Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. ...

Wildfire Systems, a financial technology platform powering white-label reward and loyalty programs, announced a $15 million venture capital investment co-led by major investors. ...

Marketers are likely feeling the pinch, but here's more evidence that it cost more to connect with consumers in Q2 2021 than in the past. ...

A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. ...

CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. ...

ViacomCBS is estimated to have taken in gains similar to other TV network companies closing upfront deals earlier this month in the 20% or so range. ...

As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores h ...

Fox Corp. has now finished its upfront deals at "unprecedented" business revenue levels, with 20% gains in cost-per-thousand viewer pricing for its linear TV business and higher overall revenues, simil ...

AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter a year ago. ...

The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. ...

Restitution or recovery of audience liabilities is coming in many forms beyond linear TV impressions. Here are some caveats and examples. ...

In a June webinar exploring what metrics should be used as media trading currency, Lumens Research Managing Director Mike Follett discussed how advertising works based on Lumen's proprietary eye-tracking stu ...

The ANA study finds other sharp differences in the KPIs valued most by marketers and those used to execute media buys. ...

The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily the ones they use most ofte ...

In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or eCPMs, to its database. ...

Legacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says this agency executive. ...

Since March 7, there has been a 47% increase in CPMs, StitcherAds reports. ...

In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...

"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles ...

The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies and brands In the U.S. ...

Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quart ...

It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...

First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursda ...

As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...

A study released Tuesday helps marketers understand Google Ad Exchange's performance across browsers and details how Google Ad Exchange performs in cookie and cookieless environments ...

It has been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. An analysis of Facebook's ad mark ...

Krigsman: "As fragmentation happens, we're seeing CPMs and rates go up." ...

Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...

CEO Hilton Howell, Jr. reveals the company's intention while accepting the Broadcaster of the Year award at the TVB Forward conference. ...

For its prime-time programming on the NBC Television Network, the network posted an average 14% hike in the price (cost) per thousand viewers; cable programming saw a double-digit percentage prici ...