- NBA, LegalZoom Offering $6M To Small Businesses
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 17, 2021
The NBA and
LegalZoom.com are partnering for “Fast Break for Small Business” which will award $6 million in grants and LegalZoom services to thousands of small businesses. Hall ...
- WPP, Snap Launch AR Partnership
MAD, Steve McClellan - Thursday, September 30, 2021
The partnership will further develop WPP's AR capability through a structured learning and development curriculum via the "AR Lab Academy," a training program centered on AR technology and products. ...
- Toyota, Vail Partnership Features Activities
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
This season will include the debut of the Toyota Banked Slalom course at Breckenridge and enhancements to the Toyota Race Center at Beaver Creek. ...
- Lexus Joins With Designer, Champion For Apparel Collection
Marketing Daily, Tanya Gazdik - Tuesday, September 7, 2021
Los Angeles designer Salehe Bembury, who has 317,000 Instagram followers, posted the hoodie design there. ...
- Ram Truck Partners With Wolverine, Salutes The Working Class
Marketing Daily, Tanya Gazdik - Wednesday, September 1, 2021
For each item pre-ordered from its collection of branded boots, the two brands will donate $10 to SkillsUSA, a nonprofit supporting skilled tradespeople. ...
- RollWorks Collaborates With Bombora, KickFire And G2 To Provide Intent Data
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
RollWorks is also investing in firmographic data identification and IP domain resolution. ...
- Publicis Groupe and TikTok Forge 'Community Commerce' Partnership
MAD, Steve McClellan - Tuesday, August 3, 2021
As TikTok's founding commerce agency partner, the two companies will join forces to offer brands access to exclusive research and packaged up services known as "community commerce sprints." ...
- Hearst's iCrossing Acquires Mediablaze
Inside Performance, Laurie Sullivan - Tuesday, August 3, 2021
Hearst's abandoned plans to integrate iCrossing into a new Solutions and Services group could have spurred the acquisition of Mediablaze. A new direction aims to turn the agency into ...
- Airstream, Pottery Barn Partner For Special Edition Trailer
Marketing Daily, Tanya Gazdik - Tuesday, July 27, 2021
"It will be the product that pushes people over the edge and gets them to pull the trigger," Airstream's Bob Wheeler tells "Marketing Daily." ...
- Land Rover Supports Virgin Galactic's Space Flight
Marketing Daily, Tanya Gazdik - Tuesday, July 13, 2021
Partners since 2014, Land Rovers tow Virgin Galactic space vehicles, transport astronauts and support day-to-day operations. ...
- Amazon Advertising Courting Agencies, Tool Providers For One-Stop-Shopping Ad Needs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
The network will pair brands with in-house products to give advertisers one place to access educational, technical and marketing resources. ...
- BMW Partners With Marvel Studios For First Time
Marketing Daily, Tanya Gazdik - Saturday, July 10, 2021
Having the BNWs play key roles in the movie adds "strong emotional value to the communication of these models," says BMW's Jens Thiemer. ...
- Lincoln, Hyundai Partner With Design Schools
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
"It's very important for students to immerse themselves in understanding the brand culture," says ArtCenter College of Design's Marek Djordjevic, ...
- General Motors, Shell Partner On Renewable Energy Solutions
Marketing Daily, Tanya Gazdik - Wednesday, June 23, 2021
Both GM and Shell have recently announced ambitious goals to address emissions. ...
- Dodge, Lego Extend Partnership
Marketing Daily, Tanya Gazdik - Sunday, June 6, 2021
Dodge and The Lego Group are pairing up for a second Lego Speed Champions collaboration. ...
- American Honda, AT&T Extend Partnership With WarnerMedia Ride
Marketing Daily, Tanya Gazdik - Thursday, May 27, 2021
Passengers can now access 1,000+ hours of live and on-demand entertainment including Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV. ...
- NFL, iHeart Launch Podcasting Network
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
iHeart will distribute existing NFL podcasts and co-produce and distribute two dozen new NFL podcasts. ...
- Kimpton Partners With Literary Hub
Marketing Daily, Tanya Gazdik - Thursday, March 25, 2021
Kimpton and Lit Hub hosted a virtual discussion with two authors this week on Facebook. ...
- Lexus Reveals Vehicle Created By Twitch Gamers
Marketing Daily, Tanya Gazdik - Saturday, February 20, 2021
Lexus is targeting its youngest, most diverse customer yet for the IS, Lexus' Vinay Shahani tells "Marketing Daily." ...
- Jeep, Lego Partner For New Model
Marketing Daily, Tanya Gazdik - Wednesday, December 9, 2020
Jeep Wrangler owners will feel like the model is just a smaller version of their vehicle, said Mark Allen, head of Jeep design. ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding available inventory through digital out-of-home a ...
- BMW, McClaren, Bugatti Partner With Apparel Brands
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
"Keeping a close eye on the latest lifestyle developments is part of our approach to evolving the BMW brand," said BMW's Jens Thiemer. ...
- Hyundai Partners With Spotify For Elantra Activation
Marketing Daily, Tanya Gazdik - Saturday, November 14, 2020
Hyundai has run ads on the platform previously, but this is a first-of-its-kind campaign partnership, Hyundai's Angela Zepeda tells "Marketing Daily." ...
- Porsche Partners With Puma For Youth-Targeted Initiative
Marketing Daily, Tanya Gazdik - Monday, November 9, 2020
Porsche and Puma are giving consumers 2.7 seconds to buy sneakers in the "World's Fastest Sneaker Release" during a pre-sale Nov. 16. ...
- Comcast, Walmart Exploring Smart-TV Deal: Report
Digital News Daily, Karlene Lukovitz - Thursday, November 5, 2020
CEO Brian Roberts recently said Comcast wants to integrate its X1 video platform in smart TVs, and such a move could help accelerate adoption of its new Peacock streaming servic ...
- Microsoft Renews Partnership With Perion Network
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 3, 2020
Israeli digital advertising company Perion Network announced it renewed a multiyear partnership between its technology division, CodeFuel, and Microsoft Advertising. The four-year deal extends a partnership that has been in pla ...
- Volkswagen Intros Taos SUV, Partners With Taos Ski Valley Resort
Marketing Daily, Tanya Gazdik - Saturday, October 31, 2020
"We wanted a name they could actually pronounce and one that really captures the essence of this little SUV," said VW's Scott Keogh. ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.
Digital News Daily, Karlene Lukovitz - Friday, October 23, 2020
Participating publishers use the fully auditable GPS supply marketplace to reserve premium inventory for media buyers' clients, and commit to reduced fees and transparency about auction procedures and
fees. ...
- BMW, GM Extend SiriusXM Partnerships
Marketing Daily, Tanya Gazdik - Sunday, October 18, 2020
The BMW agreement runs through 2026. The automaker was one of the first to offer SiriusXM in its vehicles in 2002. ...
- Subaru Brings Back 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The automaker is renewing its partnership with Nat Geo but not Amazon, Subaru's Brian Cavallucci tells "Marketing Daily." ...
