- Engine On Alert As E.ON Calls Review
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
"Campaign" reveals that Engine has been put on alert as energy company E.ON calls a review of its UK advertising account. Engine Creative won the business five years ago and ...
- 'Marketing Week' Columnist Calls For More To Take A Stand Against Fossil Fuels
Around the Net In MAD London, Sean Hargrave - Friday, January 31, 2020
"Marketing Week" columnist Mark Ritson writes this week to implore markets and other publishers to follow the lead set by "The Guardian" in banning fossil fuels and stop energy companies' ...
- 'The Guardian' Bans Fossil Fuel Ads
Around the Net In MAD London, Sean Hargrave - Thursday, January 30, 2020
"The Guardian" has announced it will no longer accept advertising from fossil fuel companies. ...
- 'The Guardian' Rejects All Fossil Fuel Ads
Publishers Daily, Sara Guaglione - Wednesday, January 29, 2020
"Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate action by governments around the world," explained 'Guardian' management. ...
- Google First To Reach Quantum Supremacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
The milestone aims to show it is possible to achieve quantum speeds in a real-world system. In a research paper, Google scholars explain how the Google AI Quantum team developed ...
- Google Shopping Goes Live With Price-Tracking Email Alerts, Visual Search, Clean Energy Incentive
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 3, 2019
The Google Shopping experience is now live across mobile and desktop, with an incentive that may persuade ecologically minded consumers to click "buy." ...
- Will Google Become An Energy Broker To Power Internet Technology?
Inside Performance, Laurie Sullivan - Friday, September 20, 2019
Google on Thursday announced two new grants from Google.org to provide support for organizations that want to purchase renewable energy. ...
- WPP Agencies Win Centrica's Global Integrated Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
A consortium of WPP agencies has beaten off competition from Publicis Groupe to win Centrica's global integrated account. "Campaign" reveals the winning agencies are The & Partnership for creative, Wunderman ...
- Agencies Agree To Not Pitch For Fossil Fuel Accounts
Around the Net In MAD London, Sean Hargrave - Wednesday, July 10, 2019
More than 20 advertising and marketing agencies have joined forces to agree to not pitch for the fossil fuel company brief in support of the Extinction Rebellion movement, "The Drum" ...
- GasBuddy Finds Personalization Puts Gears In Drive
The MediaPost Cases, Nina Lentini - Thursday, June 27, 2019
GasBuddy's Car Profile feature allows for the inference of tank size and segmentation of offers through personalization. Emails to customers show how much they could save in a year. ...
- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data goes back to GasBuddy, which can then personalize upsells. "Using that data, doing the math for them, has been ...
- Universal, Comcast Team To Add IoT Sensors In Orlando Park
AI & IoT Daily, Chuck Martin - Thursday, June 6, 2019
Wireless sensors throughout the park can detect temperature, location and energy consumption and placed on assets to be monitored, such as fleet vehicles. ...
- E.ON Calls European Ad Agency Review
Around the Net In MAD London, Sean Hargrave - Friday, April 26, 2019
"Campaign" reveals that energy company, E.ON has been holding chemistry meetings in London as part of a European review of its above- and below-the-line advertising agency requirements. The review is ...
- Microsoft: Zero Carbon, Zero Waste
Inside Performance, Laurie Sullivan - Tuesday, April 16, 2019
Microsoft plans to cut operational carbon emissions by 75% in the next 11 years and to reach 100% renewable energy that will power servers that will support search, cloud computing ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while GE organically showcased destinations with sounds that are essential in driving its community energy efforts. ...
- Laser+Energy=Medical Aesthetics
Research Brief, Jack Loechner - Tuesday, August 28, 2018
A record 94 million people visited RealSelf, online cosmetic treatments marketplace, to research elective cosmetic treatments in 2017. ...
- WPP Retains $200 Million Shell Media, Adds Additional Duties
MAD, Steve McClellan - Wednesday, August 1, 2018
Shell has placed four WPP agencies on its "Creative Agency of the Future" roster, WPP said today -- including Wunderman, H+K Strategies, Geometry Global and Mirum. Outside of WPP, Doremus, ...
- Agencies Unite For 'Potential Energy'
MAD, Larissa Faw - Tuesday, July 24, 2018
Setting competition aside, 17 agencies have joined forces to create a new cause-related coalition to raise awareness about climate change. The nonprofit coalition was first incubated by creative consultancy Lippincott ...
- Should I Stay Or Should I Go? Conoco Weighs In With Relaunch Campaign
MAD, Steve McClellan - Wednesday, May 16, 2018
The Phillips 66 company is out with a new "brand relaunch" campaign from IPG's Carmichael Lynch. ...
- WPP Wins BP Marketing Assignment
MAD, Steve McClellan - Wednesday, May 9, 2018
The holding company has formed Team Energy, created specifically for BP, which will provide services including advertising, media (including digital), marketing communication and branding, PR and
brand research. ...
- Vitaminwater Active Aims For Average, With 'Sorta-Fit Guy'
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2018
The brand's newest line modestly positions itself as "the sports drink for the rest of us." ...
- Ovo And Brooklyn Brothers Part Ways
Around the Net In MAD London, Sean Hargrave - Monday, December 11, 2017
"Campaign" is reporting that challenger energy brand Ovo has parted company with its third ad agency in three years as it ceases work with Brooklyn Brothers. ...
- Siemens Shows Off Technology's Good
Marketing Daily, Aaron Baar - Saturday, July 22, 2017
In a new ad, Siemens USA tells the story of how its microgrid technology helps a Native American tribe work toward energy independence. ...
- Havas New York Wins Con Ed Media, Creative Account
MAD, Steve McClellan - Tuesday, July 18, 2017
The appointment follows a review that began earlier this year. The client previously worked with The Gate/New York. ...
- After CEOs Sound Off, Brands Likely To Advertise Climate Messages
Marketing Daily, Sarah Mahoney - Saturday, June 3, 2017
A big part of the anger and rapid pushback from businesses is that sustainability is critical to the way leading companies do business. ...
- Business Leaders Blast Trump's Decision To Ditch Climate Accord
Marketing Daily - Top of the News, Thom Forbes - Friday, June 2, 2017
Many major U.S. business leaders joined world leaders in bemoaning the folly of President Donald Trump's announcement yesterday that the U.S. is "getting out" from the Paris Agreement on climate ...
- Bloomberg Adds Site Section Covering Climate Change
Publishers Daily, Sara Guaglione - Thursday, April 20, 2017
Called Climate Changed, the new hub focuses on the future of energy and climate science, aimed at Bloomberg's business and finance-focused audience. ...
- IPG's Carmichael Lynch Wins Phillips 66 Fuel Brands Account
MAD, Steve McClellan - Monday, March 13, 2017
The selection came after a creative review that began late last year. The agency will handle brand strategy, creative, media planning and buying, cause marketing, analytics and digital services for ...
- Trump Bump: White House Doing PR For Exxon
Marketing Daily, Nina Lentini - Tuesday, March 7, 2017
Exxon Mobil must be exulting in the White House endorsement of its Growing the Gulf initiative. President Trump is certainly taking credit for it. Slate connected the dots. On Monday, ...
- SCANA Energy's New Spokesanimals: Black Bears
Out to Launch, Amy Corr - Wednesday, February 15, 2017
J. Walter Thompson Atlanta launched a pair of TV spots for SCANA Energy starring a family of bears moving to the suburbs. Why hibernate when SCANA Energy prices are inexpensive? ...
