- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer -
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- YouTube Urges Judge To Throw Out QAnon Lawsuit Over Video Takedowns
Digital News Daily, Wendy Davis - Thursday, April 8, 2021
Members of the right-wing conspiracy group QAnon lack grounds to claim that Google violated their First Amendment rights by taking down YouTube videos, the company argues. ...
- Here's How Pinterest Intends To Change The Internet
Inside Performance, Laurie Sullivan - Wednesday, April 7, 2021
"It's time for a kinder internet," according to a video launched today by Pinterest. "We can have conversations and be constructively critical when appropriate," says Jonathan Van Ness, activist, acto ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will allow advertisers to easily reach this music audience. ...
- Justice Department Sides With YouTube In Fight Over Section 230
Digital News Daily, Wendy Davis - Tuesday, March 23, 2021
Siding with YouTube, the Biden administration is urging a federal judge to reject an attempt by video creators to invalidate Section 230 of the Communications Decency Act. ...
- Study: Consumers Seek Brands That Reflect Their Values
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that? ...
- New Instagram Tool Enables Multiple Livestream Participants
Video Insider, Karlene Lukovitz - Tuesday, March 2, 2021
Live Rooms expands the number of Live participants possible from one to three, allowing for new formats and expanded reach. ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerce. Tests are underway to integrate shopping experiences that allow viewers to tap into the credibility and the knowled ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers to traditional IDs. Launch partners include Unified ID 2.0, ID5, Lotame Panorama ID, and BritePool
ID. ...
- WPP, TikTok Announce Global Agency Partnership Wrapped In Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
TikTok's partnership with WPP will give its media clients early access to emerging services built by the social platform including ad products in development as well as a marketing A ...
- Judge Sides With YouTube In 'Censorship' Suit By LGBT Content Creators
Digital News Daily, Wendy Davis - Monday, January 11, 2021
Siding with Google, a federal judge has dismissed a lawsuit by lesbian, gay, bisexual and transgender YouTube content creators who said the company violated their First Amendment rights by "censorin ...
- Google Question Hub Launches In U.S.
Inside Performance, Laurie Sullivan - Tuesday, January 5, 2021
The Google Question Hub feature collects unanswered questions from users, allowing content creators and writers to create content that answers them. ...
- Agency Veterans Launch Production Shop
MAD, Larissa Faw - Wednesday, December 30, 2020
Baby Lion Media, whose founders served at Crispin Porter Bogusky and The Community, will offer production and post capabilities encompassing online and traditional commercials, branded content and
related services. ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.video looked at YouTube data for sponsored campaigns that ran on its social commerce platform in 2019 and compar ...
- Boomers Become YouTube Innovative Content Creators In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
With 58% of people open to watching digital content made by creators of any age, YouTube saw a growing number of boomer-age creators surface, from the U.S. and Mexico ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensi ...
- Springbot Acquires Matcha, Marrying Content And Multichannel Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, December 8, 2020
The combined firms will provide a content-creation offering for small retailers, Springbot says. ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual event, with 21 million total video views and 50 million social interactions. Adobe hired creators from the community ...
- Coronavirus Will Forever Change Digital Media
Publishers Daily, David Cohn - Monday, December 7, 2020
The news industry will see a shift in focus from content to community, with two conflicting north stars of revenue: advertising to as large an audience as possible and dire ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
- YouTube Looks Back At Top Videos, Ads Of 2020 That Engaged, Inspired Viewers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
YouTube's look back at a unique year celebrated the most popular videos, creators and ads. From living-room workouts to at-home haircuts, virtual graduations and serious conversations, this year people ca ...
- Google Urges Judge To Throw Out YouTube Creators' Discrimination Claims
Digital News Daily, Wendy Davis - Tuesday, November 3, 2020
Claims that YouTube restricts or de-monetizes videos based on race "are false and unsupported by anything other than baseless rhetoric," Google argues. ...
- YouTube Rockin' Content In Video Series CMO X Creator Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
YouTube on Friday launched CMO x Creator Conversations, which gives CMOs the opportunity to host one-on-one interviews with top YouTube creators. ...
- QAnon Members Sue YouTube Over Takedowns
Digital News Daily, Wendy Davis - Tuesday, October 27, 2020
"YouTube's massive de-platforming, which occurred just three weeks before the 2020 Presidential election, worked to the severe detriment of both conservative content creators and American voters who seek out the ...
- ViacomCBS Forms Kids' Content Division Led By Nickelodeon's Hahn
Digital News Daily, Karlene Lukovitz - Tuesday, October 27, 2020
ViacomCBS International Studios, led by Nina Hahn, is designed to expand the studio's global pipeline of kids' content and broaden its offerings to include short- and long-form content to ...
- What Does The Future Of VidCon Look Like Rebranded?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
The world's largest venue for online video and digital creators on Tuesday announced its first rebrand since it premiered more than ten years ago. ...
- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing in AI to do the writing, Phrasee reports. ...
- Tweaks To Twitch
Digital News Daily, - Thursday, September 17, 2020
Last week, Twitch announced it has been added to Amazon's ad portfolio for marketers running ads through Amazon Advertising. It also announced a dedicated streamer-esports organization system called "Twitch Versus ...
- Google's Answer To TikTok
Inside Performance, Laurie Sullivan - Tuesday, September 15, 2020
The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the coun ...
- Dickies Launches First Global Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 15, 2020
"A message about inspiration and unification is something that transcends this moment of COVID," Dickies' Kathy Hines tells "Marketing Daily." ...
