- Search: WHO's Next Step To Rid The Web Of Misinformation
Inside Performance, Laurie Sullivan - Friday, July 23, 2021
"We pour out too much content," says Christopher Strebel, manager of DCX, World Health Organization during a virtual conversation with Yext founder Howard Lerman. "About 1,000 pieces of content a ...
- Bill Seeks To Strip Websites Of Protections For False COVID-19 Information Posted By Users
PolicyBlog, Wendy Davis - Thursday, July 22, 2021
President Joe Biden recently accused Facebook of "killing people" by allowing false information about the COVID-19 vaccines to spread on the platform. ...
- Google's New Way To Optimize Videos For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Publishers of video content can now use the SeekToAction markup language to identify key moments that allow searchers to navigate directly to certain video segments such as in a bo ...
- TikTok Taps Vimeo To Go After SMB Market
Inside Performance, Laurie Sullivan - Monday, July 19, 2021
TikTok and Vimeo want to explore ways to support performance marketing. ...
- Fox Entertainment, Bento Box Start NFT Unit, Blockchain Creative Labs, With $100M Funding
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Bento Box's initial NFT effort will be the "first animated series to be curated entirely on the blockchain." The creative fund will produce non-fungible tokens around new content and experien ...
- Instagram Introduces Creator Affiliate Program, Ways To Monetize Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Instagram on Tuesday introduced an affiliate program and Shops for creators to help them monetize their content on the social media site. The announcement was made at Facebook's first Creat ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, why some information is recommended, and how it works more broadly, said Instagram senior UX researcher Stacey Houston duri ...
- Facebook Won't Take A Cut From Content Creators Until 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
In a move to lure Apple and YouTube creators to its platform, Facebook CEO Mark Zuckerberg said the company will not take a cut from paid creator features until 2 ...
- Zuckerberg To Content Creators: Quit Your Lousy Day Job
Publishing Insider, Rob Williams - Friday, April 30, 2021
Platforms that let creators get paid directly are drawing more attention from investors. ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultural moments and music to celebrity conversations. This movement turned YouTube into the virtual stage for cultural moments ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- YouTube Urges Judge To Throw Out QAnon Lawsuit Over Video Takedowns
Digital News Daily, Wendy Davis - Thursday, April 8, 2021
Members of the right-wing conspiracy group QAnon lack grounds to claim that Google violated their First Amendment rights by taking down YouTube videos, the company argues. ...
- Here's How Pinterest Intends To Change The Internet
Inside Performance, Laurie Sullivan - Wednesday, April 7, 2021
"It's time for a kinder internet," according to a video launched today by Pinterest. "We can have conversations and be constructively critical when appropriate," says Jonathan Van Ness, activist, acto ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will allow advertisers to easily reach this music audience. ...
- Justice Department Sides With YouTube In Fight Over Section 230
Digital News Daily, Wendy Davis - Tuesday, March 23, 2021
Siding with YouTube, the Biden administration is urging a federal judge to reject an attempt by video creators to invalidate Section 230 of the Communications Decency Act. ...
- Study: Consumers Seek Brands That Reflect Their Values
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that? ...
- New Instagram Tool Enables Multiple Livestream Participants
Video Insider, Karlene Lukovitz - Tuesday, March 2, 2021
Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach. ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap into the credibility and the knowled ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers to traditional IDs. Launch partners include Unified ID 2.0, ID5, Lotame Panorama ID, and BritePool
ID. ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development as well as a marketing A ...
- Judge Sides With YouTube In 'Censorship' Suit By LGBT Content Creators
Digital News Daily, Wendy Davis - Monday, January 11, 2021
Siding with Google, a federal judge has dismissed a lawsuit by lesbian, gay, bisexual and transgender YouTube content creators who said the company violated their First Amendment rights by "censorin ...
- Google Question Hub Launches In U.S.
Inside Performance, Laurie Sullivan - Tuesday, January 5, 2021
The Google Question Hub feature collects unanswered questions from users, allowing content creators and writers to create content that answers them. ...
- Agency Veterans Launch Production Shop
MAD, Larissa Faw - Wednesday, December 30, 2020
Baby Lion Media, whose founders served at Crispin Porter Bogusky and The Community, will offer production and post capabilities encompassing online and traditional commercials, branded content and
related services. ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.video looked at YouTube data for sponsored campaigns that ran on its social commerce platform in 2019 and compar ...
- Boomers Become YouTube Innovative Content Creators In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
With 58% of people open to watching digital content made by creators of any age, YouTube saw a growing number of boomer-age creators surface, from the U.S. and Mexico ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensi ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual event, with 21 million total video views and 50 million social interactions. Adobe hired creators from the community ...
- Coronavirus Will Forever Change Digital Media
Publishers Daily, David Cohn - Monday, December 7, 2020
The news industry will see a shift in focus from content to community, with two conflicting north stars of revenue: advertising to as large an audience as possible and dire ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
