- Jeep, Lego Partner For New Model
Marketing Daily, Tanya Gazdik - Wednesday, December 9, 2020
Jeep Wrangler owners will feel like the model is just a smaller version of their vehicle, said Mark Allen, head of Jeep design. ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding available inventory through digital out-of-home a ...
- BMW, McClaren, Bugatti Partner With Apparel Brands
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2020
"Keeping a close eye on the latest lifestyle developments is part of our approach to evolving the BMW brand," said BMW's Jens Thiemer. ...
- Hyundai Partners With Spotify For Elantra Activation
Marketing Daily, Tanya Gazdik - Saturday, November 14, 2020
Hyundai has run ads on the platform previously, but this is a first-of-its-kind campaign partnership, Hyundai's Angela Zepeda tells "Marketing Daily." ...
- Porsche Partners With Puma For Youth-Targeted Initiative
Marketing Daily, Tanya Gazdik - Monday, November 9, 2020
Porsche and Puma are giving consumers 2.7 seconds to buy sneakers in the "World's Fastest Sneaker Release" during a pre-sale Nov. 16. ...
- Comcast, Walmart Exploring Smart-TV Deal: Report
Digital News Daily, Karlene Lukovitz - Thursday, November 5, 2020
CEO Brian Roberts recently said Comcast wants to integrate its X1 video platform in smart TVs, and such a move could help accelerate adoption of its new Peacock streaming servic ...
- Microsoft Renews Partnership With Perion Network
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 3, 2020
Israeli digital advertising company Perion Network announced it renewed a multiyear partnership between its technology division, CodeFuel, and Microsoft Advertising. The four-year deal extends a partnership that has been in pla ...
- Volkswagen Intros Taos SUV, Partners With Taos Ski Valley Resort
Marketing Daily, Tanya Gazdik - Saturday, October 31, 2020
"We wanted a name they could actually pronounce and one that really captures the essence of this little SUV," said VW's Scott Keogh. ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.
Digital News Daily, Karlene Lukovitz - Friday, October 23, 2020
Participating publishers use the fully auditable GPS supply marketplace to reserve premium inventory for media buyers' clients, and commit to reduced fees and transparency about auction procedures and
fees. ...
- BMW, GM Extend SiriusXM Partnerships
Marketing Daily, Tanya Gazdik - Sunday, October 18, 2020
The BMW agreement runs through 2026. The automaker was one of the first to offer SiriusXM in its vehicles in 2002. ...
- Subaru Brings Back 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The automaker is renewing its partnership with Nat Geo but not Amazon, Subaru's Brian Cavallucci tells "Marketing Daily." ...
- Audi Partners With IHeartRadio
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
The automaker is introducing Hybrid Radio on select 2021 vehicles, which begin to go on sale across the United States in September. ...
- Mini Partners With Airbnb For Getaways
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
The automaker wants to "put a smile on their faces during these difficult times," says Mini's Rah Mahtani. ...
- JetBlue Expands Goldman Sachs Partnership, Intros Puerto Rico Credit Card
Marketing Daily, Tanya Gazdik - Monday, August 31, 2020
The airline is the inaugural partner for the MarcusPay by Goldman Sachs platform. ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, password and security manager Dashlane knew that one shot of exposure wasn't enough. ...
- Buick Challenges 'False Familiarity' With Amazon Partnership
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
Buick is the first automotive brand to develop a "custom shopping utterance," Buick's Kate Hrabovsky tells "Marketing Daily." ...
- LA Lakers, First Entertainment Offer Branded Debit Card
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2020
First Entertainment is promoting the card via a video featuring Lakers players on Instagram. ...
- Lincoln Enlists Calm, McConaughey For Wellness Initiative
Marketing Daily, Tanya Gazdik - Wednesday, August 12, 2020
"This collaboration, a first of its kind in automotive, is another way for us to offer something personal to our clients," said Lincoln's Sprague. ...
- Audi Partnership Kicks It Up For Major League Soccer's Young Players
Show Daily, Nina Lentini - Wednesday, August 12, 2020
Just in the last two years, Audi has pivoted to become fully dedicated in the U.S. And last year, at the All-Star Game, it launched the Audi Goals Drive Progr ...
- Aston Martin Partners With Whisky Maker
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2020
With only 25 handcrafted bottles for sale, the single malt whisky will cost about $65,335 in U.S. dollars. ...
- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers like Smart & Final earn a larger share of online revenue through a managed native advertising program. ...
- Hyundai Partners With Sony, Tastemade
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Hyundai models and technologies will be featured in five upcoming Sony Pictures films including the sequel to "Spider-Man: Far From Home." ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Inside Performance, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for brands and retailers. Criteo has been busy working on both. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- Mini, Sixt Partnership In San Francisco Affected By COVID-19
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2020
The office is considered an "essential business" so is allowed to stay open, but reduced its hours to 9 a.m. to 2 p.m. ...
- Mini USA Celebrates International Women's Day
Marketing Daily, Tanya Gazdik - Friday, March 6, 2020
The automaker doesn't "yell our message to massive audiences. We have conversations with smaller groups of people," says Mini's Rah Mahtani. ...
- Volkswagen Collaborates With Architect, Design Firm For Guggenheim Exhibit
Marketing Daily, Tanya Gazdik - Friday, February 28, 2020
Volkswagen is debuting its mobility research as a contributor to an exhibit at the Guggenheim Musuem. ...
- Dove Builds Largest Stock Photo Library Created By Women
MediaPost Connect, Nina Lentini - Monday, February 24, 2020
The collection features 5,000+ photographs of women from 39 countries 100% created and photographed by women. For the first time, every woman photographed personally defined her own search tags. ...
- Google Pioneers Privacy-first Personalization Using ML
The MediaPost Cases, Nina Lentini - Tuesday, February 25, 2020
Relevance and personalization are crucial to engaging consumers online, but effective personalized ads can be labor intensive and hard to scale. Not to mention the new data regulations and t ...
- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs and farmers, sort of a who's who of that culinary scene of that city," said Salt and Straw C ...
