds made from the stuff a ...
  • 5 Questions for John Vincent
    Oh, 1999. We here at OMMA remember it fondly. The dot-com bubble just kept inflating, Napster hit the Internet with illegal gusto, and sex-teen-bubblegum-pop-machine Britney Spears actually washed her hai ...
  • Behind the Numbers: Still Holding
    Buoyed by faster networks, better devices and a big market boost from Apple iAds, growth in mobile video advertising is poised to take off over the next four years. B ...
  • The Serenading Unicorn Saved the Video Star
    Those who say the music video is dead haven't laid their eyes upon the Serenading Unicorn, a glorious, white-maned messenger of all that is sweet who lip syncs his w ...
  • 2010 Survival Guide: What You Need To Know About Tech
    It is no secret that Apple's expected tablet computer will be the make-or-break gadget of the year. Though only the masochistic attempt to guess what Steve Jobs is up t ...
  • Logging In: We Are the Beef
    In the early 1980s, Wendy's ran a now famous television campaign where a little elderly woman, actress Clara Peller, lifted the top of a hamburger bun only to see ...
  • 5 Questions for Matt Kaplan
    Vice President of Solutions and Chief Strategy Officer, PermissionTVWhen asked about his preferred Olive Garden entrées, Matt Kaplan, PermissionTV's vice president of solutions and chief strategy officer, straddles the casu ...
  • Cruel Intentions
    Do you want to play a game? Probably not with the two psychotic young men who take a mother, father and son hostage, and torture them in Funny Games. T ...
  • Beating their Meat
    As if further proof were needed that consumers have a deep and abiding attachment to processed meat, patrons at a Las Vegas Burger King were tricked into providing it. T ...
  • Video Still Stalled
    Mobile video is on less than 2 percent of cell phones, but some 40 percent of consumers say they'd watch it if it were free. That interest level creates ...
  • This Ad Will Self-Destruct
    Email marketer BigString will destroy your messages. BigString takes its lead from the explosive interest in Web video. The emails it'll blast into a cyber black hole are video ema ...
  • Sears, Suckers
    Road trip! Are there any more tantalizing words in the English language to cubicle monkeys watching summer unfold outside their office windows? How about if the trip is on so ...
  • How to Train Your Ads to Kick Ass
    Already at the forefront of online marketing, Hollywood studios continue to be trailblazers in the realm of rich media for traditional banner ads and takeover pages. "The entertainment vertical ...
  • Following the Money that Follows
    "As marketers increasingly look toward the Internet to reach their audience, they also seek tactics - such as behavioral targeting - that can potentially make the most of each doll ...
  • The Ratings Game
    Who's watching what? That's been the question for advertisers since the dawn of, well, visual advertising. Nielsen tries to answer that question for television and now the brass ring ...
  • Sexually Transmitted Viral
    Safe is in the eye of the beholder. What about vintage porn clips, painted with strategically placed cartoon-gag covers - so the "actors" appear to be, say, eating corn ...
  • 5 Questions for Ryan Magnussen
    If you happened to be on YouTube for any duration recently, you might have seen a spotlighted video called "Yoga 4 Dudes 6" on its home page. Its description queri ...
  • Spreading the Disease
    Viral ads tend to be experiments - stitched together by madmen. But Frankenstein-like experiments can spawn some odd monsters. Gather your pitchforks, people. ...
  • Having a Partay
    Who needs Google? Not search-marketing agency Outrider. It faced a challenge: Market products for Diageo's Smirnoff Progressive Adult Beverages using a comprehensive strategy, but do it without Google, which doesn ...