- Auto Shoppers Shift Dramatically To Online
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2020
After the pandemic, 28% of consumers surveyed will spend more time comparing makes, models, prices and promotions online. ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Consumers are shifting from an "acute" phase of concern about the pandemic to a "transitory" phase that will ultimately lead to "normalcy," top analysts at market researcher Global Web Index ...
- Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Built to help marketers better understand the impact of COVID-19, the combination of data identifies the economic resilience of a county and how quickly a population might recover. It includes ...
- Data Roadmap For States' Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
Commerce Signals' COVID-19 Consumer Spend Impact Dashboard analyzes changes in payment card revenue across consumer categories, online vs offline sales changes, regional differences, and more. ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping. ...
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of the COVID-19 pandemic. The segmentation schema ...
- Killi's Fair-Trade Data Program: Brands Create Relationships With Consumers For Their Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2020
The program provides brands with user consent and privacy-compliant data in a market that traditionally operates in the shadows. Consumers get financial compensation and information in exchange. ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at least 10% to 20%. One-third of ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
A study suggests that one in four consumers will abandon a product or service in favor of a competitor after one ransomware-related attack, failed transaction, or instance of inaccessible information. ...
- Mother's Day: Homebound Family, Friends Plan Togetherness
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Brands can gain insights into behavior across markets from the data to determine how consumers will approach Mother's Day during stay-at-home, says Captify VP global insights and analytics Anand Siddi ...
- 'Crisis-Sensitive' Ads Resonate Most With Consumers
Research Intelligencer, Rob Williams - Monday, April 27, 2020
Consumers also are showing signs of adapting to the "new normal" of the pandemic, with the percentage of people saying they feel "scared" by COVID-19 falling in the past mo ...
- Consumers Seek Value, Relevance From Sharing Personal Data
Research Intelligencer, Rob Williams - Thursday, April 23, 2020
Companies like Amazon, Google and Microsoft that collect heavy amounts of information about consumers show high levels of trustworthiness, indicating that data gathering can coexist with consumer
trust. ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-based media-planning segments. The segments, which were identified as part of a new study fielded by MRI-Simmons, cluster Americans ...
- The Dos And Don'ts Of Advertising During A Pandemic
Research Intelligencer, Joe Mandese - Monday, April 20, 2020
Ads that "exploit" concerns surrounding the health and economic crisis or ones that use "humorous" tones are not OK. ...
- How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors
Research Intelligencer, Joe Mandese - Monday, April 20, 2020
To help marketers and agencies navigate the underlying shifts in consumer behavior stemming from the COVID-19 pandemic, the Business Intelligence unit of GroupM has generated the following scenarios. ...
- Consumers Favor TV Ads That Show Brands Helping With Pandemic
Research Intelligencer, Rob Williams - Friday, April 17, 2020
Consumers said they are more likely to buy from companies whose TV ads show how their products and services can help to suppress the spread of the coronavirus pandemic. ...
- Fox Seeks To Dismiss Suit Alleging False Virus Info Violated Consumer Protection Law
Digital News Daily, Karlene Lukovitz - Wednesday, April 15, 2020
Fox News argues that the suit's claims are "frivolous" because neither the First Amendment or Washington state law allows censoring what it terms "core political speech on matters of public ...
- Nielsen Study Finds European Consumers Expect Pandemic To Last Year Or More, Alter Behaviors
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
If the sentiment of Europeans is a leading indicator for the U.S., the impact of COVID-19 is likely to last as much as a year or more. That's the consensus ...
- Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
MediaDailyNews, Wayne Friedman - Friday, April 10, 2020
"Every day is Black Friday, "according to a new study from ad-technology company SteelHouse. "Ecommerce prices are dropping fast, while purchases increase." Big-time price discounts across many consumer categories are ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 86% predict their marketing goals will be more difficult to reach this year. ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Inside Performance, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data on the impact of COVID-19 on ecommerce in China, providing insight into what U.S. businesses can expect. Agency experts ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Inside Performance, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for the ecommerce auto retailer. It uses no showrooms, relying on delivery services, tokens and vending machines filled with in-demand ...
- Confidence Needed To Improve Human Experience, Grow Business In Trying Times: Deloitte Digital Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 9, 2020
Marketers and company leaders need confidence in media to get through difficult times, says Deloitte Digital CEO Andy Main. The company's global marketing trends report focuses on how marketers need ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Inside Performance, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities including the N95 face mask suggested by the medical community for people with respiratory issues to protect against contracting ...
- The Top Ten Scams Of 2019
Email Marketing Daily, Ray Schultz - Thursday, February 27, 2020
The National Consumers League reports a tripling of spoofing and phishing complaints. ...
- Organizers Vs. Fitness Fans: A Look at Consumer Resolutions
MediaDailyNews, Cha Iwai - Wednesday, January 29, 2020
We found major differences in attitudes/purchase behaviors between consumer groups interested in "weight loss" versus "organization." ...
- Google Flights Ends Charges For Airline Booking, Referral Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
The company plans to introduce new ad formats in Google Flights that offer airline and travel partners other options for promoting their fares, a Google spokesperson explains. ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Inside Performance, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds. ...
- Personal Values Top List Of Brand Loyalty, IBM Reports
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study fi ...
- Data Compiler Registers As 'Data Broker' In California, Supporting Opt-Out, Businesses' CCPA Compliance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2020
Infutor has launched an opt-out service supporting retailers and other companies that collect personal data from consumers, to help businesses comply with the California Consumer Protection Act. ...
