- Judge Sides With YouTube In 'Censorship' Suit By LGBT Content Creators
Digital News Daily, Wendy Davis - Monday, January 11, 2021
Siding with Google, a federal judge has dismissed a lawsuit by lesbian, gay, bisexual and transgender YouTube content creators who said the company violated their First Amendment rights by "censorin ...
- Google Question Hub Launches In U.S.
Inside Performance, Laurie Sullivan - Tuesday, January 5, 2021
The Google Question Hub feature collects unanswered questions from users, allowing content creators and writers to create content that answers them. ...
- Agency Veterans Launch Production Shop
MAD, Larissa Faw - Wednesday, December 30, 2020
Baby Lion Media, whose founders served at Crispin Porter Bogusky and The Community, will offer production and post capabilities encompassing online and traditional commercials, branded content and
related services. ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.video looked at YouTube data for sponsored campaigns that ran on its social commerce platform in 2019 and compar ...
- Boomers Become YouTube Innovative Content Creators In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
With 58% of people open to watching digital content made by creators of any age, YouTube saw a growing number of boomer-age creators surface, from the U.S. and Mexico ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensi ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual event, with 21 million total video views and 50 million social interactions. Adobe hired creators from the community ...
- Coronavirus Will Forever Change Digital Media
Publishers Daily, David Cohn - Monday, December 7, 2020
The news industry will see a shift in focus from content to community, with two conflicting north stars of revenue: advertising to as large an audience as possible and dire ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
- YouTube Looks Back At Top Videos, Ads Of 2020 That Engaged, Inspired Viewers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
YouTube's look back at a unique year celebrated the most popular videos, creators and ads. From living-room workouts to at-home haircuts, virtual graduations and serious conversations, this year people ca ...
- Google Urges Judge To Throw Out YouTube Creators' Discrimination Claims
Digital News Daily, Wendy Davis - Tuesday, November 3, 2020
Claims that YouTube restricts or de-monetizes videos based on race "are false and unsupported by anything other than baseless rhetoric," Google argues. ...
- YouTube Rockin' Content In Video Series CMO X Creator Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs the opportunity to host one-on-one interviews with top YouTube creators. ...
- QAnon Members Sue YouTube Over Takedowns
Digital News Daily, Wendy Davis - Tuesday, October 27, 2020
"YouTube's massive de-platforming, which occurred just three weeks before the 2020 Presidential election, worked to the severe detriment of both conservative content creators and American voters who seek out the ...
- ViacomCBS Forms Kids' Content Division Led By Nickelodeon's Hahn
Digital News Daily, Karlene Lukovitz - Tuesday, October 27, 2020
ViacomCBS International Studios, led by Nina Hahn, is designed to expand the studio's global pipeline of kids' content and broaden its offerings to include short- and long-form content to ...
- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesday announced its first rebrand since it premiered more than ten years ago. ...
- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports. ...
- Tweaks To Twitch
Digital News Daily, - Thursday, September 17, 2020
Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated streamer-esports organization system called "Twitch Versus ...
- Google's Answer To TikTok
Inside Performance, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the coun ...
- Dickies Launches First Global Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
"A message about inspiration and unification is something that transcends this moment of COVID," Dickies' Kathy Hines tells "Marketing Daily." ...
- Oracle Confirms Deal With TikTok -- How Will It Benefit Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
TikTok confirmed Monday its parent company ByteDance submitted a proposal to the Treasury Department over the weekend, in which Oracle will serve as the trusted technology provider. Details of t ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. ...
- Kantar Becomes Only Measurement Partner In TikTok's Newly Launched Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Kantar on Thursday became the only data insights and consulting company to join the TikTok For Business Marketing Partner Program, which launched this week. ...
- Google Displays Image Licensing Details In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
Several new features aim to help creators follow image licensing guidelines for business or personal use such as those used on Facebook or in an ad. ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Inside Performance, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high on the YouTube Ads Leaderboard, featuring the top TrueView for Action ads that ran to date in 2020 acro ...
- YouTube's Measurement Program Takes On New Partners
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
CreatorIQ joined YouTube's Measurement Program (YTMP), adding the enterprise influencer solution to the program's roster. ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announced new tools for advertisers to create ads and connect with listeners on platforms like Pandora, SoundCloud, and Spot ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washington D.C.'s NFL franchise. When the team could not decide on one, Tongal asked their community of content creato ...
- TikTok Tempts Talent With $200M 'Creator Fund'
Digital News Daily, Gavin O'Malley - Thursday, July 23, 2020
The so-called "creator fund" will be distributed over the coming year, and could potentially grow over that period. ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual Brandcast
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
YouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' demands and prove performance to advertisers and creators, says Allan Thygesen, president, Americas,
Google. ...
