- Finding A Solution: Universal IDs Vs. Proprietary IDs
MediaDailyNews, Beth Frutkin - Friday, April 5, 2019
With the rise of OTT and cross-platform buys, and programmatic video becoming more popular, this is the perfect opportunity to give Ad-ID a try. ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live mo ...
- Xfinity Mobile Puts A Running Meter On Your Data
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The idea was simple: Show people how much it costs to do everyday activities on their phones by turning pre-roll ads into price tags. ...
- Broadcasters Still Score With Digital Pre-Roll Ads
Television News Daily, Wayne Friedman - Tuesday, July 10, 2018
In the first quarter, pre-roll advertising for programming content from broadcasters on digital media witnessed completion rates at around 80% to 90% levels. ...
- Death Of The Pre-Roll Is Much Exaggerated
MAD London, Kai Henniges - Friday, July 6, 2018
Outstream fans make huge claims, but native video is riding the coattails of social and has no right to call pre-roll intrusive. ...
- Native Video Is Starting To Kill Off Intrusive Pre-Rolls
MAD London, Alex McIlvenny - Tuesday, June 26, 2018
Pre- and post-roll ads are starting to make way for less intrusive native video. ...
- Facebook's Plan To Take On TV
Video Insider, Alex Weprin - Tuesday, December 19, 2017
Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertisi ...
- Virtual Reality Advertising Tested: Pre-Roll Wins
Connected Thinking, Chuck Martin - Thursday, October 19, 2017
While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it better than others. In a te ...
- Mobile Gamers Prefer Rewarded Video Ads
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
A new study by mobile platform Tapjoy finds that mobile gamers want their apps free and their ads rewarded. In fact, survey respondents in the U.S. prefer opt-in, rewarded a ...
- Meeker: Mobile Ad Growth Is Rising
Real-Time Daily, Tobi Elkin - Thursday, June 1, 2017
Mobile advertising growth increased 22% from 20% in 2015, according to digital guru Mary Meeker. Internet ad spend in the U.S. reached $73 billion, with nearly $43 million coming fr ...
- Study: Advanced Video Ad Performs Better Than Pre-Roll Video Ads
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
A new study suggests that so-called "advanced video advertising" offers better performance than standard pre-roll video ads. The study, by Innovid, examined thousands of video campaigns across more than 2 ...
- Study: Pre-Roll Ads Are Least Intrusive With Best Recall
MAD, Steve McClellan - Monday, April 17, 2017
The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least interruptive across devices. Only 17% ...
- Twitter Considers Pre-Roll Advertising On Periscope
Around the Net In MAD London, Sean Hargrave - Wednesday, March 29, 2017
Twitter is considering monetising its live video service, Periscope, with pre-roll advertising, The Drum reveals. ...
- NEW! GEICO Launches Latest Round Of Pre-Roll Ads
Out to Launch, Amy Corr - Monday, February 20, 2017
Geico launched its third round of
pre-roll videos that crushes its own ads for a viewer's entertainment and convenience. The company created five different pre-roll videos that were compresse ...
- The Facebook Search For Deeper, Longer Meaning
VidBlog, P.J. Bednarski - Friday, January 27, 2017
Facebook will begin giving more News Feed weight to longer videos, and less to shorter ones. That's a revolution in social media engineering. ...
- Facebook's Plan For Mid-Roll Video Ads Is An Interesting Proposition For Publishers
RTBlog, Tobi Elkin - Wednesday, January 11, 2017
Facebook's plan to show ads in the middle of its videos and do a revenue-sharing arrangement with publishers is an interesting one. Facebook, like any other media company, is looki ...
- AOL Launches BrandBuilder Framework At CES
Real-Time Daily, Philip Rosenstein - Thursday, January 5, 2017
AOL announced on Thursday at CES the launch of BrandBuilder, a creative ad framework powered by AOL data and platforms. The Brandbuilder framework supports experiences across display, video and mobi ...
- 2017 Foretold: Outstreams, Alexa, Vertical Video
VidBlog, P.J. Bednarski - Friday, December 23, 2016
Unruly's list of predictions for 2017 is also bullish on virtual reality over augmented reality, 5G technology and this weird new thing called "standards." ...
- Ad-Supported Content: Still A Bad Experience
Online Video Daily, Dan Rayburn - Friday, September 30, 2016
Despite a lot of talk, content supported by advertising is still a disappointing experience. There are no standards ...
- The Catch Up Viewer Catches Most Ads, Too
VidBlog, P.J. Bednarski - Thursday, September 29, 2016
The new FreeWheel Q2 Monetization Report focused on what kind of viewer is seeing the most ads and while "digital enthusiasts" win for impressions, catch-up viewers see the most a ...
- Existing Metrics May Perpetuate Ad Blocking
RTBlog, Tobi Elkin - Monday, September 19, 2016
Existing ad metrics may perpetuate ad blocking, according to ad tech firm SourceKnowledge. ...
- Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS), offering IAS Enhanced Video Quality Metrics on its demand-side platform (DSP) to ensure the quality of pre-roll ...
- Twitter Expands Video Ad Program
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 31, 2016
Twitter is expanding its advertising program to place ads before video content uploaded by more of its users, not just major publishers, according to a Wall Street Journal report. Twitt ...
- Unruly Partners With 'WSJ' On Outstream Viewable Video Ad Formats
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Street Journal's Web site can purchase outstream video ad formats within WSJ.com's article pages through a new partnership. ...
- GumGum Launches In-Content Video Ad Format
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad unit that it says will allow marketers to run viewable and relevant content at scale. ...
- Twitter Offers New Automation Tools For Premium Pre-Roll
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
Twitter announced in a blog post that it will offer new automation tools for serving premium pre-roll ads by supporting what it's calling Video Ad Serving Templates (VAST) through sele ...
- TubeMogul Steps Up Non-Desktop Video Ad Revenue
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 10, 2016
AdExchanger's take on TubeMogul's first-quarter earnings: Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats. "Nondesktop pre-roll spend (including mobile, social, TV and traditional displ ...
- Ad Blockers Find Fans in APAC Markets
Around the Net in Video, P.J. Bednarski - Friday, April 29, 2016
While the threat of ad blocking is widespread across the region--90% said they would consider using them--attitudes to advertising are varied in individual markets. More Australians (65%) are put o ...
- NCM-Strata Deal Puts Cinema Ads Into TV Spot Media Systems
MediaDailyNews, Wayne Friedman - Tuesday, January 26, 2016
NCM says its in-theater media inventory is expected to be available in the Strata system by mid-year. The deal will allow marketers to plan, purchase and bill NCM media throu ...
- Ad-Free Option For 'X-Files' On Fox Now, But 'Deadpool' Promo
MediaDailyNews, Wayne Friedman - Thursday, January 21, 2016
Returning Fox series "X-Files" will offer up a commercial-free in-show option for viewers if they want to watch its premiere on digital app Fox Now -- but there's a ca ...