At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann's Primis unit today unveiled a new contextual targeting technology f ...

Among the solutions being proffered for the ongoing deprecation of the cookie is returning to a method of targeting people based on what interested them to land on a pie ...

Brands are given more real-time control of their content-based ad units when distributed at scale. ...

Kantar identified three themes: Managing the complexity of media and content, navigating data in a cookieless world, and planning for and proving performance. ...

The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alt ...

The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ...

Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...

Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify to launch a contextual targeting solution that advertisers can run in campaigns. ...

Using tech that operates at a granular level across a page's content, the solution is able to accurately execute a campaign. ...

The FTC's proposed changes could affect a broad swath of non-financial companies including ad agencies, social networks, lead generators and ad-tech companies, the Association of National Advertisers says. ...

Republican Senator Josh Hawley, a frequent critic of tech companies, has unveiled a bill that would require large web publishers to avoid personalized advertising in order to maintain their protectio ...

Dalal will guide the lab's work as it develops contextual advertising and cookie-less identity standards and transparency and brand safety. ...

Consumers were 4.11% more likely to consider a brand when viewing contextually aligned ads and 3.24% more likely to share contextually aligned ads vs. misaligned ads, a USC-supported study fi ...

With the integration, email delivery service is combined with CDP to drive personalized messages, the companies say. ...

Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. ...

Perion Network's search technology division has launched the Privado Private Search Engine, powered by Microsoft Bing, which offers new ways for searchers to protect their online privacy. ...

Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the conte ...

Sugar Connect serves data to sales reps when they are communicating with customers by email, the company says. ...

GumGum plans to introduce "contextual" technology packaged as a service that CEO Phil Schraeder says will improve targeting and ad-placement safety. ...

The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness. ...

Here's a look at what some emerging search competitors have to offer, and how category leaders like Google and Facebook could leverage similar tech to deliver even better results f ...

Contextual email plays a big part in reaching millennial and Gen-Z customers. ...

SmartSurveys allows brands to send email surveys based on web behavior, Evergage says. ...

Could the context of a URL help advertisers target without needing GDPR consent? ...

The new deal will allow Zvelo to proactively identify and categorize websites and content that offer objectionable content like fake news. ...

2017 was a banner year for over-the-top video, and digital video in general. Paid OTT "skinny bundles" now have millions of subscribers, new niche entrants made their mark, and advanc ...

While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it better than others. In a te ...

The idea of marketers targeting consumers based on their location is hardly new. However, the location information has been improving greatly over time, thanks in part to data from vario ...

For many years, direct response advertising has offered consumers two primary ways of reaching out to marketers: the telephone and the web. Now, text has emerged as a third powerf ...

This week the news has been filled with indignation from the buy side, and low-key defensiveness from the sell side regarding an issue we all know well: adjacency. The appare ...