- Rams, Pepsi & Partners Unveil Inspiring Film Of Amateur Boxer
Out to Launch, Steve McClellan - Wednesday, December 30, 2020
"Fighting For Light, The Concrete Rose," tells the story of 14-year-old amateur boxer Meryland Gonzalez. ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- Yes Virginia, There Is Yet Another Mediabrands Content Studio
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
IPG Mediabrands this morning unveiled a new unit focused on the intersection of "Madison & Vine." The new unit, dubbed Traverse32, is described as an "independent development and entertainment compa ...
- Fox, Pepsi Partner In New Prime-Time Game Show 'Cherries Wild' Touting Pepsi Wild Cherry
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Fox Entertainment and Pepsi are partnering for new prime-time game show "Cherries Wild" in an "authentic collaboration" created with the Pepsi Wild Cherry brand, the companies say. The show wi ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensi ...
- Metaverse, Metaverse, Metaverse - Your Monthly Reminder
Digital News Daily, Zach Oscar - Wednesday, December 9, 2020
Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite -- not not just associated wi ...
- Mario Lopez Plays Sexy Colonel Sanders In New KFC Mini-Movie
QSR Land, Sarah Mahoney - Tuesday, December 8, 2020
Who says chicken can't be sexy and schmaltzy? KFC is teaming up with Lifetime for "A Recipe for Seduction," with a young Colonel Sanders sweeping an heiress off her f ...
- Reality TV Is The One Thing America Can Agree On
Television News Daily, Kelsey Chickering, Alex Stoller - Wednesday, December 2, 2020
While America's obsession with reality TV may go back decades, our beloved national fixation undoubtedly has intensified since March, climbing by 6.5 billion minutes. Where did these additional viewers co ...
- Southwest, Chase Surprise Essential Worker Couples With Honeymoons
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2020
Chase, Southwest and Brides.com created honeymoon experiences for essential worker couples whose weddings were postponed. ...
- Jaguar Enlists CNN's Courageous Studios For Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
The debut film features the I-Pace on a visit to L'Auberge Del Mar, a luxury resort off the coast of Southern California. ...
- Republica Havas Sets Up Custom Media Unit, Taps Publishing Veteran Beazel To Run It
Mediapsssst, Richard Whitman - Thursday, October 1, 2020
Havas House will work with Havas Group agencies and brands worldwide in the specialized area of custom-owned media and content. Marisa Beazel will head up the operation. ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media. ...
- Hyundai Offers Branded Channel For Smart TVs
Marketing Daily, Tanya Gazdik - Saturday, September 12, 2020
The interactive app will help the automaker reach consumers in "unexpected ways," Hyundai's Angela Zepeda tells "Marketing Daily." ...
- KitchenAid, SKS Debut Branded Culinary Content
MAD, Larissa Faw - Friday, August 28, 2020
KitchenAid's "A Woman's Place" documentary is designed to provide a provocative look at the barriers women face in the culinary industry. ...
- Consumers Age 65 And Older Are Attracted To Non-Brand Terms
Inside Performance, Laurie Sullivan - Tuesday, August 25, 2020
Microsoft provides data and details how marketers can successfully connect with consumers who are age 65 and older. ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Inside Performance, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure campaign performance. ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials and Gen X seem most impacted by changes in video-conferencing email, phone, text messages, file sharing and social me ...
- Group Nine Promotes Yosef Johnson To President, Brandshop
Publishers Daily, Melynda Fuller - Thursday, August 13, 2020
Johnson led the division to create 2,000 campaigns for advertisers such as Petco, Cheerios, BMW, MGM and Clorox. ...
- NBCUniversal Adds 11 New Advertising Formats For Marketers
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Under NBCU's Content and Commercial Innovations effort, these formats are intended to offer better reach and engagement for marketers. ...
- Choice Hotels' Sleep Inn Partners With Relaxation App
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2020
Relax Melodies has developed an exclusive content series for Sleep Inn, including three Sleep Inn-branded sound mixes, a meditation and a bedtime story. ...
- Disney Media Networks Strikes 'Product Reveal' Branded Content Deal With Ford Motor
Television News Daily, Wayne Friedman - Thursday, July 2, 2020
The branded content deal with Ford Motor Company is a "first-ever, prime-time product reveal roadblock" across broadcast, cable, digital and streaming properties, Disney Media Networks says. ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. ...
- NBC Expands Ecommerce Efforts With NBCUniversal Checkout
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
NBCUniversal Checkout will give companies the ability to set up ecommerce business with a single integration. ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- Complex Networks Taps GMs To Align Creative, Business Efforts
Publishers Daily, Sara Guaglione - Thursday, April 2, 2020
Donnie Kwak is now GM of Complex, the pop culture-streetwear brand. He will be responsible for originating new video and editorial IP, while also working with sales and branded conte ...
- Nativo Unveils Mobile Ad Format Akin To Social Media 'Stories'
Publishers Daily, Sara Guaglione - Wednesday, March 18, 2020
Brands can repurpose assets created for social media in the popular "stories" format and bring them to the open web. ...
- Fusing Creativity, Data To Create More Effective, Consumable Content
Marketing Insider, Ahnalise Draper - Friday, March 13, 2020
With the average person thumbing through 300 feet of content every day on their social feeds, how can your brand break through this never-ending feed of clutter? ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer Campaigns
MAD London, Marie Mostad - Thursday, March 12, 2020
Being duped into a fake influencer campaigns shows the need for authenticity for brands and celebrities. ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding brands to a higher standard, and it's not enough to support a cause and then be done. Consumers a ...
- Don't Forget To Bid On Your Own Brand Terms
Inside Performance, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...
