- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to PQ Media. ...
- Hyundai Offers Branded Channel For Smart TVs
Marketing Daily, Tanya Gazdik - Saturday, September 12, 2020
The interactive app will help the automaker reach consumers in "unexpected ways," Hyundai's Angela Zepeda tells "Marketing Daily." ...
- KitchenAid, SKS Debut Branded Culinary Content
MAD, Larissa Faw - Friday, August 28, 2020
KitchenAid's "A Woman's Place" documentary is designed to provide a provocative look at the barriers women face in the culinary industry. ...
- Consumers Age 65 And Older Are Attracted To Non-Brand Terms
Inside Performance, Laurie Sullivan - Tuesday, August 25, 2020
Microsoft provides data and details how marketers can successfully connect with consumers who are age 65 and older. ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Inside Performance, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, connect its brands with consumers, and measure campaign performance. ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials and Gen X seem most impacted by changes in video-conferencing email, phone, text messages, file sharing and social me ...
- Group Nine Promotes Yosef Johnson To President, Brandshop
Publishers Daily, Melynda Fuller - Thursday, August 13, 2020
Johnson led the division to create 2,000 campaigns for advertisers such as Petco, Cheerios, BMW, MGM and Clorox. ...
- NBCUniversal Adds 11 New Advertising Formats For Marketers
Television News Daily, Wayne Friedman - Thursday, July 16, 2020
Under NBCU's Content and Commercial Innovations effort, these formats are intended to offer better reach and engagement for marketers. ...
- Choice Hotels' Sleep Inn Partners With Relaxation App
Marketing Daily, Tanya Gazdik - Tuesday, July 14, 2020
Relax Melodies has developed an exclusive content series for Sleep Inn, including three Sleep Inn-branded sound mixes, a meditation and a bedtime story. ...
- Disney Media Networks Strikes 'Product Reveal' Branded Content Deal With Ford Motor
Television News Daily, Wayne Friedman - Thursday, July 2, 2020
The branded content deal with Ford Motor Company is a "first-ever, prime-time product reveal roadblock" across broadcast, cable, digital and streaming properties, Disney Media Networks says. ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. ...
- NBC Expands Ecommerce Efforts With NBCUniversal Checkout
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
NBCUniversal Checkout will give companies the ability to set up ecommerce business with a single integration. ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- Complex Networks Taps GMs To Align Creative, Business Efforts
Publishers Daily, Sara Guaglione - Thursday, April 2, 2020
Donnie Kwak is now GM of Complex, the pop culture-streetwear brand. He will be responsible for originating new video and editorial IP, while also working with sales and branded content ...
- Nativo Unveils Mobile Ad Format Akin To Social Media 'Stories'
Publishers Daily, Sara Guaglione - Wednesday, March 18, 2020
Brands can repurpose assets created for social media in the popular "stories" format and bring them to the open web. ...
- Fusing Creativity, Data To Create More Effective, Consumable Content
Marketing Insider, Ahnalise Draper - Friday, March 13, 2020
With the average person thumbing through 300 feet of content every day on their social feeds, how can your brand break through this never-ending feed of clutter? ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer Campaigns
MAD London, Marie Mostad - Thursday, March 12, 2020
Being duped into a fake influencer campaigns shows the need for authenticity for brands and celebrities. ...
- Don't Forget To Bid On Your Own Brand Terms
Inside Performance, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...
- Facebook Allows Branded Political Content
Digital News Daily, Gavin O'Malley - Friday, February 14, 2020
The company will require influencers to clearly label posts paid for by political campaigns. ...
- Conde Nast Entertainment Creates Brand Studios, Expands Journalism Into New Areas
Publishers Daily, Melynda Fuller - Wednesday, February 12, 2020
The first Conde Nast brands to take the lead include 'The New Yorker,' 'Vogue,' 'Vanity Fair,' 'Wired' and 'GQ.' ...
- 'Fast Company,' AC Hotels By Marriott Partner On Co-Branded Content Series 'RE/DESIGN'
Publishers Daily, Melynda Fuller - Wednesday, January 29, 2020
The episodes, airing exclusively on FastCompany.com, feature designers Jonathan Adler and Tan France talking all things design. ...
- Body-Positive Campaign Shapes Up To Be Winning Strategy
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
Having scaled so fast, however, they realized they needed to take a step back and focus on engaging their customer base in a meaningful way, while still maintaining sales momen ...
- Stock Image Firm Now Lets Brands Sponsor Images
Email Marketing Daily, Ray Schultz - Friday, December 13, 2019
Unsplash images are widely used in email newsletters, and the firm is working with brands like Harley Davidson on digital campaigns. ...
- 'Brand Activism' On The Rise, Report Suggests
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
Research from the World Media Group suggests brand activism is on the rise, requiring advertisers to align their content with a global cause or issue, "Netimperative" reports. ...
- Brands Told To Pick A Cause For Relevant Content Marketing
London Blog, Sean Hargrave - Friday, November 8, 2019
WMG research says content is becoming key to changing perceptions. Brand activism is now key. ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness. ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes his love for the sport and how important it has been to his life. Sleep Number videographers were at ...
- Mazda Partners With Nat Geo For Photo Contest
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
The activation is part of Mazda's "Power of Potential" platform, which honors individuals who are making a difference, realizing their potential and inspiring others. ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness of ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking. ...
