Consumers were 4.11% more likely to consider a brand when viewing contextually aligned ads and 3.24% more likely to share contextually aligned ads vs. misaligned ads, a USC-supported study fi ...

With the integration, email delivery service is combined with CDP to drive personalized messages, the companies say. ...

Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. ...

Perion Network's search technology division has launched the Privado Private Search Engine, powered by Microsoft Bing, which offers new ways for searchers to protect their online privacy. ...

Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the content ...

Sugar Connect serves data to sales reps when they are communicating with customers by email, the company says. ...

GumGum plans to introduce "contextual" technology packaged as a service that CEO Phil Schraeder says will improve targeting and ad-placement safety. ...

The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness. ...

Here's a look at what some emerging search competitors have to offer, and how category leaders like Google and Facebook could leverage similar tech to deliver even better results for ...

Contextual email plays a big part in reaching millennial and Gen-Z customers. ...

SmartSurveys allows brands to send email surveys based on web behavior, Evergage says. ...

Could the context of a URL help advertisers target without needing GDPR consent? ...

The new deal will allow Zvelo to proactively identify and categorize websites and content that offer objectionable content like fake news. ...

2017 was a banner year for over-the-top video, and digital video in general. Paid OTT "skinny bundles" now have millions of subscribers, new niche entrants made their mark, and advanced ...

While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it better than others. In a test ...

The idea of marketers targeting consumers based on their location is hardly new. However, the location information has been improving greatly over time, thanks in part to data from various ...

For many years, direct response advertising has offered consumers two primary ways of reaching out to marketers: the telephone and the web. Now, text has emerged as a third powerful ...

This week the news has been filled with indignation from the buy side, and low-key defensiveness from the sell side regarding an issue we all know well: adjacency. The apparent ...

Facing backlash and boycotts by marketers over ads appearing next to extremist content, Google decided to give brands that have suspended advertising more information about where their ads will appear ...

Personalized digital marketing platform provider Jivox has bowed a patent-pending machine-learning technology designed to bring more efficiency and scale to personalized marketing. The new technology uses machine-learning algorithms that are ...

So what does all the talk about "moment marketing" mean? Just ask Forrester analyst Melissa Parrish, who said it's critical to mobile marketing, and contextual signals will be key. ...

Age- and gender-based demographics -- a staple for targeting consumers in media plans and buys since the 1960s -- is still the predominant targeting criteria used by most ad agency ...

Beacons are heading into mainstream advertising. Not as in shoppers receiving annoying beacon-triggered messages blasted to their phones as they shop, but rather by adding beacon-triggered information to create fewer ...

Rebecca Lieb, long-time digital media journalist and now an analyst, author and strategic advisor, released proprietary research last week based on her interviews with 17 marketers who are practicing contextual ...

If you're not separating your work and private email address, you could be appearing before unreceptive execs to be on the edge of burnout. ...

The native contextual advertising company, Vibrant Media, announced on Wednesday the release of new technology that cuts the weight of its native ad products by 75% to 30.5KB. This includes ...

Grapeshot, the audience and keyword targeting firm, has been hired by Singapore Press Holdings Limited (SPH) to serve as its targeting and contextual categorization solutions provider. SPH aims to improve ...

Consumers walking on busy streets in major cities are likely being beaconed, though most likely have no idea. Since their inception, beacons have been an insider sort of technology that ...

Marketing technology company Movable Ink unveiled Behavioral Apps on Tuesday, a new suite of email marketing tools for real-time personalization. ...

The Weather Company, an IBM business, set out to change advertising Thursday with the first consumer use of IBM Watson technology for advertising. The Watson Ad unit allows consumers to ...