- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from ...
- Pop-Up Stores: Virtual Brick And Mortar
Research Brief, Jack Loechner -
Regardless of how convenient online shopping is, consumers still like to visualize, try-on, and feel products before purchasing them. ...
- Communication Over Convenience
Research Brief, Jack Loechner -
When returning an online purchase, consumers expect proactive communication, according to a report published by Narvar, the post-purchase experience leader. The report, "The State of Returns: What Today's Shoppers Expect," ...
- Narrative Is Key
Research Brief, Jack Loechner -
James G. Brooks, Founder and CEO, Glassview, analyzing metrics and results from its holiday campaigns, Glassview identified the most important factors to drive performance and ROI in holiday video ...
- Mobile's Up to Almost Two-Thirds of US Digital Ad Spend
Research Brief, Jack Loechner -
Online advertising revenues in the US reached $25.6 billion in the first half of 2018, with mobile accounting for 63% of the total, according to the latest revenue report from ...
- Traditional TV And Radio Hold Their Own
Research Brief, Jack Loechner -
People are spending more time with media than ever before, says MarketingCharts' newly-released 5th annual "US Media Audience Demographics" report, a data-driven resource that can aid marketers in their strategic ...
- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half of 2018, Gartner client inquiries pertaining to CDPs doubled when compared with the same period of the previous year. ...
- January Saw A Near 1% Lift On The High Street
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
Could it be the Boris bounce, or something more sustainable? "The Times" is reporting on a near 1% lift in retail sales in January, which is being attributed to greater ...
- Auto Brands Fare Well In Brand Intimacy
Marketing Daily, Tanya Gazdik - Thursday, February 20, 2020
Brands rated high at forging bonds with consumers significantly outperform top Fortune 500 and S&P brands in profit over past 10 years. ...
- Virtual Pay TV Providers' Growth Slows In 2019, Total Pay TV Universe Slips 3.8%
Television News Daily, Wayne Friedman - Thursday, February 20, 2020
So-called virtual pay TV providers now collectively total 9.96 million subscribers, adding 630,000 subscribers in Q4 2019 vs. Q3, according to MoffettNathanson Research. ...
- Has Influencer Marketing Just Been Busted?
London Blog, Sean Hargrave - Thursday, February 20, 2020
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent? ...
- Gen Z Craves Multifaceted Content, Audio - And Even Likes (Relevant) Long-Form Ads
Digital News Daily, Karlene Lukovitz - Tuesday, February 18, 2020
While it may not be a shocker that Gen Zs love multi-format, multichannel content, turns out they're also more willing to watch longer-form ads--and may be more tolerant of video ...
- Analysts Reassess Coronavirus, Anticipate 'Domino Effect' From Product Delays
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2020
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as a "wildfire" burning in China. Late Monday, Wall Street analysts began to release research notes and reduce Apple's revenue ...
- Network Audience Delivery Dives In Q1, TV Usage Declines Accelerating
MediaDailyNews, Joe Mandese - Wednesday, February 19, 2020
Halfway through Q1, the network TV marketplace appears to be getting off to a troubling start, according to a leading Wall Street securities firm following the sector. Broadcast network delivery ...
- Premium Streamers To Double Ad 'Value' To $2.3B This Year
Television News Daily, Wayne Friedman - Tuesday, February 18, 2020
Video streaming services are on pace to nearly double total advertising media value -- which includes paid ad spending -- to $2.3 billion in 2020, according to iSpot.tv. ...
- UK Has Lowest Digital Content Subscription Rates
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
New research from Audience Project shows the UK has the lowest proportion of digital content subscribers. Netimperative reports that just 8% of Brits pay for content online, compared to 14% ...
- Sorry Publishers, Brits Just Don't Want To Pay
London Blog, Sean Hargrave - Tuesday, February 18, 2020
Just 8% of Brits will pay for digital content. And why would they, when there's so much that is free? ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning source ...
- Nearly 1 In 4 Browsers Have Malware Injecting Ads For Rivals, Other Commerce Sites
Research Intelligencer, Joe Mandese - Tuesday, February 18, 2020
Nearly 25% of browsers visiting an online shopping site contain malware injecting competing or conflicting ads that essentially "hijack" the customer experience that brought them there in the first place. ...
- 42% Of Brands Advertising On Amazon = Half The Sales
Search Insider, Laurie Sullivan - Tuesday, February 18, 2020
Third-party sellers selling direct from Amazon's platform are more likely to spend between $81,000 and $100,000 each month on Amazon Advertising, while 7% of their first-party counterparts spend that much, ...
- Nissan, Lexus Score High In Reputation,Tesla Struggles
Drive Time, Tanya Gazdik - Monday, February 17, 2020
Tesla is performing poorly this year, with the lowest rate for responding to negative reviews and the lowest engagement scores of all brands analyzed. ...
- Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All Impressions
Research Intelligencer, Joe Mandese - Monday, February 17, 2020
A new report from cybersecurity firm CHEQ and the University of Baltimore estimates that $4.1 billion -- or 17% of the $23.8 billion gross ad dollars spent on OTT ad ...
- Survey: Discovery Most 'Popular' TV Network, Netflix Most 'Famous'
Television News Daily, Wayne Friedman - Friday, February 14, 2020
Although ESPN was ranked the most valuable network to cable operators in a recent survey, consumers rated Discovery Channel most "popular" and Netflix most "famous," in another study. ABC was ...
- Britons Feel Overwhelmed By Digital Subscription Choices
Around the Net In MAD London, Sean Hargrave - Friday, February 14, 2020
The latest EY research paints a picture of Britons feeling exasperated by too much choice in digital subscription services they fail to understand and believe could be packaged in a ...
- OTT Service Finds Consumers Prefer To Be Paid To Watch Ads, Converts To That Model
MediaDailyNews, Joe Mandese - Friday, February 14, 2020
Nine out of ten consumers would prefer to subscribe to an OTT service offering them a share of the revenue from ads they are exposed to vs. an advertising-free version ...
- Former FTC Executive Jessica Rich Joins Georgetown Law Technology Group
Digital News Daily, Ray Schultz - Thursday, February 13, 2020
Rich led the creation of the FTC's children's privacy and financial data rules and the Office of Technology. ...
- Number Of TV Channels Received By U.S. Households Falls Dramatically
MediaDailyNews, Joe Mandese - Thursday, February 13, 2020
For only the second time since Nielsen has been reporting data illustrating the effect of TV channel fragmentation, the percentage of TV channels tuned actually rose last year. The data, ...
- Kantar Names Non-Executive Chairman As Search For CEO Continues
Mediapsssst, Richard Whitman - Wednesday, February 12, 2020
Adam Crozier, the former CEO of the UK's television network ITV, who earlier led ad agency Saatchi & Saatchi, has been appointed to the post. ...
- Catalog Renaissance: How Well-Designed Books Drive Email Results
Email Insider, Ray Schultz - Wednesday, February 12, 2020
A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email. ...
- Digital Political's 'Big One'
Red, White & Blog, Joe Mandese - Wednesday, February 12, 2020
The ad industry likes to grouse over the fact that the Big Two digital platforms -- Google and Facebook -- represent something like two-thirds of every digital ad dollar. But ...
