- Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
Digital News Daily, Colin Kirkland - Wednesday, October 20, 2021
As part of the update, Instagram says creators who partner with brands will receive additional visibility. ...
- TikTok Honors Top Creators With Discover List
Digital News Daily, Colin Kirkland - Wednesday, October 20, 2021
TikTok's all-new Discover List: "Creators to watch, just for you," features 50 "TikTok stars" in five different categories: ...
- OMG To 'Certify' Media Supply Chain For Diversity
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2021
Initiative is a media agency first partnership with the National Minority Supplier Development Council. ...
- Campaign Drives Awareness Of COVID-19's Impact On Black Communities
MediaDailyNews, Colin Kirkland - Wednesday, October 6, 2021
The new COVID-10 Awareness Campaign targets Black communities to counter misinformation and spread awareness of how the pandemic affects Black lives in particular. ...
- TikTok Specialty Agency Launches Scholarship Program For Content Creators
Digital News Daily, Colin Kirkland - Wednesday, September 29, 2021
The six-month program will school three "budding 'TikTokers'" on the state-of-the-art expertise developed by LINK. ...
- Live Will Aims To Preserve Loved Ones' Video Messages On Mobile App
Digital News Daily, Colin Kirkland - Wednesday, September 22, 2021
Live Will is designed to make the process of announcing a loved one's death and sharing chosen messages less challenging. Privacy and longevity -- how long the video messages wi ...
- YouTube Claims Its Revenues Have Edged Past Netflix's
Digital News Daily, Karlene Lukovitz - Thursday, September 16, 2021
YouTube is "slightly larger and growing faster" than Netflix, says YouTube's chief business officer. ...
- Shutterstock Launches National TV Campaign, Rebrands As Content Creation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
The campaign demonstrates Shutterstock's move away from its roots as a stock image house, expanding the scope of its offerings and perceptions among individuals, agencies and brands. ...
- SEO By The Numbers, What B2B Tech And SaaS Marketers Think
Inside Performance, Laurie Sullivan - Thursday, September 9, 2021
B2B tech marketing community FINITE released research in partnership with B2B digital marketing agency 93x, exploring how B2B marketers at tech and SaaS companies invest in SEO. ...
- MediaKits Launches Self-Serve Tool For Creators To Showcase Their Brand Online
MediaDailyNews, Colin Kirkland - Thursday, September 9, 2021
MediaKits, a new creator-first data analytics company, has updated the decades-old media kit, or press kit, for influencers, musicians, and athletes. ...
- Consumers Want Personalized Content, Research Suggests Brands Are Having Trouble Delivering It
MediaDailyNews, Colin Kirkland - Monday, August 30, 2021
A new survey takes on the state of content creation and effectiveness in small and large organizations across diverse industries. ...
- TikTok Tests Longer Video, More Options For Advertisers
Digital News Daily, Colin Kirkland - Thursday, August 26, 2021
TikTok, which dominates short-form video, now plans to compete with long-form media. Five or 10-minute time limits will allow users to be more creative in posting longer cohesive narratives, wi ...
- Fox Corp. Doubles Down On Blockchain, Invests In Content Distribution Platform
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
Fox Entertainment and Bento Box Entertainment entered the NFT business in May, forming Blockchain Creative Labs. One of the first efforts will be around a dedicated digital marketplace for upcomi ...
- Shopify, TikTok Partner To Create 'Next Generation Of Merchants'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Shopify on Tuesday introduced tabs on TikTok to help creators and merchants sell on the platform through TikTok Shopping. ...
- Substack Will Accept Bitcoin For Email Newsletter Subs
Email Marketing Daily, Ray Schultz - Monday, August 23, 2021
Writers can get paid in the cryptocurrency if they so choose, the company has announced. ...
- YouTube Surpasses 2 Million Creators In Monetization Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 23, 2021
The YouTube Partner Program grew partly due to it investing in the policies, resources and products to protect the community, YouTube Chief Product Officer Neal Mohan wrote in a pos ...
- YouTube Adds Visual Content, Test Brings Google Search Formats Into The Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 18, 2021
YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is running on mobile devices in Ind ...
- Contact, Platform For Creatives, Raises $1.9 Million In Funding
Around the Net in Email, Ray Schultz - Thursday, August 12, 2021
Contact, a platform for creatives backed by Maisie Williams,, has raised $1.9 million in seed funding. The financing, led by Founders Fund is indicative of the growth of the Creat ...
- YouTube Rolls Out Global Ad Campaign For Video 'Shorts'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 10, 2021
YouTube today launches a global ad campaign to support the Shorts feature that enables creators to edit and share videos of 60 seconds or less on a mobile phone. ...
- Substack Offers A Home For Comic Artists
Email Marketing Daily, Ray Schultz - Monday, August 9, 2021
Substack's creative platform invites comic artists to publish their own work, citing potential earnings. This could mean turning email newsletters into Hollywood franchises. ...
- Evolution of UGC: From MTV To TikTok
Media Insider, Steven Rosenbaum - Monday, August 9, 2021
I have two stories to tell, one about how UGC began, and a second about how its complexity continues to grow. ...
- What's Up With The WhatsApp Disappearing Photos And Videos?
Inside Performance, Laurie Sullivan - Wednesday, August 4, 2021
Facebook is touting that the "view once" feature makes "your private moments disappear after a single view" and that "not everything we share needs to become a permanent digital reco ...
- Interactive Video Tool Could Help Marketers Update In Real Time
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Idomoo's Next Generation Video Platform allows users to trigger such actions as sending an email. ...
- Substack Acquires Letter, Newsletter Platform With Several Top Writers
Email Marketing Daily, Ray Schultz - Thursday, July 29, 2021
"What you read matters -- and the determination to nurture a media ecosystem that can advance the quality of conversation," Substack says in a blog post. ...
- YouTube Has $7 Billion In Ad Sales - That's Premium Video
TV Watch, Wayne Friedman - Thursday, July 29, 2021
Even more astonishing is how much YouTube gives back to creators, artists and even big media organizations: $30 billion over the past three years. ...
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable Pins
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Pinterest wooed influencers Tuesday, announcing ways for content creators to generate revenue by promoting items across the site. It added support for affiliate links to give creators a slice ...
- TikTok Live Expands With Discovery, 200-Keyword Filter Feature
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Features including the ability to go live with co-hosts, hold Q&As and improve keyword filters make TikTok LIVE more competitive with platforms like Instagram Live. Go LIVE Together gives t ...
- Search: WHO's Next Step To Rid The Web Of Misinformation
Inside Performance, Laurie Sullivan - Friday, July 23, 2021
"We pour out too much content," says Christopher Strebel, manager of DCX, World Health Organization during a virtual conversation with Yext founder Howard Lerman. "About 1,000 pieces of content a ...
- Bill Seeks To Strip Websites Of Protections For False COVID-19 Information Posted By Users
PolicyBlog, Wendy Davis - Thursday, July 22, 2021
President Joe Biden recently accused Facebook of "killing people" by allowing false information about the COVID-19 vaccines to spread on the platform. ...
- Google's New Way To Optimize Videos For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Publishers of video content can now use the SeekToAction markup language to identify key moments that allow searchers to navigate directly to certain video segments such as in a bo ...
