- Most People Wary Of Data Collection By Platforms, Study Finds
Digital News Daily, Wendy Davis - Thursday, September 24, 2020
The vast majority of Americans appear to be uneasy about data collection by online platforms, according to a new study by Consumer Reports. ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Inside Performance, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop. ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...
- FCC Urged To Reject 'Digital Authoritarianism,' Dismiss Petition For Social Media Rules
PolicyBlog, Wendy Davis - Thursday, September 17, 2020
Moving forward with President Trump's planned crackdown on social media platforms would send the wrong message about censorship, the Consumer Technology Association told the FCC Thursday. ...
- Why The American Dream May Be Another Casualty Of The Coronavirus Pandemic
MediaDailyNews, Stephen Kraus - Thursday, September 10, 2020
Only one in three now believe "young people today will be better off than their parents' generation" and half of adults said they are "more worried about my personal finances ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consumers continue to believe brands should speak out publicly about systemic racism and racial injustice, according to a special ...
- Italy's Competition Authority Opens Probe Into Google, Apple, Dropbox Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 7, 2020
Italy is the latest country to launch a probe against Google. On Monday its authority on monopolies and trade practices also announced an investigation into Apple and Dropbox based on ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but the fallout from industries, business and services that are partially open, re-opened or re-opening and closing again is h ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, and says about ...
- Consumer Home Entertainment Spend Up 26% In 1H, SVOD Up 37%
Digital News Daily, Karlene Lukovitz - Friday, August 21, 2020
Total spending on digital formats, including EST and VOD, as well as subscription streaming, also rose 37%, according to studio sales data reported by DEG. ...
- Vocal California Advocacy Group Backs New Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, August 13, 2020
"Under Prop 24, a consumer can limit the use of their sensitive information to stop Uber from profiling them based on race, stop Spotify from utilizing their precise geo-location and ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds the current youth population are the ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
Video Insider, Karlene Lukovitz - Tuesday, August 11, 2020
Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoing ...
- Email Catches COVID-19: Retailers Are Using It Slightly Less For Acquisition
Email Insider, Ray Schultz - Monday, August 10, 2020
Social leads in usage -- but not as a tool for measuring customer lifetime value, Retail Touchpoints reports. ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands at its lowest point -- 30% ...
- Word-Of-Mouth Remains Vital To Consumers During COVID-19
MediaDailyNews, Ed Keller - Friday, July 31, 2020
During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits in social media vs. a year ...
- Mindshare: Consumer Optimism Is A Lie
MediaDailyNews, Joe Mandese - Thursday, July 2, 2020
While a variety of self-reported consumer surveys suggest many are feeling more optimistic about the future, new scientific research from the NeuroLab of GroupM's Mindshare unit suggests they probably are ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/Responsibility
MediaDailyNews, Joe Mandese - Friday, June 26, 2020
In what may well be the first publicly stated principles by a major holding company's media services unit governing the tradeoff between brand safety and brand responsibility, IPG Mediabrands has ...
- Watchdogs Press FTC To Crack Down On Influencer Marketing
Digital News Daily, Wendy Davis - Tuesday, June 23, 2020
The Federal Trade Commission should step up efforts to discourage phony online endorsements, Consumer Reports urges. ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed during shelter-in-place orders and what will happen when consumers return to their new normal. ...
- Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over It
Research Intelligencer, Joe Mandese - Monday, June 1, 2020
Two-fifths of marketers have already felt "morally uncomfortable" about their company's use of consumer data. ...
- Auto Shoppers Shift Dramatically To Online
Marketing Daily, Tanya Gazdik - Tuesday, May 19, 2020
After the pandemic, 28% of consumers surveyed will spend more time comparing makes, models, prices and promotions online. ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Consumers are shifting from an "acute" phase of concern about the pandemic to a "transitory" phase that will ultimately lead to "normalcy," top analysts at market researcher Global Web Index ...
- Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Built to help marketers better understand the impact of COVID-19, the combination of data identifies the economic resilience of a county and how quickly a population might recover. It includes ...
- Data Roadmap For States' Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2020
Commerce Signals' COVID-19 Consumer Spend Impact Dashboard analyzes changes in payment card revenue across consumer categories, online vs offline sales changes, regional differences, and more. ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping. ...
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of the COVID-19 pandemic. The segmentation schema ...
- Killi's Fair-Trade Data Program: Brands Create Relationships With Consumers For Their Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2020
The program provides brands with user consent and privacy-compliant data in a market that traditionally operates in the shadows. Consumers get financial compensation and information in exchange. ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at least 10% to 20%. One-third of ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
A study suggests that one in four consumers will abandon a product or service in favor of a competitor after one ransomware-related attack, failed transaction, or instance of inaccessible information. ...
