11226 search results for
  • Mobile Focus: The Moving Picture
    While consumer interest in mobile video continues to skyrocket, the new on-the-go medium is also creating unprecedented challenges for marketers looking to connect with customers. The new role that mobi ...
  • Bandwidth on the Run
    Now that we're in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is t ...
  • RAM: Right Back at Ya
    It's Internet television in reverse. In one of those wild and woolly everything-comes-full-circle kind of moments, technology start-up Clearleap wants to bring Web shows back to the TV set. Sur ...
  • Logging In: Out of Bounds
    It's been a rough year for those who dedicate their time to protecting everyone else's privacy. They've battled the National Security Agency over its surveillance habits (currently focusing on t ...
  • 10 Things You Need to Know About Video
    Watch out - it's crawling out of its box and getting into everything ...
  • Behind the Numbers: A Bigger Boat
    Despite the very public failing of the first addressable ad efforts from the cable industry's Canoe consortium last year, advanced advertising is poised to become a $4 billion business ...
  • Blinded by the Tweet
    The obsession with social media and consumer-generated content may be blinding us to something infinitely more important to the future of marketing. And it has nothing to do with ...
  • Behind the Numbers: Small Change Got Rained On
    You'd think with the raging popularity of Internet video, we'd be looking to the Web for something unique, something we haven't seen before. But it turns out we use o ...
  • IKEA Mixes Chairs and Charity
    IKEA knows that grass-roots volunteerism and community work are the new hot buttons for any brand that wants soul. Working with Ogilvy, the company unveiled a new identity and ...
  • Creative Roundtable: No Laughing Matter
    Fun is contagious, therefore a disease. That's the credo of NOLAF, the National Organization for Legislation Against Fun, a group dedicated to putting the "FU" back in fun, its executi ...
  • Behind the Numbers: Where's the Love?
    The numbers don't lie, and they say Web video producers should be raking in the dollars. After all, advertisers are expected to spend $1.4 billion on online video this yea ...
  • Video Focus: Gang of Losers
    How to fail at broadband video ...
  • Ballad of the New Troubadour
    The new troubadour sits behind his computer clicking a mouse, angling a webcam and strumming a guitar, while he spills his heart out from a stage that could be anyone ...
  • Rising Stars: Ezra Cooperstein, Maker Studios
    Already a seasoned media professional, 29-year-old Ezra Cooperstein was recently appointed CEO of Maker Studios - a studio focused primarily on YouTube as a platform, which aggregates Web content provide ...
  • Creative Roundtable: Bull by the Horns
    We all know that the energy drink Red Bull gives you wings, especially when mixed with vodka. But not everyone knows just how involved Red Bull is in extreme sport ...
  • Logging In: Video Killed the TV Star
    Distributed audiences could cancel programs ...
  • Quick Pix
    It isn't 15 minutes of fame, but fans of Andy Warhol can achieve 90-seconds of fame by submitting screen tests to an interactive Web site produced by New York's Muse ...
  • Cats' Tolerance Tested at Devo Listening Party
    There's no denying that when it comes to the Internet, cats are power players. You've got Sockington, the Twitter cat with 1.5 million followers; all those photogenic felines over ...
  • Swagger Like Us
    Minivans aren't exactly considered cool, but minivan-driving parents everywhere are surely taking pride in their rides thanks to the YouTube sensation "Swagger Wagon." ...
  • 2010 Survival Guide: Agencies
    Call it a quagmire, if you must, but our recent economic malaise and the fast pace of technological development has left all interested parties - agencies, CMOs, publishers, regulators, consume ...
  • Behind the Numbers:The Digital Video Drift
    Remember that great one-word piece of advice from The Graduate? Plastics. Well, forget it. Plastic is dead. Plastic is so over it's beyond over. dvds made from the stuff a ...
  • 5 Questions for John Vincent
    Oh, 1999. We here at OMMA remember it fondly. The dot-com bubble just kept inflating, Napster hit the Internet with illegal gusto, and sex-teen-bubblegum-pop-machine Britney Spears actually washed her hai ...
  • Behind the Numbers: Still Holding
    Buoyed by faster networks, better devices and a big market boost from Apple iAds, growth in mobile video advertising is poised to take off over the next four years. B ...
  • The Serenading Unicorn Saved the Video Star
    Those who say the music video is dead haven't laid their eyes upon the Serenading Unicorn, a glorious, white-maned messenger of all that is sweet who lip syncs his w ...
  • 2010 Survival Guide: What You Need To Know About Tech
    It is no secret that Apple's expected tablet computer will be the make-or-break gadget of the year. Though only the masochistic attempt to guess what Steve Jobs is up t ...
  • Logging In: We Are the Beef
    In the early 1980s, Wendy's ran a now famous television campaign where a little elderly woman, actress Clara Peller, lifted the top of a hamburger bun only to see ...
  • 5 Questions for Matt Kaplan
    Vice President of Solutions and Chief Strategy Officer, PermissionTVWhen asked about his preferred Olive Garden entrées, Matt Kaplan, PermissionTV's vice president of solutions and chief strategy officer, straddles the casu ...
  • Cruel Intentions
    Do you want to play a game? Probably not with the two psychotic young men who take a mother, father and son hostage, and torture them in Funny Games. T ...
  • Beating their Meat
    As if further proof were needed that consumers have a deep and abiding attachment to processed meat, patrons at a Las Vegas Burger King were tricked into providing it. T ...
  • Video Still Stalled
    Mobile video is on less than 2 percent of cell phones, but some 40 percent of consumers say they'd watch it if it were free. That interest level creates ...