- Deloitte: Millennials Spend Less Time Watching TV
MediaDailyNews, - Thursday, January 8, 2009
A Deloitte survey found that 14-to-25s view the computer as more of an entertainment device than the TV set. ...
- Media 100: A Seat at the Table
Media Magazine, Staff Writers - Tuesday, December 2, 2008
We're no fans of lists. That's mainly because there already are way too many of them out there. But when we began formulating one of our own we asked ...
- Free Agent: The Customer's Always Right
Media Magazine, Lisa Seward - Tuesday, December 2, 2008
Here's a phrase you don't often hear: "I had the best customer-service experience the other day." But I really did, and it made me think about how rarely marketing communicatio ...
- The Boycott Boomerang
Media Magazine, Sarah Mahoney - Thursday, October 2, 2008
The Humane Society of the United States found itself stymied. Despite years of letter-writing campaigns, political lobbying, and raising consumer awareness with the most graphic, vivid and just plain adorab ...
- Kagan: Cable May Get 50% Rev Boost By 2018
MediaDailyNews, Wayne Friedman - Monday, September 15, 2008
Although the cable industry is expected to lose basic video customers in the next five years as a result of new video competition, cable system operators can expect to s ...
- Cable VOD Sees Rapid Growth By 2013
MediaDailyNews, Wayne Friedman - Thursday, September 11, 2008
Digital growth in many TV and related media platforms will continue to see a rapid rise in five years. By 2012, DVRs will be in nearly 43 million homes--36% ...
- Distributed Disaster
Media Magazine, Liz Tascio - Tuesday, May 20, 2008
It was an idea that appeared way ahead of its time: nomadic media before nomadic media was even possible, let alone cool. PointCast's 1996 introduction of push technology, the fir ...
- PWC: Magazines, Out-of-Home Will Grow, Newspapers Slow
MediaDailyNews, Erik Sass - Thursday, June 19, 2008
The outlook is grim for newspapers in the United States in the near term, according to PricewaterhouseCoopers' Global Entertainment and Media Outlook, which contains forecasts for media from now ...
- Digital City Limits: Austin Found No. 1 In New Media Penetration
MediaDailyNews, Erik Sass - Wednesday, May 14, 2008
Scarborough Research has identified the nation's most digital-savvy cities. The national survey identified 18 different high-tech consumer behaviors and purchasing patterns; it segmented the population based on the propensity ...
- Less Is More
Media Magazine, Liz Tascio - Friday, January 2, 2009
In a way, the green movement should have been a red flag. People suddenly did not want to buy multiple disposable items; they wanted fewer, more durable items that cou ...
- Step Right Up
Media Magazine, Richard Linnett - Tuesday, July 14, 2009
Big surprise. Red Bull really does give you wings, exactly as advertised. It doesn't take a genius account planner to know that trace amounts of cocaine recently found in R ...
- Anatomy of The Consumer: Taste
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Getting consumers to taste new products has long been the bane of food and beverage marketers. Sure, they can set up a fresh-faced kid at Costco with a plate ...
- Anatomy of The Consumer: Scent
Media Magazine, Larry Dobrow - Friday, May 1, 2009
Fans attending games one and two of the 2008 World Series at Tropicana Field in St. Petersburg, Fla., might've noticed something a little different about the stadium experience, beyond t ...
- Up Against the Wall
OMMA Magazine, Steve Smith - Monday, June 23, 2008
Like stacks of increasingly desperate match.com profiles, the list of available and eager vertical ad networks grows every day. In the last year alone, Viacom, CBS, Federated Media, The G ...
- Processed, Pressed and Pissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Young YouTubers viewing SPAM-themed parodies by Weird Al Yankovic and Monty Python are discovering that spam is not just junk e-mail; it's something they can cube, pair with pineapple a ...
- Double Creature Feature
OMMA Magazine, kyle , Daisy Whitney - Monday, June 1, 2009
Twilight and The Unborn depended on online buzz to fill seats. Welcome to the tale of two films -- one a pop culture phenomenon that turned its actors into full-blo ...
- Corporate Re-brand: Growth Industry
OMMA Magazine, Fara Warner - Friday, May 1, 2009
When Jan Valentic took over as senior vice president of global marketing and growth platforms at gardening giant Scotts Miracle-Gro Co. two years ago, one of her first moves w ...
- What Lips My Lips Have Kissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Admit it, whether or not a chunk of pink SPAM meat will ever cross your lips, you'd still like to know where the brand came from. ...
- Cross-Media Case Study: Kia Optimizes First Impressions
OMMA Magazine, Christine Champagne - Monday, April 4, 2011
Popular Mechanics calls it "stylish." Autoblog describes it as "seriously attractive," and The Los Angeles Times says its upscale appearance outshines both the "dowdy" Toyota Camry and the "bulbous" Hon ...
- Cross-Media Case Study: Better Late Than Never
OMMA Magazine, Christine Champagne - Thursday, June 24, 2010
Let's be frank: The advertising we see for tampons, pads and liners is embarrassingly bad. Those queer commercials with women dancing about in white when they have their periods (a ...
- Cross-Media Case Study: Another Brick in the Wall
OMMA Magazine, Christine Champagne - Wednesday, April 7, 2010
A few sobering statistics: Newspaper ad sales dropped more than 28 percent for the first quarter of 2009, according to the Newspaper Association of America; more than 40,000 newspaper jo ...
- Cross-Media Case Study: The Missing Link
OMMA Magazine, Christine Champagne - Wednesday, October 14, 2009
Thanks to the rise of smartphones, mobile has gone way beyond talk and text and is poised to become the primary means of reaching consumers. Yet the use of mobi ...
- Cross-Media Case Study: To the Dogs
OMMA Magazine, Joan Voight - Friday, May 1, 2009
You need only scan the daily headlines to know that General Motors, Chrysler and Ford are going to the dogs. So, it turns out, is their chief rival, Toyota ...
- Cross-Media Case Study:AUSTRALIA
OMMA Magazine, Susan Kuchinskas - Monday, March 2, 2009
It sounds like a marketer's Hollywood daydream: Oscar-winning movie director decides his next film will be about your product. And the movie title will be the name of your produc ...
- Red Herring
OMMA Magazine, Sonia Reyes - Monday, June 23, 2008
Hire a high-profile Hollywood film director for your TV creative. Cast a Catherine Zeta-Jones look-alike starlet as a spy-superhero-action-star leading lady. Then bombard the Internet and TV with all mann ...
- Cross-Media Case Study: The Cracker Doesn't Crumble
OMMA Magazine, Joan Voight - Thursday, July 15, 2010
Everyone, it seemed, was suddenly talking about eating locally grown produce, cutting down on salt, eschewing processed food. Trans fat was last year's battle. The latest cause (backed by Michel ...
- Cross-Media Case Study: Block-by-Block
OMMA Magazine, Joan Voight - Friday, May 14, 2010
In a tech-crazed, gizmo-loaded world, it's not particularly easy to peddle plastic building blocks to kids. Unless, of course, you are LEGO. If anything, our economic downturn has helped t ...
- Creative Roundtable: Inside the Box
OMMA Magazine, Christine Champagne - Tuesday, December 1, 2009
UPS' cardboard world wows visually, but is it the right package? You are always urged to think outside the box in business. But Doner was thinking inside the box ...
- Industry Watch: Give Peace a Web Site
OMMA Magazine, Susan Kuchinskas - Wednesday, October 14, 2009
Nonprofits do a great deal of good with small budgets online: Have you noticed an inordinate amount of new mustaches walking the streets? Do not be afraid. The 1970s a ...
- Some Call It Art
OMMA Magazine, Christine Champagne - Tuesday, July 14, 2009
Art museums have got this look-but-don't-touch policy, which is understandable - they can't just let the patrons manhandle the masterpieces. But it can make art appreciation a rather formal, dista ...
