- A Google Multilocation SEO Strategy: How To Get The Most Out Of Keywords
Inside Performance, Laurie Sullivan - Friday, July 9, 2021
Capitalizing on the time and the position of a hyperlocal organic listing in search results is key. This is the goal of multilocation SEO -- to continuously increase the numb ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer -
Thanks to White Castle's QSR roots, social media has long been a significant part of their grocery division's marketing mix. CMO Lynn Blashford talks strategy, and how not only t ...
- Leveraging Micro Influencers: Quality over Quantity
The MediaPost Cases, Lisa Singer -
As the importance of influencer marketing grows, especially in the fashion industry, how can a brand approach the space in a way that's driven more by technology and community th ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer -
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. Wh ...
- Hyundai Partners With Marvel Studios For Custom Content
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2021
The campaign features Sam Wilson appearing for the first time as Captain America since the conclusion of "The Falcon and The Winter Soldier." ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisions on TV rights, branded content initiatives and other marketing opportunities. ...
- RentPath Builds Brand By Easing Friction
The MediaPost Cases, Lisa Singer - Monday, June 21, 2021
Every click is a hurdle, not an invitation for users. And every form to fill is a mountain for them to climb. EIS veteran Chester Bullock explains how reducing th ...
- Netflix Starts E-Commerce Online Store For Products Based On Its TV Shows, Movies
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
The Netflix.shop online store will sell exclusive limited-edition products based on Netflix shows and movies, including apparel and action figures based on anime series "Yasuke" and "Eden," and "decorative item ...
- Hyundai, Disney Partner For Custom Ads
Marketing Daily, Tanya Gazdik - Tuesday, June 8, 2021
Digital content features talent and characters from "The Bachelorette," "black-ish," "SportsCenter" and Marvel. ...
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
Publishers Daily, Ray Schultz - Wednesday, May 26, 2021
With over 20 million members, the REI Co-op seeks to create films, podcasts and other forms of content that entertain and reflect its values. ...
- ShopRite's Paperbird Soars
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
When Wakefern Food Corp. set out to redefine their Own Brands, they went to their consumer - and let insights drive every step of the process. From brand positioning ...
- SimpliSafe Secures Its Next Growth Strategy
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO, Don LeBlanc, shares lessons learned ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game. ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so a lot of its overall marketing plan has that emphasis. The brand's partnership with Regina King, Diddy and Spi ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need to know exactly where their ad money goes and show results - quickly! Liz Bazner, the director of digit ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn ...
- New Agency Misfits Will Target Fast-Growing Esports Audience
Mediapsssst, Richard Whitman - Tuesday, May 18, 2021
The shop, part of Misfits Gaming Group, will focus on content creation and influencer marketing for clients that want to tap younger esports enthusiasts. ...
- FuboTV Launches Branded Content Studio, Pumps Up Addressable
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
The studio will work with advertisers on short- and long-form branded content for Fubo Sports Network and integrations featuring network talent. ...
- Marketing Firm ACC Network Strikes Hollywood Talent Deal
MAD, Larissa Faw - Monday, April 26, 2021
The deal, with Broken Road Productions' Todd Garner, will allow ACC to work directly with some of Hollywood's premiere talent. Under the agreement, Garner's clients will have first-look access ...
- Oklahoma Joe's Grills Up BBQ Content Series
MAD, Larissa Faw - Friday, April 23, 2021
This represents a new direction for the brand which typically has engaged in less expensive and high-profile content across social media. ...
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
MediaDailyNews, Joe Mandese - Wednesday, April 21, 2021
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the med ...
- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
Mediapsssst, Richard Whitman - Thursday, April 8, 2021
The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits. ...
- BBH Partners On Photography Competition Series Showcasing Samsung Phone
MAD, Steve McClellan - Friday, April 2, 2021
The series, streaming in April on Hulu, follows photographers as they complete weekly challenges using Samsung Galaxy S21 Ultra 5G cameras. ...
- RSA Films Vets Set Up New Production House
Mediapsssst, Richard Whitman - Monday, March 29, 2021
It's called Wild Gift and the founders are David Mitchell and Tomer DeVito. They already have agreements with a number of A-listers to create branded content across all platforms. ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Roku Channel. ...
- 'Newsday' Offers Production Services To Outside Clients
Publishers Daily, Ray Schultz - Wednesday, March 17, 2021
The daily's facilities on Long Island include multimedia, stage set and 3D virtual capabilities. ...
- Former 'BuzzFeed' Exec Teams With Golden State Co. On New Digital Media Shop
Mediapsssst, Richard Whitman - Monday, March 15, 2021
Jennifer Klawin spent nearly five years at 'BuzzFeed' overseeing sales strategy and revenue for the company and working with brands across all verticals. ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is releasing its first-ever "SVOD Brand Integratio ...
- FanDuel Betting It Can Grow Even Bigger With New Content Deal
Mediapsssst, Richard Whitman - Wednesday, March 3, 2021
The sportsbook giant has struck a deal with WAVE.tv for the latter to provide branded content and other segments that could reach hundreds of millions of fans globally each mo ...
