- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from ...
- Pop-Up Stores: Virtual Brick And Mortar
Research Brief, Jack Loechner -
Regardless of how convenient online shopping is, consumers still like to visualize, try-on, and feel products before purchasing them. ...
- Communication Over Convenience
Research Brief, Jack Loechner -
When returning an online purchase, consumers expect proactive communication, according to a report published by Narvar, the post-purchase experience leader. The report, "The State of Returns: What Today's Shoppers Expect," ...
- Narrative Is Key
Research Brief, Jack Loechner -
James G. Brooks, Founder and CEO, Glassview, analyzing metrics and results from its holiday campaigns, Glassview identified the most important factors to drive performance and ROI in holiday video ...
- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from ...
- Traditional TV And Radio Hold Their Own
Research Brief, Jack Loechner -
People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven resource that can aid marketers in their strategic ...
- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous year. ...
- Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
MediaDailyNews, Joe Mandese - Thursday, June 4, 2020
Digital media, including advertising and/or virtual events, are the main media the ad industry is using to replace the loss of in-person physical events. That's the finding of a survey ...
- Ad Execs Say Physical And Mental Health Have Suffered During Pandemic
MediaDailyNews, Joe Mandese - Wednesday, June 3, 2020
Months into the COVID-19 pandemic, a significant percentage of ad industry execs say their physical, mental and emotional health have deteriorated, but they are tracking about the same as average ...
- OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The CW, Fox News Channel, Hulu, ABC and Sling TV showed big gains in the number of programmatic ad impressions from April 5-May 16 on the Roku Store. ...
- Cable News Ad Prices Stable Amid Pandemic, Viewership Soars
Television News Daily, Wayne Friedman - Tuesday, June 2, 2020
The growth of COVID-19 TV news content has come with higher overall TV news viewership and slightly higher "scatter" overall ad pricing for cable TV news content over the most ...
- Ad Intelligence Firm SMI Expands Agency Pool, Market Coverage Too
MediaDailyNews, Joe Mandese - Tuesday, June 2, 2020
Standard Media Index, which has emerged as the market leader in competitive ad-spending intelligence via a "pool"-based system that taps directly into the media-buying processing data of major ad agencies ...
- Top Post-COVID Programmatic Brands: Verizon, U.S. Government, Facebook, Amazon, AT&T
Research Intelligencer, Joe Mandese - Tuesday, June 2, 2020
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, the U.S. government (presumably the CDC), Facebook, Amazon, and AT&T. That's the finding of a fascinating analysis of data ...
- Auto Brand Loyalty On Downward Trajectory
Drive Time, Tanya Gazdik - Monday, June 1, 2020
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishian, Mintel automotive analyst. ...
- Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over It
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
Two-fifths of marketers have already felt "morally uncomfortable" about their company's use of consumer data. ...
- Consumers Put Climate Change Ahead Of Economic Concerns: Both U.S. And Worldwide
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
As the nation and the world recover from the ongoing effects of the COVID-19 pandemic, a majority of consumers believe society should prioritize decisions that effect climate change vs. prioritizing ...
- Quibi Posts Most Positive Reviews For A Streamer After Stumbling Out Of The Gate
Television News Daily, Wayne Friedman - Friday, May 29, 2020
Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads. ...
- 2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 26%
Advanced TV Insider, Karlene Lukovitz - Friday, May 29, 2020
Global SVOD to be dominated by five platforms with combined paid subscribers totaling 1.2 billion, according to a new Digital TV Research projections that factor in the effects of COVID ...
- Global Ad Spend To Dip 8%, UK To See 16.4% Decline
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
Warc is predicting global ad spend will slump 8% this year, according to "Campaign". However, UK ad spend is due to reduce by more than 16%, second only to France's ...
- What Video Advertisers Can Learn From Colonoscopies
London Blog, Alex Maguire - Friday, May 29, 2020
Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled. ...
- GroupM's Wieser Surprised By Advertising's Resilience, Acceleration Of Digital Transformation
MediaDailyNews, Joe Mandese - Thursday, May 28, 2020
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital transformation ...
- COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative Units
Television News Daily, Wayne Friedman - Thursday, May 28, 2020
The number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled from the end of March through mid-April, Nielsen says. For the week of April ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursday, ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
Email Insider, Ray Schultz - Thursday, May 28, 2020
Personalized email is drawing investment -- but not as much as targeted promotions and web experiences. ...
- Digital Ad Spending Rises, As Digital Ad CPMs Fall Due To Pandemic Fallout
Research Intelligencer, Joe Mandese - Thursday, May 28, 2020
'What goes up must come down' may be a core principle of physics, but it also apparently applies to digital media during a pandemic. While digital ad spending has increased ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir Martin Sorrell said. ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing ...
- Video Streaming Services' Advertising Up Nearly 90%
Television News Daily, Wayne Friedman - Wednesday, May 27, 2020
HBO Max tripled its marketing spend for the week of May 10 vs. the previous week in preparation for its launch today. Average spend of all premium services has been ...
- Consumers' Concerns Shift As Pandemic Continues
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2020
Financial concerns continue to spike among millennials, with 36% of 18- to 35-year-olds concerned about making upcoming car payments. ...
- Opinion Done Wrong: Researchers Find Fox News Hurts Stay-At-Home Compliance
Red, White & Blog, Joe Mandese - Wednesday, May 27, 2020
While a variety of surveys and tracking studies have shown that the kind of people prone to watch Fox News Channel's coverage of the COVID-19 pandemic believe the mainstream media ...
