With the rise of OTT and cross-platform buys, and programmatic video becoming more popular, this is the perfect opportunity to give Ad-ID a try. ...

Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live mo ...

The idea was simple: Show people how much it costs to do everyday activities on their phones by turning pre-roll ads into price tags. ...

In the first quarter, pre-roll advertising for programming content from broadcasters on digital media witnessed completion rates at around 80% to 90% levels. ...

Outstream fans make huge claims, but native video is riding the coattails of social and has no right to call pre-roll intrusive. ...

Pre- and post-roll ads are starting to make way for less intrusive native video. ...

Facebook is in the midst of transforming the video content it hosts, reworking its viewing and advertising experience in a bid to capture more of the $70 billion in advertisi ...

While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it better than others. In a te ...

A new study by mobile platform Tapjoy finds that mobile gamers want their apps free and their ads rewarded. In fact, survey respondents in the U.S. prefer opt-in, rewarded a ...

Mobile advertising growth increased 22% from 20% in 2015, according to digital guru Mary Meeker. Internet ad spend in the U.S. reached $73 billion, with nearly $43 million coming fr ...

A new study suggests that so-called "advanced video advertising" offers better performance than standard pre-roll video ads. The study, by Innovid, examined thousands of video campaigns across more than 2 ...

The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least interruptive across devices. Only 17% ...

Twitter is considering monetising its live video service, Periscope, with pre-roll advertising, The Drum reveals. ...

Geico launched its third round of pre-roll videos that crushes its own ads for a viewer's entertainment and convenience. The company created five different pre-roll videos that were compresse ...

Facebook will begin giving more News Feed weight to longer videos, and less to shorter ones. That's a revolution in social media engineering. ...

Facebook's plan to show ads in the middle of its videos and do a revenue-sharing arrangement with publishers is an interesting one. Facebook, like any other media company, is looki ...

AOL announced on Thursday at CES the launch of BrandBuilder, a creative ad framework powered by AOL data and platforms. The Brandbuilder framework supports experiences across display, video and mobi ...

Unruly's list of predictions for 2017 is also bullish on virtual reality over augmented reality, 5G technology and this weird new thing called "standards." ...

Despite a lot of talk, content supported by advertising is still a disappointing experience. There are no standards ...

The new FreeWheel Q2 Monetization Report focused on what kind of viewer is seeing the most ads and while "digital enthusiasts" win for impressions, catch-up viewers see the most a ...

Existing ad metrics may perpetuate ad blocking, according to ad tech firm SourceKnowledge. ...

Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS), offering IAS Enhanced Video Quality Metrics on its demand-side platform (DSP) to ensure the quality of pre-roll ...

Twitter is expanding its advertising program to place ads before video content uploaded by more of its users, not just major publishers, according to a Wall Street Journal report. Twitt ...

Ad-tech firm Unruly announced on Thursday that advertisers on The Wall Street Journal's Web site can purchase outstream video ad formats within WSJ.com's article pages through a new partnership. ...

Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad unit that it says will allow marketers to run viewable and relevant content at scale. ...

Twitter announced in a blog post that it will offer new automation tools for serving premium pre-roll ads by supporting what it's calling Video Ad Serving Templates (VAST) through sele ...

AdExchanger's take on TubeMogul's first-quarter earnings: Advertisers are spending less on desktop pre-roll and shifting more dollars into cross-screen formats. "Nondesktop pre-roll spend (including mobile, social, TV and traditional displ ...

While the threat of ad blocking is widespread across the region--90% said they would consider using them--attitudes to advertising are varied in individual markets. More Australians (65%) are put o ...

NCM says its in-theater media inventory is expected to be available in the Strata system by mid-year. The deal will allow marketers to plan, purchase and bill NCM media throu ...

Returning Fox series "X-Files" will offer up a commercial-free in-show option for viewers if they want to watch its premiere on digital app Fox Now -- but there's a ca ...