- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
- Black YouTube Users Accuse Google Of Restricting Videos Based On Race
Digital News Daily, Wendy Davis - Sunday, June 21, 2020
Four black content creators have sued YouTube for allegedly engaging in race-based discrimination by restricting and de-monetizing videos that carry titles or tags like "black lives matter," "racism," and "white ...
- YouTube Pledges $100M Fund To Black Creators To Develop Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
YouTube will host a live-stream fundraising event, with donations benefiting the Equal Justice Initiative, and throughout June, YouTube's Spotlight channel will highlight racial justice issues, including the latest perspectives from ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social Unrest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
YouTube self-certification is now rolling out to the entire community, and content creators with access can rate their video against its ad-friendly guidelines. Creators tell YouTube what's in the video, ...
- Live Video Captioning Will Change Google Search Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 14, 2020
YouTube and Rev.com have partnered to make captions more readily available to YouTube creators. This could drive more traffic to websites, and more clicks to other content and landing pages. ...
- Pandemic Spawns New Content Creations As 'Blacklist' Gets Animated
TVBlog, Adam Buckman - Thursday, May 14, 2020
One category of COVID-era TV content that has emerged recently is (for want of a better word) the "Zoom-inization" of television. ...
- Entrepreneurial Dream Project Launches To Give Startups An Edge
Inside Performance, Laurie Sullivan - Tuesday, May 5, 2020
Supermaker, which provides content and a community for startups and creators, has announced the launch of The Entrepreneurial Dream Project to benefit entrepreneurs who are building new businesses during COVID ...
- Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
Digital News Daily, Laurie Sullivan - Thursday, April 16, 2020
Creative talents are stepping up in the fight against COVID-19 using digital media to send heartfelt messages and contribute funds to the front lines. ...
- YouTube Introduces Video Builder, Geared Toward Small Businesses And First-Time Creators
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
Video Builder, announced Tuesday, aims to help small businesses and those with few resources make short videos to keep customers informed about new operating hours, promotions or services. ...
- Instagram To Sell Ads On IGTV Video App, Take On YouTube
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
Facebook Inc., counting on Instagram for growth, will woo top video creators with 55% of ad revenue generated by ads on the IGTV long-form video app. ...
- 'Fast Company,' AC Hotels By Marriott Partner On Co-Branded Content Series 'RE/DESIGN'
Publishers Daily, Melynda Fuller - Wednesday, January 29, 2020
The episodes, airing exclusively on FastCompany.com, feature designers Jonathan Adler and Tan France talking all things design. ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
- EOS Taps TikTok Creators For The Holidays... Plus, Some TiKTok Tips
Video Insider, Karlene Lukovitz - Tuesday, November 26, 2019
The beauty brand's second TikTok campaign, #AwesomeKiss, builds on a very successful first effort, with holiday-themed videos by 20-plus creators being run over eight days, starting Nov. 1. ...
- Former NBC Cable Chief Rogers Launches Engine Media: Focus On Live TV, News, E-sports, Gaming
Television News Daily, Wayne Friedman - Friday, November 22, 2019
Engine Media claims to be the "the world's first integrated news, gaming, sports, and esports platform." The launch comes as the TV industry is seeing sharply lower business, as the ...
- MediaMonks Merges With Delhi-Based White Balance
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Sir Martin Sorrell's S4C MediaMonks content division is reported by "Campaign" as having agreed a merger with Indian content agency White Balance. Financial terms have not been disclosed. ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
- Who Wants To Learn About Content-mapping?
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Of course you do! Because you need to have a conversation with your customers. So says Kelsey Cohen of Bloomscape. "Create a content strategy that brings value to your customers. ...
- Newspapers' Billion-Pound Mistake To Sell Advertising Rather Than Journalism
Around the Net In MAD London, Sean Hargrave - Wednesday, November 13, 2019
Newspapers have lost a billion pounds by selling advertising rather than journalism. That was the start conclusion of Newsworks executive chairman Tracy De Groose, speaking to the Society of Editors ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness. ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes his love for the sport and how important it has been to his life. Sleep Number videographers were at ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019. ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness of ...
- 'BuzzFeed' Travel Brand Bring Me! Launches Creators Program
Publishers Daily, Sara Guaglione - Tuesday, October 15, 2019
Five creators will collaborate with Bring Me! to produce original series, longer-form content and information in other formats to draw audiences and brands to the vertical. ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market and account for 91% of fans' spend, an Ipsos study finds. ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking. ...
- 'Fleabag' Creator Signs Exclusive Deal With Amazon
Around the Net In MAD London, Sean Hargrave - Wednesday, September 25, 2019
The star and creator of "Fleabag," Phoebe Waller-Bridge, has announced she has signed a deal to make content exclusively for Amazon Prime Video, according to "The Guardian." ...
- FTC May Loosen Children's Privacy Rules
Digital News Daily, Wendy Davis - Monday, September 23, 2019
An FTC official suggested the agency is considering changing children's privacy rules in ways that could empower YouTube to collect data from people who watch videos aimed at children. Andrew ...
- Google Search Now Links To Specific Moments, Content In Videos
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 17, 2019
Marketers and content creators now can link to key moments in videos and scan videos to search for content. This beta requires pre-authorization, and creators must submit a form to ...
- Microsoft, Disney Ink Cloud Deal To Find New Ways To Distribute Content
Digital News Daily, Laurie Sullivan - Friday, September 13, 2019
The companies will use Walt Disney's technology hub StudioLAB to help create cloud-based offerings for production and post-production processes -- from "scene to screen." ...
- Google Sues Over Bogus Takedown Notices, Extortion Scheme
Digital News Daily, Wendy Davis - Monday, August 19, 2019
Google has sued a resident of Omaha, Nebraska for allegedly falsely accusing YouTube content creators of copyright infringement, then demanding payment to withdraw the accusation. ...
