- Interesting Keywords, Terms Emerging From COVID-19 Search Queries
Inside Performance, Laurie Sullivan - Monday, June 1, 2020
Amid the typical COVID-19 searches on Healthline.com and MSN Health, marketers find a few unrelated surprises. ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not finding what they look for, or search engine results page features such as Featured Snippets, Direct Answers, Knowledge Panel ...
- Court Won't Reinstate Karate School Owner's Class-Action Against Google
Digital News Daily, Wendy Davis - Tuesday, May 26, 2020
A karate school owner who advertised on Google can't proceed with a federal class-action complaint accusing the company of mishandling paid-search campaigns, a federal appellate court has confirmed. ...
- Unbranded Vs. Branded Search, When To Use What Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 20, 2020
Whether to use a branded vs. unbranded search strategy remains an ongoing dilemma for marketers, especially those trying to recover from the COVID-19 downturn. ...
- D2C Brands Drive The Highest Traffic To Their Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 18, 2020
D2C companies Thrive Market and Daily Harvest saw an increase in paid-search traffic largely thanks to bidding on keywords like "grocery delivery." ...
- WSJ Identifies Thousands Of Links On Google That Vanished
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 15, 2020
A copyright claim citing a 1998 law led Google to make unfavorable articles vanish. ...
- How Much Did The Cost Per Click Fall In April?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
As brands buy search advertising, some marketers are asking when is the best time to reenter the market and how will the cost per click influence the move back i ...
- How Brands Can #BackNotBlock Publishers
London Blog, Jessica King - Friday, May 1, 2020
Would you really not want your brand name appearing next to an article about Captain Tom's remarkable story? ...
- Auto Brand Searches Rise For 'Near Me' And Search Terms 'Leases,' 'Cheap' And 'Recession'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
Auto industry queries continue to rise, even during the pandemic. Search volume for "near me" queries rose 22% from March 13 - April 11 vs. the Feb. 12 - Mar ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the first time this year on March 22, according to Microsoft Advertising. Queries were related to experiences such as ba ...
- Websites Shouldn't Rank Higher In Organic Search At Expense Of Customers
Inside Performance, Laurie Sullivan - Tuesday, April 14, 2020
More than one in three small businesses -- at 37%, down from 40% in 2019 -- don't have a website, according to a recent survey. ...
- Customer Journey, Search Terms Take New Direction With COVID-19 -- Are Brands Ready?
Inside Performance, Laurie Sullivan - Monday, April 6, 2020
"The entire customer journey is changing" as new search terms and strategies emerge, yet SEO principles remain the same, says BrightEdge CEO Jim Yu. ...
- How Publishers Can Avoid Keyword Blocking
Publishing Insider, Rob Williams - Monday, April 6, 2020
Publishers face difficulties when media buyers block ads from appearing next to news that's in high demand, like pandemic reports. ...
- Keyword Blacklists Make Mass COVID-19 Attention Hard To Monetise
London Blog, Sean Hargrave - Thursday, April 2, 2020
Expect news organisations to furlough staff as ad blacklists mean they cannot fully monetise the mass attention paid to COVID-19 stories. ...
- Health Experts Call On Google To Loosen Keyword-Buying Rules To Help Inform About COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
Healthcare providers need to get verified and validated information out, and "Google is preventing the purchase of any COVID-19/Coronavirus keywords through their Google Ads platform," wrote Chris Pace, Banner Heal ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Inside Performance, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for the ecommerce auto retailer. It uses no showrooms, relying on delivery services, tokens and vending machines filled with in-dema ...
- Consumers Search Most For Used Teslas, Converse, Trump
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 26, 2020
The Digital 100 showcases the top five highest-ranking U.S. sites per category, based on average Monthly Active Users, from Travel and Beauty to Auto and Insurance. The ranking is calculat ...
- Don't Forget To Bid On Your Own Brand Terms
Inside Performance, Laurie Sullivan - Thursday, February 20, 2020
Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter. ...
- Twitter Teams With U.S. Census Bureau To Reduce Misinformation
Digital News Daily, Gavin O'Malley - Wednesday, February 12, 2020
Twitter is launching a new tool that will direct users to the official U.S. Census site after they search for certain keywords associated with the Census. ...
- The Impact Of Coronavirus On Digital Marketing In Asia
Search & Performance Marketing Daily, Taro Kaji - Wednesday, February 12, 2020
As Coronavirus continues to dominate headlines in Asia, here is an analysis of its effects on digital marketing in Asia, with a focus on neighboring markets including Japan, South Kore ...
- DoubleVerify Offers Tool To Target Content In Over 100 Languages
Publishers Daily, Melynda Fuller - Thursday, January 30, 2020
Users can choose the language content they want their advertising to appear next to, monitor and block ads from landing next to specific languages and create multiple language-specific keyword li ...
- Search Ad Model Takes New Keyword Bid Approach Running On Blockchain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2020
Presearch's keyword advertising model, announced Wednesday, takes a new approach to the multibillion-dollar keyword ad space, a concept inspired by the need to rethink the search engine pay-per-click method ...
- Desktop Search Ads Gain Marketing Dollars, Giving Microsoft A Boost
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
Apple, Amazon and Microsoft's stocks, ad and product sales have risen substantially since their last earnings reports. Merkle's Q4 Digital Marketing Report explains why. ...
- Incorrect Keyword Blocking Costs U.S. Publishers $2.8 Billion
Publishers Daily, Sara Guaglione - Monday, January 20, 2020
While an estimated 40% of global premium media inventory is brand-safe (neutral or uncontroversial content), 57% of brand-safe content is incorrectly blocked by blacklists, a study found. ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum added several nuances to its Verity platform that provide more options to target specific ads based on the conte ...
- Label Insight CEO Todd Morris Has New Plans For Data In Search, Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 6, 2020
Todd Morris joins Label Insight to help fix a "broken" customer search experience to identify ingredients in products. The former global president of Catalina plans to lead Label Insight in ...
- Keywords' Future: Yes, No, Maybe So
Show Daily: Videos, Staff Writers - Wednesday, December 18, 2019
Listen in as 360i's Aubrey Sabala and Cisco's Diane Sidden talk about why they think keywords will still be with us going forward: "They will firmly live in a m ...
- Death Of The Keyword?
Show Daily, Nina Lentini - Thursday, December 12, 2019
Good news: it has been exaggerated. Bad news: it's a wounded animal. Our panel discussion at Thursday's Search & Performance Insider Summit on the status and future of the keywo ...
- A Glimpse Into Bloomberg's Million-Dollar Campaign Strategy On Google Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 6, 2019
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in
November 2019. ...
- Yext, Nextdoor Help Improve Local Business Experience
Inside Performance, Laurie Sullivan - Thursday, November 14, 2019
The global integration allows businesses using Yext to publish relevant facts to their Nextdoor Business Pages. The facts include locations, contact information, hours of operation and more. ...
