247 search results for
  • Some Call It Art
    Art museums have got this look-but-don't-touch policy, which is understandable - they can't just let the patrons manhandle the masterpieces. But it can make art appreciation a rather formal, dista ...
  • Cross-Media Case Study: Once Bitten
    HBO consults with all of its show creators when it formulates marketing campaigns for its series, but Alan Ball stands out. When it came to marketing Ball's True Blood, t ...
  • Just like Honey
    The plight of the honeybee has been getting a lot of press. For those of you who let your subscription to Discover lapse, the honeybee population has been decimated ...
  • Focus: Up with Moms
    America is moving to a new matriarchy, a "Momacracy," if you will. A telephone poll of 100 CEO Luxury Marketing Council members and, separately, a spring survey by PR fi ...
  • Pearl Jam's Puzzling Play
    Online gaming and grunge. Who would have linked them back in the early 1990s? But they have come together, via pearljamtengame.com. ...
  • Industry Watch: Buy Cell and Hold
    Despite the iPhone's hype and impressive sales, it's actually not the best-selling mobile phone in the United States. Research firm NPD Group gives that honor to a far less obvio ...
  • Industry Watch: Look, Up in the Air
    With a hike in fares and baggage charges that consumers consider unfair, will airlines find themselves financially grounded? Anyone who didn't see the gas price increase coming years ago wasn ...
  • Cross Media: In the Clutch
    Every game needs a hero. That's the central theme of Gatorade's "League of Clutch" campaign. Created by Chicago's Element 79 Partners, the effort portrays the brand's roster of all-star athlet ...
  • Industry Watch: Get Your Kicks
    Sneaker marketing has always been about making outrageous claims. From PF Flyers' 1950s promise that its "posture foundation" technology will make you "run faster, jump higher," to the image ...
  • Cross-Media Case Study:Plugged in to the Electorate
    In 2007, as the cola wars intensified and consumers kept backing away from carbonated soft drinks, Pepsi-Cola turned its attention to a demographic that still very much cared what ...
  • Markets Focus: Only the Lonely
    The stereotypical image of a single person is someone in a tiny, cramped apartment, lonely, biding time until marriage comes so life can start. But what that image leaves o ...
  • Cross-Media Case Study: Air Waves
    In the midst of airlines shuttering, merging or going bankrupt and passengers' satisfaction steadily declining, Virgin America decided to throw its hands in the air and party like it ju ...
  • Markets Focus: Superconnected
    In the media business, we sometimes take the early adopters for granted. We see them as a given, a stepping stone to mainstream adoption of a new technology, show ...
  • Industry Watch: Making Drug Buddies
    The Web isn't just good for filling cheap prescriptions for painkillers and finding erectile dysfunction pills promising "A night she'll never forget." Nope, it's become a primary source for heal ...
  • Social Media Study: Tour De Force
    Mayer Hawthorne might seem like a sweet-faced young crooner weaned on the soul-drenched ballads of early Motown. But for Mazda, the friendly and food-fixated singer is a social media conte ...
  • Industry Watch: Ready for Take Off
    Not long ago, leisure travel looked anything but relaxing. Oil rose to more than $140 a barrel, airline prices were sharply escalating, and customers were wondering if they'd ever ...
  • Market Focus: Marrying for Money
    Weddings are beautiful, a dream come true, a day that comes around once in a lifetime - for marketers looking to make money. The honeymoon is a more expensive tr ...
  • Market Focus: Keeping the Audience in Stitches
    Wait 'til next year. The off-season in baseball is the time to rest and heal. Unless you are called on to be in the team's promo campaign for the ne ...
  • Industry Watch: Cuff Links
    Is there anyone who grew up in America who thinks that blue jeans are just pants? More often than not, they serve as a piece of clothing that is al ...
  • Finding Religion
    When The Passion of the Christ was first pitched, many Hollywood executives thought it was crazy. So crazy in fact that big budget studios, in the end, didn't foot t ...
  • Industry Watch: Calling the Shots
    Alcohol marketers try to get consumers liquored up but not out of control: Courtney and Carter Reum lived the good life as investment bankers -- working hard and playing har ...
  • Industry Watch: Burn, Banking, Burn
    Everyone loves to gawk at a gory accident - unless it involves their own money. The shitstorm that was banking in the last quarter of 2008 was like watching t ...
  • Cross-Media Case Study: Something Like a Phenomenon
    Encouraging people to associate your brand with user-generated video mashups of nearly naked women is a risky move that would make most brands very nervous, but Procter & Gamble's Gillet ...
  • Mobile Focus: Married to the dotMobi
    This was supposed to be the year the mobile Web went mainstream - or so said all the predictions. But big challenges - such as the high cost of mobi ...
  • Industry Watch: Virtual Vanguard
    A video of a cute 20-something Hula-Hooping in just a T-shirt and panties makes for pretty good viral, no matter what she's selling. Or not selling: One particular video, sh ...
  • Markets Focus: Dealing with the DINK
    They meet for cocktails and tapas after work, buy all the best electronics and take long snowboarding weekends. Two can live more than twice as lavishly as one when th ...
  • Industry Watch: Getting There Is Half the Fun
    Tinsley Mortimer, a svelte, shiny-haired Manhattan socialite, is used to traveling in style. Describing a recent outing to Colorado's Beaver Creek ski resort, she writes, "This trip has been ...
  • Market Focus: Fun and Games Are Serious Business
    Many hobbies aren't serious, but there's no question that hobbyists are serious business - a multibillion-dollar industry, in fact. In an increasingly stressful world, people crave a chance to g ...
  • Industry Watch: Taking a Gamble
    "PUBCON attendees with badge can get free admin to LAX at Luxor. Ask for Roq at door." Then, "@VegasConcierge: Cool!" Insider info about hot clubs and freebies comes in ...
  • Markets Focus: Cashing in on Kids
    The difficulty in guessing how to market to a child, it's often said, is that marketers are adults. So, good news for marketers who have long since lost the innocen ...