Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. ...

Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to personalized data. ...

Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's best-performing audiences. ...

Facebook may or may not be a content company, but it is definitely a context one, and the next generation of paid and organic ad products will be leveraging t ...

"Although we recognize that advertising is an important source of revenue for content creators and publishers online, this does not justify the massive commercial surveillance systems set up in attemp ...

Initiative is using GumGum’s contextual advertising technology. GumGum utilizes AI to scan web pages to find the place placements for ads. Here’s how it works.      ...

This most recent investment in DynAdmic "checks all the boxes, from cookie-free to contextual and geographic," said Arnaud Creput, Smart AdServer CEO. ...

Affinity Answers became the first data provider to go through Neutronian's verification process that certifies no cookies were used when creating the audience segments. ...

It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding its way back in the roy ...

As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking for answers to critical life a ...

Given the trends of the last 18 months, it's unlikely that the brand-safety issues we have experienced will fade. So what can marketers do? ...

In response to advertisers voicing concerns about their ads showing up in fake news about the COVID-19 pandemic and other vital issues, seminal contextual ad-targeting platform GumGum has integrated ...

The ad unit allows for linear-like scale in streaming's data-driven environment by distributing an ad across the entire Peacock platform during a specific time slot. ...

GumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ad insertion in digital media, this morning announced a $75 million investment from Goldman Sachs Growth. ...

The firms hope to provide digital content to email audiences. Vitamin Shoppe offers a use-case. ...

Contextual targeting with a little bit of data layered over it is extremely effective at delivering a relevant message to a targeted audience. ...

Based on the genre's success, YouTube announced changes Tuesday that will allow advertisers to easily reach this music audience. ...

Invest DSP users can now access IAS contextual segments to target suitable content for programmatic campaigns on a pre-bid basis. ...

Xandr announced it will enable "agnostic interoperability" for identifiers to address the phaseout of cookies, starting with supporting three specific ID solutions. Buyers will be able to use The Tra ...

The martech company, which specializes in leveraging first-party data and contextual intelligence, has hired Mark Pearlstein and named a new FTSE 100 board to drive worldwide growth through its n ...

To help demonstrate their effectiveness for advertisers, many publishers are doing more to collect first-party data from consumers. ...

A survey of 200 U.S. senior decision makers found that 60% believe the future of advertising relies on multiple, interoperable ID solutions. ...

Due to the pandemic’s stay-at-home dynamic, mobile has seen some of its thunder stolen this past year by other media — digital video/OTT and connected TV in particular. Last yea ...

The Predictive Audiences solution uses contextual signals to target audiences across digital, mobile and CTV based on age and gender, TV viewership, OTT consumption, and consumer behaviors such as automoti ...

As someone who has dived pretty deep into the weeds of consumer data sovereignty models over the past few years, this one seems squeaky clean to me. ...

AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...

Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows the progress of the 4A's a ...

Sheri Bachstein, global head of IBM Watson Advertising and The Weather Company, believes 2021 will see more advanced technologies such as AI and AR come into play across a varie ...

The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle's connected TV audiences. Contextual video advertising enables marketers to reach audiences while viewers are watching releva ...

On the heels of last week's column predicting we are poised to see a dramatic resurgence in contextual targeting, I received a flurry of new announcements leaning back into contextua ...