Centerpiece of effort is Black Art Rising, an online exhibition established to document artistic responses to the Black Lives Matter movement in 2020. ...

A 60-second spot shows animated characters touring mountains, forests and streams as a voiceover explains how Crystal Geyer water is bottled at its source. ...

Bottled water made by Whole Foods and sold in U.S. stores and on Amazon contains potentially harmful levels of arsenic, according to Consumer Reports. “CR recently tested dozens of bottl ...

Mike Cessario explains how to stand out in a category -- bottled water -- that "traditionally has just been very, very boring." ...

Launched in early 2018, sparkling water Bubly got a big brand recognition boost with its humorous 2019 Super Bowl ad featuring singer Michael Buble. ...

The actress will promote Smartwater's expanding portfolio through digital, social and out-of-home creative, including a takeover of the Times Square sign in NYC. ...

"America's recycling systems are increasingly complicated," with the country recycling only 34% of its waste, according to a study by the Grocery Manufacturers Association. ...

"Live Every Drop," which provides behind-the-scenes snippets of Johnson's daily activities, will roll out on billboards in major U.S. markets. ...

Brands have updated last summer's successful sweeps-and-videos push. ...

Brand will pick a contestant based on a social posting contest, and use a lie detector test to verify adherence to the rules. ...

In a video set at a holiday dinner, Jibawi portrays members of his whole eccentric family, as Curry manages to keep a straight face. ...

Brand's official sparkling water sponsorship kicks off this week, expanding Coca-Cola's tour partnership. ...

The agency will help reposition the ionized alkaline bottled water company as a "lifestyle brand." ...

Ads feature the multi-faceted lives of Maria Sharapova, Madison Keys and Luka Sabbat. ...

The campaign also includes an alternate TV ad, magazines, digital, social, in-store, events and PR. ...

In a new campaign, videos featuring WWE stars encourage fans to share why they drink water, for chances to win a trip to WWE's "SummerSlam." ...

Poland Spring and the other five regionals look to grab more share in the fast-growing sparkling category with a major campaign for a new flavored line. ...

The brand's newest line modestly positions itself as "the sports drink for the rest of us." ...

The beverage giant will start by sampling its Smartwater in Lyft and Uber cars in its HQ town, Atlanta, through a partnership with in-car commerce platform Cargo. ...

More than 300 images from Getty's talent pool have been archived at a microsite that illustrate the issues around clean drinking water. ...

Steve Presley, currently chief finance and strategic transformation officer for Nestle USA, has been named market head and chief executive officer of Nestle USA, effective April 1. He succeeds Pa ...

Water filtration company Culligan has selected Publicis Groupe’s Fallon for AOR duties. The appointment is said to be the client’s first national creative and media AOR. The selection came after ...

The campaign - which includes print magazines, digital and social platforms, and out-of-home across the country, but no television - focuses on Smartwater's "purity and clean taste." ...

Developed with agency Arnold Worldwide, the "Water Should Be PUR" integrated-marketing effort features national TV spots, online films, a digital experience and social-media content. ...

For every bottle of Coca-Cola's Dasani water sold in 2,200 U.S. participating Subways by Aug. 31, Subway will donate 30 cents (up to $125,000 total) to World Vision. ...

After declining for years, consumption of carbonated soda is expected to be surpassed by bottled water as soon as next year, according to a new report from Beverage Marketing C ...

Taste, convenience and nutrition are the top preferences among college students who are thirsty, with bottled water as the big winner. Taught to make healthy choices from a young ag ...

The project was conceived after DigitasLBi Detroit art directors sent a call-to-action to the agency's creative team to band together and figure out how DigitasLBi Detroit could use its experti ...

"Most consumers have a [hot water] problem that they've become used to, and they've changed their lives around it," Susan Mittelbrun, vice president of marketing for Rinnai America, tells "Marketi ...

Robinsons is positioning itself as the "next best thing" to water as its revamps its brand with a GBP10m campaign, new packaging and the launch of seven new flavours ...