- Brands Show Their Love For Moms In New Campaigns
MAD, Larissa Faw - Friday, May 7, 2021
Mischief is working pro bono with The Chick Mission to help raise awareness of insurance failing to cover fertility treatment for cancer patients. ...
- Braze, Phrasee Partner On Email Language/Engagement Service
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
The arrangement will help marketers generate the optimal language in campaigns, the companies claim. ...
- Enhanced BAV Becomes WPP's Primary Brand Research Platform
MAD, Steve McClellan - Friday, April 30, 2021
Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the holding-company level. ...
- Marketers Ready For Automation In Branding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Perceptions are changing when it comes to automating every bit of the advertising process, from buying and selling media to producing creatives. Bynder, which focuses on asset management for compani ...
- Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 2, 2021
CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender and skin tone, and how differe ...
- Survey: Consumers Care More About Product Quality Than Social Activism From Brands
Mediapsssst, Richard Whitman - Wednesday, April 28, 2021
Sway Effect survey also found Pfizer and Amazon are among the brands that are, um, holding sway at the moment. Fox News? Not so much. ...
- Yelp, Zillow Analyze Digital Nomads
Inside Performance, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospe ...
- Agencies, Brands Celebrate Earth Day
MAD, Larissa Faw - Wednesday, April 21, 2021
Efforts include the use of decidedly un-green NFTs (to make a point), recycled shoes and dating badges declaring your green-ness. ...
- An Advertiser Playbook For The Rise Of Streaming
Television News Daily, Eric John - Wednesday, April 21, 2021
The industry needs to catch up with viewers, opening the video marketplace beyond the 200 advertisers that dominate national TV. We need to create more interoperability, superior consumer ad experienc ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultural moments and music to celebrity conversations. This movement turned YouTube into the virtual stage for cultural moments ...
- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions Abound
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
As trade tensions with China continue, a new report from GroupM's Business Intelligence unit indicates the nation currently accounts for about 5% of the revenue for the world's biggest marketer ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal data, GfK reports. ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't real ...
- Teen Passions: Chick-fil-A, Amazon, Racial Justice
Marketing Daily - Top of the News, Sarah Mahoney - Friday, April 9, 2021
Gen Z is back under the microscope, with new research from Piper Sandler highlighting important changes in way teens are looking at brands. ...
- BERA To Provide Omnicom Media Shops With Brand Equity Metrics, Analytics
Mediapsssst, Richard Whitman - Monday, April 5, 2021
According to the companies the deal will allow OMG teams to identify strengths and weaknesses in brand purpose, equity and other metrics by audience, geolocation, and time period. ...
- Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads
MAD, Steve McClellan - Wednesday, March 31, 2021
Boomers and Gen Z are the most likely to hold brands accountable -- 49% and 56% respectively -- to improve gender equality. ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to brands buying advertising media on Facebook and Instagram. ...
- P&G Widens The Screen On Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 29, 2021
The company's Widen the Screen program aims to broaden portrayals of Black people in advertising and entertainment content. ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning released the second in a series of CMO-inspired "playbooks" to help marketers develop and mange "purpose-driven" brands. The n ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Ideal Image MedSpas Build Back Better
Brand Insider, Steve Smith - Friday, March 19, 2021
Do I really look like that? Staring at our imperfect mugs on ZOOM meetings for the last year drove many to seek professional cosmetic help. The problem for the medic ...
- Dentsu Looks At Evolving Consumer Trends To 2030
Mediapsssst, Richard Whitman - Thursday, March 18, 2021
The research is based on in-depth interviews with futurists, academics, authors and other experts, as well as multiple proprietary consumer surveys from more than 20 countries and other resources. ...
- How Yext Moves Website Search Closer To A Google-Like Experience
Inside Performance, Laurie Sullivan - Thursday, March 18, 2021
Yext introduced algorithms, crawlers and other features using Google-like search technology, for brands to use on their own sites and ecommerce platforms, and says it's the most "significant" update ...
- 2021 Rising: D2C Emails Pulled Higher Conversion Rates
Email Insider, Ray Schultz - Tuesday, March 16, 2021
Emails also generated higher click-throughs, with mobile devices leading the way, LiveIntent reports. ...
- Avoid Brand Breakups With The Multicultural Majority
MAD, Nancy Tellet - Friday, March 12, 2021
It is time to do away with Non-Hispanic-White-dominant marketing practices often shrouded in terms like "general market" or "total market." We must puncture culture bubbles and embrace a new a ...
- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and n ...
- Microsoft Connects Bits With Atoms, Creates More Personal Experience
Inside Performance, Laurie Sullivan - Thursday, March 11, 2021
Mixed reality -- receiving information holographically -- is the future when it comes to learning new skills, connecting with others and gaining efficiencies, according to Microsoft CEO Satya Nadella. ...
- What Price Loyalty? Shoppers Want Personalized Offers, Ethical Behavior
Email Insider, Ray Schultz - Tuesday, March 9, 2021
Most consumers prefer that brands spend less on Facebook ads and more on their loyalty programs, Cheetah Digital reports. ...
- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personalized shopping experiences. ...
- True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020
Email Insider, Ray Schultz - Wednesday, March 3, 2021
Consumers have high demands -- for instance, they want surprise gifts and discounts, Merkle reports. ...
