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  • 5 Questions for John Vincent
    Oh, 1999. We here at OMMA remember it fondly. The dot-com bubble just kept inflating, Napster hit the Internet with illegal gusto, and sex-teen-bubblegum-pop-machine Britney Spears actually washed her hai ...
  • Behind the Numbers: Still Holding
    Buoyed by faster networks, better devices and a big market boost from Apple iAds, growth in mobile video advertising is poised to take off over the next four years. B ...
  • The Serenading Unicorn Saved the Video Star
    Those who say the music video is dead haven't laid their eyes upon the Serenading Unicorn, a glorious, white-maned messenger of all that is sweet who lip syncs his w ...
  • 2010 Survival Guide: What You Need To Know About Tech
    It is no secret that Apple's expected tablet computer will be the make-or-break gadget of the year. Though only the masochistic attempt to guess what Steve Jobs is up t ...
  • Logging In: We Are the Beef
    In the early 1980s, Wendy's ran a now famous television campaign where a little elderly woman, actress Clara Peller, lifted the top of a hamburger bun only to see ...
  • 5 Questions for Matt Kaplan
    Vice President of Solutions and Chief Strategy Officer, PermissionTVWhen asked about his preferred Olive Garden entrées, Matt Kaplan, PermissionTV's vice president of solutions and chief strategy officer, straddles the casu ...
  • Cruel Intentions
    Do you want to play a game? Probably not with the two psychotic young men who take a mother, father and son hostage, and torture them in Funny Games. T ...
  • Beating their Meat
    As if further proof were needed that consumers have a deep and abiding attachment to processed meat, patrons at a Las Vegas Burger King were tricked into providing it. T ...
  • Video Still Stalled
    Mobile video is on less than 2 percent of cell phones, but some 40 percent of consumers say they'd watch it if it were free. That interest level creates ...
  • This Ad Will Self-Destruct
    Email marketer BigString will destroy your messages. BigString takes its lead from the explosive interest in Web video. The emails it'll blast into a cyber black hole are video ema ...
  • Sears, Suckers
    Road trip! Are there any more tantalizing words in the English language to cubicle monkeys watching summer unfold outside their office windows? How about if the trip is on so ...
  • How to Train Your Ads to Kick Ass
    Already at the forefront of online marketing, Hollywood studios continue to be trailblazers in the realm of rich media for traditional banner ads and takeover pages. "The entertainment vertical ...
  • Following the Money that Follows
    "As marketers increasingly look toward the Internet to reach their audience, they also seek tactics - such as behavioral targeting - that can potentially make the most of each doll ...
  • The Ratings Game
    Who's watching what? That's been the question for advertisers since the dawn of, well, visual advertising. Nielsen tries to answer that question for television and now the brass ring ...
  • Sexually Transmitted Viral
    Safe is in the eye of the beholder. What about vintage porn clips, painted with strategically placed cartoon-gag covers - so the "actors" appear to be, say, eating corn ...
  • 5 Questions for Ryan Magnussen
    If you happened to be on YouTube for any duration recently, you might have seen a spotlighted video called "Yoga 4 Dudes 6" on its home page. Its description queri ...
  • Spreading the Disease
    Viral ads tend to be experiments - stitched together by madmen. But Frankenstein-like experiments can spawn some odd monsters. Gather your pitchforks, people. ...
  • Having a Partay
    Who needs Google? Not search-marketing agency Outrider. It faced a challenge: Market products for Diageo's Smirnoff Progressive Adult Beverages using a comprehensive strategy, but do it without Google, which doesn ...
  • Engaging Solutions
    Once again, a solution to an ad problem lies in the creative. Recent studies have found that engagement rates with ads are three to four times higher when a market ...
  • Behind the Numbers: I Want My Web TV
    TiVo might be a verb, but it's not an action for most of the younger generation. Instead, Internet television is the preferred digital video recorder for the youth of Americ ...
  • Cross-Media Case Study:Maxed Out
    A PSA tackles the credit crisis one person at a time When Lowe New York began working on a pro bono Control Your Credit-themed psa campaign for the U.S. Departme ...
  • Splashdown
    Nike, a brand built on hero worship, has gotten downright inelegant. Now, fans at extreme-sports events can sit on a toilet seat in a branded porta-potty and get a buck ...
  • See Spot Mix
    It's taken more than a decade to get neighborhood bistros and tarot card soothsayers even vaguely interested in the most basic local Web advertising. Are they really prepared to ro ...
  • Divine Rights
    Good news: Your spot has gone viral. Bad news: You have no idea where it's posted or who's watched it. Divinity Metrics might help agencies get a handle on the ...
  • Sole Searching
    Documentaries are nice, but who has the time to learn about China's emergence as an industrial power, when the spring line from Manolo Blahnik has yet to be perused? Powderhou ...
  • Coming Back Around Again
    For all the attention Chatroulette has garnered in the media lately, close observers may have noticed that it all seems a bit familiar. That's because Chatroulette, a site launched ...
  • Video Focus: Pre-Rolling the Dice
    The promise of online video - and the pay-offThe promise of online video ad revenue has proven elusive for all but the largest Web publishers. Smaller to midsize sites ha ...
  • Video:Best Frenemies
    There's a saying that the entertainment industry is called "show business" for a reason, because it's not "show friends." Case in point: Hulu recently banished its content both from onli ...
  • Behind the Numbers: Jumping Through Hoops
    One of the hardest-to-reach audiences on appointment TV is actually pretty darn easy to find on Hulu, a site that aggregates episodes of current shows and nostalgia series. That's t ...
  • Time Is on Your Side
    Digital is the fuel for the ad future. That's the conclusion of a GroupM study that found digital's share of global ad dollars will hit 15 percent in 2009, ...