- Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The predictions in the Google Shopping Gift Guide are based on Google search trends during the past few months. ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Inside Performance, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performa ...
- A Vaccine Won't Reverse The Digital Tsunami For Brands
Digital News Daily, Ian Culley - Monday, November 30, 2020
The vaccine might deliver a newly liberated audience, but that is the extent of its impact for brands. ...
- Brands Talk -- What Does Yours Say Without Saying It?
Inside Performance, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? ...
- Eco-Friendly Consumers Worried About Black Friday Online Purchases, Mother Earth
Inside Performance, Laurie Sullivan - Tuesday, November 24, 2020
Consumers are focused on how online shopping impacts the environment, driving eco-related searches up 2250%. Many retailers will close on Thanksgiving and are posting their Black Friday deals online. ...
- Atlantic 57 Releases Research, Guide To Articulate Brand Values
Publishers Daily, Sara Guaglione - Friday, November 20, 2020
Research indicates 87% of consumers consider a brand's values when purchasing a product. ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choose the final supplier, Merkle reports. ...
- Univision's 'Gangas + Deals' Relaunches, Ties TV To Web, Facebook, Instagram
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 12, 2020
The new segments will showcase Latino businesses on TV and tie the products into an online shopping experience to provide viewers with the best deals, including well-known products with go ...
- Storeless Stores, Live Shopping, And Other 2021 Trends IAB Identified
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
In 2021, the fastest-growing, most successful brands will be storeless and will rely on data, become live, participatory and entertaining and will remain local and stream content, according to T ...
- President-Elect Biden: Where The Brands Sit
Inside Performance, Laurie Sullivan - Monday, November 9, 2020
How will the next administration affect advertising? Centro CEO Shawn Riegsecker called it the "multibillion dollar question" the industry faces, and said "probably the only thing the two parties agr ...
- 4 Questions To Help Brands Read The Room
Media Insider, Kaila Colbin - Friday, November 6, 2020
Before making a statement about something other than your brand, ask questions like: Is this our area of expertise? Do people care what we have to say about this? ...
- Email And Digital Deserve Your Vote
Around the Net in Email, Ray Schultz - Thursday, October 29, 2020
Email marketing and digital are helping brands reach the right buyers during the crisis. Here are five reasons they deserve your vote, along with tips on how to use t ...
- Republican Voters Most Keen On Brand Role In Politics: Independents, Not So Much
Marketing Politics Weekly, Joe Mandese - Thursday, October 29, 2020
A majority of Americans believe brands have an important role to play in politics -- including endorsing presidential and/or local candidates in the election -- especially Republicans.That's the finding fr ...
- Google Search Boycott: Brands, Agencies Buzz About Possibilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Advertisers have yet to boycott Google Search services, as they have with YouTube, but that has not stopped agencies and platforms from considering the idea, as an OpenX survey conduct ...
- Who Should We Endorse And Why?
RTBlog, Joe Mandese - Monday, October 26, 2020
I'd like to make a case for MediaPost to weigh in with its first-ever Presidential endorsement, but I'd like to hear what you think first. Should MediaPost endorse a candidat ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance. ...
- Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
Brands and publishers "should be thinking twice, maybe three times," before taking advantage of a potential loophole in California, the self-regulatory group Network Advertising Initiative says. ...
- Will 'The New York Times' Allay Marketer Fears About Hot-Button Issues?
Publishing Insider, Rob Williams - Monday, October 12, 2020
'The New York Times' introduced a consumer-insights program aimed at helping advertisers handle touchy issues like racism, climate change and sex. ...
- BK's 'Whopper Detour' Campaign Takes The U.S. Grand Effie
MAD, Steve McClellan - Friday, October 2, 2020
The campaign, created by FCB/New York and FCB/RED, won the top prize for marketing effectiveness for an effort that relied on geofencing to redirect customers to McDonald's to get ...
- Uncle Ben Will Join Aunt Jemima In Brand Retirement
Marketing Daily, Steve Ellwanger - Wednesday, September 23, 2020
The replacement Ben's Original packaging --- sans the image of a Black man in bow tie --- will begin reaching store shelves in 2021. ...
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 23, 2020
This is the largest number of new brands making Brand Keys' loyalty list in its 24-year-history. ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% now believe it should not take a back seat to economic security. ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since March
MediaDailyNews, Joe Mandese - Monday, September 21, 2020
Big advertisers appear to be leading the recovery, as the top 10 ad categories' spending rose 8.4% vs. a 3.1% decline among categories 11-plus. ...
- Merkle: Brands Increase Online Ad Budgets, Concerned About FedEx, UPS Holiday Meltdown
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
"Never before has the uncertainty around logistics been in the forefront of their mind," said Matt Mierzejewski, SVP, search capability lead, Merkle. "They're also thinking about the types of produc ...
- Two Traits Will Get Companies, Brands Through COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Organizations that foster a culture of innovation and curiosity find creative ways to adapt to problems, data from a SurveyMonkey survey suggests. ...
- Old Navy, OKCupid, Reddit Are Activating Young Voters
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 2, 2020
Americans may be among the world's laziest voters, but new efforts from well-known brands are hoping to change that. So far, it looks like more young people are planning ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- meant to be a selling point for Android devices and create lifetime fans -- and buy into the servi ...
- CPG Brands Weigh In On COVID-Related Behavior Changes
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Before MediaPost's Brand Insider CPG Summit took place Aug. 18, we asked attendees a series of questions to gauge their advertising behavior. ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, and says abo ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recogniz ...
