- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from ...
- Pop-Up Stores: Virtual Brick And Mortar
Research Brief, Jack Loechner -
Regardless of how convenient online shopping is, consumers still like to visualize, try-on, and feel products before purchasing them. ...
- Communication Over Convenience
Research Brief, Jack Loechner -
When returning an online purchase, consumers expect proactive communication, according to a report published by Narvar, the post-purchase experience leader. The report, "The State of Returns: What Today's Shoppers Expect," ...
- Narrative Is Key
Research Brief, Jack Loechner -
James G. Brooks, Founder and CEO, Glassview, analyzing metrics and results from its holiday campaigns, Glassview identified the most important factors to drive performance and ROI in holiday video ...
- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from ...
- Traditional TV And Radio Hold Their Own
Research Brief, Jack Loechner -
People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven resource that can aid marketers in their strategic ...
- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous year. ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
American consumers have become acutely concerned about the environment, and believe brands and the government need to take more responsibility for solving its problems. That's the conclusion of the 2020 ...
- Census, Radio Take Center Stage At ARF Audience Science Conference
MediaDailyNews, Tony Jarvis - Tuesday, September 22, 2020
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished several fundamentals of the research, media, and ad businesses, especially the progress of the 2020 Census -- arguably the ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor -
Do you really know how your target audience feels about your products, or about topics related to your brand? ...
- Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands
Drive Time, Tanya Gazdik - Monday, September 21, 2020
My first reaction to the data is that no one from metropolitan Detroit or the United Auto Workers was surveyed. ...
- Study Finds Democratic Voters More Likely To Buy Foreign Auto Brands
Drive Time, Tanya Gazdik - Monday, September 21, 2020
My first reaction to the data is that no one from metropolitan Detroit or the United Auto Workers was surveyed. ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since March
MediaDailyNews, Joe Mandese - Monday, September 21, 2020
Big advertisers appear to be leading the recovery, as the top 10 ad categories' spending rose 8.4% vs. a 3.1% decline among categories 11-plus. ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but there was a slightly negative blip in August, according to ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Brands' messages need to change, said CMO Council Chief Content Officer Tom Kaneshige. "They're expected to take a stand on social issues. They can no longer remain silent." ...
- Lockdown Gets Consumers Talking, Listening To Ads On Smart Speakers: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
Fifty-eight percent of consumers now think smart-speaker ads are less intrusive than other major formats, and some 52% find them more engaging, while 53% said a smart speaker ad drove ...
- NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
Post- and end-of-the-season action for TV sports franchises has seen sharply lower overall viewership as a result of more sports competition due to scheduling disruptions as well as lower persons ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting. ...
- Dynata Acquires CrowdLab, Digital Research Tool
Email Marketing Daily, Ray Schultz - Wednesday, September 16, 2020
CrowdLab helps brands field in-the-moment consumer research, the company says. ...
- Two Traits Will Get Companies, Brands Through COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Organizations that foster a culture of innovation and curiosity find creative ways to adapt to problems, data from a SurveyMonkey survey suggests. ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 Pandemic
MediaDailyNews, Joe Mandese - Tuesday, September 15, 2020
A new study by performance analytics firm Veritone shows that TV and radio ad campaigns are generating nearly 7% greater "lift" -- defined as increased traffic to the advertiser's website ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVID
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While overall ad spending has declined, a new study of TV and radio ad campaigns indicates they are actually performing better during the COVID-19 pandemic. The analysis released this morning ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...
- TV Viewing In Q3 Sees 20% Decline, Kids TV Down 29%
Television News Daily, Wayne Friedman - Monday, September 14, 2020
Nearly three months into Q3, traditional TV viewing is down 20%, according to recent analysis, due to the NFL season's later start and summer TV shows' lower viewing results. ...
- Your Cultural Biases Can Impact Research Design
Marketing Insider, Mario Carrasco - Monday, September 14, 2020
The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work. ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
More encouraging news that ad demand is rebounding from its recent recession is coming out of GroupM's Business Intelligence team. "Global advertising is improving," GroupM Business Intelligence Global President Brian ...
- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
Marketers have doubled their use of digital during the pandemic, compared with sales and offline marketing channels. Their use of online marketing has increased by 88% of which 45% began ...
- Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Email Insider, Ray Schultz - Friday, September 11, 2020
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports. ...
- Astute Acquires Socialbakers, Combining SaaS Customer Tools
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
The acquisition of social media marketing firm Socialbakers by customer engagement platform Astute will allow brands to manage several customer-related functions in one SaaS platform, Astute says. ...
