Xandr announced it will enable "agnostic interoperability" for identifiers to address the phaseout of cookies, starting with supporting three specific ID solutions. Buyers will be able to use The Tra ...

The martech company, which specializes in leveraging first-party data and contextual intelligence, has hired Mark Pearlstein and named a new FTSE 100 board to drive worldwide growth through its n ...

To help demonstrate their effectiveness for advertisers, many publishers are doing more to collect first-party data from consumers. ...

A survey of 200 U.S. senior decision makers found that 60% believe the future of advertising relies on multiple, interoperable ID solutions. ...

Due to the pandemic’s stay-at-home dynamic, mobile has seen some of its thunder stolen this past year by other media — digital video/OTT and connected TV in particular. Last yea ...

The Predictive Audiences solution uses contextual signals to target audiences across digital, mobile and CTV based on age and gender, TV viewership, OTT consumption, and consumer behaviors such as automoti ...

As someone who has dived pretty deep into the weeds of consumer data sovereignty models over the past few years, this one seems squeaky clean to me. ...

AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...

Peer39 made the technology for ad placement available through controls on demand-side platforms from Amobee, MediaMath, Verizon Media, and Xandr. A monthly benchmark follows the progress of the 4A's a ...

Sheri Bachstein, global head of IBM Watson Advertising and The Weather Company, believes 2021 will see more advanced technologies such as AI and AR come into play across a varie ...

The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle's connected TV audiences. Contextual video advertising enables marketers to reach audiences while viewers are watching releva ...

On the heels of last week's column predicting we are poised to see a dramatic resurgence in contextual targeting, I received a flurry of new announcements leaning back into contextua ...

SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headline ...

Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performa ...

At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann's Primis unit today unveiled a new contextual targeting technology f ...

Among the solutions being proffered for the ongoing deprecation of the cookie is returning to a method of targeting people based on what interested them to land on a pie ...

Brands are given more real-time control of their content-based ad units when distributed at scale. ...

Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance. ...

The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alt ...

The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ...

Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...

Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify to launch a contextual targeting solution that advertisers can run in campaigns. ...

Using tech that operates at a granular level across a page's content, the solution is able to accurately execute a campaign. ...

The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers says. ...

Republican Senator Josh Hawley, a frequent critic of tech companies, has unveiled a bill that would require large web publishers to avoid personalized advertising in order to maintain their protectio ...

Dalal will guide the lab's work as it develops contextual advertising and cookie-less identity standards and transparency and brand safety. ...

Consumers were 4.11% more likely to consider a brand when viewing contextually aligned ads and 3.24% more likely to share contextually aligned ads vs. misaligned ads, a USC-supported study fi ...

With the integration, email delivery service is combined with CDP to drive personalized messages, the companies say. ...

Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. ...

Perion Network's search technology division has launched the Privado Private Search Engine, powered by Microsoft Bing, which offers new ways for searchers to protect their online privacy. ...