- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. ...
- NBC Expands Ecommerce Efforts With NBCUniversal Checkout
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
NBCUniversal Checkout will give companies the ability to set up ecommerce business with a single integration. ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- Complex Networks Taps GMs To Align Creative, Business Efforts
Publishers Daily, Sara Guaglione - Thursday, April 2, 2020
Donnie Kwak is now GM of Complex, the pop culture-streetwear brand. He will be responsible for originating new video and editorial IP, while also working with sales and branded content ...
- Nativo Unveils Mobile Ad Format Akin To Social Media 'Stories'
Publishers Daily, Sara Guaglione - Wednesday, March 18, 2020
Brands can repurpose assets created for social media in the popular "stories" format and bring them to the open web. ...
- Fusing Creativity, Data To Create More Effective, Consumable Content
Marketing Insider, Ahnalise Draper - Friday, March 13, 2020
With the average person thumbing through 300 feet of content every day on their social feeds, how can your brand break through this never-ending feed of clutter? ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer Campaigns
MAD London, Marie Mostad - Thursday, March 12, 2020
Being duped into a fake influencer campaigns shows the need for authenticity for brands and celebrities. ...
- Don't Forget To Bid On Your Own Brand Terms
Inside Performance, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...
- Facebook Allows Branded Political Content
Digital News Daily, Gavin O'Malley - Friday, February 14, 2020
The company will require influencers to clearly label posts paid for by political campaigns. ...
- Conde Nast Entertainment Creates Brand Studios, Expands Journalism Into New Areas
Publishers Daily, Melynda Fuller - Wednesday, February 12, 2020
The first Conde Nast brands to take the lead include 'The New Yorker,' 'Vogue,' 'Vanity Fair,' 'Wired' and 'GQ.' ...
- 'Fast Company,' AC Hotels By Marriott Partner On Co-Branded Content Series 'RE/DESIGN'
Publishers Daily, Melynda Fuller - Wednesday, January 29, 2020
The episodes, airing exclusively on FastCompany.com, feature designers Jonathan Adler and Tan France talking all things design. ...
- Body-Positive Campaign Shapes Up To Be Winning Strategy
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
Having scaled so fast, however, they realized they needed to take a step back and focus on engaging their customer base in a meaningful way, while still maintaining sales momen ...
- Stock Image Firm Now Lets Brands Sponsor Images
Email Marketing Daily, Ray Schultz - Friday, December 13, 2019
Unsplash images are widely used in email newsletters, and the firm is working with brands like Harley Davidson on digital campaigns. ...
- 'Brand Activism' On The Rise, Report Suggests
Around the Net In MAD London, Sean Hargrave - Friday, November 8, 2019
Research from the World Media Group suggests brand activism is on the rise, requiring advertisers to align their content with a global cause or issue, "Netimperative" reports. ...
- Brands Told To Pick A Cause For Relevant Content Marketing
London Blog, Sean Hargrave - Friday, November 8, 2019
WMG research says content is becoming key to changing perceptions. Brand activism is now key. ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness. ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes his love for the sport and how important it has been to his life. Sleep Number videographers were at ...
- Mazda Partners With Nat Geo For Photo Contest
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
The activation is part of Mazda's "Power of Potential" platform, which honors individuals who are making a difference, realizing their potential and inspiring others. ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness of ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ages 21 to 27 who embraced new experiences and were forward thinking. ...
- Megan O'Grady To Head Client Leadership At Hearstmade
Publishers Daily, Melynda Fuller - Wednesday, September 11, 2019
In this newly created post, O'Grady will focus on strategy and development. She and HearstMade's team will work together to drive growth for the studio's clients. ...
- Study: Education, Training Essential To Best Position Branded Content
Publishers Daily, Melynda Fuller - Thursday, August 29, 2019
The LMA's and LMC's project examines how local media can work with advertisers to better understand, engage and benefit from branded-content campaigns. ...
- Complex Networks Adds New Positions To Branded Content, Marketing Teams
Publishers Daily, Sara Guaglione - Monday, August 12, 2019
Jonathan Hunt will serve as executive vice president of marketing and audience development. Katina Lee is the new head of branded content. David Weinstein takes on the role of vice ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season. ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoning LGBTQ leaders with three up-and-coming filmmakers. ...
- Toyota RAV4 Featured In Millennial Foodie Show
Marketing Daily, Tanya Gazdik - Tuesday, June 25, 2019
Toyota was attracted to the series because of its millennial diverse cast and alignment with the current campaign for the all-new 2019 Toyota RAV4. ...
- Dove, Shonda Rhimes Call On Ad Industry To Take Responsibility For Images, Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 20, 2019
Dove invested in the #ShowUs image bank without profit to give the industry access to more inclusive, real images of women and smash stereotypes. The message discussed during the panel ...
- Hearst Sees How Data Mining Boosts Revenue
Show Daily: Videos, Nina Lentini - Thursday, June 20, 2019
"Data has become real. Our data is creating value for our advertisers, and this is very exciting for us." Indeed, Hearst's goal is to be the world's leading data-driven media ...
- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results from their first Branded Content Project, which details how local media approaches and profits from sponsored
campaigns. ...
- The New Economics of Branded Content
Show Daily, Nina Lentini -
Less transactional, less campaign driven, Pepsi, strong voices, audiences, take a shot to build franchise. People investing in full season of our shows, co developing large scale new series, with ...
