- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. ...
- Facebook Sharpens Focus On Safety, Security To Address 'WSJ' Allegations, Launches Consumer Products
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
After spending $13 billion on "safety and security" since 2016, Facebook is changing its approach from reactive to proactive. Safety and security are increasingly crucial to Facebook's reputation and t ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Shoppers' opinions on returns of items bought online and in-store show higher-income households are more likely to do returns, a survey reveals. The data provides insight into some of t ...
- Hudson MX Taps Former MediaOcean Ops Head Charlotte Martin
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
Hudson MX, the media-buying processing and software developer backed by Ascential PLC, has named Charlotte Martin, a former head of operations at rival MediaOcean, global head of its customer suppo ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Inside Performance, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact them, it doesn't always work out well. Here's one way to personalize that connection. ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavior -- suggesting that mobile retail is here to stay, regardless of store re-openings. ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2021
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able to use it to validate w ...
- Brian Lesser's InfoSum Raises New Sum: Round Brings Total Funding To Date To $90M
MediaDailyNews, Joe Mandese - Tuesday, August 17, 2021
InfoSum, the consumer identity management startup run by former GroupM/Xaxis/Xandr chief Brian Lesser, this morning announced a $65 million series B round of funding. ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce store from the streaming platform sells data related to health, mortgages, finance, and consumer purchases. ...
- Americans Say Media's Crisis Coverage Causes Them To Stockpile Products
MediaDailyNews, Joe Mandese - Friday, August 6, 2021
Toilet paper and paper towels remain the most coveted items, as U.S. media coverage of recent major crisis events has driven Americans to stockpile products they might not otherwise h ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people for marketing, and most people say they understand cookies. ...
- Horizon Media Finds 'Collective Consumers' Expect Brands To Give Back To Their Communities
Research Intelligencer, Joe Mandese - Thursday, August 5, 2021
Multiple societal crises -- especially the COVID-19 pandemic -- have raised the bar for brand marketers, with a majority of American consumers now expecting them to allocate funds and resourc ...
- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Inside Performance, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yaho ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privacy, but at least half of the jurisdictions have not mandated some form of affirmative consent to digital advertisin ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets. ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry's biggest media conglomerates, ad executives overwhelmingly deem media industry consolidation to be a go ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Inside Performance, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few months as consumers take on a much more positive attitude. Happy people tend to spend more and are mo ...
- Getting Bitch-Slapped By The Invisible Hand
Media Insider, Gord Hotchkiss - Tuesday, July 6, 2021
It's a little daunting to think that our future survival relies on our choices as consumers. But this is the world we have made. ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
WPP's GroupM U.K. unit has signed a new, long-term deal to use Kantar's Great Britain TGI (Target Group Index) consumer survey data. The data, which is akin to MRI and/ ...
- Mobile App Spend Tops $34B Worldwide In Q2 2021: App Annie
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 2, 2021
Consumers spent $34 billion worldwide in Q2 2021 on mobile apps -- up $7 billion year-over-year, breaking an all-time record, according to an App Annie report released this week. ...
- Pandemic Hangover: Consumers Are Wary As They Resume Purchasing
Email Insider, Ray Schultz - Wednesday, June 30, 2021
Some consumers are ready to shop again. But many are cautious and are sticking to essentials, Alchemy Worx reports. ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mill ...
- Video Streaming Satisfaction Scores Slip, But Remain Higher Than Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
A wide-ranging consumer survey looking at top 20 premium streamers and smaller providers showed a 2.6% dip to a 74 customer-satisfaction index. ...
- Ad Groups Warn Of 'Crushing' Costs Of Proposed Colorado Privacy Law
Digital News Daily, Wendy Davis - Wednesday, June 2, 2021
The ad industry is asking Colorado lawmakers to reject a proposed privacy law that would require companies to honor residents' requests to opt out of targeted advertising -- including reques ...
- Father's Day Spending Set To Hit Record $20B
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 26, 2021
With Major League Baseball back to normal and playing a full schedule, special baseball-branded Father's Day apparel is on sale. ...
- 'Consumer Reports,' Advocacy Groups Launch Dark Pattern Tip Line
Publishers Daily, Ray Schultz - Thursday, May 20, 2021
Dark patterns often victimize consumers with hidden fees and an inability to complain or unsubscribe from emails. ...
- Study: Shoppers Widely Disapprove Of Firms That Profit From Their Data
Email Marketing Daily, Ray Schultz - Thursday, May 20, 2021
And most shoppers want to control access to their personal information, Invisibly reports. ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product. ...
- FTC Asks Congress For Power To Seek Restititution From Fraudsters
Digital News Daily, Wendy Davis - Tuesday, April 27, 2021
"If Congress does not act promptly, the FTC will be far less effective in its ability to protect consumers and execute its law enforcement mission." ...
