- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers like Smart & Final earn a larger share of online revenue through a managed native advertising program. ...
- Hyundai Partners With Sony, Tastemade
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Hyundai models and technologies will be featured in five upcoming Sony Pictures films including the sequel to "Spider-Man: Far From Home." ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Inside Performance, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for brands and retailers. Criteo has been busy working on both. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- Mini, Sixt Partnership In San Francisco Affected By COVID-19
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2020
The office is considered an "essential business" so is allowed to stay open, but reduced its hours to 9 a.m. to 2 p.m. ...
- Mini USA Celebrates International Women's Day
Marketing Daily, Tanya Gazdik - Friday, March 6, 2020
The automaker doesn't "yell our message to massive audiences. We have conversations with smaller groups of people," says Mini's Rah Mahtani. ...
- Volkswagen Collaborates With Architect, Design Firm For Guggenheim Exhibit
Marketing Daily, Tanya Gazdik - Friday, February 28, 2020
Volkswagen is debuting its mobility research as a contributor to an exhibit at the Guggenheim Musuem. ...
- Dove Builds Largest Stock Photo Library Created By Women
MediaPost Connect, Nina Lentini - Monday, February 24, 2020
The collection features 5,000+ photographs of women from 39 countries 100% created and photographed by women. For the first time, every woman photographed personally defined her own search tags. ...
- Google Pioneers Privacy-first Personalization Using ML
The MediaPost Cases, Nina Lentini - Tuesday, February 25, 2020
MediaPost asked Sandeep Ahluwalia, Innovation Director, and Chris Lehane, Data Strategy Director, both at Essence, what they learned in the process of creating this award-winning campaign. ...
- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs and farmers, sort of a who's who of that culinary scene of that city," said Salt and Straw CMO ...
- Salt And Straw Banks On Community Partnerships
Show Daily, Nina Lentini - Monday, February 17, 2020
It is seriously in the business of building its brand into communities and vice versa, CMO Alison Hiatt said in a presentation at MediaPost's Brand Marketing Summit QSR on Mon ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million in 30 days. "We haven't taken additional funding," Mark Wynohradnyk says. "It's a fine balance of sustainability and scale." ...
- How to Deepen and Scale an Affiliate Business
Show Daily, Nina Lentini - Monday, October 7, 2019
"We knew there was a big opportunity here to capitalize on what we own in the cooking space to drive affiliate and commerce for one of our big partners," said ...
- General Motors Partners With Amazon To Add In-Vehicle Alexa
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2019
GM will also be able to create custom Alexa skills relevant to a customer's vehicle. ...
- BodyArmor Signs On As Major League Soccer's Official Sports Drink
Marketing Daily, Tanya Gazdik - Tuesday, September 17, 2019
BodyArmor and MLS will collaborate on exclusive custom content and key media integrations featuring top MLS players and BodyArmor athlete partners. ...
- Land Rover Partners With Musto Clothing, LEGO
Marketing Daily, Tanya Gazdik - Wednesday, September 11, 2019
The 2,573-piece LEGO model was launched alongside the new Land Rover Defender SUV at the Frankfurt Motor Show. ...
- Snap Taps P&G's Craig Stimmel For Brand Partnerships
Digital News Daily, Karlene Lukovitz - Thursday, August 1, 2019
Stimmel to help Snap compete with the other big platforms for a bigger share of Fortune 500 brands' ad dollars. ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year. ...
- Viacom, Tyler Perry To Launch BET+ Subscription Streaming Service
Digital News Daily, Karlene Lukovitz - Monday, June 24, 2019
African Americans have high SVOD adoption rates, but are currently underserved, say the partners. ...
- Upside-Down Whopper? BK, Coke, Netflix Team On 'Stranger Things' Promos
Marketing Daily, Karlene Lukovitz - Thursday, June 13, 2019
Special Whopper's available in just 11 restaurants across 10 markets, but buzz will also help promote a BK/Coke instant-win promo. ...
- Building Stacks That Last
Show Daily, Nina Lentini - Wednesday, June 12, 2019
Nout Boctor-Smith, marketing technologist at ADP, has no ERP or CDP -- but she uses CRM, which integrates with a marketing automation tool. ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or push. Using both was 78% more effective than using email alone and 42% more than push alone. ...
- Nestle Waters Runs Second Campaign With WWE
Marketing Daily, Karlene Lukovitz - Friday, May 31, 2019
Brands have updated last summer's successful sweeps-and-videos push. ...
- Cointreau, Courvoisier Strike Dating, Music Partnerships
Marketing Daily, Karlene Lukovitz - Thursday, May 30, 2019
Cointreau has created margarita-making events for Bumble-matched couples; Courvoisier is co-hosting music events with Def Jam Recordings. ...
- Dunkin' Partners With Lauren B. Beauty For Nail Polish Promotion
Marketing Daily, Tanya Gazdik - Tuesday, May 28, 2019
New York-based Be The Machine orchestrated the collaboration, which includes eight product-inspired colors. ...
- Doritos In Global Tie-In Campaign With New Spidey Flick
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2019
The deal spans 35 markets and includes online games, sweeps, TV, digital, and in-store promotion. ...
- See What 'Black Panther' Did For Lexus Sales
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Every time Marvel Studios announced anything about its "Black Panther" film, social media went crazy, Ayiko Broyard, EVP Group Account Director at Walton Isaacson, told the audience at MediaPost's Marketing:Automotive ...
- Platform Uses Search To Match Partners Based On Data, Artificial Intelligence
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 11, 2019
The technology analyzes and matches brands with the partners most likely to drive the highest return on investment, and could change the way brands think about partnerships. ...
- Mtn Dew's 'No Name' Can Beckons 'Game Of Thrones' Fanatics
Marketing Daily, Karlene Lukovitz - Friday, March 29, 2019
Sweeps offers limited-edition cans that transform from blank to showing Arya's kill list and Mtn Dew, 'Game of Thrones' logos. ...
- 'The Atlantic' Hires Mayer-Jones As SVP, Partnerships
Publishers Daily, Melynda Fuller - Thursday, March 28, 2019
Mayer-Jones will be responsible for leading the outlet's advertising business and its teams in the U.S. and EMEA. She will spearhead the increasing number of multimillion-dollar global partnerships essential for ...
