A three-phase, constantly evolving launch campaign excited fans of the genre, amplified engagement with these new evangelists as they spread the word. ...

A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy numb ...

The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locatio ...

The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only 9MM Millennials ...

Elon University Imagining and the Pew Center asked the Internet's top minds if the decade ahead will still be filled with trolls, hate, lies and division. Eight out of ...

Social components have been hardwired into Strava's functionality since its founding in 2009. ...

We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of more 18,000 U.S. consumers. ...

Amid numerous forecasts around the impact of mobile on holiday shopping comes a new way to use mobile phones to see what people are likely to buy, courtesy of cogniti ...

The supermarket's three-and-a-half minute film, which launched on TV and online at 7.15am 15 November, was tweeted about 21,583 times within the first 24 hours, according to Blurrt. This w ...

This survey from Listen First Media measures social media chatter about content about entertainment. Results: Colbert is...trending. And fans are getting ready for "The Flash" and "Supernatural."  ...

Adidas has seen the largest percentage increase of negative sentiment of all the brands associated with the FIFA scandal. Adidas saw negative sentiment rise by a whopping 32500%, followed ...

Social media is at its worst when snake oil merchants claim buzz measurements can predict outcomes and shape strategy. The folly of measuring social buzz and applying to a wid ...

In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe Dunn posed the question "should Pharma abandon social media?" Her premise was that, in a world where bra ...

"Coca-Cola has moved from thinking about being the best in the world to being the best for the world," said Joe Tripodi, the company's chief marketer, during MediaPost's OMMA Glob ...

TakePart.com has launched a platform of customized tools to connect digital content to social action. The company's widget gives publishers, brands and nonprofits the chance to distribute their material acro ...

"If there is a universal success factor, it is the degree of engagement" that a brand achieves -- social currency is merely a means to this end, Vivaldi stresses. Keepi ...

The world watches and waits for Mark Zuckerberg to announce a search engine to rival Google, but the search engine the Facebook CEO plans to build will integrate capabilities clos ...

When it comes to coffee brands, Starbucks dominates social media buzz, but Keurig is the most-loved brand, according to NetBase. ...

Media Logic, which specializes in social media, recently launched the Retail Social Juice Index, a tool that measures social engagement for more than 500 brands across Facebook and Twitter. E ...

Dr Pepper's "Not for Women" ad campaign for its new Dr Pepper Ten soda line is not improving social media buzz scores within its male target audience, and is drivi ...

According to the 2011 Cone/Echo Global CR Opportunity Study, ten thousand consumers in major countries around the globe are demanding a higher level of responsibility by companies in dealing wi ...

New Cone research reveals 80% consumers have changed their minds about purchasing a recommended product or service based solely on negative information they found online. This is up from ju ...

According to the new Dynamics of Cause Engagement study, conducted by Georgetown University and Ogilvy Public Relations Worldwide, nearly one in three African American adults (30%) and four in t ...

One year in, the Pepsi Refresh Project encapsulates both the potential of social media and some of its paradoxes: specifically, is there any way to be sure, going into ...

After months of beta testing, SocialVibe Inc. Tuesday launched the SVnetwork, a brand advertising network claiming to reach 80 million unique users each month, making it one of the large ...

For many of you (the ones I hate for updating your Twitter and Facebook statuses with such things), this is your final week of work. Isn't that cute? A l ...

Oh, what a lovely day yesterday was. I awoke refreshed after a sleep of eight hours -- something I haven't experienced since I was 15. The snottie plague ("snotties") seem ...