By at least one measure -- actual measurement -- comScore, not Nielsen, is the dominant supplier of online campaign ratings, and by a wide margin. The finding, which is bas ...

Instagram's new feature Photos of You -- which allows people to tag their photos with any Instagram user, including brands -- has many brand managers wondering how it will affe ...

Instagram introduced the ability for users to tag any person or brand in their own photos, which automatically post to a new profile section called "Photos of Me." The rollo ...

Data company BlueKai announced an unusual partnership Tuesday with IBM that connects customers using IBM's tag management platform, IBM Digital Data Exchange (DDX), a part of the company's Digital Analyti ...

Shazam is bringing its TV second-screen experience to movie theaters through a new partnership with in-cinema advertising network Screenvision. Under their agreement, Shazam app users will be able to u ...

Tealium said Wednesday it has secured an additional $15.6 million in Series C funding for a total of $27 million to date. The company also said it increased sales a ...

Tealium said Wednesday it has secured an additional $15.6 million in Series C funding for a total of $27 million to date. The company also said it increased sales a ...

Last week, OnlineMediaDaily reported that [x+1] acquired tag management company UberTags, saying, "The integration aims to allow marketers to better manage digital operations, improve Web site performance and support attributi ...

Digital marketing hub [x+1] has acquired UberTags, a tag management company, to expand its services as a data management provider. The technology will give marketers the means to better mana ...

Earlier this week, GSI Commerce announced a partnership with Ensighten, a real-time "tag management" systems provider. The question is, what exactly is a real-time tag management system? I'll try ...

Advancements in technology will require better Web site performance in 2013, as companies support content, attempt to sort through mounds of data, and start to add top level domain nam ...

In a surprising development for the burgeoning real-time media marketplace, advertisers and agencies now have the ability to programmatically target and place ads online based on content that users t ...

Google updated its search appliance Tuesday, giving enterprise customers more love and attention. Using technology in google.com, the Google Search Appliance (GSA) reinforces a business's internal infrastructure, crawling, analyzing a ...

Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure si ...

Single point of failure (SPoF) sounds like an aeronautical term related to NASA's Mars mission, but it's not. It refers to problems in Web site tag management systems (TMS). TagMa ...

As TagMan prepares to introduce a mobile application tag management tool, the company will release findings Tuesday from Forrester Consulting that identify risks and rewards in tag management strategies. ...

Seventy three percent of marketers using an automated tag management system (TMS) said it speeds up their ability to run marketing campaigns, with 42% describing the process as "significantly fast ...

Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to "tag" content by pointing a mobi ...

Tag management companies have begun stepping up services for collecting and blocking data from ads and analytics platforms. Tealium now supports a feature that blocks the ability to gather dat ...

AdKeeper has partnered with Safecount, a unit of research company Kantar, in an effort to make it easier for media agencies to process the tagging of ads. ...

While much of the focus in digital audio has been on Pandora, HD digital radio is continuing to make slow but steady progress, including that the technology will be offer ...

Tealium will launch a browser plug-in with analytics that enable brands to manage ad tags directly from a Web browser, as opposed to logging into a Web-based portal to ma ...

Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System." The company says it is the first to put the codes on individu ...

PepsiCo is among the companies employing consumer mobile app tagging on TV (and other media formats) to significantly expand reach/ROI. It enables a more direct conversion path for television advertis ...

Universal tagging -- the attempt to rein in and unify all the tags and tracking pixels now attached to content into one tag across multiple media and platforms -- w ...

As brands continue to look for new ways to engage, the world of social photography should be top of mind -- and hashtags make it easy to get involved. ...

CMOs increasingly have to focus on the ROI for Web properties. There are many online ways to draw customers to your site, but which sources of traffic deliver for re ...

Why support a charity when you can promote a new consumer technology, plug a rap album, and be charitable all at once? Equally enterprising in nature, that's what Microsoft, Did ...

Google's acquisition of ITA Software will shake up the online travel industry, despite Google Chief Executive Officer Eric Schmidt's attempt to convince press and analysts on Thursday otherwise. Insights in ...

"We made the investment in TagMan for its benefits in pure tag management and to free us from the bonds of incumbent technology providers such as ad servers," says Virg ...