- Tag - You're It
Marketing Daily, Laura Kivlighan - Thursday, June 6, 2013
Instagram's new feature Photos of You -- which allows people to tag their photos with any Instagram user, including brands -- has many brand managers wondering how it will affe ...
- Instagram Launches Photo-Tagging For Users, Brands
Online Media Daily, Mark Walsh - Thursday, May 2, 2013
Instagram introduced the ability for users to tag any person or brand in their own photos, which automatically post to a new profile section called "Photos of Me." The rollo ...
- IBM Partners With BlueKai For Data Integration Into Tag Management
Online Media Daily, Laurie Sullivan - Tuesday, April 30, 2013
Data company BlueKai announced an unusual partnership Tuesday with IBM that connects customers using IBM's tag management platform, IBM Digital Data Exchange (DDX), a part of the company's Digital Analyti ...
- Shazam, Screenvision Strike 2-Screen Ad Deal
Online Media Daily, Mark Walsh - Wednesday, April 24, 2013
Shazam is bringing its TV second-screen experience to movie theaters through a new partnership with in-cinema advertising network Screenvision. Under their agreement, Shazam app users will be able to u ...
- Tag Manager Tealium Secures $15.6M
Raw, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Series C funding for a total of $27 million to date. The company also said it increased sales a ...
- Tag Manager Tealium Secures $15.6M
Real-Time Daily, Laurie Sullivan - Wednesday, April 3, 2013
Tealium said Wednesday it has secured an additional $15.6 million in Series C funding for a total of $27 million to date. The company also said it increased sales a ...
- [x+1] and UberTags Deal Highlights "Real-Time Decisioning"
Real-Time Daily, Tyler Loechner - Monday, February 25, 2013
Last week, OnlineMediaDaily reported that [x+1] acquired tag management company UberTags, saying, "The integration aims to allow marketers to better manage digital operations, improve Web site performance and support attributi ...
- [x+1] Acquires UberTags, Expands Data, Web Services
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Digital marketing hub [x+1] has acquired UberTags, a tag management company, to expand its services as a data management provider. The technology will give marketers the means to better mana ...
- GSI and Ensighten Partner; "Validates" Tag Management, Says Cahill
RTBlog, Tyler Loechner - Friday, February 1, 2013
Earlier this week, GSI Commerce announced a partnership with Ensighten, a real-time "tag management" systems provider. The question is, what exactly is a real-time tag management system? I'll try ...
- Decker UGG Finds Its Footing In Ad Tag Manager Tealium
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 16, 2013
Advancements in technology will require better Web site performance in 2013, as companies support content, attempt to sort through mounds of data, and start to add top level domain nam ...
- #Avails: Yes, Now You Can Buy Hashtags Too
Online Media Daily, Joe Mandese - Wednesday, December 12, 2012
In a surprising development for the burgeoning real-time media marketplace, advertisers and agencies now have the ability to programmatically target and place ads online based on content that users t ...
- Google Looks More Lovingly Toward Enterprise Search, Tag Management
SearchBlog, Laurie Sullivan - Tuesday, October 9, 2012
Google updated its search appliance Tuesday, giving enterprise customers more love and attention. Using technology in google.com, the Google Search Appliance (GSA) reinforces a business's internal infrastructure, crawling, analyzing a ...
- Google Tag Management System Links Channels
Online Media Daily, Laurie Sullivan - Monday, October 1, 2012
Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure si ...
- How Tag Management Failure Can Bring Down A Web Site
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 15, 2012
Single point of failure (SPoF) sounds like an aeronautical term related to NASA's Mars mission, but it's not. It refers to problems in Web site tag management systems (TMS). TagMa ...
- TagMan Management Identifies Multichannel ROI, Risks
Online Media Daily, Laurie Sullivan - Sunday, July 22, 2012
As TagMan prepares to introduce a mobile application tag management tool, the company will release findings Tuesday from Forrester Consulting that identify risks and rewards in tag management
strategies. ...
- Econsultancy Releases Study On Tag Management Automation
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 16, 2012
Seventy three percent of marketers using an automated tag management system (TMS) said it speeds up their ability to run marketing campaigns, with 42% describing the process as "significantly fast ...
- Yahoo, ABC Partner On Interactive TV Using Mobile Devices
Online Media Daily, David Goetzl - Thursday, May 10, 2012
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to "tag" content by pointing a mobi ...
- Tag Management Becomes Serious Ad Business
Online Media Daily, Laurie Sullivan - Friday, March 9, 2012
Tag management companies have begun stepping up services for collecting and blocking data from ads and analytics platforms. Tealium now supports a feature that blocks the ability to gather dat ...
- AdKeeper Teams With Safecount To Tag Ads
Online Media Daily, Wayne Friedman - Wednesday, November 16, 2011
AdKeeper has partnered with Safecount, a unit of research company Kantar, in an effort to make it easier for media agencies to process the tagging of ads. ...
- Lexus, Toyota Steer HD Radio With iTunes Tagging
MediaDailyNews, Erik Sass - Friday, August 26, 2011
While much of the focus in digital audio has been on Pandora, HD digital radio is continuing to make slow but steady progress, including that the technology will be offer ...
- Tealium Builds Smart Ad Tag Management Container
Online Media Daily, Laurie Sullivan - Monday, August 22, 2011
Tealium will launch a browser plug-in with analytics that enable brands to manage ad tags directly from a Web browser, as opposed to logging into a Web-based portal to ma ...
- QR Codes On Window Stickers, ToyoTags In Ads
Marketing Daily, Karl Greenberg - Friday, August 5, 2011
Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System." The company says it is the first to put the codes on individu ...
- Mobile Tags Enhance PepsiCo TV Ads' ROI
Online Media Daily, Karlene Lukovitz - Thursday, August 4, 2011
PepsiCo is among the companies employing consumer mobile app tagging on TV (and other media formats) to significantly expand reach/ROI. It enables a more direct conversion path for television advertis ...
- Universal Tagging Value Debated
Online Media Daily, - Wednesday, March 23, 2011
Universal tagging -- the attempt to rein in and unify all the tags and tracking pixels now attached to content into one tag across multiple media and platforms -- w ...
- Leverage Instagram's New Hashtag Feature
Marketing Daily, Alex Matjanec - Monday, February 21, 2011
As brands continue to look for new ways to engage, the world of social photography should be top of mind -- and hashtags make it easy to get involved. ...
- Little Tags Can Prove Costly - If You Neglect Them
Online Media Daily, Paul Cook - Tuesday, February 1, 2011
CMOs increasingly have to focus on the ROI for Web properties. There are many online ways to draw customers to your site, but which sources of traffic deliver for re ...
- The 12 Days of Tag
OMMA Magazine, Gavin O'Malley - Wednesday, January 5, 2011
Why support a charity when you can promote a new consumer technology, plug a rap album, and be charitable all at once? Equally enterprising in nature, that's what Microsoft, Did ...
- Did Google Signal A Push Into Online Travel Sales?
SearchBlog, Laurie Sullivan - Friday, July 2, 2010
Google's acquisition of ITA Software will shake up the online travel industry, despite Google Chief Executive Officer Eric Schmidt's attempt to convince press and analysts on Thursday otherwise. Insights in ...
- Virgin Atlantic Improves Web Performance, Tracking
Marketing Daily, Tanya Gazdik - Wednesday, May 26, 2010
"We made the investment in TagMan for its benefits in pure tag management and to free us from the bonds of incumbent technology providers such as ad servers," says Virg ...