- BMW, GM Extend SiriusXM Partnerships
Marketing Daily, Tanya Gazdik - Sunday, October 18, 2020
The BMW agreement runs through 2026. The automaker was one of the first to offer SiriusXM in its vehicles in 2002. ...
- Subaru Brings Back 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2020
The automaker is renewing its partnership with Nat Geo but not Amazon, Subaru's Brian Cavallucci tells "Marketing Daily." ...
- Audi Partners With IHeartRadio
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
The automaker is introducing Hybrid Radio on select 2021 vehicles, which begin to go on sale across the United States in September. ...
- Mini Partners With Airbnb For Getaways
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
The automaker wants to "put a smile on their faces during these difficult times," says Mini's Rah Mahtani. ...
- JetBlue Expands Goldman Sachs Partnership, Intros Puerto Rico Credit Card
Marketing Daily, Tanya Gazdik - Monday, August 31, 2020
The airline is the inaugural partner for the MarcusPay by Goldman Sachs platform. ...
- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, password and security manager Dashlane knew that one shot of exposure wasn't enough. ...
- Buick Challenges 'False Familiarity' With Amazon Partnership
Marketing Daily, Tanya Gazdik - Saturday, August 22, 2020
Buick is the first automotive brand to develop a "custom shopping utterance," Buick's Kate Hrabovsky tells "Marketing Daily." ...
- LA Lakers, First Entertainment Offer Branded Debit Card
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2020
First Entertainment is promoting the card via a video featuring Lakers players on Instagram. ...
- Lincoln Enlists Calm, McConaughey For Wellness Initiative
Marketing Daily, Tanya Gazdik - Wednesday, August 12, 2020
"This collaboration, a first of its kind in automotive, is another way for us to offer something personal to our clients," said Lincoln's Sprague. ...
- Audi Partnership Kicks It Up For Major League Soccer's Young Players
Show Daily, Nina Lentini - Wednesday, August 12, 2020
Just in the last two years, Audi has pivoted to become fully dedicated in the U.S. And last year, at the All-Star Game, it launched the Audi Goals Drive Progr ...
- Aston Martin Partners With Whisky Maker
Marketing Daily, Tanya Gazdik - Sunday, August 9, 2020
With only 25 handcrafted bottles for sale, the single malt whisky will cost about $65,335 in U.S. dollars. ...
- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers like Smart & Final earn a larger share of online revenue through a managed native advertising program. ...
- Hyundai Partners With Sony, Tastemade
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2020
Hyundai models and technologies will be featured in five upcoming Sony Pictures films including the sequel to "Spider-Man: Far From Home." ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Inside Performance, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for brands and retailers. Criteo has been busy working on both. ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie Support
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2020
A partnership becomes more important as InMobi and LiveRamp look to address and improve omnichannel targeting and measurement as the industry moves toward firming up data privacy laws ...
- Mini, Sixt Partnership In San Francisco Affected By COVID-19
Marketing Daily, Tanya Gazdik - Thursday, March 19, 2020
The office is considered an "essential business" so is allowed to stay open, but reduced its hours to 9 a.m. to 2 p.m. ...
- Mini USA Celebrates International Women's Day
Marketing Daily, Tanya Gazdik - Friday, March 6, 2020
The automaker doesn't "yell our message to massive audiences. We have conversations with smaller groups of people," says Mini's Rah Mahtani. ...
- Volkswagen Collaborates With Architect, Design Firm For Guggenheim Exhibit
Marketing Daily, Tanya Gazdik - Friday, February 28, 2020
Volkswagen is debuting its mobility research as a contributor to an exhibit at the Guggenheim Musuem. ...
- Dove Builds Largest Stock Photo Library Created By Women
MediaPost Connect, Nina Lentini - Monday, February 24, 2020
The collection features 5,000+ photographs of women from 39 countries 100% created and photographed by women. For the first time, every woman photographed personally defined her own search tags. ...
- Google Pioneers Privacy-first Personalization Using ML
The MediaPost Cases, Nina Lentini - Tuesday, February 25, 2020
MediaPost asked Sandeep Ahluwalia, Innovation Director, and Chris Lehane, Data Strategy Director, both at Essence, what they learned in the process of creating this award-winning campaign. ...
- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs and farmers, sort of a who's who of that culinary scene of that city," said Salt and Straw CMO ...
- Salt And Straw Banks On Community Partnerships
Show Daily, Nina Lentini - Monday, February 17, 2020
It is seriously in the business of building its brand into communities and vice versa, CMO Alison Hiatt said in a presentation at MediaPost's Brand Marketing Summit QSR on Mon ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million in 30 days. "We haven't taken additional funding," Mark Wynohradnyk says. "It's a fine balance of sustainability and scale." ...
- How to Deepen and Scale an Affiliate Business
Show Daily, Nina Lentini - Monday, October 7, 2019
"We knew there was a big opportunity here to capitalize on what we own in the cooking space to drive affiliate and commerce for one of our big partners," said ...
- General Motors Partners With Amazon To Add In-Vehicle Alexa
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2019
GM will also be able to create custom Alexa skills relevant to a customer's vehicle. ...
- BodyArmor Signs On As Major League Soccer's Official Sports Drink
Marketing Daily, Tanya Gazdik - Tuesday, September 17, 2019
BodyArmor and MLS will collaborate on exclusive custom content and key media integrations featuring top MLS players and BodyArmor athlete partners. ...
- Land Rover Partners With Musto Clothing, LEGO
Marketing Daily, Tanya Gazdik - Wednesday, September 11, 2019
The 2,573-piece LEGO model was launched alongside the new Land Rover Defender SUV at the Frankfurt Motor Show. ...
- Snap Taps P&G's Craig Stimmel For Brand Partnerships
Digital News Daily, Karlene Lukovitz - Thursday, August 1, 2019
Stimmel to help Snap compete with the other big platforms for a bigger share of Fortune 500 brands' ad dollars. ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year. ...
- Viacom, Tyler Perry To Launch BET+ Subscription Streaming Service
Digital News Daily, Karlene Lukovitz - Monday, June 24, 2019
African Americans have high SVOD adoption rates, but are currently underserved, say the partners. ...
