- Levi's Takes Watery Mission To Facebook
Marketing Daily, Sarah Mahoney - Wednesday, March 23, 2011
To celebrate this week's World Water Day, it's partnered with Water.org to create a Facebook game, asking users to unlock water from the Levi's WaterTank, to support Water.org's projects worldwid ...
- Fiji Water Reverses Stance On Pulling Out Of Fiji
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
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- Blogger Widget Helps P&G Clean Water Initiative
Marketing Daily, Karlene Lukovitz - Wednesday, October 27, 2010
Procter & Gamble is asking bloggers to use their power as agents of change to help generate clean water for developing countries and disaster relief by embedding a donation-triggering widg ...
- P&G's Pantene Gets Behind Clean Water Effort
Marketing Daily, - Thursday, September 23, 2010
Procter & Gamble's Pantene brand is launching its first global cause-marketing program with P&G Children's Safe Drinking Water Program. Pantene will provide PUR packets that transform contaminated water into clea ...
- Is Vitaminwater Healthy, Or Does It just Sound That Way?
Around the Net In Brand Marketing, Thom Forbes - Friday, July 30, 2010
The Center for Science in the Public Interest gained a victory last week when a federal judge in Brooklyn refused to throw out its class action suit against Coca-Cola's Vitaminwate ...
- Bottled Water Pits Nestlé Vs. Greens
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
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- Who Drinks Bottled Water/Seltzer?
Marketing Daily, - Thursday, May 6, 2010
Top 10 DMAs in which reside adults who drank bottled water or seltzer in the past six months: 1 Los Angeles 2 New York 3 Phoenix (Prescott), Ariz. 4 Washingto ...
- Fortified Waters, Sports Drinks Show Greatest Decline
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
The beverage category declined 3.1% in volume in 2009 -- the second consecutive year it has dropped, according to Beverage Marketing Corp. data. Carbonated soft drinks only fell 2.3% ...
- Nestlé Waters Stresses Regional Brands' Sourcing
Marketing Daily, Karlene Lukovitz - Monday, November 16, 2009
The TV commercial's Poland Spring, Arrowhead and Deer Park versions rolled out earlier this month. The other brands' versions will begin airing next year. In addition, regional-brand "Born Better" rad ...
- Water Weight
Marketing: Green, Megan Esteves - Wednesday, November 11, 2009
Ignoring the blue movement could cost your green campaign. ...
- Evian Tries To Joywash Away The Bottled Water Blues
Around the Net In Brand Marketing, Thom Forbes - Monday, September 28, 2009
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- Retailers' Shelves Make Room For Coconut Water
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 8, 2009
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- Sigg On Defensive After Revealing Its Liners Contained BPA
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Sigg, whose reusable metal bottles became bestsellers when concerns about the use of Bisphenol-A (BPA) in plastic bottles caught the public's eye a couple of years ago, itself was selli ...
- Price War Erupts In Bottled-Water Land
Around the Net In Brand Marketing, Thom Forbes - Monday, August 31, 2009
A price war has broken out in the bottled water market as sales have declined due mostly to the environmental concerns, Valerie Bauerlein reports. Sales of bottled water have suffer ...
- Bottled Water Sales Slip For First Time In Five Years
Around the Net In Brand Marketing, Thom Forbes - Friday, August 14, 2009
The double whammy of consumers' discretionary spending tapping out and environmentalists sounding the drumbeat that bottling water in plastic containers is harmful and wasteful has resulted in sales falling f ...
- Nestlé Pure Life Seeks 'Family Of The Year'
Marketing Daily, - Wednesday, August 12, 2009
As part of its ongoing Pure Life/Best Life Challenge campaign with fitness guru Bob Greene, Nestlé Pure Life bottled water is launching a "Family of the Year" search. ...
- Anti-Bottled Water Campaign Launches
Marketing Daily, - Tuesday, July 28, 2009
Two marketing veterans have created a national campaign suggesting that consumers avoid buying bottled water. ...
- Evian's Dancing Babies Take Internet By Storm
Marketing Daily, Tanya Gazdik - Thursday, July 9, 2009
The launch of evianliveyoung.com, created by BETC 4D, is also a big component to this new platform, says spokesperson Cameryn Mercurio. On this site consumers can find the two vir ...
- Battle To Establish -- And Dominate -- Coconut Water Market
Around the Net In Brand Marketing, Thom Forbes - Friday, June 5, 2009
Vita Coco. The New York company is the largest maker of a drink that is all the rage in the beverage industry: coconut water. Indeed, until recently, the main playe ...
