- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report fr ...
- Pop-Up Stores: Virtual Brick And Mortar
Research Brief, Jack Loechner -
Regardless of how convenient online shopping is, consumers still like to visualize, try-on, and feel products before purchasing them. ...
- Communication Over Convenience
Research Brief, Jack Loechner -
When returning an online purchase, consumers expect proactive communication, according to a report published by Narvar, the post-purchase experience leader. The report, "The State of Returns: What Today's Shoppers Expect ...
- Narrative Is Key
Research Brief, Jack Loechner -
James G. Brooks, Founder and CEO, Glassview, analyzing metrics and results from its holiday campaigns, Glassview identified the most important factors to drive performance and ROI in holiday video ...
- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report fr ...
- Traditional TV And Radio Hold Their Own
Research Brief, Jack Loechner -
People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven resource that can aid marketers in their strateg ...
- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous yea ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics data shows. ...
- Warner Music Group Edges Up Quarterly Revenues To $1.13 Billion, Digital, Streaming Gains
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2020
Warner Music Group posted slightly higher revenues in Q4, reversing declines in its fiscal Q2 and Q3 2020 periods -- boosted by sharply higher digital revenues of 15%. ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
U.S. ad demand rose for the third consecutive month in October, albeit at its smallest rate -- just 0.7% -- since the U.S. ad economy began recovering from the COVID- ...
- Election News Reveals Partisan Differences About Coverage, Skepticism Of Social Media
Publishing Insider, Rob Williams - Wednesday, November 25, 2020
Democrats were more likely than Republicans to express satisfaction with the traditional news media. Only 9% looked at a social network feed. ...
- U.S. TV Ad Spending Forecast To Decline 2.8%, Better Than Originally Projected
Television News Daily, Wayne Friedman - Tuesday, November 24, 2020
Ad-supported and CTV platforms will see the biggest growth, with a 31% improvement to $4.2 billion, while local TV stations will see positive growth of 8.3% to $22.4 billion. T ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting any marketing dimensions to more rapidly support optimizing ROI and/or brand equity. ...
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
MediaDailyNews, Joe Mandese - Monday, November 23, 2020
In a disequilibrium that likely has not existed in the TV ad marketplace since the early days of cable and syndicated TV, a group of industry execs met Friday ...
- If You're Among The 43% Losing Sleep, Have An Extra Helping Of Tryptophan This Week
RTBlog, Joe Mandese - Monday, November 23, 2020
As we head into the first of America's big holiday and shopping season events, it may be comforting to know that most of us haven't been losing much sleep duri ...
- Survey: 55% Of Video Ad Spend Is Audience-Based, But 1 In 5 Aren't Sure They're Reaching The Right Audience
Advanced TV Insider, Karlene Lukovitz - Friday, November 20, 2020
In a new Xandr survey, U.S. video advertising decision-makers also estimated that one in three ads aren't relevant to the consumers reached. ...
- Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Inside Performance, Laurie Sullivan - Friday, November 20, 2020
Websites can be built and managed by in-house engineering teams with open-source tools or third-party tools. How are you managing your website? Here are some tips. ...
- How SMBs Have Realigned Tech Priorities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
How are businesses faring during COVID-19? Smaller firms with less than 500 employees in retail, home, professional and personal services and automation continue to struggle. ...
- Reality TV - The One Thing America Can Agree On
Television News Daily, Kelsey Chickering, Alex Stoller -
While America's obsession with reality TV may go back decades, our beloved national fixation undoubtedly has intensified since March. According to Nielsen, the premiere of "The Bachelorette" drew 5.85MM viewer ...
- Cord-Cutting Slows In Q3, Boosted By Sports TV, Political News
Television News Daily, Wayne Friedman - Friday, November 20, 2020
Cord-cutting in the U.S. slowed in Q3 for traditional and virtual pay TV providers to a 4.6% decline and 89.6 million subscribers. But steeper declines could resume in future peri ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each t ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. ...
- Disney+, HBO Max, Apple+ Make New Top-10 SVODs Ranking
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
Researcher Parks Associates also reports that 78% of U.S. broadband households subscribe to at least one OTT service, up from 71% the previous year. ...
- Big SVODs' Subs Projected To Grow 62%, Reach 678M, By 2025, With Disney+ At 194M
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netflix will add 73 million (+36%), to reach 274,000, projects Digital TV Research. ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: Survey
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Nearly 50% of all programmatic OTT and CTV advertising goes to Roku devices, dwarfing other device makers, according to a Q3 2020 survey from ad-tech company Pixalate. ...
- Mediaocean Automates Local TV Pre-, Post-Buys
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Mediaocean is automating local TV media-planning and media-buying tools, improving workflow to better compete with digital and other media platforms. New automated features for pre- and post-buy media tasks wi ...
- Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages
Digital News Daily, Karlene Lukovitz - Tuesday, November 17, 2020
New research from Comcast Cable's ad sales division, Effectv, and VAB finds that linear TV can lift performance in all brand life stages, and is particularly effective for relatively you ...
- Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email Insider, Ray Schultz - Tuesday, November 17, 2020
Digital use has risen due to the COVID-19 crisis, and consumers like email because it is convenient and reliable, the CMO Council reports. ...
- GroupM Finds Consumer Confidence Plummets During Pandemic
MAD, Steve McClellan - Monday, November 16, 2020
A majority of people (52%) feel "tense" or "distressed" as a result of pandemic-induced pressures. ...
- Big Tech Lobbies Biden To End Trump's Immigration Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Critics say the immigration policies make it more difficult for skilled workers to acquire visas and require companies that hire "high-skilled" foreign workers with H-1B visas to pay them clo ...
