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  • Hulu Shows That Old-Media Defenders Can Become New-Media Force
    Amidst the bit torrents of digital plankton prognosticating the failure of the newly launched News Corp./NBC joint venture Hulu before the online video platform is even readily available, one can ...
  • ScanScout Trademarks Brand Protector For Online Video
    Boston-based ScanScout has been granted initial Trademark protections for Brand Protector, a proprietary technology that scans online video content to determine if it is an appropriate match for an advertiser ...
  • Consumers Staying Tuned to TV's, But Some Pick Online
    The Nielsen Company reported that television tuning during the 2006-2007 television year (9/18/06-9/23/07) remained at the record levels set the previous year, while the number of homes with Digital Vid ...
  • Best Buy Unveils Paid Video-Sharing Service
    Bucking nearly every trend in online media today, Best Buy this week has partnered with Mydeo to launch a closed and paid service for consumers to share uploaded video onlin ...
  • NBC's IGA Deal Expands Reach Into Video Games
    Moving more into off-TV media platforms, NBC Universal will begin selling advertising in video games through a deal with major video game advertising seller, IGA Worldwide. ...
  • Tremor Media Hires Three Regional Sales Execs
    Online video ad network Tremor Media has hired three new regional sales executives as it expands operations nationally to meet demand. ...
  • Denuo's Tobaccowala Does A Hulu Dance
    Denuo CEO Rishad Tobaccowala had a harsh message Tuesday for anyone who doubted that NBC Universal and News Corp. could successfully collaborate on the launch of Hulu. "They all ha ...
  • Forrester: Hulu Should Please Advertisers, Viewers
    Under the tightest controls, Hulu.com emerged from the lab on Monday to generally favorable reviews--or review, given that its creators had only briefed one analyst. Forrester analyst James McQuivey w ...
  • The Next Video Ad Innovation: Automation of Ad Assembly
    The onslaught of demand by marketers and advertisers alike has driven innovation surrounding the distribution of video advertisements of all types -- whether they are ads surrounding, laying over ...
  • Hulu Launches Test, Adds Sony, MGM
    Hulu, the free, ad-supported online video venture of News Corp. and NBC Universal will begin a private beta test today Hulu, with two new content partners on board: Sony Pictur ...
  • Video Ads For People Without TVs
    Two major themes in any discussion of online video are advertising and CGM (consumer-generated content, or whatever you want to call it). Some of the questions we're asking: What ki ...
  • Publicis Raises Curtain On Honeyshed
    Publicis Groupe, Droga5 and Digitas quietly raised the curtain Thursday on Honeyshed, the agencies' joint effort to create a branded entertainment hub with a viral video flavor. ...
  • Television: An Obit
    Television is survived by VOD, streaming video and video-sharing services. ...
  • The Prosumer Revolution
    Aiding the professional video educational effort is Dirck Halstead, a photojournalist who covered the White House for 29 years for Time magazine and whose photographs have appeared on 47 Ti ...
  • Productivity: The Context of No Context
    All the buzz nowadays is about technology. This is no surprise, really. The whiz-bang gadgetry of the new media landscape is utterly extraordinary, so it's well-deserving of all the attentio ...
  • Agency of the Year 2009: Supplier of the Year: Hulu
    Given News Corp.'s war on free content, and NBC Universal's future under cable king Comcast, Hulu's path is looking unclear at best. In 2009, however, the joint video venture ...
  • The Sell: Guttenberg Bible Belt
    The most important name in online video is Guttenberg. I refer not to Johannes Gutenberg (one t), the inventor of the movable type printing press. Rather, I mean Steve Guttenbe ...
  • Plugging Away: Things Are Getting Ugly
    Remember Ugly George? In the '70s and '80s he was a common unsightly sight around New York, resplendent in a silver space suit with a giant Sony camcorder propped ...
  • More Than Meets the Eye
    On YouTube, you may not realize you've clicked a commercial until it's played completely through - and maybe not even then. A few stealth ads leaving vapor trails: ...
  • Small Screen Standards Set
    You know mobile video is getting real when local TV finally gets involved. Treading where only advanced cell-phone operators, Wi-Fi providers and other new media mavens dared to go, old-scho ...
  • TiVo Can Tattle on You
    It's a cruel irony of the DVR age: The most highly-rated TV shows are also the ones most likely to be recorded for later viewing. Hits such as Fox's "2 ...
  • Depends on What You Mean by 'User'
    How many industry execs does it take to make a bland one-minute "user-generated" video that, much like the candidate it purports to support, is long on style but says litt ...
  • Oh, Isabella
    The sight of an actress doing something bizarre isn't something you'd think would shock the American public anymore, but when it's Isabella Rossellini in a snail costume pooping wetly on ...
  • Too High to Die
    Diesel, we're not quite sure what you sniff, snort and smoke in your marketing meetings, but we thank our lucky slaughterhouses for whatever heroin-induced vision produced the marketing rock ope ...
  • Cult Classics
    The press release for the official Church of Scientology Video Channel claims that through the portal "people the world over can easily obtain the complete answer to the most oft ...
  • Hot News Flash
    If you're going to post your commercial to YouTube, why make the "embedding disabled by request"? When you've hit upon a saucy idea for your campaign, let it run wi ...
  • A Mighty Long Time
    Talk about staying power. "A Diamond is Forever" debuted in 1948 and outlasted the agency that coined it, N.W. Ayer & Sons - which was acquired by Publicis and absorb ...
  • Annotated: The Apple Tablet, Slate
    In early September, a resolute Steve Jobs told The Times' David Pogue that Apple had absolutely no plans to create a Kindle-like e-reader. Oddly enough, Jobs said the company w ...
  • 10 Things You Need To Know About Mergers and Acquisitions
    1. The recession and credit crisis that abruptly halted media deals in 2008 will yield mostly distress sales and opportunity buys with lower prices and more rigid financing over t ...
  • Web Video's Search for the Holy Grail
    Have we seen this episode before? The Digital Entertainment Network in 1999? Warner Bros. "Entertaindom" portal of 2000? Last year's underwhelming "Gold Rush?" series on AOL? ...