- Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reason that companies will hold back on online ad spend for the holiday season. ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital up 11% to $1.7 billion vs. 2021 -- $15.1 billion and $1.53 billion, respectively, says BIA AdvisoryS Services. ...
- Sendlane Partners With ClickBank To Support Affiliate Marketers
Email Marketing Daily, Ray Schultz - Friday, August 13, 2021
The two-way arrangement allows for hyper-personalized targeting by ClickBank vendors, the companies say. ...
- The Salesman's Promise: Life Is Better With A Ronco Product
TVBlog, Adam Buckman - Monday, August 2, 2021
Ron Popeil died last week in Los Angeles at age 86, and was fondly remembered in the news coverage that followed. ...
- YouTube Has $7 Billion In Ad Sales - That's Premium Video
TV Watch, Wayne Friedman - Thursday, July 29, 2021
Even more astonishing is how much YouTube gives back to creators, artists and even big media organizations: $30 billion over the past three years. ...
- Direct-Response Firms Offered An Electronic Ad-Buying System
Email Marketing Daily, Ray Schultz - Friday, May 28, 2021
The offering from CoreMedia Systems and Premium Media360 is similar to the ad-buying tools long available to general advertisers, they say. ...
- Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
Research Intelligencer, Joe Mandese - Friday, April 30, 2021
A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and direct-response -- reveals a pattern of recovery from the COVID-19 pandemic-relat ...
- Twitter Remodels The House
Inside Performance, Laurie Sullivan - Monday, March 1, 2021
Wall Street analysts have a favorable view of the Twitter features announced last week, which include the ability for users to charge their followers for access to additional content a ...
- Ecommerce Fulfillment House Amware Acquires Moulton Logistics
Digital News Daily, Ray Schultz - Tuesday, December 29, 2020
Moulton provides email and social media support, and live phone support, Amware says. ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but there was a slightly negative blip in August, according ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Television News Daily, Dick Wechsler - Thursday, September 3, 2020
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Inside Performance, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high on the YouTube Ads Leaderboard, featuring the top TrueView for Action ads that ran to date in 2020 acro ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morg ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and improving on the ecommerce experience. ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practices, and help marketers understand when to use specific tactics. ...
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand Rebound
MediaDailyNews, Joe Mandese - Tuesday, July 7, 2020
It was the best of quarters, it was the worst of quarters. That is the preliminary assessment of the ad industry's Q2 results by the equity research team at Pivot ...
- YouTube Adds Direct-Response Ad Formats
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
YouTube is experimenting with new ways to make video ads actionable, drive leads to increase performance, and automate content delivery across the platform. ...
- Google Backlink Penalties -- The Way Back
Inside Performance, Laurie Sullivan - Tuesday, May 19, 2020
A combination of manipulative behaviors often triggers penalties on Google Search, but combinations or lists of issues that could prompt a penalty are not always obvious, which makes it difficu ...
- Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
Television News Daily, Wayne Friedman - Friday, May 15, 2020
Political ad spend for the 2020 political season so far is at $2.19 billion -- more than $1 billion more than spending at this point in 2016 and 2018 ...
- RKD Group Acquires And Rebrands Direct Point Group
Email Marketing Daily, Ray Schultz - Friday, September 13, 2019
The Toronto-based direct-response agency will now be called RKD Direct Point, the company says. ...
- Pour Moi President On The Joy Of Home Shopping
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Ulli Haslacher, president of Pour Moi skin care, talks about her direct response past and current home shopping success as she describes her progress from the days when no o ...
- Twitter Looks To Improve On Mobile, Direct-Response Advertising
Digital News Daily, Laurie Sullivan - Monday, March 4, 2019
CFO Ned Segal said the company has become "much more clear with advertisers [as to] why they should use Twitter" at a Morgan Stanley Technology Conference during a question-and-answer sessi ...
- Pivoting To Brand
Show Daily, Nina Lentini - Tuesday, March 5, 2019
"The state of where we are at as a company forces us to think holistically," said Aflac's Andy Anderson. ...
- Wunderman: An American Master
Email Insider, Ray Schultz - Friday, January 11, 2019
Lester Wunderman was not focused on email marketing in particular. But everything he did paved the way for it. ...
- Direct Response IS Branding
Marketing Insider, Gregg Bender - Thursday, November 8, 2018
Too many advertisers view direct response and brand marketing as two separate and distinct efforts -- but really, they are two sides of the same coin. ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigated the complexity of a partner like Facebook or Google, allowing the team to focus on getting the j ...
- Direct-Brand Revolution Will Hit Media Industry Hard
Media Insider, Dave Morgan - Thursday, June 28, 2018
Are big media companies ready for another big wave of disruption? They'd better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and has proven it competes with every other media company, said Linda Yaccarino, chairman, ad sales, speaking at the ARF ...
