- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry Says
Digital News Daily, Wendy Davis - Thursday, October 29, 2020
Newly proposed California privacy regulations that aim to make it relatively easy for consumers to opt out of the sale of their data would violate businesses free speech rights, t ...
- In Preparation For Spin-Off, Nielsen Differentiates Consumer Research Brand As 'IQ'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2020
Nielsen, which is poised to spin off its consumer marketing research division as a separate company in January, has already rebranded it. In preparation for the split, Nielsen's Global Consum ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Bra ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data have become the latest tool for marketers, data from Advertiser Perceptions shows. ...
- Judge Refuses To Dismiss Arizona Suit Against Google Over Location Privacy
Digital News Daily, Wendy Davis - Thursday, October 8, 2020
Arizona's top law enforcement official can proceed with a lawsuit accusing Google of misleading the public about location privacy, a state judge has ruled. ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to resear ...
- Ad Industry Blasts New California Privacy Proposal
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
"The initiative would "fail to provide meaningful new protections for Californians" and "impose considerable new costs on a business community," the ANA, IAB, 4As and other ad groups stated Thurs ...
- AT&T Must Face Lawsuit Over DirecTV Robocalls
Digital News Daily, Wendy Davis - Wednesday, September 30, 2020
AT&T's DirecTV must face a class-action complaint alleging the company violated a consumer protection law by making robocalls to a consumer's cell phone, a federal appellate court ruled Wednesday. ...
- California Residents Face Opt-Out Hurdles
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
The California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Reports writes in a new report about the law. ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
The companies have released a white paper that features learnings about driving consumer attention from their own research, and argues that advertisers should advocate for industrywide infrastructure that supports linki ...
- Most People Wary Of Data Collection By Platforms, Study Finds
Digital News Daily, Wendy Davis - Thursday, September 24, 2020
The vast majority of Americans appear to be uneasy about data collection by online platforms, according to a new study by Consumer Reports. ...
- Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Inside Performance, Laurie Sullivan - Thursday, September 24, 2020
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop. ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...
- FCC Urged To Reject 'Digital Authoritarianism,' Dismiss Petition For Social Media Rules
PolicyBlog, Wendy Davis - Thursday, September 17, 2020
Moving forward with President Trump's planned crackdown on social media platforms would send the wrong message about censorship, the Consumer Technology Association told the FCC Thursday. ...
- Why The American Dream May Be Another Casualty Of The Coronavirus Pandemic
MediaDailyNews, Stephen Kraus - Thursday, September 10, 2020
Only one in three now believe "young people today will be better off than their parents' generation" and half of adults said they are "more worried about my personal financ ...
- Americans Believe Brands, Not Government, Should Take The Lead Against Racism
Marketing Politics Weekly, Joe Mandese - Tuesday, September 8, 2020
Months into nationwide protests over racial injustice, a majority of American consumers continue to believe brands should speak out publicly about systemic racism and racial injustice, according to a speci ...
- Italy's Competition Authority Opens Probe Into Google, Apple, Dropbox Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 7, 2020
Italy is the latest country to launch a probe against Google. On Monday its authority on monopolies and trade practices also announced an investigation into Apple and Dropbox based ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but the fallout from industries, business and services that are partially open, re-opened or re-opening and closing again is h ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, and says abo ...
- Consumer Home Entertainment Spend Up 26% In 1H, SVOD Up 37%
Digital News Daily, Karlene Lukovitz - Friday, August 21, 2020
Total spending on digital formats, including EST and VOD, as well as subscription streaming, also rose 37%, according to studio sales data reported by DEG. ...
- Vocal California Advocacy Group Backs New Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, August 13, 2020
"Under Prop 24, a consumer can limit the use of their sensitive information to stop Uber from profiling them based on race, stop Spotify from utilizing their precise geo-location a ...
- GroupM Shops Bust Teenage Wasteland Myth, They're 'A New Breed Of Super-Savvy Consumers'
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
Contrary to the overused Madison Avenue trope that contemporary teens are lazy, entitled "Millennials," a new global study from three GroupM media agencies finds the current youth population are t ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
Video Insider, Karlene Lukovitz - Tuesday, August 11, 2020
Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoi ...
- Email Catches COVID-19: Retailers Are Using It Slightly Less For Acquisition
Email Insider, Ray Schultz - Monday, August 10, 2020
Social leads in usage -- but not as a tool for measuring customer lifetime value, Retail Touchpoints reports. ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands at its lowest point -- 3 ...
- Word-Of-Mouth Remains Vital To Consumers During COVID-19
MediaDailyNews, Ed Keller - Friday, July 31, 2020
During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits in social media vs. a ye ...
- Mindshare: Consumer Optimism Is A Lie
MediaDailyNews, Joe Mandese - Thursday, July 2, 2020
While a variety of self-reported consumer surveys suggest many are feeling more optimistic about the future, new scientific research from the NeuroLab of GroupM's Mindshare unit suggests they probably a ...
- IPG Mediabrands Tackles The Yin/Yang Of Safety/Responsibility
MediaDailyNews, Joe Mandese - Friday, June 26, 2020
In what may well be the first publicly stated principles by a major holding company's media services unit governing the tradeoff between brand safety and brand responsibility, IPG Mediabrands h ...
- Watchdogs Press FTC To Crack Down On Influencer Marketing
Digital News Daily, Wendy Davis - Tuesday, June 23, 2020
The Federal Trade Commission should step up efforts to discourage phony online endorsements, Consumer Reports urges. ...
