- PepsiCo's Lifewtr Showcasing Black Protest Art As It Funds Creators
Marketing Daily, Steve Ellwanger - Tuesday, October 20, 2020
Centerpiece of effort is Black Art Rising, an online exhibition established to document artistic responses to the Black Lives Matter movement in 2020. ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams as a voiceover explains how Crystal Geyer water is bottled at its source. ...
- Whole Foods Bottled Water Contains Arsenic
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 28, 2020
Bottled water made by Whole Foods and sold in U.S. stores and on Amazon contains potentially harmful levels of arsenic, according to Consumer Reports. “CR recently tested dozens of bottl ...
- At Nexus of Plastic And Weirdness With Liquid Death Co-Founder Cessario
CPG FYI, Steve Ellwanger - Friday, February 21, 2020
Mike Cessario explains how to stand out in a category -- bottled water -- that "traditionally has just been very, very boring." ...
- Back For Bubly, Michael Buble Still Disagrees With Brand Name
Marketing Daily, Steve Ellwanger - Monday, February 3, 2020
Launched in early 2018, sparkling water Bubly got a big brand recognition boost with its humorous 2019 Super Bowl ad featuring singer Michael Buble. ...
- Smartwater Teams With 'Wonder Woman' Gal Gadot For Brand's Biggest Campaign
Marketing Daily, Steve Ellwanger - Thursday, January 9, 2020
The actress will promote Smartwater's expanding portfolio through digital, social and out-of-home creative, including a takeover of the Times Square sign in NYC. ...
- As CPG Companies Reduce Packaging Waste, Recycling Lags
CPG FYI, Steve Ellwanger - Friday, August 16, 2019
"America's recycling systems are increasingly complicated," with the country recycling only 34% of its waste, according to a study by the Grocery Manufacturers Association. ...
- Dwayne Johnson Dives Into Voss Water's 'Live Every Drop' Campaign
Marketing Daily, Steve Ellwanger - Monday, August 5, 2019
"Live Every Drop," which provides behind-the-scenes snippets of Johnson's daily activities, will roll out on billboards in major U.S. markets. ...
- Nestle Waters Runs Second Campaign With WWE
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2019
Brands have updated last summer's successful sweeps-and-videos push. ...
- Vitaminwater Challenge: Ditch Smartphone For A Year, Win $100K
Marketing Daily, Karlene Lukovitz - Thursday, December 13, 2018
Brand will pick a contestant based on a social posting contest, and use a lie detector test to verify adherence to the rules. ...
- Anwar Jibawi Joins Stephen Curry For Brita's Holiday Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 12, 2018
In a video set at a holiday dinner, Jibawi portrays members of his whole eccentric family, as Curry manages to keep a straight face. ...
- Dasani Launches First Sports Partnership With PGA Tour
Marketing Daily, Karlene Lukovitz - Tuesday, September 18, 2018
Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's tour partnership. ...
- Droga5 Wins Essentia Water AOR Assignment
MAD, Larissa Faw - Thursday, August 30, 2018
The agency will help reposition the ionized alkaline bottled water company as a "lifestyle brand." ...
- Evian U.S. Ditches Babies for Celebs, Sticks With 'Live Young'
Marketing Daily, Karlene Lukovitz - Thursday, July 12, 2018
Ads feature the multi-faceted lives of Maria Sharapova, Madison Keys and Luka Sabbat. ...
- Fiji Water Taps Olympian Felix For Sports Cap Bottle Ads
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2018
The campaign also includes an alternate TV ad, magazines, digital, social, in-store, events and PR. ...
- Nestle Waters Teams With WWE On 'Choose Water'
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2018
In a new campaign, videos featuring WWE stars encourage fans to share why they drink water, for chances to win a trip to WWE's "SummerSlam." ...
- Nestle Waters Regionals Unveil Sparkling Launch Campaign
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2018
Poland Spring and the other five regionals look to grab more share in the fast-growing sparkling category with a major campaign for a new flavored line. ...
- Vitaminwater Active Aims For Average, With 'Sorta-Fit Guy'
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2018
The brand's newest line modestly positions itself as "the sports drink for the rest of us." ...
- Coca-Cola Jumps On The Rideshare Commerce Bandwagon
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2018
The beverage giant will start by sampling its Smartwater in Lyft and Uber cars in its HQ town, Atlanta, through a partnership with in-car commerce platform Cargo. ...
- Getty Images, FCB Chicago Team Up For Clean Drinking Water Project
MAD, Larissa Faw - Friday, March 23, 2018
More than 300 images from Getty's talent pool have been archived at a microsite that illustrate the issues around clean drinking water. ...
- Nestle USA Promotes Presley To President
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 22, 2018
Steve Presley, currently chief finance and strategic transformation officer for Nestle USA, has been named market head and chief executive officer of Nestle USA, effective April 1. He succeeds Pa ...
- BIZ DEV: Fallon Appointed Culligan's First National AOR
Accounts on the Move, Steve McClellan - Thursday, June 22, 2017
Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and media AOR. The selection came after ...
- Smartwater's Latest Show Aniston In Glamour, Downtime Modes
Marketing Daily, Karlene Lukovitz - Monday, April 17, 2017
The campaign - which includes print magazines, digital and social platforms, and out-of-home across the country, but no television - focuses on Smartwater's "purity and clean taste." ...
- Drink Up: PUR Tackles Water Quality
MAD, Larissa Faw - Tuesday, October 18, 2016
Developed with agency Arnold Worldwide, the "Water Should Be PUR" integrated-marketing effort features national TV spots, online films, a digital experience and social-media content. ...
- Subway, Coca-Cola Launch Clean Water Cause Marketing Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, July 26, 2016
For every bottle of Coca-Cola's Dasani water sold in 2,200 U.S. participating Subways by Aug. 31, Subway will donate 30 cents (up to $125,000 total) to World Vision. ...
- Soda Consumption Being Surpassed By Bottled Water
Marketing Daily, Karlene Lukovitz - Thursday, June 9, 2016
After declining for years, consumption of carbonated soda is expected to be surpassed by bottled water as soon as next year, according to a new report from Beverage Marketing C ...
- WHADDL-IT-BE?... Bottled Water For GenZ College Students
Research Brief, Jack Loechner - Thursday, May 26, 2016
Taste, convenience and nutrition are the top preferences among college students who are thirsty, with bottled water as the big winner. Taught to make healthy choices from a young ag ...
- DigitasLBi Detroit Helps Flint Water Crisis Recovery Effort
MAD, Larissa Faw - Friday, February 12, 2016
The project was conceived after DigitasLBi Detroit art directors sent a call-to-action to the agency's creative team to band together and figure out how DigitasLBi Detroit could use its experti ...
- Rinnai's Tankless Systems Can Stop Hot Water Wars
Marketing Daily, Aaron Baar - Thursday, April 30, 2015
"Most consumers have a [hot water] problem that they've become used to, and they've changed their lives around it," Susan Mittelbrun, vice president of marketing for Rinnai America, tells "Marketi ...
- Robinsons Chases Mature Squash Drinkers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2015
Robinsons is positioning itself as the "next best thing" to water as its revamps its brand with a GBP10m campaign, new packaging and the launch of seven new flavours ...