Legacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says this agency executive. ...

Since March 7, there has been a 47% increase in CPMs, StitcherAds reports. ...

In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...

"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles ...

The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies and brands In the U.S. ...

Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. "The big story for the quart ...

It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...

First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report Thursda ...

As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun to work its way up. ...

A study released Tuesday helps marketers understand Google Ad Exchange's performance across browsers and details how Google Ad Exchange performs in cookie and cookieless environments ...

It has been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. An analysis of Facebook's ad mark ...

Krigsman: "As fragmentation happens, we're seeing CPMs and rates go up." ...

Flipboard has rolled out a native paid-content program introduced last year in beta that enables creators to promote stories, expand audience development and support affiliate and marketing efforts. ...

CEO Hilton Howell, Jr. reveals the company's intention while accepting the Broadcaster of the Year award at the TVB Forward conference. ...

For its prime-time programming on the NBC Television Network, the network posted an average 14% hike in the price (cost) per thousand viewers; cable programming saw a double-digit percentage prici ...

Brand awareness, website conversion and job applicants are the new objectives added to Campaign Manager, a tool that allows marketers to create ad campaigns on the platform. ...

Growing D2C brands are willing to pay near full CPM prices for TV network inventory. They could squeeze out some major traditional TV upfront brands. One veteran media agency ex ...

Oath on Monday announced the ability to buy and manage digital audio ad inventory that comes from an integration with digital exchanges, such as the Rubicon Project. ...

Google Ads added a new category for tv under the "performance by device tab," allowing advertisers to run YouTube ads on connected-device tv. Some agencies have learned that this ...

The amount spent on mobile video advertising overall rose 41% in Q2 2018 -- nearly double the industry growth between 25% and 28% per year for programmatic advertising, according ...

Marketers should consider diversifying their pricing models in a way that accommodates a greater portion of the sales funnel. ...

AerServ announced on Tuesday that clients now have the ability to transact mobile video inventory on a cost-per-completed-view basis. The new feature is available across desktop and OTT platforms. ...

Is it getting cheaper to drive app installs across iOS and Android devices? Yes -- at least according to fresh findings from Fiksu DSP. ...

Programmatic native is becoming an increasingly important way for advertisers to achieve scale. Of course "native" means different things to different people, and when you combine it with "programmatic," ...

 CPM rates tend to go up from the beginning of the year to the end. They also rise at the beginning of every quarter and fall the end of eve ...

Earlier this week, I wrote about Medium's job cuts and its decision to retool its ad and monetization model. Keith Sibson, VP of product and marketing at PostUp, a provid ...

Charlie Fiordalis, Chief Digital Officer at Media Storm thinks digital media needs to move toward a viewable time spent currency, and he sees more vertical integrations as viable, potential riva ...

MediaMath is partnering with ROI Influencer Media, a media firm that connects brands to celebrities' influencer followings, to offer marketers the ability to purchase influencer marketing programmatically using industry-standard CPM ...

A post in the AppNexus blog reports that brands spend the most during Q4, no surprise there. In a whitepaper, AppNexus data scientists offer advice for markteters looking to  conne ...

A new report suggests consumers shouldn't keep being told it's the greatest thing since sliced bread, and the advertisers and content creators should figure out what it really is (a ...