- Customer Satisfaction Index Sees AOL Stumble, Google And Bing Remain Stable, Others Improve
Inside Performance, Laurie Sullivan - Tuesday, July 27, 2021
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yaho ...
- IAB Analyzes World's Privacy Legislation, Finds Half Lack 'Affirmative Consent' Mandates
Digital News Daily, Joe Mandese - Thursday, July 22, 2021
Two-thirds of the world has enacted legislation to protect consumer data privacy, but at least half of the jurisdictions have not mandated some form of affirmative consent to digital advertisin ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets. ...
- Amid Heightened Antitrust Scrutiny, Ad Execs Say Big Media Consolidation Is Good, Not Bad
MediaDailyNews, Joe Mandese - Monday, July 19, 2021
At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry's biggest media conglomerates, ad executives overwhelmingly deem media industry consolidation to be a go ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Inside Performance, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few months as consumers take on a much more positive attitude. Happy people tend to spend more and are mo ...
- Getting Bitch-Slapped By The Invisible Hand
Media Insider, Gord Hotchkiss - Tuesday, July 6, 2021
It's a little daunting to think that our future survival relies on our choices as consumers. But this is the world we have made. ...
- GroupM Enters Long-Term Deal With Kantar For U.K. Media-Planning Data
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
WPP's GroupM U.K. unit has signed a new, long-term deal to use Kantar's Great Britain TGI (Target Group Index) consumer survey data. The data, which is akin to MRI and/ ...
- Mobile App Spend Tops $34B Worldwide In Q2 2021: App Annie
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 2, 2021
Consumers spent $34 billion worldwide in Q2 2021 on mobile apps -- up $7 billion year-over-year, breaking an all-time record, according to an App Annie report released this week. ...
- Pandemic Hangover: Consumers Are Wary As They Resume Purchasing
Email Insider, Ray Schultz - Wednesday, June 30, 2021
Some consumers are ready to shop again. But many are cautious and are sticking to essentials, Alchemy Worx reports. ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mill ...
- Video Streaming Satisfaction Scores Slip, But Remain Higher Than Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
A wide-ranging consumer survey looking at top 20 premium streamers and smaller providers showed a 2.6% dip to a 74 customer-satisfaction index. ...
- Ad Groups Warn Of 'Crushing' Costs Of Proposed Colorado Privacy Law
Digital News Daily, Wendy Davis - Wednesday, June 2, 2021
The ad industry is asking Colorado lawmakers to reject a proposed privacy law that would require companies to honor residents' requests to opt out of targeted advertising -- including reques ...
- Father's Day Spending Set To Hit Record $20B
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 26, 2021
With Major League Baseball back to normal and playing a full schedule, special baseball-branded Father's Day apparel is on sale. ...
- 'Consumer Reports,' Advocacy Groups Launch Dark Pattern Tip Line
Publishers Daily, Ray Schultz - Thursday, May 20, 2021
Dark patterns often victimize consumers with hidden fees and an inability to complain or unsubscribe from emails. ...
- Study: Shoppers Widely Disapprove Of Firms That Profit From Their Data
Email Marketing Daily, Ray Schultz - Thursday, May 20, 2021
And most shoppers want to control access to their personal information, Invisibly reports. ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product. ...
- FTC Asks Congress For Power To Seek Restititution From Fraudsters
Digital News Daily, Wendy Davis - Tuesday, April 27, 2021
"If Congress does not act promptly, the FTC will be far less effective in its ability to protect consumers and execute its law enforcement mission." ...
- The Dead Email File: Consumers Are Using Their Inboxes For Storage
Email Insider, Ray Schultz - Wednesday, April 28, 2021
A majority of customers find email inboxes convenient, a UK study reveals. But less than a fifth think emails are less likely to be lost than paper documents. ...
- Consumer Mindsets Matter: Understanding The Why Behind The Buy
Marketing Insider, Kim Lawton - Monday, April 26, 2021
Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations. ...
- Are You Ready For Some Inflation?
RTBlog, Joe Mandese - Monday, April 26, 2021
The good news is that coming out of a global pandemic, demand for many goods and services is expanding. The bad news is that inflation may be too, including f ...
- Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
Research Intelligencer, Joe Mandese - Friday, April 23, 2021
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a difficu ...
- Consumers Have Lost Hundreds Of Millions In COVID-19 Fraud: FTC
Email Marketing Daily, Ray Schultz - Monday, April 19, 2021
The FTC has filed numerous enforcement actions and warned many firms to cease and desist. ...
- Google Misled Consumers Over Data Location Setting, Australian Court Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 16, 2021
Although Google denies any wrongdoing in the way it configures location settings, Australia's Competition and Consumer Commission believes otherwise. ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers? ...
- Dentsu Looks At Evolving Consumer Trends To 2030
Mediapsssst, Richard Whitman - Thursday, March 18, 2021
The research is based on in-depth interviews with futurists, academics, authors and other experts, as well as multiple proprietary consumer surveys from more than 20 countries and other resources. ...
- For Now, Expect Consumers To Save Stimulus Checks, Tax Refunds
Marketing Insider, James Flynn - Thursday, March 18, 2021
Americans likely will feel more certain about the future, but it may not be enough to shift consumer confidence. ...
- Epsilon Expands Verizon Partnership
MAD, Larissa Faw - Tuesday, March 16, 2021
Epsilon has partnered with Yahoo (part of Verizon Media) since 2013, providing targeting and measurement solutions enabling marketers to take full advantage of data footprints on the Verizon Media platf ...
- Study: Consumers Seek Brands That Reflect Their Values
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that? ...
- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and n ...
