- Why Marketers Are Going To The Video
MediaDailyNews, Michael McLaren - Monday, August 2, 2021
No longer just a nice-to-have, video consumption increased overwhelmingly during the pandemic, leading marketers to feel more positive about the ROI offered by video marketing. ...
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable Pins
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
Pinterest wooed influencers Tuesday, announcing ways for content creators to generate revenue by promoting items across the site. It added support for affiliate links to give creators a slice ...
- Microsoft Knocked Out Of No. 1 Spot As Most Impersonated Brand In Phishing Emails
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
Credit Agricole is first, and Facebook second among the 25 most victimized companies. ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Inside Performance, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic. ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and across the web on publisher sites, such as "The New York Times." ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Inside Performance, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few months as consumers take on a much more positive attitude. Happy people tend to spend more and are mo ...
- Best Practices For A Changing Privacy Landscape
Around the Net in Email, Ray Schultz - Tuesday, July 6, 2021
Attitudes about privacy are changing among both consumers and companies as AI becomes prevalent and onerous legislation is passed. Here is a listing of best practices that can keep bran ...
- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Farm and Liberty Mutual were among the top 10 sonic brands of 2021, according to just released data fr ...
- 10 Lessons From Judging Cannes 2021 Creative Strategy Category
MediaDailyNews, Brian Monahan - Tuesday, June 29, 2021
I recently was a juror for the Cannes 2021 Creative Strategy category. We looked for insight-driven, strategic approaches that unlocked results-driving creative. Here are some observations. ...
- COVID-19 Litmus Test: The Most-Affected Consumers Have Different Needs, Expectations
Email Insider, Ray Schultz - Monday, June 28, 2021
Social proof is a more important factor for the most-affected consumers than those least affected, The University of Georgia and Worthix report. ...
- Why COVID Was The Real 'Disruption' Winner Of The Lions Festival
RTBlog, Joe Mandese - Monday, June 28, 2021
After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic. ...
- Why The World's Greatest Brands Are Helping Consumers Build Their Own
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
I can't think of a more powerful branding story than for the world's leading brands to use their marketing weight to help build the equity of their own consumers. ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?
Red, White & Blog, Joe Mandese - Friday, June 25, 2021
This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot. ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports. ...
- Why P&G Is Leaning On Brands To Lead The Next Wave Of Disruption
Red, White & Blog, Joe Mandese - Friday, June 18, 2021
"The events of 2020 and 2021 have elevated the role of brands," P&G's Marc Pritchard asserts. ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Inside Performance, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to build a demographic and behavioral-based profile ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. ...
- Digital Parachutes: What Brands Are Doing To Recover
Email Insider, Ray Schultz - Wednesday, June 9, 2021
Almost half of all retailers worldwide are spending more on digital this year, Infobip reports. ...
- B2B Better: Customers Vote For The Most Trusted Brands
Email Insider, Ray Schultz - Tuesday, June 8, 2021
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on how to treat clients in a pandemic. ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can live without has declined to 75 ...
- YouTube Nudges Channels To Become Partners, Serves Ads Without Sharing Profits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 24, 2021
YouTube's terms of service will change June 1, putting the focus on the right to begin running ads on some non-monetized videos. ...
- Finding Burger King Moments In A Fractured Mediaverse
The MediaPost Cases, Lisa Singer - Tuesday, June 15, 2021
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media te ...
- Brands Show Their Love For Moms In New Campaigns
MAD, Larissa Faw - Friday, May 7, 2021
Mischief is working pro bono with The Chick Mission to help raise awareness of insurance failing to cover fertility treatment for cancer patients. ...
- Braze, Phrasee Partner On Email Language/Engagement Service
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
The arrangement will help marketers generate the optimal language in campaigns, the companies claim. ...
- Enhanced BAV Becomes WPP's Primary Brand Research Platform
MAD, Steve McClellan - Friday, April 30, 2021
Developed at Y&R years ago, WPP is combining BAV with several other assets to create a single brand research and analytics platform at the holding-company level. ...
- Marketers Ready For Automation In Branding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Perceptions are changing when it comes to automating every bit of the advertising process, from buying and selling media to producing creatives. Bynder, which focuses on asset management for compani ...
- Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 2, 2021
CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender and skin tone, and how differe ...
- Survey: Consumers Care More About Product Quality Than Social Activism From Brands
Mediapsssst, Richard Whitman - Wednesday, April 28, 2021
Sway Effect survey also found Pfizer and Amazon are among the brands that are, um, holding sway at the moment. Fox News? Not so much. ...
- Yelp, Zillow Analyze Digital Nomads
Inside Performance, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospe ...
