- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deep ...
- Craftsman Builds Success With Holiday Ugly Sweater Influencer Campaign
The MediaPost Cases, Lisa Singer - Monday, August 3, 2020
The tool business landscape has been growing more and more competitive each year. With sellers like Amazon and Walmart crowding the market; Craftsman needed to come up with a strate ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed fac ...
- Hakuna Brand's Unorthodox Entry into Frozen Deserts
The MediaPost Cases, Nina Lentini - Monday, May 11, 2020
At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unm ...
- The Digital Fast Track: Refining Firm Improves Sales Process With B2B Pilot Campaign
Email Insider, Ray Schultz - Friday, May 15, 2020
In an effort that shows how digital marketing can rev up sales without live events, ABB Chemicals & Refining brought in Centerline Digital to amp up its marketing automation a ...
- Study: 1300 Communities Have Lost Newspaper Coverage, Serious Implications For Democracy
Publishing Insider, Fern Siegel - Wednesday, October 17, 2018
Hedge funds and private-equity firms own a big piece of American newspapers - and their focus is usually profit margins, not community service. ...
- Is The All-American Family White, Heterosexual With Kids?
Mediapsssst, Richard Whitman - Tuesday, August 28, 2018
That's what 74% of respondents to a new HP study said, even though only 35% of the study's respondents fit that profile. ...
- Gen Z Spends Less Time With Text
Publishing Insider, Erik Sass - Wednesday, July 5, 2017
members of Gen Z, the next generational cohort in line after the much-pursued millennials, is spending significantly less time with text-based publishers. Instead, Gen Z spends more time with vid ...
- Brands Commit To Increase Online Ad Spend
MAD, Larissa Faw - Thursday, April 27, 2017
Despite the continued commitments to increase spend, the level of skepticism over online advertising remains high. ...
- Yup, Everybody Uses Social Media At Work
The Social Graf, Erik Sass - Wednesday, March 29, 2017
ComPsych asked 1,200 respondents from a number of companies about their social media habits at work, and found that 88% said they check social media at least once a ...
- OMG, Facebook Fatigue May Be Real (At Least In Our Minds)
The Social Graf, Erik Sass - Friday, March 10, 2017
The proportion of Facebook users who feel dissatisfied has been creeping up steadily over the last few years, according to a study from Bridge Ratings. ...
- Trolls Organize Themselves Linguistically
The Social Graf, Erik Sass - Thursday, March 9, 2017
Academics in Britain have directly engaged with troll communities in order to understand how and why particular groups coalesce around particular topics. ...
- Ordinary Social Media Users Are Buying 'Likes' Too
The Social Graf, Erik Sass - Friday, March 3, 2017
Buying likes is just one of a number of everyday deceits practiced by social media users, according to a study published in Computers in Human Behavior. ...
- Social Media Politicizing Military, Study Finds
The Social Graf, Erik Sass - Tuesday, February 28, 2017
A new study by researchers at the National Defense University found that growing adoption of social media is bringing more and more politics into the ranks of the U.S. arm ...
- Social Media Behind Rising Stress Levels, Say Shrinks
The Social Graf, Erik Sass - Thursday, February 23, 2017
The American Psychological Association's new report, "Stress in America 2017: Technology and Social Media," claims social media is a major factor driving an increase in stress in the U.S. ...
- China Loosens Social Media Censorship To Uncover Dissent
The Social Graf, Erik Sass - Monday, February 13, 2017
The Chinese government has been loosening its grip on social media censorship, in part to better track dissent and nip potential protest movements in the bud. ...
- How Echo Chambers Form
The Social Graf, Erik Sass - Tuesday, January 24, 2017
A study titled "The spreading of misinformation online," used Facebook data to examine how content from two categories - conspiracy theories and scientific news - spreads across the social netw ...
- Gen Xers Spends More Time On Social Than Millennials
The Social Graf, Erik Sass - Wednesday, January 18, 2017
Gen Xers, defined as adults ages 35-49, spend significantly more time on social media than Millennials, ages 18-34, according to a new report from Nielsen. ...
- Sleep Loss In Teens Linked To Social Media
The Social Graf, Erik Sass - Tuesday, January 17, 2017
Sleep loss in teens is correlated with frequent social media use, according to a study titled "Sleepless in school? The social dimensions of young people's bedtime rest and routines." ...
- Social Ad Spending Poised To Pass Newspapers
The Social Graf, Erik Sass - Monday, December 5, 2016
Global spending on social media advertising will overtake newspapers within the next four years, according to the latest media expenditure forecast from ZenithOptimedia. ...
- Social Media Really Does Influence Political Opinions... Sometimes
The Social Graf, Erik Sass - Tuesday, November 8, 2016
Social media really does work to change political opinions, according to a new analysis by Pew Research Center. ...
- Facebook Use Linked With Longevity
The Social Graf, Erik Sass - Wednesday, November 2, 2016
Facebook use is associated with longer lifespans, according to a new study of twelve million people, by researchers at the University of California at San Diego. ...
- Political Ads Found To Suppress Effectiveness of Brand Advertising
MAD, Steve McClellan - Tuesday, October 25, 2016
The research, from J. Walter Thompson and Forethought, found that brand advertising is perceived as 32% less relevant, 29% less entertaining and 27% less appealing when it follows a politic ...
- Kids Should Have 'Veto' Over Parents' Social Sharing, Docs Say
The Social Graf, Erik Sass - Monday, October 24, 2016
Parents should consider instituting a family rule that gives kids a "veto" over any content concerning them shared on social media, according to a new study by pediatricians. ...
- Three Out Of Four Consumers Watch Brand Videos On Facebook
The Social Graf, Erik Sass - Wednesday, September 28, 2016
Worldwide, 75% of respondents of a Kantar/TNS global survey watch videos from brands on Facebook, while 79% of respondents said they read brand posts on the social network. ...
- Heavy Social Media Use Linked With Body Image Issues
The Social Graf, Erik Sass - Monday, September 12, 2016
This week brings another study suggesting that heavy social media use is correlated with a range of negative psychological outcomes like negative body image. ...
- Social Media Dogged By Measurement Issues
The Social Graf, Erik Sass - Wednesday, September 7, 2016
Social media marketing will continue to grow, but its rise hasn't quite lived up to earlier expectations suggesting execs see concerns about its utility and measurability. ...
- Social Media Is Now Universal (Among Young Brits, Anyway)
The Social Graf, Erik Sass - Wednesday, August 10, 2016
Social media is effectively universal among teens and young adults, at least in Britain. ...
- Social Media Correlated With Stress In Teens
The Social Graf, Erik Sass - Thursday, July 21, 2016
Being a teenager was hard enough before the advent of social media, which may be contributing to even higher levels of stress among adolescents. ...
- Parents Worry Social Media Undermines Kids' Moral Development
The Social Graf, Erik Sass - Friday, July 15, 2016
Social media is a great way to meet people but it may not be so good at teaching you how to treat them. ...
