359 search results for
  • Creative Roundtable: Silencing Times Square
    an you imagine Times Square stripped clean of advertising? Actually, you don't have to imagine it. You can make it happen - well, sort of - by visiting nø A ...
  • IKEA Mixes Chairs and Charity
    IKEA knows that grass-roots volunteerism and community work are the new hot buttons for any brand that wants soul. Working with Ogilvy, the company unveiled a new identity and ...
  • Q&A: Vetting Facebook's Social Inbox
    When Facebook in November confirmed widespread speculation by announcing a new email service, CEO Mark Zuckerberg presented email as just one part of a broader messaging platform that also embrac ...
  • Logging In: The False Darwinism Of Competition
    How many ad networks on one media plan are too many? If you are running a performance-based campaign, the answer may be two. Does that sound crazy? After all, it ...
  • 5 Questions for Mike Sepso
    Once 16 himself, Mike Sepso knows something about reaching young male consumers. These insights helped him build Major League Gaming into the nation's top pro-gaming league. More recently, he found ...
  • E-readers Get Cookin'
    The fast-growing e-reader market is finding its way into the American kitchen. Austin,Texas-based Key Ingredient is betting that the explosion of low-cost e-readers will make information about preparing food ...
  • New Show Kills
    Even though Rosie Larsen has been murdered, fans of AMC's new original series "The Killing," which premiered on April 3, are getting to know her through an interactive narrative experien ...
  • Quick Pix
    It isn't 15 minutes of fame, but fans of Andy Warhol can achieve 90-seconds of fame by submitting screen tests to an interactive Web site produced by New York's Muse ...
  • Industry Watch: Shopping May Be Dropping
    It's no surprise that people spent less on gifts this holiday season, but a somewhat surprising Nielsen survey reveals that of those dollars being spent, even less went online. Barga ...
  • Clawing the Way to Social Media Success
    Traditionally, Cravendale, a brand of milk sold in the UK by Arla Foods, releases a TV commercial, and then supports it with print. But Wieden + Kennedy London convinced i ...
  • Book Chats
    It's official. It's now more likely that someone will buy an electronic book than a printed one, by a wide margin. For every 100 printed copies of a book 1 ...
  • Where People Are Spending Their Time
    The average online consumer in the United States is now spending as much time on the Internet as he or she does watching TV offline. This is according to Forrest ...
  • Whacha Gonna Do, When 24/7 Real Media Goes Wild on You?!?
    Temperatures flared toward the end of the first day of OMMA Global San Francisco in March. Sure, it had been a long day. People were cranky. Pay wall discussions te ...
  • Markets Focus: Marketing In The Ruff
    Call it anthropomorphism, or more accurately, call it a lucrative market. Dog owners are a marketer's best friend - even when the task at hand isn't pushing pet products. Despi ...
  • Web Site in the Window
    Barneys New York is undergoing a physical and a virtual makeover under the aegis of CEO Mark Lee, who joined the company last fall. While plans to renovate all ...
  • Deep Coverage
    There are redesigns that need to happen. You know the ones. You look at your site and say, "This is butt-ass ugly and it has got to go." Complex.com wasn ...
  • Fake Hilfigers Wary of Social Media
    The latest Tommy Hilfiger campaign is trying to prove its classic, preppy image can still be "cool" in the Facebook era. But the work seems to have created more iro ...
  • Ad Nets Focus: The New Vertical Is Horizontal
    Vertical ad networks once promised deeper service based on transparency, so-called "expert" knowledge of niche audiences, and a more effective way to reach users than the big horizontal networks. B ...
  • Leaving A Mark
    Your newest-generation smartphone isn't the only technology that constantly verges on obsolescence. Smartphone-triggering Quick Reality (QR) codes, those ubiquitous square bar codes popping up on everything from magazine pages (mo ...
  • Feds Catch Start-up Fever
    A quartet of Sunnyvale, Calif., start-ups got a high-profile visitor in early January: the White House's chief technology officer Aneesh Chopra. The government's tech czar is on a mission ...
  • Writer Gets Inspired
    It wasn't difficult for me to get inspired to write this piece on Inspired. Fear is a strong source of inspiration for me and I was fearful of how annoy ...
  • Behind The Numbers: Whose Brand Is It, Anyway?
    Your brand is not your own anymore. It belongs to consumers, to social media and, frankly, to whoever is talking about you. In fact, the growing importance of social med ...
  • 5 Questions for Paul Ratzky, Director of Interactive, OLSON
    Boasting over 10 consecutive years of double-digit growth and some 400 employees, OLSON, Minneapolis, now rivals any shop in the world. No doubt, Paul Ratzky knew it was special ...
  • Buying a Virtual Plow with Points
    Sailing the Caribbean...skiing the Alps ... sampling Napa's finest - That's how one might imagine American Express cardholders redeeming their precious "reward points." Painting a more modest customer profile, howeve ...
  • RAM: Broken Shopping Cart National Forest
    Every day, online retailers are forced to wonder why they couldn't close the deal with customers who leave items orphaned in their shopping carts. Was there a problem with t ...
  • Twitter Gets into Gift Giving
    Getting into the gift-guiding spirit last month, Twitter tested out a service that suggested present ideas based on users' recent tweet history. "Struggling to find the perfect gift?" Twitter aske ...
  • RAM: The Poetry of Digital Direct Marketing
    Aaron Smith and Lisa Harmon are regulars at MediaPost's Email Insider Summit, where they appeared again this past December. But this time, they found themselves more in the limelight a ...
  • Q+A: Blake Chandlee, Facebook's Director of Sales, Europe, Middle East, Asia
    When Facebook's director of sales in Europe, the Middle East and Asia, Blake Chandlee, presented at IAB Spain's conference recently, he said in order to generate new demand for product ...
  • RAM: Oh Snap! Every Logo Can Be Interactive
    With over 75 percent of consumers now having picture messaging capabilities on their phones, visual recognition advertising has been a hot topic of late, enabling companies to launch a virtu ...