- Dow Jones Data Identifies B2B Content-Targeting Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, October 25, 2021
Trigger moments that prompt business-to-business marketers to choose a new ad-tech provider or piece of software can occur at any point in time prompted by internal or external circumstances. ...
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
Research Intelligencer, Rob Williams - Monday, October 11, 2021
Contextual targeting of advertising is making a comeback as marketers become more mindful of brand safety. ...
- Ad Execs: Contextual Is King, Again
MediaDailyNews, Joe Mandese - Friday, October 8, 2021
Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors via their use of digital med ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'
Digital News Daily, Wendy Davis - Monday, October 4, 2021
The FTC may consider restricting "surveillance advertising" by requiring companies to limit the amount of data they collect about consumers, Commissioner Rebecca Kelly Slaughter suggested. ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers. ...
- Alaska Airlines Deploys New Opt-In Service From Airship
Email Marketing Daily, Ray Schultz - Thursday, September 23, 2021
The new service helps marketers drive and automate opt-ins on mobile after Apple's rollout of iOS !5 and Android 12 and the Mail Privacy Protection (MPP) on Monday. ...
- An 'MRC' For Disinformation
Red, White & Blog, Joe Mandese - Wednesday, September 15, 2021
Should someone accredit the veracity of data that marketers use to ascertain the veracity of the content they advertise in? ...
- Study Indicates Ads Placed In News Media -- Especially Print -- Outperform Social
MediaDailyNews, Colin Kirkland - Friday, August 20, 2021
The cross-platform analysis found that while ads in both print and digital news publications perform better than ads in social media channels, print ads had a much greater memory impa ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Inside Performance, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company app did not begin to use the tracking notification until June. Sheri Bachstein, GM at IBM Watson, says markete ...
- New Email Personalization Tool Offered By Dynamic Yield
Email Marketing Daily, Ray Schultz - Wednesday, August 11, 2021
Email Experience is based on cross-channel data rendered at the point of open, the company says. ...
- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...
- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's best-performing
audiences. ...
- Facebook Ad Products Chief: Context Will Be More Of Our King
MediaDailyNews, Joe Mandese - Thursday, July 8, 2021
Facebook may or may not be a content company, but it is definitely a context one, and the next generation of paid and organic ad products will be leveraging t ...
- DuckDuckGo, Vivaldi, Others Call For Ban On 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, July 7, 2021
"Although we recognize that advertising is an important source of revenue for content creators and publishers online, this does not justify the massive commercial surveillance systems set up in attemp ...
- Initiative And GumGum Work On Contextual Ad Campaigns
Around the Net in Email, Ray Schultz - Tuesday, July 6, 2021
Initiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to scan web pages to find the place placements for ads. Here’s how it works.
...
- Smart Acquires Cookie-Free CTV Ad Platform DynAdmic
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 1, 2021
This most recent investment in DynAdmic "checks all the boxes, from cookie-free to contextual and geographic," said Arnaud Creput, Smart AdServer CEO. ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verification process that certifies no cookies were used when creating the audience segments. ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding its way back in the roy ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking for answers to critical life a ...
- Beyond Blocklisting: Using Technology To More Efficiently Manage Brand Safety
Search & Performance Marketing Daily, Omri Argaman - Monday, May 24, 2021
Given the trends of the last 18 months, it's unlikely that the brand-safety issues we have experienced will fade. So what can marketers do? ...
- Contextual Ad Net Begins Filtering Publishers For Fake COVID News, Other Misinformation
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2021
In response to advertisers voicing concerns about their ads showing up in fake news about the COVID-19 pandemic and other vital issues, seminal contextual ad-targeting platform GumGum has integrated ...
- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
Digital News Daily, Karlene Lukovitz - Friday, May 7, 2021
The ad unit allows for linear-like scale in streaming's data-driven environment by distributing an ad across the entire Peacock platform during a specific time slot. ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
GumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ad insertion in digital media, this morning announced a $75 million investment from Goldman Sachs Growth. ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The firms hope to provide digital content to email audiences. Vitamin Shoppe offers a use-case. ...
- Context: The Smoked Paprika Of Your Campaign Recipe
Media Insider, Cory Treffiletti - Wednesday, March 31, 2021
Contextual targeting with a little bit of data layered over it is extremely effective at delivering a relevant message to a targeted audience. ...
- YouTube Increases Hip-Hop Selection In Dynamic Music Lineups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
Based on the genre's success, YouTube announced changes Tuesday that will allow advertisers to easily reach this music audience. ...
- Xandr Partners To Improve Contextual Capabilities
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Invest DSP users can now access IAS contextual segments to target suitable content for programmatic campaigns on a pre-bid basis. ...
- Xandr To Support Multiple Cookieless ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, March 3, 2021
Xandr announced it will enable "agnostic interoperability" for identifiers to address the phaseout of cookies, starting with supporting three specific ID solutions. Buyers will be able to use The Tra ...
- Silverbullet Launches Contextual Engine In U.S., Taps DoubleVerify Vet As CRO
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
The martech company, which specializes in leveraging first-party data and contextual intelligence, has hired Mark Pearlstein and named a new FTSE 100 board to drive worldwide growth through its n ...
