- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Inside Performance, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies and brands In the U.S. ...
- Google Forecast To Report Better-Than-Expected Results From Search: Merkle
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quart ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...
- IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%
Digital News Daily, Laurie Sullivan - Thursday, May 28, 2020
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursda ...
- Programmatic Hit Bottom, Then Began To Climb In April: Analysis
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2020
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...
- Making Sense Of Google's Cookieless Environment
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
A study released Tuesday helps marketers understand Google Ad Exchange's performance across browsers and details how Google Ad Exchange performs in cookie and cookieless environments ...
- Facebook CPMs Crash, Fall To All-Time Low
MediaDailyNews, Joe Mandese - Wednesday, April 8, 2020
It has been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. An analysis of Facebook's ad mark ...
- Explaining CPM Increase: Q&A With SQAD's Marc Krigsman
MediaDailyNews, Charlene Weisler - Wednesday, February 19, 2020
Krigsman: "As fragmentation happens, we're seeing CPMs and rates go up." ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...
- Gray Television Plans To Move To Using Impressions
Digital News Daily, Karlene Lukovitz - Thursday, September 26, 2019
CEO Hilton Howell, Jr. reveals the company's intention while accepting the Broadcaster of the Year award at the TVB Forward conference. ...
- NBCU's Upfront Hits $7B, Digital Up 50%
Television News Daily, Wayne Friedman - Thursday, July 25, 2019
For its prime-time programming on the NBC Television Network, the network posted an average 14% hike in the price (cost) per thousand viewers; cable programming saw a double-digit percentage prici ...
- LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
Digital News Daily, Laurie Sullivan - Friday, July 12, 2019
Brand awareness, website conversion and job applicants are the new objectives added to Campaign Manager, a tool that allows marketers to create ad campaigns on the platform. ...
- Nets Propose 15%+ Prime-Time CPM Hikes, Cite D2C Brand Demand
Television News Daily, Wayne Friedman - Thursday, May 30, 2019
Growing D2C brands are willing to pay near full CPM prices for TV network inventory. They could squeeze out some major traditional TV upfront brands. One veteran media agency ex ...
- Oath Debuts Programmatic Audio Ads, Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 12, 2018
Oath on Monday announced the ability to buy and manage digital audio ad inventory that comes from an integration with digital exchanges, such as the Rubicon Project. ...
- Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Digital News Daily, Laurie Sullivan - Friday, November 2, 2018
Google Ads added a new category for tv under the "performance by device tab," allowing advertisers to run YouTube ads on connected-device tv. Some agencies have learned that this ...
- Data Shows Programmatic Video Ad Buys On The Rise
Digital News Daily, Laurie Sullivan - Friday, October 26, 2018
The amount spent on mobile video advertising overall rose 41% in Q2 2018 -- nearly double the industry growth between 25% and 28% per year for programmatic advertising, according ...
- The Need For Diversified Pricing Models: Why CPM Is Not Enough
Marketing Insider, Catherine Flint - Friday, September 14, 2018
Marketers should consider diversifying their pricing models in a way that accommodates a greater portion of the sales funnel. ...
- AerServ Clients Can Now Transact On Cost-Per-Completed-View Basis
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
AerServ announced on Tuesday that clients now have the ability to transact mobile video inventory on a cost-per-completed-view basis. The new feature is available across desktop and OTT platforms. ...
- Is It Getting Cheaper To Drive App Installs?
MoBlog, Gavin O'Malley - Tuesday, February 28, 2017
Is it getting cheaper to drive app installs across iOS and Android devices? Yes -- at least according to fresh findings from Fiksu DSP. ...
- 15 Things You Need To Know About Programmatic Native
Native Insider, Tobi Elkin - Wednesday, February 1, 2017
Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course "native" means different things to different people, and when you combine it with "programmatic," ...
- Why January Isn't December
Around the Net in Video, P.J. Bednarski - Friday, January 27, 2017
CPM rates tend to go up from the beginning of the year to the end. They also rise at the beginning of every quarter and fall the end of eve ...
- Forget Programmatic: Could Email Be A More Effective Channel For Publishers Struggling To Monetize?
RTBlog, Tobi Elkin - Thursday, January 12, 2017
Earlier this week, I wrote about Medium's job cuts and its decision to retool its ad and monetization model. Keith Sibson, VP of product and marketing at PostUp, a provid ...
- How About A Shift To A Viewable Time-Spent Metric?
RTBlog, Tobi Elkin - Monday, January 9, 2017
Charlie Fiordalis, Chief Digital Officer at Media Storm thinks digital media needs to move toward a viewable time spent currency, and he sees more vertical integrations as viable, potential riva ...
- MediaMath Will Offer Brands Ability To Buy Influencer Marketing Programmatically
Real-Time Daily, Tobi Elkin - Tuesday, December 27, 2016
MediaMath is partnering with ROI Influencer Media, a media firm that connects brands to celebrities' influencer followings, to offer marketers the ability to purchase influencer marketing programmatically using industry-standard CPM ...
- AppNexus Whitepaper Offers Tips On Holiday Season Media Buying
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
A post in the AppNexus blog reports that brands spend the most during Q4, no surprise there. In a whitepaper, AppNexus data scientists offer advice for markteters looking to conne ...
- IAB Excited (And Cautious) About Virtual Reality
VidBlog, P.J. Bednarski - Monday, September 26, 2016
A new report suggests consumers shouldn't keep being told it's the greatest thing since sliced bread, and the advertisers and content creators should figure out what it really is (a ...
- Global Social Media Trends
Research Brief, Jack Loechner - Friday, September 23, 2016
In the e-commerce industry, Germany has the highest Facebook CTR (Click Through Rate) at 1.62%, followed by the United States at 1.54%, as Global Facebook CPM (Cost Per Thousand) gr ...
- Fill Rates During GOP, Dem Conventions Jump Over 20%
Real-Time Daily, Philip Rosenstein - Friday, September 9, 2016
According to Wise Data Media, the Democratic and Republican conventions in July strongly impacted fill rates and overall CPMs in the digital ad markets where the conventions were held: Pennsylvan ...