- NBCU Pushes Into Shoppable TV With New USA Network Show
TVBlog, Adam Buckman - Thursday, October 14, 2021
A new entrepreneur-competition show premiering Thursday will try to integrate live sales of entrepreneurs' products into the show. ...
- Gamers Show More Enthusiasm For In-Game Ads
Research Intelligencer, Rob Williams - Tuesday, October 12, 2021
The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About one-third (36%) of people ages ...
- How Facebook's 'Technical Mistake' Affected Some Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
Brands talked about the widespread implications of the Facebook outage for the ad ecosystem In "real-time marketing" moments on Twitter, Forrester VP and Research Director Mike Proulx said. Some bran ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer client ...
- Hallmark's VP: When You Care Enough to Do the Very Best
MediaPost Connect, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great things can happen." It's that adventurous spirit that Alexis Kerr says led her to her most recent "great thing ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline. ...
- Publishers Can Benefit From Demand For Personalized Brand Content
Publishing Insider, Rob Williams - Tuesday, August 31, 2021
Such content could boost brand revenue by an average of 48%, according to a new survey. But it is crucial to maintain brand consistency. ...
- Just Say YES: Motto Of A Conquering Marketer
MediaPost Connect, Lisa Singer - Thursday, September 2, 2021
"My path has not been linear at all, but I think the part that has been the enabler behind that is really just the willingness to say yes." To s ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce a video campaign when production is completely shut down? You get creative! When Grammarly approached Stink Studios during t ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Park ("Fresh off the Boat") talking with actors, athletes, and musicians. ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Inside Performance, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listing in search results is key. This is the goal of multilocation SEO -- to continuously increase the numb ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
Thanks to White Castle's QSR roots, social media has long been a significant part of their grocery division's marketing mix. CMO Lynn Blashford talks strategy, and how not only t ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. Wh ...
- Leveraging Micro Influencers: Quality over Quantity
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the importance of influencer marketing grows, especially in the fashion industry, how can a brand approach the space in a way that's driven more by technology and community th ...
- Hyundai Partners With Marvel Studios For Custom Content
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2021
The campaign features Sam Wilson appearing for the first time as Captain America since the conclusion of "The Falcon and The Winter Soldier." ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisions on TV rights, branded content initiatives and other marketing opportunities. ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And every form to fill is a mountain for them to climb. EIS veteran Chester Bullock explains how reducing th ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netflix shows and movies, including apparel and action figures based on anime series "Yasuke" and "Eden," and "decorative item ...
- Hyundai, Disney Partner For Custom Ads
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2021
Digital content features talent and characters from "The Bachelorette," "black-ish," "SportsCenter" and Marvel. ...
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
Publishers Daily, Ray Schultz - Wednesday, May 26, 2021
With over 20 million members, the REI Co-op seeks to create films, podcasts and other forms of content that entertain and reflect its values. ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, they went to their consumer - and let insights drive every step of the process. From brand positioning ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO, Don LeBlanc, shares lessons learned ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game. ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so a lot of its overall marketing plan has that emphasis. The brand's partnership with Regina King, Diddy and Spi ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need to know exactly where their ad money goes and show results - quickly! Liz Bazner, the director of digit ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn ...
- New Agency Misfits Will Target Fast-Growing Esports Audience
Mediapsssst, Richard Whitman - Tuesday, May 18, 2021
The shop, part of Misfits Gaming Group, will focus on content creation and influencer marketing for clients that want to tap younger esports enthusiasts. ...
- FuboTV Launches Branded Content Studio, Pumps Up Addressable
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The studio will work with advertisers on short- and long-form branded content for Fubo Sports Network and integrations featuring network talent. ...
- Marketing Firm ACC Network Strikes Hollywood Talent Deal
MAD, Larissa Faw - Monday, April 26, 2021
The deal, with Broken Road Productions' Todd Garner, will allow ACC to work directly with some of Hollywood's premiere talent. Under the agreement, Garner's clients will have first-look access ...
- Oklahoma Joe's Grills Up BBQ Content Series
MAD, Larissa Faw - Friday, April 23, 2021
This represents a new direction for the brand which typically has engaged in less expensive and high-profile content across social media. ...
