- How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
MediaDailyNews, Mario Natarelli - Friday, May 29, 2020
Since the onset of COVID-19 and the need for shared connections, we are seeing emotion play a much greater role in the branding and advertising measures of companies. ...
- Slate Launches New 'Capitalism' Podcast Series, Quarantine Summer Lineup
Publishers Daily, Melynda Fuller - Friday, May 22, 2020
The podcast, hosted by Seth Stevenson, takes a weekly look at a brand central to American lives - from Victoria Secret to Harley Davidson to Epic Games - focusing on ...
- Email Can Help Hospitality Brands During The Pandemic
Around the Net in Email, Ray Schultz - Friday, May 22, 2020
The hospitality industry has been hard-hit by the COVID-19 pandemic, but email can help brands build their relationship with travelers. For example, they can send uplifting content about how their ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important. ...
- Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
The new capabilities should allow brands to protect against harmful violations and regulatory risks by monitoring online partner and affiliate marketing programs. Partnerize CEO Malcolm Cowley talks about the company's ...
- Criteo Dives Into Performance For Partnerships, Traffic Generation
Inside Performance, Laurie Sullivan - Thursday, May 21, 2020
The performance of data and websites remains an important metric for brands and retailers. Criteo has been busy working on both. ...
- Spikes In Content Consumption Are Big Wins For Brands
MAD, Gonzalo Del Fa - Wednesday, May 20, 2020
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behind English-language creative. Brands may be missing a huge opportunity. ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Consumers were 4.11% more likely to consider a brand when viewing contextually aligned ads and 3.24% more likely to share contextually aligned ads vs. misaligned ads, a USC-supported study fi ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Consumers are shifting from an "acute" phase of concern about the pandemic to a "transitory" phase that will ultimately lead to "normalcy," top analysts at market researcher Global Web Index ...
- Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 19, 2020
Built to help marketers better understand the impact of COVID-19, the combination of data identifies the economic resilience of a county and how quickly a population might recover. It includes ...
- Forrester: Brands Complicit In Social Media's Toxicity, Being Held Hostage By It Too
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear to be held hostage by it. ...
- Get Recovery Ready: What Brands Should Prepare Now and Next
MAD, Helen Lin - Friday, May 15, 2020
As brands around the world look forward to recovery, here are three things they need to consider as they build their future-proofing roadmaps to emerge from this crisis stronger than ...
- Google Cloud Creates Clear Path For Cloud Services With VMware
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 14, 2020
Workload management on cloud services for ad agencies and brands just got easier. On Thursday, Google Cloud announced an extended partnership with VMware, an integrated first-party service that lets customers ...
- Quarantine Impacts Consumers' Plans To Spend, Love For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 1, 2020
Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at least 10% to 20%. One-third of ...
- Google, Budweiser, Ford: How COVID-19 Messages In Ads Performed
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
Brand recall for COVID-19-themed ads fell slightly below the norm, but simplistic messaging encouraging engagement drove the highest brand recall. ...
- Amazon: How Well Will The Ecommerce King Navigate COVID-19?
Digital News Daily, Mario Natarelli - Thursday, April 30, 2020
Witnessing Amazon's rise up through the ranks demonstrates how the brand has built devotion through a pragmatic drive to create a frictionless shopping experience and value for consumers. ...
- Brands, Agencies Raise Funds, Create Programs To Ease Pandemic Impact
MAD, Larissa Faw - Tuesday, April 28, 2020
A fund supporting front-line healthcare workers and a talent credits program are among the projects that agencies and companies are getting behind. ...
- Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To Pandemic
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2020
The 500 most valuable U.S. brands could lose up to 10% of their cumulative brand value -- an estimated $393 billion loss -- due to the disruption caused by the ...
- Havaianas, Target Taking Extreme Measures To Connect With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, April 26, 2020
Flip-flop maker Havainas is working to mitigate its supply chain risk by recalculating demand, while Target's biggest concern is replenishing products that run out of stock like toilet paper, paper ...
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
MediaDailyNews, Joe Mandese - Wednesday, April 22, 2020
Pandemic-related marketing is creating a paradox of perceptions among American consumers, with a significant majority seeing it both as a "force for good" as well as "trying to take advantage" ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the first time this year on March 22, according to Microsoft Advertising. Queries were related to experiences such as baby ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-based media-planning segments. The segments, which were identified as part of a new study fielded by MRI-Simmons, cluster Americans ...
- The Dos And Don'ts Of Advertising During A Pandemic
Research Intelligencer, Joe Mandese - Monday, April 20, 2020
Ads that "exploit" concerns surrounding the health and economic crisis or ones that use "humorous" tones are not OK. ...
- TV In 'Lockdown Family' Households, And Implications For Media Brands
Television News Daily, Michael Baer - Friday, April 17, 2020
TV is playing various roles for households in lockdown, from entertainer to informer to commercial break and babysitter. ...
- The Silver Lining: A Reset, Not A Rebuild
MediaDailyNews, Frank Papsadore - Wednesday, April 15, 2020
While some advertisers have panicked during the COVID-19 crisis, most advertisers are modifying and shifting their spend. ...
- Study: 60% Of Content Related To COVID-19 Considered Brand Safe
Publishers Daily, Sara Guaglione - Monday, April 13, 2020
Of the 2.8 million online pages containing COVID-19 related keywords across GumGum's publisher network, 62% were considered brand safe. ...
- The COVID-19 Hourglass: Brands Unsure About Return To Normal
Email Insider, Ray Schultz - Monday, April 13, 2020
Most marketers have adjusted their approach in response to the COVID-19 crisis, Element-R Partners reports, and have little patience for companies that have not. ...
- Social Media Users Value Brands Responsive To COVID-19 Crisis
Digital News Daily, Gavin O'Malley - Thursday, April 9, 2020
Consumers are more responsive to brands that address the stay-at-home economy in helpful ways. ...
- ANA: Most Brands Have Adjusted Their Creative Since COVID-19 Named A Pandemic
Marketing Daily, Ray Schultz - Monday, April 6, 2020
The changes have been substantial for many marketers, as they face challenges in adjusting creative messaging, the ANA reports. ...
- Google Slowly Lifts Restrictions On COVID-19 Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 2, 2020
Google will begin allowing government entities, hospitals, medical providers and non-governmental organizations to run COVID-related ads in search, but not brands -- at least not yet, according to at least ...
