- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. ...
- Climate Change For TV: Banning TV Fossil-Fuel Ads
TV Watch, Wayne Friedman - Thursday, August 19, 2021
The premise is that fossil fuels, like cigarettes, aren't good for anyone's health long-term. ...
- News Corp. To Acquire Oil Price Information Service For $1.15 Billion
Publishers Daily, Ray Schultz - Monday, August 2, 2021
The deal will provide Dow Jones with analytics and benchmark capability for the oil, natural gas liquids and biofuels industries. ...
- IOP Publishing Joins DIMPACT In Bid To Manage Its Digital Carbon Footprint
Publishers Daily, Ray Schultz - Friday, July 2, 2021
DIMPACT helps digital content providers measure the greenhouse gas emissions they cause. ...
- GroupM: Data Is The New Currency, Taps Olivieri As Chief Innovation Officer
MediaDailyNews, Joe Mandese - Monday, May 24, 2021
In a move that speaks volumes about the future of innovation, GroupM has tapped long-time data geek Krystal Olivieri as its new chief innovation officer. ...
- Clicking Through To The Click-Through: Global Rates During A Rough Time
Email Insider, Ray Schultz - Tuesday, May 11, 2021
Email engagement rose globally during the pandemic, and North America was above average in several metrics, Acoustic reports. ...
- In First Post-Pandemic Comp, Publicis Continues To Lag
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
In its first quarter to reflect the year-over-year impact of the pandemic, albeit partially, Publicis Groupe reported a moderate decline in net revenues, but actually posted organic growth. ...
- Turning Up The Juice: Email Metrics Rose For Utilities In 2020
Email Insider, Ray Schultz - Tuesday, March 23, 2021
There was an overall open rate of 28.1%, a 14% increase YoY, Questline reports. ...
- Vendor Email Compromise Fraud Is Surging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 19, 2021
Firms face an 82% increase in the likelihood of SolarWinds-style vendor email compromise (VEC) attacks in a given week, Abnormal Security reports. ...
- Mobile And Video Call Use Rises, But At What Environmental Cost?
Inside Performance, Laurie Sullivan - Monday, February 15, 2021
Using more technology means increased carbon emissions, despite President Joe Biden's determination to cut America's carbon output, including oil, gas and coal, halting projects like the Keystone XL pipeline a ...
- Apple Co-Founder Steve Wozniak Rolls Out Second Venture
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
Efforce uses blockchain technology, allowing consumers to participate in and benefit from energy-efficient technology and programs with a smart contract and tokens. ...
- Big Tech Lobbies Biden To End Trump's Immigration Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Critics say the immigration policies make it more difficult for skilled workers to acquire visas and require companies that hire "high-skilled" foreign workers with H-1B visas to pay them clo ...
- BEC Attacks Jump From Q2 To Q3: Study
Email Marketing Daily, Ray Schultz - Friday, October 30, 2020
Invoice and payment scams dominate, But COVID-19 schemes are on the decline, Abnormal Security reports. ...
- European Utility E.ON Taps Publicis' 'Power Of One' Media Solution, Starcom Will Lead
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
E.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Publicis Groupe's "Power of One" as its media agency across eight major European markets. The Power of One tea ...
- Engine On Alert As E.ON Calls Review
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
"Campaign" reveals that Engine has been put on alert as energy company E.ON calls a review of its UK advertising account. Engine Creative won the business five years ago a ...
- 'Marketing Week' Columnist Calls For More To Take A Stand Against Fossil Fuels
Around the Net In MAD London, Sean Hargrave - Friday, January 31, 2020
"Marketing Week" columnist Mark Ritson writes this week to implore markets and other publishers to follow the lead set by "The Guardian" in banning fossil fuels and stop energy companie ...
- 'The Guardian' Bans Fossil Fuel Ads
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
"The Guardian" has announced it will no longer accept advertising from fossil fuel companies. ...
- 'The Guardian' Rejects All Fossil Fuel Ads
Publishers Daily, Sara Guaglione - Wednesday, January 29, 2020
"Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate action by governments around the world," explained 'Guardian' management. ...
- Google First To Reach Quantum Supremacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
The milestone aims to show it is possible to achieve quantum speeds in a real-world system. In a research paper, Google scholars explain how the Google AI Quantum team develop ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy Incentive
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
The Google Shopping experience is now live across mobile and desktop, with an incentive that may persuade ecologically minded consumers to click "buy." ...
- Will Google Become An Energy Broker To Power Internet Technology?
Inside Performance, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide support for organizations that want to purchase renewable energy. ...
- WPP Agencies Win Centrica's Global Integrated Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
A consortium of WPP agencies has beaten off competition from Publicis Groupe to win Centrica's global integrated account. "Campaign" reveals the winning agencies are The & Partnership for creative, Wunderm ...
- Agencies Agree To Not Pitch For Fossil Fuel Accounts
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
More than 20 advertising and marketing agencies have joined forces to agree to not pitch for the fossil fuel company brief in support of the Extinction Rebellion movement, "The Dru ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year. ...
- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data goes back to GasBuddy, which can then personalize upsells. "Using that data, doing the math for them, has be ...
- Universal, Comcast Team To Add IoT Sensors In Orlando Park
AI & IoT Daily, Chuck Martin - Thursday, June 6, 2019
Wireless sensors throughout the park can detect temperature, location and energy consumption and placed on assets to be monitored, such as fleet vehicles. ...
- E.ON Calls European Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Friday, April 26, 2019
"Campaign" reveals that energy company, E.ON has been holding chemistry meetings in London as part of a European review of its above- and below-the-line advertising agency requirements. The review ...
- Microsoft: Zero Carbon, Zero Waste
Inside Performance, Laurie Sullivan - Tuesday, April 16, 2019
Microsoft plans to cut operational carbon emissions by 75% in the next 11 years and to reach 100% renewable energy that will power servers that will support search, cloud computi ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while GE organically showcased destinations with sounds that are essential in driving its community energy efforts. ...
- Laser+Energy=Medical Aesthetics
Research Brief, Jack Loechner - Tuesday, August 28, 2018
A record 94 million people visited RealSelf, online cosmetic treatments marketplace, to research elective cosmetic treatments in 2017. ...
