- NBCU: Olympic Research Lab Charts Consumer Behavior
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2010
Following its initial single-source audience research effort during the 2008 Beijing Olympics, NBC Universal will start up another push for next month's 2010 Vancouver Olympic Winter Games. ...
- The Consumer: A Staggeringly Foolish Plan
Media Magazine, - Wednesday, January 6, 2010
Being a generally optimistic chap, I rarely fall victim to cynicism. But I've found myself wondering recently whether new media hasn't started to get, well ... a bit old. ...
- Productivity: A Darwinian Gale
Media Magazine, - Wednesday, January 6, 2010
What the great recession has wrought is not what is popularly supposed. One common view, perhaps the most widely proclaimed, is that the recessionary experience of frugality has ushered ...
- Texting: It's Not Just For Children Anymore
Online Media Daily, John Capone - Monday, January 11, 2010
The stereotypes of the teenager whose thumbs are surgically attached to his or her mobile device and the older parent who sees the same as a phone without wires ar ...
- (Creative) Power To The People
Online Media Daily, Kevin McKeon - Friday, January 8, 2010
These days, the talk in advertising is all about the new -- and relentlessly evolving -- digital media landscape. What's the latest, the coolest, the hottest? Get me a Facebo ...
- Nielsen Resumes National Client Meeting, Albeit A Consolidated One: Combines Media, Consumer Focus
MediaDailyNews, Joe Mandese - Thursday, January 7, 2010
In a sign that the economic health of the media industry may be improving, Nielsen Co. has quietly announced plans to once again hold a national client meeting during 201 ...
- Women Taking More Active Role In Car Buying, Research Shows
MediaDailyNews, - Tuesday, December 15, 2009
Some 97% of women said they are negotiators in car buying -- up from 86% nine years ago, according to research from NBC Universal and GfK Roper. ...
- Nielsen Catalina Ventures Creates TV ROI Measurement Service
MediaDailyNews, Wayne Friedman - Monday, December 14, 2009
Looking to broaden its efforts that analyze media consumption and purchase behavior, Nielsen has struck a deal with Catalina Marketing. The new entity, Nielsen Catalina Ventures, starts up the fir ...
- Study: Consumers Rebuff Streaming Delays
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 11, 2009
More than 81% of all online video viewers click away if they encounter a clip rebuffering, according to a new study by video distribution and analytics startup Tubemogul. Surprisingly, t ...
- Holidays On Ice
Online Media Daily, Cella M. Irvine - Thursday, December 10, 2009
Santa Claus is coming to town ... even if he has downsized the sleigh. While economists say that we're moving out of the recession, that's largely due to a G ...
- Emarketer's Word Of The Day: 'Cyberdisinhibition'
Online Media Daily, Gavin O'Malley - Monday, November 30, 2009
That people are less inhibited on the Web is no surprise, but new research from Euro RSCG Worldwide finds that they are also more likely to "lash out" on t ...
- Just An Online Minute... Did Consumer Reports Predict Consumerist Party Crashing?
Just An Online Minute, Kelly Samardak - Tuesday, November 24, 2009
The holidays are upon us, and what that means for those of us in marketing, media and advertising is email subject lines that are clever and stuff. Oh you kn ...
- Google Going From CPMs To CPGs?
Around the Net In Online Marketing, Gavin O'Malley - Friday, November 20, 2009
A Vietnamese blog has posted a picture of a package of 'Google' brand "bathroom paper." According to the EnGadget blog's translation of the text printed on the wrapper using Goog ...
- Economy Concern Declines, Optimism Rises
Research Brief, Jack Loechner - Friday, November 20, 2009
As a complement to the annual Mendelsohn Affluent Survey, Ipsos Mendelsohn recently released another of its regular online Affluent Barometer surveys among affluent adults. In the most recent survey, 1,0 ...
- Letter from the Guest Editor
Media Magazine, David Skokna - Tuesday, September 7, 2010
If you haven't changed every aspect of how you work by now, I'm sorry, but you're fucked. Because they're here. Already. They're defining how we shop, what we eat, h ...
- Balance of Power
Media Magazine, Joe Mandese - Tuesday, September 7, 2010
I didn't know it at the time, but what Pete Sealey and I were going through was part of a progression of power shifts that have been taking place ev ...
- Television: An Obit
Media Magazine, Frank Beacham - Tuesday, September 7, 2010
Television is survived by VOD, streaming video and video-sharing services. ...
- Too Much,Too Soon?
Media Magazine, Ariston Anderson - Tuesday, September 7, 2010
At their most simple, the photographs from JeongMee Yoon's series "The Pink & Blue Project" portray children as residents of two distinct environments: Girls live in pink rooms; boys li ...
- Superconsumers on the Street
Media Magazine, Huge - Tuesday, September 7, 2010
Tate Gregor Union Square Student, 17 What type of phone do you have? iPhone 3GS How many texts do you send a day? Around 40. How many frien ...
- Q & A: Andy Warhol, Pop Artist
Media Magazine, John Capone - Tuesday, September 7, 2010
Andy Warhol often gets saddled with this whole godfather of the YouTube generation thing, and his "15 minutes of fame" has been oft quoted, misused, repeated, and has even be ...
- Wireless Imagination*
Media Magazine, Aaron Shapiro - Tuesday, September 7, 2010
Superconsumers will have hit their prime by 2020; indeed, they'll control the bulk of purchasing power in this country. What kind of world will they live in? ...
- Exit Interview: David Skokna
Media Magazine, John Capone - Tuesday, September 7, 2010
We weren't quite prepared for someone like David Skokna, the founder and creative chief at Huge, who is not a professional editor, but took the assignment as seriously, and ...
- Shattering the Two-Way Mirror
OMMA Magazine, Douglas Quenqua - Wednesday, December 29, 2010
Why start a conversation about your brand when you can eavesdrop on one -- or, for that matter, one million -- already in progress? That's the premise behind social netwo ...
- Market Focus: Keeping the Audience in Stitches
OMMA Magazine, Tanya Gazdik - Wednesday, April 7, 2010
Wait 'til next year. The off-season in baseball is the time to rest and heal. Unless you are called on to be in the team's promo campaign for the ne ...
- 2010 Survival Guide: Consumers
OMMA Magazine, OMMA Magazine Writers - Tuesday, December 1, 2009
The end of handset exclusivity? An expected ruling by the Federal Communications Commission on the exclusive handset deals between manufacturers and wireless carriers in the coming months could have ...
