- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged during 2020. The bad news is their share of time spent with media supported primarily by ad dollars fe ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Inside Performance, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMillion said in his keynote at virtual CES 2021. ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer media technologies, including the "connected healt ...
- Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
MediaDailyNews, Joe Mandese - Sunday, January 10, 2021
On the eve of this week's CES conference, NPD Group released estimates indicating that the U.S. consumer technology industry expanded 17% during 2020, despite -- or maybe even because ...
- How To Use Zero-Party Data To Actually Give Consumers Control Of Media
RTBlog, Joe Mandese - Monday, January 11, 2021
As someone who has dived pretty deep into the weeds of consumer data sovereignty models over the past few years, this one seems squeaky clean to me. ...
- Global App Spending Rose 35% On Christmas, Reaching $407 Million
Inside Performance, Laurie Sullivan - Wednesday, December 30, 2020
Spending on mobile apps and games in 2020 had a record-breaking year, surpassing $100 billion for the first time ever in November. ...
- Search Is Top Channel For Consumers To Discover Brands During COVID-19
Inside Performance, Laurie Sullivan - Monday, December 21, 2020
Some 20% of respondents to a survey discovered new brands through search ads, 19% through offline word-of-mouth, and 18% through social media ads. ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Inside Performance, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performa ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics data shows. ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Inside Performance, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spend amount, and other details, which can map out a consumer's journey through additional media and offerings. ...
- How Many Polls Does It Take To Screw In A Lightbulb?
RTBlog, Joe Mandese - Monday, November 16, 2020
The big loser of the 2020 election was political polling -- and by extension -- survey-based consumer research. While caveats abound, it largely failed, raising questions about how good polli ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- NBCUniversal Grows Retail-Shopping Platforms For Holiday Season
Television News Daily, Wayne Friedman - Monday, November 9, 2020
One Platform Commerce, NBCU's just-announced controlling unit for its Shoppable TV, NBCUniversal Checkout and Shop Telemundo businesses, has struck a deal with PayPal to make consumer retail sales
easier. ...
- Election Results Anxiety Had Muted Impact On $2 Billion Online Shopping: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Despite predictions of slowing ecommerce sales. U.S. consumers spent $2 billion online on Election Day -- up 27% year-over-year -- and $2.2 billion the day before, up 31% YoY, accordi ...
- Online Research Will Drive Holiday Shopping This Year, Study Finds
Digital News Daily, Ray Schultz - Wednesday, November 4, 2020
Consumers will research both products and retailers, a study by Savanta finds. ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
Consumers' feelings about voting, trust in media and the election were analyzed in a poll by Lucid. ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry Says
Digital News Daily, Wendy Davis - Thursday, October 29, 2020
Newly proposed California privacy regulations that aim to make it relatively easy for consumers to opt out of the sale of their data would violate businesses free speech rights, t ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it. In preparation for the split, Nielsen's Global Consum ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Bra ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data have become the latest tool for marketers, data from Advertiser Perceptions shows. ...
- Judge Refuses To Dismiss Arizona Suit Against Google Over Location Privacy
Digital News Daily, Wendy Davis - Thursday, October 8, 2020
Arizona's top law enforcement official can proceed with a lawsuit accusing Google of misleading the public about location privacy, a state judge has ruled. ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to resear ...
- Ad Industry Blasts New California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
"The initiative would "fail to provide meaningful new protections for Californians" and "impose considerable new costs on a business community," the ANA, IAB, 4As and other ad groups stated Thurs ...
- AT&T Must Face Lawsuit Over DirecTV Robocalls
Digital News Daily, Wendy Davis - Wednesday, September 30, 2020
AT&T's DirecTV must face a class-action complaint alleging the company violated a consumer protection law by making robocalls to a consumer's cell phone, a federal appellate court ruled Wednesday. ...
- California Residents Face Opt-Out Hurdles
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
The California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Reports writes in a new report about the law. ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
The companies have released a white paper that features learnings about driving consumer attention from their own research, and argues that advertisers should advocate for industrywide infrastructure that supports linki ...
- Most People Wary Of Data Collection By Platforms, Study Finds
Digital News Daily, Wendy Davis - Thursday, September 24, 2020
The vast majority of Americans appear to be uneasy about data collection by online platforms, according to a new study by Consumer Reports. ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Inside Performance, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop. ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...
