The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morgan ...

Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and improving on the ecommerce experience. ...

Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau data released Monday. ...

The study aimed to analyze indicators signaling higher performance, share best practices, and help marketers understand when to use specific tactics. ...

It was the best of quarters, it was the worst of quarters. That is the preliminary assessment of the ad industry's Q2 results by the equity research team at Pivotal ...

YouTube is experimenting with new ways to make video ads actionable, drive leads to increase performance, and automate content delivery across the platform. ...

A combination of manipulative behaviors often triggers penalties on Google Search, but combinations or lists of issues that could prompt a penalty are not always obvious, which makes it difficult ...

Political ad spend for the 2020 political season so far is at $2.19 billion -- more than $1 billion more than spending at this point in 2016 and 2018 -- ...

The Toronto-based direct-response agency will now be called RKD Direct Point, the company says. ...

Ulli Haslacher, president of Pour Moi skin care, talks about her direct response past and current home shopping success as she describes her progress from the days when no one ...

CFO Ned Segal said the company has become "much more clear with advertisers [as to] why they should use Twitter" at a Morgan Stanley Technology Conference during a question-and-answer session ...

"The state of where we are at as a company forces us to think holistically," said Aflac's Andy Anderson. ...

Lester Wunderman was not focused on email marketing in particular. But everything he did paved the way for it. ...

Too many advertisers view direct response and brand marketing as two separate and distinct efforts -- but really, they are two sides of the same coin. ...

Chobani works with one partner very closely. By doing so, it mitigated the complexity of a partner like Facebook or Google, allowing the team to focus on getting the job ...

Are big media companies ready for another big wave of disruption? They'd better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in ...

NBCU has new targets as it grows its ad business and has proven it competes with every other media company, said Linda Yaccarino, chairman, ad sales, speaking at the ARF's ...

Are big media companies ready for another big wave of disruption? They'd better be. The direct-brand revolution is starting, and it might not be pretty for large incumbent players in ...

A new product will enable consumers to respond to direct mail via their mobile phones. ...

iProspect's paid social clients spent 72% more on media in Q4 2017 compared with the prior year and 86% more year-over-year. The biggest jump in budget went to Pinterest, not ...

The IAB released a new report at its annual Leadership Conference Monday listing "250 direct brands worth watching" -- companies conceived 100% on the basis of direct-to-consumer digital media access. ...

While direct and organic traffic from search results have remained largely stable, social dropped by a collective 89 million visits annually, according to data. ...

While everyone else is throwing video, audio, and animation into the new multimedia in-box, custom footwear startup Shoes of Prey impressed the Email Insider Summit this month with her retro ...

Direct mail, local TV and mobile will become the top three revenue drivers in 2018 in the U.S., forecasts BIA Kelsey. The analyst firm also predicts that native social advertising ...

Amazon, home streaming services and sites that have become video content producers are shaking up the industry. Two trends are moving the needle -- producers continue to dilute audience segments ...

The deal strengthens Elite's paid-social offerings, said Zach Morrison, president at Elite SEM. Orion manages more than $200 million in advertising spend annually for brands running campaigns on Facebook and ...

Performance and direct response teams are more closely reliant on each other, and the work of one team adds an incredible amount of value to the other. Here's how. ...

The combined company, called DexYP, will provide local business automation software and digital and print marketing products, supporting local businesses and enabling them to compete in today's market. ...

Men reached deeper into their pockets for Valentine's Day to show loved ones some appreciation, spending 15% more than women, but women searched more than men for that special g ...

While men are more likely than women to use voice search in public restrooms, in movie theaters, and on public transportation, what does this tell advertisers and search geeks about ...