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  • RAM: Married to It
    Will broadband video shows eat broadcast's lunch? The game show "BFF" - which pits pairs of friends against one another to see which team knows each other better - ...
  • Standard Operating Procedure
    Standards for ad formats have always been, shall we say, loose. Or altogether nonexistent. Enter Adobe and Panache. The two are now in a partnership that just might change a ...
  • Highly Contagious
    Germaphobes, be warned: Viral video strategies are catching ...
  • RAM: 5 Questions for Amber Lee Ettinger "Obama Girl"
    How time flies. It's been exactly one year since OMMA featured Internet sensation Obama Girl on our cover, pouting and posing with a cup of coffee, but it feels ju ...
  • RAM: Fake Brand, Real Web Presence
    Chili's "better than bland" ad campaign hinges on poking fun at a fake competitor -- P.J. Bland's, a restaurant chain that serves food literally made of cardboard. But while P. ...
  • Industry Watch: Online, It's Always Showtime
    There's no dearth of primetime TV shows about families. For the launch of NBC's Parenthood, the agency Ignited used video as the key play for its digital campaign. Ignited w ...
  • Agency of the Year 2009: Best Buying and Planning: MediaVest
    Hulu hooping across platforms: When it made an upfront-style deal with Hulu, Mediavest moved millions of dollars out of broadcast and into the digital space for such old-line clients ...
  • 10 Things You Need To Know About Metrics
    1. The three screens will become one. "Understanding how people consume media across these three channels, what the best ad models for each of them are, and defining the metri ...
  • Industry Watch: Virtual Vanguard
    A video of a cute 20-something Hula-Hooping in just a T-shirt and panties makes for pretty good viral, no matter what she's selling. Or not selling: One particular video, sh ...
  • It Ain't Over 'Til It's Over
    When Tony Ponturo recently told OMMA conference-goers that Anheuser-Busch planned to maintain Bud.tv despite its setbacks, it didn't elicit wild cheers or a collective sigh of relief. It did rai ...
  • Branded Content Focus: Space Oddity
    Imagine a children's show on acid. In one 90-second episode of "Califunya!" an online Web series, two women in flowing dresses excitedly cart around a giant rainbow-colored "key to the ...
  • Focus: Making the Switch
    Growing faster than any medium in history, online video could supplant text as the preferred method of disseminating information and entertainment across the Internet. More content begets more viewers a ...
  • RAM: Monkey See
    The biggest knock of television ratings has been that they are antiquated. So why then are the new media digerati trying to imitate that which they have scorned by creati ...
  • 10 Things You Need To Know About Video
    1. The industry needs to evolve from measuring video streams to tracking branded entertainment, too, says Cameron Death, vice president of digital content at NBC Universal. ...
  • Video Focus: When Push Comes to Pull
    When it comes to understanding how to deliver and present video on the Web, it's time we connected the dots. Let's simplify investigative video analysis and go back to t ...
  • Market Focus: The Best Eight Years
    College may well be the only acceptable time in life to drink upside down with your head resting precariously atop a keg, acquire a sexually transmitted disease and spend upwa ...
  • Industry Watch: The Bad-Habit Hawkers
    It's a dirty world out there and vice marketers know it ...
  • Mobile Focus: The Moving Picture
    While consumer interest in mobile video continues to skyrocket, the new on-the-go medium is also creating unprecedented challenges for marketers looking to connect with customers. The new role that mobi ...
  • Bandwidth on the Run
    Now that we're in the digital age, Internet traffic volumes are giving way to traffic jams that can bring business operations to a grinding halt. The primary driver is t ...
  • RAM: Right Back at Ya
    It's Internet television in reverse. In one of those wild and woolly everything-comes-full-circle kind of moments, technology start-up Clearleap wants to bring Web shows back to the TV set. Sur ...
  • Logging In: Out of Bounds
    It's been a rough year for those who dedicate their time to protecting everyone else's privacy. They've battled the National Security Agency over its surveillance habits (currently focusing on t ...
  • 10 Things You Need to Know About Video
    Watch out - it's crawling out of its box and getting into everything ...
  • Behind the Numbers: A Bigger Boat
    Despite the very public failing of the first addressable ad efforts from the cable industry's Canoe consortium last year, advanced advertising is poised to become a $4 billion business ...
  • Blinded by the Tweet
    The obsession with social media and consumer-generated content may be blinding us to something infinitely more important to the future of marketing. And it has nothing to do with ...
  • Behind the Numbers: Small Change Got Rained On
    You'd think with the raging popularity of Internet video, we'd be looking to the Web for something unique, something we haven't seen before. But it turns out we use o ...
  • IKEA Mixes Chairs and Charity
    IKEA knows that grass-roots volunteerism and community work are the new hot buttons for any brand that wants soul. Working with Ogilvy, the company unveiled a new identity and ...
  • Creative Roundtable: No Laughing Matter
    Fun is contagious, therefore a disease. That's the credo of NOLAF, the National Organization for Legislation Against Fun, a group dedicated to putting the "FU" back in fun, its executi ...
  • Behind the Numbers: Where's the Love?
    The numbers don't lie, and they say Web video producers should be raking in the dollars. After all, advertisers are expected to spend $1.4 billion on online video this yea ...
  • Video Focus: Gang of Losers
    How to fail at broadband video ...
  • Ballad of the New Troubadour
    The new troubadour sits behind his computer clicking a mouse, angling a webcam and strumming a guitar, while he spills his heart out from a stage that could be anyone ...