- Ecommerce Fulfillment House Amware Acquires Moulton Logistics
Digital News Daily, Ray Schultz - Tuesday, December 29, 2020
Moulton provides email and social media support, and live phone support, Amware says. ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession began earlier this year following the pandemic lockdown, but there was a slightly negative blip in August, according ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Television News Daily, Dick Wechsler - Thursday, September 3, 2020
For several years, DRTV and performance-driven marketing have been the growth catalysts for the direct-to-consumer and e-commerce sectors. ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For Kids
Inside Performance, Laurie Sullivan - Thursday, August 20, 2020
YouTube on Thursday released a list of direct-response ads ranking high on the YouTube Ads Leaderboard, featuring the top TrueView for Action ads that ran to date in 2020 acro ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morg ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and improving on the ecommerce experience. ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practices, and help marketers understand when to use specific tactics. ...
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand Rebound
MediaDailyNews, Joe Mandese - Tuesday, July 7, 2020
It was the best of quarters, it was the worst of quarters. That is the preliminary assessment of the ad industry's Q2 results by the equity research team at Pivot ...
- YouTube Adds Direct-Response Ad Formats
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 18, 2020
YouTube is experimenting with new ways to make video ads actionable, drive leads to increase performance, and automate content delivery across the platform. ...
- Google Backlink Penalties -- The Way Back
Inside Performance, Laurie Sullivan - Tuesday, May 19, 2020
A combination of manipulative behaviors often triggers penalties on Google Search, but combinations or lists of issues that could prompt a penalty are not always obvious, which makes it difficu ...
- Political Ad $ Actually Revised Upward Due To Pandemic, Lack Of Live Event Campaigning Cited
Television News Daily, Wayne Friedman - Friday, May 15, 2020
Political ad spend for the 2020 political season so far is at $2.19 billion -- more than $1 billion more than spending at this point in 2016 and 2018 ...
- RKD Group Acquires And Rebrands Direct Point Group
Email Marketing Daily, Ray Schultz - Friday, September 13, 2019
The Toronto-based direct-response agency will now be called RKD Direct Point, the company says. ...
- Pour Moi President On The Joy Of Home Shopping
Show Daily: Videos, Staff Writers - Monday, September 9, 2019
Ulli Haslacher, president of Pour Moi skin care, talks about her direct response past and current home shopping success as she describes her progress from the days when no o ...
- Twitter Looks To Improve On Mobile, Direct-Response Advertising
Digital News Daily, Laurie Sullivan - Monday, March 4, 2019
CFO Ned Segal said the company has become "much more clear with advertisers [as to] why they should use Twitter" at a Morgan Stanley Technology Conference during a question-and-answer sessi ...
- Pivoting To Brand
Show Daily, Nina Lentini - Tuesday, March 5, 2019
"The state of where we are at as a company forces us to think holistically," said Aflac's Andy Anderson. ...
- Wunderman: An American Master
Email Insider, Ray Schultz - Friday, January 11, 2019
Lester Wunderman was not focused on email marketing in particular. But everything he did paved the way for it. ...
- Direct Response IS Branding
Marketing Insider, Gregg Bender - Thursday, November 8, 2018
Too many advertisers view direct response and brand marketing as two separate and distinct efforts -- but really, they are two sides of the same coin. ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigated the complexity of a partner like Facebook or Google, allowing the team to focus on getting the j ...
- Direct-Brand Revolution Will Hit Media Industry Hard
Media Insider, Dave Morgan - Thursday, June 28, 2018
Are big media companies ready for another big wave of disruption? They'd better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players ...
- Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
Digital News Daily, Alex Weprin - Tuesday, June 12, 2018
NBCU has new targets as it grows its ad business and has proven it competes with every other media company, said Linda Yaccarino, chairman, ad sales, speaking at the ARF ...
- Direct-Brand Revolution Will Hit Media Industry Hard
Media Insider, Dave Morgan - Thursday, April 19, 2018
Are big media companies ready for another big wave of disruption? They'd better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players ...
- Textium Offers Product For Linking Texting And Direct Mail
Email Marketing Daily, Ray Schultz - Monday, March 19, 2018
A new product will enable consumers to respond to direct mail via their mobile phones. ...
- Pinterest Search Driving Higher Social Ad Investments
Inside Performance, Laurie Sullivan - Thursday, February 22, 2018
iProspect's paid social clients spent 72% more on media in Q4 2017 compared with the prior year and 86% more year-over-year. The biggest jump in budget went to Pinterest, n ...
- Excuse Me For Being Direct, But So Will You
RTBlog, Joe Mandese - Monday, February 12, 2018
The IAB released a new report at its annual Leadership Conference Monday listing "250 direct brands worth watching" -- companies conceived 100% on the basis of direct-to-consumer digital media acces ...
- Publishers, Don't Blame Web Traffic Decline On Facebook Algorithm Change
Inside Performance, Laurie Sullivan - Wednesday, January 17, 2018
While direct and organic traffic from search results have remained largely stable, social dropped by a collective 89 million visits annually, according to data. ...
- Plain Text, The Next Email Secret Sauce?
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
While everyone else is throwing video, audio, and animation into the new multimedia in-box, custom footwear startup Shoes of Prey impressed the Email Insider Summit this month with her ret ...
- 2018 Local Ad Spend To Top $151B
Digital News Daily, Laurie Sullivan - Wednesday, December 6, 2017
Direct mail, local TV and mobile will become the top three revenue drivers in 2018 in the U.S., forecasts BIA Kelsey. The analyst firm also predicts that native social advertisi ...
- Consumer Behavior Redirects Search, Direct Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 20, 2017
Amazon, home streaming services and sites that have become video content producers are shaking up the industry. Two trends are moving the needle -- producers continue to dilute audience segmen ...
- Elite SEM Makes Its First Acquisition, OrionCKB
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2017
The deal strengthens Elite's paid-social offerings, said Zach Morrison, president at Elite SEM. Orion manages more than $200 million in advertising spend annually for brands running campaigns on Facebook a ...