- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions on nike.com. Nike.com searches -- specifically ones that contain the brand name -- are somewhat more generic, such ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-Ups
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
On Tuesday Google announced plans to expand and add campaign tools to help businesses send directions to consumers, and increase phone calls and traffic to stores. These features -- arrivi ...
- Behind Amazon Ad Numbers: Formulas Like Those Google Used To Create Ad Empire
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 6, 2019
Amazon is buying PLAs for its own branded products, not just for brands on its marketplace. It appears to be funneling traffic through PLA ads on Google to its o ...
- Brexit Content Driving Google Searches To Publishers
Inside Performance, Laurie Sullivan - Thursday, October 17, 2019
Most people searching Google for information about Brexit are clicking on links that send them to the BBC, "The Guardian" or "The Independent," according to data released Thursday. ...
- Moz Develops New Metrics For SEO Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 11, 2019
Moz's Domain Analysis launched earlier this week to support search engine optimization. It contains a list of experimental metrics developed by one of the company's scientists. ...
- Microsoft Advertising Rethinks Terminology To Sync With Marketers
Inside Performance, Laurie Sullivan - Monday, October 7, 2019
Microsoft Advertising said it wants to make it easier for marketers to understand the lingo in its search platform. Starting Monday, it's making a few changes to its naming proces ...
- SharkNinja Analyzes Keywords In Reviews To Improve Customer Service, Reduce Costs
Inside Performance, Laurie Sullivan - Wednesday, September 11, 2019
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consumer needs -- not just in the company's own products, but competitive products too. ...
- Microsoft Advertising Releases Negative Keyword Conflicts Report
Inside Performance, Laurie Sullivan - Monday, September 9, 2019
Microsoft Advertising has released what it is calling a product negative keyword conflicts report for shopping campaigns to ensure ads don't serve up in response to irrelevant search queries. ...
- Lifestyle Content On The Rise As More Brands Block Keywords Related To Hard News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 20, 2019
Brands are moving away from advertising that appears next to controversy, terrorism and illegal behavior, and toward lifestyle-related feel-good content promoting positive thoughts. ...
- Former Google Employee Exposes 'Blacklist,' Alleges Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 20, 2019
Conservative leaders released a letter calling on Google to explain allegations that it attempts to block conservative sites and exclude voices that don't fit a liberal narrative. ...
- Lawyer Ethics Panel Defines Search Engine Marketing Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 8, 2019
Lawyers are now confronting the topic of ethics when they use search engines -- in advertising and marketing -- to attract new clients. ...
- Local Search Analytics Defines True Local Competitors, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
Google's focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season. ...
- Luxottica Agrees To $5.9 Million Settlement Over Search Ad Restrictions
Digital News Daily, Wendy Davis - Tuesday, July 16, 2019
Luxottica and 13 other contact lens retailers allegedly agreed to restrict keyword advertising on search engines in response to legal threats by 1-800 Contacts. ...
- How Google Balances Query Results In Search
Inside Performance, Laurie Sullivan - Friday, June 28, 2019
Searchmetrics research analyzes the impact of a recent change designed to limit how often the same brand appears in the top organic search results. Google calls it site diversity. ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Inside Performance, Laurie Sullivan - Monday, June 10, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year, according to Merkle. ...
- Microsoft To Make Its AI Search Code Available To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
Microsoft has made one of the most advanced AI tools available as an open-source project on GitHub, and released a video for the tools on Microsoft's AI lab. ...
- The Keyword Is Dead: Accept And Adjust
Search & Performance Marketing Daily, Jonathan Kagan - Monday, May 13, 2019
Today's focus is on the audience target/segment -- something we couldn't even fathom in search a decade ago. The necessity of keywords to a search campaign is "going the w ...
- What's A Conductor Without An Orchestra?
Inside Performance, Laurie Sullivan - Monday, May 6, 2019
The play on words refers to a new service providing personalized SEO support and a tool that combines data on social buzz and searches to identify and link trending topi ...
- Karate School Owner Has No Right To Sue Over Search Ads, Google Says
Digital News Daily, Wendy Davis - Thursday, May 2, 2019
A karate school owner who advertises on Google shouldn't be allowed to proceed with a federal class-action accusing the company of mishandling paid-search campaigns, Google argues in new court pap ...
- Google Apps And Utilities: Merkle's Search Campaign Alternatives
Inside Performance, Laurie Sullivan - Thursday, April 25, 2019
It appears that internet utilities will take search into the future, whether organic or paid -- specifically through Google. ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Inside Performance, Laurie Sullivan - Wednesday, April 24, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year, according to Merkle. ...
- Search And Amazon's Private-Label Business
Inside Performance, Laurie Sullivan - Thursday, April 18, 2019
Publishers are creating content for their websites based on search keywords. Could the same work at Amazon to develop its private-label line of products? ...
- Klear Social Engine Adds Hashtag, Keyword, Brand To Search Capabilities
Inside Performance, Laurie Sullivan - Friday, April 5, 2019
Rather than using keywords like "beauty" and "activism" for general searches, the new capabilities help brands connect with influencers around niche topics like #OutfitOfThe Day, #CrueltyFree and
#GunSafety. ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 28, 2019
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial neural networks to optimize paid-search campaigns based on internal and external triggers. ...
- SeoSamba Launches Email Tool For Franchises
Email Marketing Daily, Ray Schultz - Friday, February 22, 2019
The new service from SeoSamba allows firms to pick an email template and link to other channels, the company says. ...
- Keys To Boosting Ad Revenue For Website Publishers
Publishing Insider, Rob Williams - Thursday, February 7, 2019
There were common characteristics among 20 publishers that tripled their programmatic ad revenue. Those included boosting website traffic, increasing the number of keywords they ranked for in search engines a ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but brand clicks from offline and tv are twice as likely to convert and are at risk. ...
- The Death Of Keywords As Audiences Become Key To Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 14, 2018
The keyword won't last much longer, said Pooja Lal, media-buying manager at Cisco, during MediaPost's Search Insider Summit on Thursday in Park City, Utah. ...
- Will Audience Targeting Kill The Keyword In 2019?
Search & Performance Marketing Daily, Alwi Suleiman - Thursday, December 13, 2018
The days when keywords could either make or break a successful online campaign are long gone, but they remain crucial for targeting the right audience at the right time ...
