- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personalized shopping experiences. ...
- True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020
Email Insider, Ray Schultz - Wednesday, March 3, 2021
Consumers have high demands -- for instance, they want surprise gifts and discounts, Merkle reports. ...
- Twitter Remodels The House
Inside Performance, Laurie Sullivan - Monday, March 1, 2021
Wall Street analysts have a favorable view of the Twitter features announced last week, which include the ability for users to charge their followers for access to additional content a ...
- Deep Digital: How Customer Engagement Changed During The Pandemic
Email Insider, Ray Schultz - Thursday, February 25, 2021
Most brands worldwide say they would have been severely hurt last year if they had not digitized, Twilio reports. ...
- Trader Joe's, Great Value 'Most Loved Brands'
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2021
Consumer conversations changed dramatically during the COVID-19 pandemic, according to Engagement Labs. ...
- Despite What You Think, Brands Have An Eye On Consumer Needs
Inside Performance, Laurie Sullivan - Wednesday, February 24, 2021
Two-thirds of shoppers consider store brands as high-quality as name brands. Another third rank private-label higher. In Bazarvoice's network of more than 11,500 brands and retailers, online ordering rose 3 ...
- Trust Surges For Brand Biden
Marketing Politics Weekly, Joe Mandese - Monday, February 22, 2021
While the trust Americans hold in the major television news brands has generally trended downward following the U.S. presidential election, trust in the winner of that election -- President J ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. ...
- Winning Engagement: Brands Are Spending More On Messaging
Email Insider, Ray Schultz - Friday, February 19, 2021
Firms that see themselves as excellent at engagement are more likely to spend more. ...
- Fiverr Teams With Brands, Agency Leaders For New Matchmaking Platform
MAD, Larissa Faw - Wednesday, February 17, 2021
This new unnamed matchmaking platform - projected to launch later this year - is being guided by a CMO advisory board and a separate creative council. ...
- Consumers Seek Relationships That Go Beyond Just Selling: Study
Marketing Daily, Ray Schultz - Thursday, February 18, 2021
There are different levels of loyalty -- and deep loyalty requires an emotional appeal, Khoros reports. ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year ...
- YouTube Augments Search -- Why It Needs MRC Content-Level Accreditation
Inside Performance, Laurie Sullivan - Wednesday, February 10, 2021
More than 250 brands have reportedly stopped campaigns on YouTube and Google due to offensive content on the platforms throughout the years. Some of the bigger names include AT&T, Disne ...
- Brands Demonstrate Performance Marketing In Super Bowl LV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 8, 2021
The best ads must generate revenue and have a clear call to action. And it must be done at the lowest cost, making it difficult to get performance from Sup ...
- Agencies, Brands Celebrate Black History Month
MAD, Larissa Faw - Friday, February 5, 2021
BBDO Worldwide is leveraging technology to replace controversial monuments across the U.S. with AR versions of Black leaders. ...
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
MAD, Kate DuBois - Wednesday, February 3, 2021
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this year, while other marketers are concerned about hitting the right tone -- will it be too light or fun ...
- For Brands And Agencies Alike This Is The Dawning Of The Age Of Aquarius
MAD, Rebecca Armstrong - Thursday, January 28, 2021
Before you tear off your clothes and dance with wild abandon, let me explain why this is a good thing. Aquarius is the sign of innovation. I'd say the la ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable Model
Brand Insider, Steve Smith - Tuesday, January 19, 2021
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer to my cynicism about "brand love ...
- When Angry Anchorman Attacks, No Brand Is Safe
TVBlog, Adam Buckman - Tuesday, January 12, 2021
Who's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courtyard? ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.video looked at YouTube data for sponsored campaigns that ran on its social commerce platform in 2019 and compar ...
- Amazon Is The Most Inspiring Brand In The World
Mediapsssst, Richard Whitman - Tuesday, December 29, 2020
That's according to a global study from Wunderman Thompson that concludes that inspiring consumers is a key to brand growth. ...
- For Brands, Silence Is No Longer Golden
Mediapsssst, Richard Whitman - Sunday, December 27, 2020
Recent dentsu research found 57% of consumers feel brands have a responsibility to use their influence to stand up for social issues. ...
- Search Is Top Channel For Consumers To Discover Brands During COVID-19
Inside Performance, Laurie Sullivan - Monday, December 21, 2020
Some 20% of respondents to a survey discovered new brands through search ads, 19% through offline word-of-mouth, and 18% through social media ads. ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts. ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- How U.S. Will Get A Federal Privacy Law Affecting Online Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, December 7, 2020
"California will have its own dedicated agency that enforces CPRA, which will have its own budget to go after companies that do not comply," said Heather Federman, vice president ...
- Twitter's #BestOfTweets2020 Honors Brand Marketing Campaigns
MAD, Larissa Faw - Thursday, December 3, 2020
Gatorade, Uber and Verizon campaigns were among those cited for their quick marketing pivots on the platform and understanding the pulse of the Twitter conversation in 2020, an unusual ye ...
- Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The predictions in the Google Shopping Gift Guide are based on Google search trends during the past few months. ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Inside Performance, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performa ...
- A Vaccine Won't Reverse The Digital Tsunami For Brands
Digital News Daily, Ian Culley - Monday, November 30, 2020
The vaccine might deliver a newly liberated audience, but that is the extent of its impact for brands. ...
