- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report fr ...
- Pop-Up Stores: Virtual Brick And Mortar
Research Brief, Jack Loechner -
Regardless of how convenient online shopping is, consumers still like to visualize, try-on, and feel products before purchasing them. ...
- Communication Over Convenience
Research Brief, Jack Loechner -
When returning an online purchase, consumers expect proactive communication, according to a report published by Narvar, the post-purchase experience leader. The report, "The State of Returns: What Today's Shoppers Expect ...
- Narrative Is Key
Research Brief, Jack Loechner -
James G. Brooks, Founder and CEO, Glassview, analyzing metrics and results from its holiday campaigns, Glassview identified the most important factors to drive performance and ROI in holiday video ...
- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report fr ...
- Traditional TV And Radio Hold Their Own
Research Brief, Jack Loechner -
People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven resource that can aid marketers in their strateg ...
- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous yea ...
- EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD
Advanced TV Insider, Karlene Lukovitz - Friday, March 5, 2021
Across the EU5 countries, weekly SVOD usage rates average 68%, while AVOD averages 63%. ...
- DirecTV Subs Plunged By 3M In 2020 Amid Record 5.1M Pay-TV Loss
Digital News Daily, Karlene Lukovitz - Friday, March 5, 2021
AT&T had a net loss of about 3.26 million subscribers across its four pay-TV services, on top of a combined loss of nearly 4.1 million in 2019. Hulu + Li ...
- Consumers Frustrated With The Online Shopping Experience, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 5, 2021
Email teams have to deal with challenges of the online service gap, as half of consumers sometimes or always experience a problem online. ...
- U.S. Ranks 23 For Ad-Block Software Download Queries
Research Intelligencer, Joe Mandese - Friday, March 5, 2021
European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely insta ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Inside Performance, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products. ...
- Nielsen Gets Higher Rating, On Wall Street
MediaDailyNews, Joe Mandese - Thursday, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decision to abandon "identifier" tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
The ad industry had mixed reactions Wednesday to news that Google will not build alternate identifiers or use consumers in its products following the phaseout of third-party cookies. In ...
- Agency Strategists Deserve Better Research Tech, Accessible Data
MAD, Mario Carrasco - Monday, March 1, 2021
How can the data and insights industry help the lone data advocate in the agency world? ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday. ...
- Omnicom Integrates Comscore Ecommerce, Behavioral Data
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices. ...
- Twitter Remodels The House
Inside Performance, Laurie Sullivan - Monday, March 1, 2021
Wall Street analysts have a favorable view of the Twitter features announced last week, which include the ability for users to charge their followers for access to additional content a ...
- Mask On, Mask Off And Other Thoughts On The New TV Season
Research Intelligencer, Steve Sternberg - Monday, March 1, 2021
There is apparently no standard for how prime-time series handle the Coronavirus pandemic. Many incorporate it into their storylines, while others touch on it briefly and then move on ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media content and technology to stay ...
- 2020 TV Ad Spending Falls 9%, Local Rises
Television News Daily, Wayne Friedman - Friday, February 26, 2021
In the wake of a pandemic-disrupted year and declining ad business, just one of the six major TV platforms saw an uptick in ad dollars in 2020: local TV station ...
- Testing123
Accounts on the Move, Mark Kecko -
Testing123 Testing123 Testing123 ...
- TikTok, Facebook Are America's Least-Trusted Platforms, 61% Want Tech Giants Regulated
Digital News Daily, Karlene Lukovitz - Friday, February 26, 2021
Google and Amazon are ranked most trustworthy by U.S. adults, although nearly a third don't think Google's advertising display practices are transparent. Nearly three quarters want platforms to take responsibili ...
- Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
After rebounding from the recession in August and expanding for the remaining five months of 2020, the U.S. ad economy got off to a wobbly start this year, with ...
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's macroeconomy, according to estimates released th ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income Gains
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
For the full 2020 year, Nielsen lost 3.2% in revenues to $6.3 billion. 2021 revenue growth is forecast between 2% and 3%. ...
- Nielsen: Podcast Listeners Are Extremely Diverse, Highly Inclined To Act On Ads
Digital News Daily, Karlene Lukovitz - Thursday, February 25, 2021
The podcast audience is more ethnically diverse than the U.S. population as a whole, and one of the most among all media. ...
- Trader Joe's, Great Value 'Most Loved Brands'
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2021
Consumer conversations changed dramatically during the COVID-19 pandemic, according to Engagement Labs. ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors wi ...
- COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020
MediaDailyNews, Joe Mandese - Thursday, February 25, 2021
If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds of the ad industry's creative departments during Q2 2020, with nearly a fif ...
