- Netflix Converts Doubters Into Early Evangelists
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
A three-phase, constantly evolving launch campaign excited fans of the genre, amplified engagement with these new evangelists as they spread the word. ...
- Xfinity's 'Project Dead Zone' Takes Best In Show
The MediaPost Cases, Nina Lentini - Monday, September 30, 2019
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House, a haunted house in San Jose, Calif., known for its crazy numb ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Funny or Die"'s digital and social footprint and the brand's own. It released real Cinco Equis cans at locatio ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only
9MM Millennials ...
- Will Trolls And Liars Persist? Internet Leaders Say Yes
VidBlog, P.J. Bednarski - Wednesday, March 29, 2017
Elon University Imagining and the Pew Center asked the Internet's top minds if the decade ahead will still be filled with trolls, hate, lies and division. Eight out of ...
- Athletes Strive To Be Social
Social Media Insider, Thom Forbes - Thursday, September 29, 2016
Social components have been hardwired into Strava's functionality since its founding in 2009. ...
- Social Media's Role In Building Brands' Social Currency
Social Media Insider, Thom Forbes - Thursday, August 25, 2016
We asked Vivaldi consultant Jenifer Ekstein to elaborate on a few of the findings in "The Power of Social Currency," a 90-brand study of more 18,000 U.S. consumers. ...
- IBM Watson Tracks Holiday Shopping Buzz, IDs Hot Gifts, Predicts Sellouts
MobileShopTalk, Chuck Martin - Wednesday, November 18, 2015
Amid numerous forecasts around the impact of mobile on holiday shopping comes a new way to use mobile phones to see what people are likely to buy, courtesy of cogniti ...
- Sainsbury's Mog The Cat Less Of A Social Hit Than #ManOnTheMoon
Around the Net In MAD London, Sean Hargrave - Tuesday, November 17, 2015
The supermarket's three-and-a-half minute film, which launched on TV and online at 7.15am 15 November, was tweeted about 21,583 times within the first 24 hours, according to Blurrt. This w ...
- Digital Audience Ratings: Colbert Has Buzz
Around the Net in Video, P.J. Bednarski - Wednesday, September 16, 2015
This survey from Listen First Media measures social media chatter about content about entertainment. Results: Colbert is...trending. And fans are getting ready for "The Flash" and
"Supernatural." ...
- Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Adidas has seen the largest percentage increase of negative sentiment of all the brands associated with the FIFA scandal. Adidas saw negative sentiment rise by a whopping 32500%, followed ...
- Let The Independence Vote Silence The Social 'Buzz' Gurus Forever -- Please!
London Blog, Sean Hargrave - Wednesday, September 17, 2014
Social media is at its worst when snake oil merchants claim buzz measurements can predict outcomes and shape strategy. The folly of measuring social buzz and applying to a wid ...
- Can Pharma Brands Do More Than Just 'Like' Social?
Marketing: Health, Graham Mills - Friday, December 13, 2013
In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe Dunn posed the question "should Pharma abandon social media?" Her premise was that, in a world where bra ...
- Tripodi: Coca-Cola Wants The World To Sing
Marketing Daily, Karl Greenberg - Tuesday, September 24, 2013
"Coca-Cola has moved from thinking about being the best in the world to being the best for the world," said Joe Tripodi, the company's chief marketer, during MediaPost's OMMA Glob ...
- TakePart.com Debuts Tools To Link Content To Social Action
Online Media Daily, Fern Siegel - Friday, August 9, 2013
TakePart.com has launched a platform of customized tools to connect digital content to social action. The company's widget gives publishers, brands and nonprofits the chance to distribute their material acro ...
- Subway, Google Top 'Social Currency' Ranking
Marketing Daily, Karlene Lukovitz - Friday, March 15, 2013
"If there is a universal success factor, it is the degree of engagement" that a brand achieves -- social currency is merely a means to this end, Vivaldi stresses. Keepi ...
- Facebook's Ultimate Social Search Engine Looks More Like Ask.com
SearchBlog, Laurie Sullivan - Wednesday, September 12, 2012
The world watches and waits for Mark Zuckerberg to announce a search engine to rival Google, but the search engine the Facebook CEO plans to build will integrate capabilities clos ...
- Keurig Gets Most Positive Social Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, July 11, 2012
When it comes to coffee brands, Starbucks dominates social media buzz, but Keurig is the most-loved brand, according to NetBase. ...
- Q&A; Why Yankee Candle Trumps Victoria's Secret
Marketing Daily, Sarah Mahoney - Tuesday, December 6, 2011
Media Logic, which specializes in social media, recently launched the Retail Social Juice Index, a tool that measures social engagement for more than 500 brands across Facebook and Twitter. E ...
- Dr Pepper 'Men Only' Ads Lowering Buzz Scores
Marketing Daily, Karlene Lukovitz - Friday, October 21, 2011
Dr Pepper's "Not for Women" ad campaign for its new Dr Pepper Ten soda line is not improving social media buzz scores within its male target audience, and is drivi ...
- Global Consumers Want More Corporate Responsibility
Research Brief, Jack Loechner - Tuesday, October 18, 2011
According to the 2011 Cone/Echo Global CR Opportunity Study, ten thousand consumers in major countries around the globe are demanding a higher level of responsibility by companies in dealing wi ...
- Accentuate The Positive, Eliminate The Negative...
Research Brief, Jack Loechner - Tuesday, September 13, 2011
New Cone research reveals 80% consumers have changed their minds about purchasing a recommended product or service based solely on negative information they found online. This is up from ju ...
- Caucasians Fall Significantly Behind Online Support of Social Issues and Causes
Research Brief, Jack Loechner - Thursday, June 9, 2011
According to the new Dynamics of Cause Engagement study, conducted by Georgetown University and Ogilvy Public Relations Worldwide, nearly one in three African American adults (30%) and four in t ...
- The Cause That Refreshes: Project Boosts Pepsi Brand, Not Sales
The Social Graf, Erik Sass - Monday, January 31, 2011
One year in, the Pepsi Refresh Project encapsulates both the potential of social media and some of its paradoxes: specifically, is there any way to be sure, going into ...
- SocialVibe Launches SVnetwork, Taps Millions Of Third-Party App Users
Online Media Daily, Staff Writers - Wednesday, September 8, 2010
After months of beta testing, SocialVibe Inc. Tuesday launched the SVnetwork, a brand advertising network claiming to reach 80 million unique users each month, making it one of the large ...
- Just An Online Minute... It's A Mad, Mashable, Social Vibing Holiday Party Week!
Just An Online Minute, Kelly Samardak - Tuesday, December 15, 2009
For many of you (the ones I hate for updating your Twitter and Facebook statuses with such things), this is your final week of work. Isn't that cute? A l ...
- Just An Online Minute... Tweeting Up On The Down Low With SocialVibe
Just An Online Minute, Kelly Samardak - Thursday, May 28, 2009
Oh, what a lovely day yesterday was. I awoke refreshed after a sleep of eight hours -- something I haven't experienced since I was 15. The snottie plague ("snotties") seem ...