- Merkle: Brands Increase Online Ad Budgets, Concerned About FedEx, UPS Holiday Meltdown
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
"Never before has the uncertainty around logistics been in the forefront of their mind," said Matt Mierzejewski, SVP, search capability lead, Merkle. "They're also thinking about the types of products ...
- Two Traits Will Get Companies, Brands Through COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Organizations that foster a culture of innovation and curiosity find creative ways to adapt to problems, data from a SurveyMonkey survey suggests. ...
- Old Navy, OKCupid, Reddit Are Activating Young Voters
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 2, 2020
Americans may be among the world's laziest voters, but new efforts from well-known brands are hoping to change that. So far, it looks like more young people are planning to ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the servi ...
- CPG Brands Weigh In On COVID-Related Behavior Changes
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we asked attendees a series of questions to gauge their advertising behavior. ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, and says about ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recognized ...
- Beachbody Works Media Muscle To Take On High- And Low-End Competition
Brand Insider, Steve Smith - Friday, August 21, 2020
The pandemic, lockdowns and health worry helped double the company's membership and activity in short order. CEO Carl Daikeler explains. ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales teams ...
- Meredith Tracks Back-to-School Trends, Buying Safety, Educational Products
Publishers Daily, Melynda Fuller - Thursday, August 20, 2020
Parents are more worried about safety than the emotional benefits to their kids as schools reopen -- which is affecting purchases. ...
- Internet Brands Inks Deal With AnyClip To Match Online Video With Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Internet Brands will announce a video technology deal Monday with AnyClip to use its Luminous video technology. ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's in ...
- Foursquare 'Visits' Data Gains MRC Accreditation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Foursquare says the accreditation, based on the Media Rating Council's Location-Based Advertising Measurement Guidelines, is the first location data service to be accredited. ...
- National Brands Need Local Marketing Teams, COVID-19 Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Many multi-location marketers working in the retail, entertainment, hospitality, and restaurant industry have work to do on their local strategy, Forrester Consulting found. ...
- TV News Networks Approach Parity As Trusted Brands
TV Watch, Joe Mandese - Tuesday, August 11, 2020
Two years into a unique tracking study measuring the role that viewers' trust has on the strength of their brands, the major network news organizations are approaching parity -- and ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands at its lowest point -- 30% ...
- Local Advertisers Take Over Facebook, Give National Brands The Brush-Off
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. Most don't care that national, big ...
- Incoming Traffic, Website Turmoil During COVID-19 In First Half Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Out-of-stock items and hoarding of products challenged retailers and brands in first-half 2020, creating bottlenecks and outages on their websites. Data shows which brands kept up with changes in consumer ...
- Google Not Yet Invited To Join Ad Industry Group To Solve A Problem It Helped To Create
Inside Performance, Laurie Sullivan - Tuesday, August 4, 2020
The Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, brands and ad-tech companies and aims to convince browser and platform developers, such as Apple and Google to reconsider ...
- IBM Platform Helps Brands Find Social Influencers Matching Their Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 31, 2020
Watson Advertising Social Targeting with Influential launched Friday to give brands a platform that uses AI to help identify influencers who best align with their brand values. ...
- Entrust Datacard Partners With Red Sift To Bring Verified Mark Certificates To Market For Use In BIMI
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
BIMI allows authenticated validated brands to display their logos in email subject lines. Google recently announced a Gmail pilot. ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports is projected to rise from $279 million in 2016 to $1.1 billion in 2022, according to a forecast published ...
- Wave.tv Raises $32M To Expand, Acquire Sports Media Brands
Publishers Daily, Sara Guaglione - Thursday, July 23, 2020
Wave.tv was founded in 2017. The company built 18 digitally native media brands around sports fandoms. ...
- Study: Most Americans Permanently Changing Brands During Pandemic
MAD, Larissa Faw - Wednesday, July 22, 2020
Combination of public health crisis and the movement for social justice has ushered in new priorities for most consumers, particularly around ethics and safety. ...
- 'Cosmopolitan,' Klarna Partner For Virtual 'Hauliday' Shopping Event
Publishers Daily, Melynda Fuller - Monday, July 20, 2020
The event takes place Aug. 8-9 and is targeted to the millennial and Gen Z shopper, with exclusive deals from brands like Adidas, Sephora, H&M and ModCloth. ...
- 'S' In SEO Now Means Stronger Brand Awareness, Reputation Tool
Inside Performance, Laurie Sullivan - Thursday, July 16, 2020
SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to ...
- U.S. Consumers Trust Brands More Than The Government
Inside Performance, Laurie Sullivan - Tuesday, July 14, 2020
Increased trust in brands points to a new "wellness economy" where 93% of people who use branded resources to stay healthy during the pandemic are likely to continue using them ...
- Media Brands: Facebook Most Valuable, SiriusXM Fastest-Growing, Fox Fastest-Declining
Digital News Daily, Karlene Lukovitz - Monday, July 13, 2020
With social brands included in Brand Finance's 'Media 25' valuation rankings for the first time, Facebook dislodged Disney from its #1 berth. ...
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, Racism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Former Google VP and Chief Compliance Officer Andy Hinton provides expert advice to help brands tackle discrimination, harassment and racism to gain trust and reduce friction. ...
- Amazon, Google Unknowingly Funding COVID Conspiracy Sites To The Tune Of $25 Million
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The real issue for Google, Amazon and others is identifying sites that provide disinformation through advertising and protecting brands' image by preventing ads from serving up alongside undesirable content in ...
