- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesday announced its first rebrand since it premiered more than ten years ago. ...
- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports. ...
- Tweaks To Twitch
Digital News Daily, - Thursday, September 17, 2020
Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated streamer-esports organization system called "Twitch Versus," ...
- Google's Answer To TikTok
Inside Performance, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the coun ...
- Dickies Launches First Global Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
"A message about inspiration and unification is something that transcends this moment of COVID," Dickies' Kathy Hines tells "Marketing Daily." ...
- Oracle Confirms Deal With TikTok -- How Will It Benefit Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
TikTok confirmed Monday its parent company ByteDance submitted a proposal to the Treasury Department over the weekend, in which Oracle will serve as the trusted technology provider. Details of the ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. ...
- Kantar Becomes Only Measurement Partner In TikTok's Newly Launched Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Kantar on Thursday became the only data insights and consulting company to join the TikTok For Business Marketing Partner Program, which launched this week. ...
- Google Displays Image Licensing Details In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
Several new features aim to help creators follow image licensing guidelines for business or personal use such as those used on Facebook or in an ad. ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Inside Performance, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high on the YouTube Ads Leaderboard, featuring the top TrueView for Action ads that ran to date in 2020 across ...
- YouTube's Measurement Program Takes On New Partners
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution to the program's roster. ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announced new tools for advertisers to create ads and connect with listeners on platforms like Pandora, SoundCloud, and Spot ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washington D.C.'s NFL franchise. When the team could not decide on one, Tongal asked their community of content creators ...
- TikTok Tempts Talent With $200M 'Creator Fund'
Digital News Daily, Gavin O'Malley - Thursday, July 23, 2020
The so-called "creator fund" will be distributed over the coming year, and could potentially grow over that period. ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
- Black YouTube Users Accuse Google Of Restricting Videos Based On Race
Digital News Daily, Wendy Davis - Sunday, June 21, 2020
Four black content creators have sued YouTube for allegedly engaging in race-based discrimination by restricting and de-monetizing videos that carry titles or tags like "black lives matter," "racism," and "white ...
- YouTube Pledges $100M Fund To Black Creators To Develop Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
YouTube will host a live-stream fundraising event, with donations benefiting the Equal Justice Initiative, and throughout June, YouTube's Spotlight channel will highlight racial justice issues, including the latest perspectives from ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social Unrest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
YouTube self-certification is now rolling out to the entire community, and content creators with access can rate their video against its ad-friendly guidelines. Creators tell YouTube what's in the video, ...
- Live Video Captioning Will Change Google Search Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 14, 2020
YouTube and Rev.com have partnered to make captions more readily available to YouTube creators. This could drive more traffic to websites, and more clicks to other content and landing pages. ...
- Pandemic Spawns New Content Creations As 'Blacklist' Gets Animated
TVBlog, Adam Buckman - Thursday, May 14, 2020
One category of COVID-era TV content that has emerged recently is (for want of a better word) the "Zoom-inization" of television. ...
- Entrepreneurial Dream Project Launches To Give Startups An Edge
Inside Performance, Laurie Sullivan - Tuesday, May 5, 2020
Supermaker, which provides content and a community for startups and creators, has announced the launch of The Entrepreneurial Dream Project to benefit entrepreneurs who are building new businesses during COVID ...
- Break-Your-Heart Creatives By Direct Agents, Singer Michelle Mangione Support Front-Line Workers
Digital News Daily, Laurie Sullivan - Thursday, April 16, 2020
Creative talents are stepping up in the fight against COVID-19 using digital media to send heartfelt messages and contribute funds to the front lines. ...
- YouTube Introduces Video Builder, Geared Toward Small Businesses And First-Time Creators
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
Video Builder, announced Tuesday, aims to help small businesses and those with few resources make short videos to keep customers informed about new operating hours, promotions or services. ...
- Instagram To Sell Ads On IGTV Video App, Take On YouTube
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
Facebook Inc., counting on Instagram for growth, will woo top video creators with 55% of ad revenue generated by ads on the IGTV long-form video app. ...
- 'Fast Company,' AC Hotels By Marriott Partner On Co-Branded Content Series 'RE/DESIGN'
Publishers Daily, Melynda Fuller - Wednesday, January 29, 2020
The episodes, airing exclusively on FastCompany.com, feature designers Jonathan Adler and Tan France talking all things design. ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
- EOS Taps TikTok Creators For The Holidays... Plus, Some TiKTok Tips
Video Insider, Karlene Lukovitz - Tuesday, November 26, 2019
The beauty brand's second TikTok campaign, #AwesomeKiss, builds on a very successful first effort, with holiday-themed videos by 20-plus creators being run over eight days, starting Nov. 1. ...
- Former NBC Cable Chief Rogers Launches Engine Media: Focus On Live TV, News, E-sports, Gaming
Television News Daily, Wayne Friedman - Friday, November 22, 2019
Engine Media claims to be the "the world's first integrated news, gaming, sports, and esports platform." The launch comes as the TV industry is seeing sharply lower business, as the ...
- MediaMonks Merges With Delhi-Based White Balance
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Sir Martin Sorrell's S4C MediaMonks content division is reported by "Campaign" as having agreed a merger with Indian content agency White Balance. Financial terms have not been disclosed. ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain points, and motivations at each stage of the journey -- paying close attention to the transitions between each sta ...
