- Oklahoma Joe's Grills Up BBQ Content Series
MAD, Larissa Faw - Friday, April 23, 2021
This represents a new direction for the brand which typically has engaged in less expensive and high-profile content across social media. ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the med ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer -
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
Mediapsssst, Richard Whitman - Thursday, April 8, 2021
The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits. ...
- BBH Partners On Photography Competition Series Showcasing Samsung Phone
MAD, Steve McClellan - Friday, April 2, 2021
The series, streaming in April on Hulu, follows photographers as they complete weekly challenges using Samsung Galaxy S21 Ultra 5G cameras. ...
- RSA Films Vets Set Up New Production House
Mediapsssst, Richard Whitman - Monday, March 29, 2021
It's called Wild Gift and the founders are David Mitchell and Tomer DeVito. They already have agreements with a number of A-listers to create branded content across all platforms. ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Roku Channel. ...
- 'Newsday' Offers Production Services To Outside Clients
Publishers Daily, Ray Schultz - Wednesday, March 17, 2021
The daily's facilities on Long Island include multimedia, stage set and 3D virtual capabilities. ...
- Former 'BuzzFeed' Exec Teams With Golden State Co. On New Digital Media Shop
Mediapsssst, Richard Whitman - Monday, March 15, 2021
Jennifer Klawin spent nearly five years at 'BuzzFeed' overseeing sales strategy and revenue for the company and working with brands across all verticals. ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is releasing its first-ever "SVOD Brand Integratio ...
- FanDuel Betting It Can Grow Even Bigger With New Content Deal
Mediapsssst, Richard Whitman - Wednesday, March 3, 2021
The sportsbook giant has struck a deal with WAVE.tv for the latter to provide branded content and other segments that could reach hundreds of millions of fans globally each mo ...
- Cloud-Based Commercial Production Studio Preymaker Adds 2 Senior Leaders
Mediapsssst, Richard Whitman - Wednesday, February 24, 2021
Zachary Fortin will focus on clients and running projects and Bridgette Doran is responsible for resourcing and talent. ...
- Rams, Pepsi & Partners Unveil Inspiring Film Of Amateur Boxer
Out to Launch, Steve McClellan - Wednesday, December 30, 2020
"Fighting For Light, The Concrete Rose," tells the story of 14-year-old amateur boxer Meryland Gonzalez. ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- Yes Virginia, There Is Yet Another Mediabrands Content Studio
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
IPG Mediabrands this morning unveiled a new unit focused on the intersection of "Madison & Vine." The new unit, dubbed Traverse32, is described as an "independent development and entertainment compa ...
- Fox, Pepsi Partner In New Prime-Time Game Show 'Cherries Wild' Touting Pepsi Wild Cherry
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Fox Entertainment and Pepsi are partnering for new prime-time game show "Cherries Wild" in an "authentic collaboration" created with the Pepsi Wild Cherry brand, the companies say. The show wi ...
- Adobe XD's SEO & Content Strategy Ignite Website Launch
The MediaPost Cases, Lisa Singer - Tuesday, December 15, 2020
Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensi ...
- Metaverse, Metaverse, Metaverse - Your Monthly Reminder
Digital News Daily, Zach Oscar - Wednesday, December 9, 2020
Where can you find Baby Yoda & the Mandalorian, Wolverine, Kratos, Iron Man, rapper Travis Scott, star streamers like Ninja, and the NFL? Fortnite -- not not just associated wi ...
- Mario Lopez Plays Sexy Colonel Sanders In New KFC Mini-Movie
QSR Land, Sarah Mahoney - Tuesday, December 8, 2020
Who says chicken can't be sexy and schmaltzy? KFC is teaming up with Lifetime for "A Recipe for Seduction," with a young Colonel Sanders sweeping an heiress off her f ...
- Reality TV Is The One Thing America Can Agree On
Television News Daily, Kelsey Chickering, Alex Stoller - Wednesday, December 2, 2020
While America's obsession with reality TV may go back decades, our beloved national fixation undoubtedly has intensified since March, climbing by 6.5 billion minutes. Where did these additional viewers co ...
- Southwest, Chase Surprise Essential Worker Couples With Honeymoons
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2020
Chase, Southwest and Brides.com created honeymoon experiences for essential worker couples whose weddings were postponed. ...
- Jaguar Enlists CNN's Courageous Studios For Branded Content
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2020
The debut film features the I-Pace on a visit to L'Auberge Del Mar, a luxury resort off the coast of Southern California. ...
- Republica Havas Sets Up Custom Media Unit, Taps Publishing Veteran Beazel To Run It
Mediapsssst, Richard Whitman - Thursday, October 1, 2020
Havas House will work with Havas Group agencies and brands worldwide in the specialized area of custom-owned media and content. Marisa Beazel will head up the operation. ...
- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media. ...
- Hyundai Offers Branded Channel For Smart TVs
Marketing Daily, Tanya Gazdik - Saturday, September 12, 2020
The interactive app will help the automaker reach consumers in "unexpected ways," Hyundai's Angela Zepeda tells "Marketing Daily." ...
- KitchenAid, SKS Debut Branded Culinary Content
MAD, Larissa Faw - Friday, August 28, 2020
KitchenAid's "A Woman's Place" documentary is designed to provide a provocative look at the barriers women face in the culinary industry. ...
- Consumers Age 65 And Older Are Attracted To Non-Brand Terms
Inside Performance, Laurie Sullivan - Tuesday, August 25, 2020
Microsoft provides data and details how marketers can successfully connect with consumers who are age 65 and older. ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Inside Performance, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure campaign performance. ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials and Gen X seem most impacted by changes in video-conferencing email, phone, text messages, file sharing and social me ...
- Group Nine Promotes Yosef Johnson To President, Brandshop
Publishers Daily, Melynda Fuller - Thursday, August 13, 2020
Johnson led the division to create 2,000 campaigns for advertisers such as Petco, Cheerios, BMW, MGM and Clorox. ...
