- Brand Purpose Influences Most People's Purchase Decisions
Research Intelligencer, Rob Williams - Tuesday, November 23, 2021
Eighty-two percent of U.S. consumers said the brands they buy stand for a greater mission or purpose. ...
- Brand Romance: Most Marketers Think They Have A Distinct Tone Of Voice
Email Insider, Ray Schultz - Wednesday, November 10, 2021
Many brands say events have caused them to alter their language, Phrasee reports. ...
- Brands Say They've Recovered From The Pandemic, But Risks Persist, Experian Reports
Email Marketing Daily, Ray Schultz - Tuesday, November 9, 2021
Almost half of consumers claim their household economies have improved, and more are shopping and banking online. ...
- Passion: the Driving Force of an Eco-Friendly Fashion Entrepreneur
MediaPost Connect, Lisa Singer - Thursday, November 11, 2021
"When you can combine a passion with a frustration, that's really where the magic happens." For Caroline Danehy, that passion is the environment, the frustration is what plastics are doi ...
- Pinterest Lures Scotch Brand To Holiday Video Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 9, 2021
The holiday season and rise in searches on Pinterest prompted Scotch Brand to create a hack on the platform to inspire creativity, but newly hired Chief Content Officer Malik Ducar ...
- B2C Brands Are Investing In Social Commerce -- And Succeeding, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 2, 2021
Most firms are active in two or more social shops, although they face challenges, Forrester and Emplifi report. ...
- Setting Budgets For 2022: Is Your Brand A Diaper -- Or Coke?
MAD, Mark Penn - Monday, October 25, 2021
Assessing audience scope is critical before you launch into that Super Bowl spot or spend big on a finely-targeted Facebook campaign. ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platf ...
- The Trust Delusion: Consumers Have Less Faith In Brands Than Brands Think They Do
Email Insider, Ray Schultz - Wednesday, October 20, 2021
Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report. ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. ...
- Pinterest Broad-Term Travel Searches Up, Branded Down
Inside Performance, Laurie Sullivan - Friday, October 15, 2021
Total searches on Pinterest related to travel rose 19% in 2021, compared to pre-pandemic levels in 2019, but they are down 14% for specific destinations. Where are you headed duri ...
- Twitter's 'Best Of Tweets' Competition Open For Submissions
Digital News Daily, Colin Kirkland - Tuesday, October 5, 2021
Brands can gain recognition for meaningful Twitter campaigns, although there is no actual prize. ...
- Study: Half Of Forbes 2000 Brands Fail To Use DMARC
Email Marketing Daily, Ray Schultz - Tuesday, September 28, 2021
The IT software and services sector is most likely to employ DMARC (domain-based message authentication and conformance) record, the standard email authentication method. ...
- Search And The CMO: How To Elevate And Evangelize SEO Success
Search & Performance Marketing Daily, Jim Yu - Tuesday, September 28, 2021
The ability to appear and be found in search became critical as entire sectors moved to digital nearly overnight. Moreover, search insights gave us a near real-time view into t ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the ability to view a shoppable video for a recipe, load all the items required to make the dish ...
- What Makes Connatix's Newly Appointed SVP Of Demand Tick
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Investments in the demand side of Connatix's business continue to rise amid 327% year-over-year growth in ad spend from brands and agencies, as well as "significant" funding from Court Squa ...
- Bonobos CEO: Leading with Instinct & Positivity
MediaPost Connect, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I had to leave a little bit of Micky at the door." That bit was her emotions, something Bonobos' CE ...
- Misinformation Peaks, Ad Tech Rushes To Protect Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
Martech company Sightly and Ad Fontes Media, which measures media bias, have formed a partnership that allows brands to protect their own image rather than rely on technology from Faceboo ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemic. How many brands are sponsoring that? ...
- Just Say YES: Motto Of A Conquering Marketer
MediaPost Connect, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think the part that has been the enabler behind that is really just the willingness to say yes." To s ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selling on the marketplace, Canopy Management CEO Brian Burt set out to develop a program to help others. ...
- Verizon Media Makes Big Move To Process Ecommerce Transactions As It Transitions To Yahoo
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 22, 2021
Verizon Media becomes "merchant of record" for brands and retailers selling through the marketplace. The Yahoo name will appear on consumers' credit-card statements for billing purposes when Yahoo Shops launch ...
- Survey: Best Pandemic-Era Brands See Netflix, Amazon, Apple In Top 5
TV Watch, Wayne Friedman - Friday, August 20, 2021
Video and TV products and services headlined Comparably's new list. ...
- Iggy Pop Becomes Face Of Unagi Electric Scooters
Inside Performance, Laurie Sullivan - Friday, August 13, 2021
With a message that highlights individuality, freedom, and liberation from the tyranny of transportation frustrations, Unagi and its new spokesperson aim to demonstrate that Unagi's scooters are unlike any ride-shari ...
- Best Buy Signs On To Criteo's Retail Media Network
Inside Performance, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use the company's retail media ecosystem and platform to support brands selling and running sponsored ads through its website ...
- Why Marketers Are Going To The Video
MediaDailyNews, Michael McLaren - Monday, August 2, 2021
No longer just a nice-to-have, video consumption increased overwhelmingly during the pandemic, leading marketers to feel more positive about the ROI offered by video marketing. ...
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable Pins
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Pinterest wooed influencers Tuesday, announcing ways for content creators to generate revenue by promoting items across the site. It added support for affiliate links to give creators a slice ...
- Microsoft Knocked Out Of No. 1 Spot As Most Impersonated Brand In Phishing Emails
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
Credit Agricole is first, and Facebook second among the 25 most victimized companies. ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Inside Performance, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic. ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and across the web on publisher sites, such as "The New York Times." ...
