- Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 28, 2018
The top 50 retail sites processed 75.1 million transactions through desktop and mobile browsers during the seven days ending Nov. 26 -- up 15%. ...
- 1-800 Contacts Anticompetitive Ruling Shows Need To Tame Search
Inside Performance, Laurie Sullivan - Tuesday, November 20, 2018
Internet advertising still seems pretty wild. At least one search marketer I contacted believes 1-800 Contacts secretly bullied its competition, but it's not clear how that went down. ...
- Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 1, 2018
Competitive brand bidding goes largely unchecked across search, and managing trademark infringements drains resources -- threats that represent a risk to digital brands' equity. ...
- Google Ads Trademark Rules Change Giving Agencies A Headache
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 23, 2018
Google has updated its Ads Trademarks policy and stated in a letter that the changes will likely influence how it investigates the trademarks brands own and have on file. The ...
- Search Marketer Seeks To Revive Class-Action Over AdWords
Digital News Daily, Wendy Davis - Thursday, October 18, 2018
A search marketer is seeking to revive a suit accusing Google of displaying pay-per-click ads when the search queries contained "negative" keywords -- meaning terms that were supposed to preve ...
- Most Expensive Search Keywords Surpassing $200 Per Click
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 21, 2018
Mesothelioma-related keywords account for 67 of the top 100 most expensive terms in the past three years. Rehab and substance-abuse keywords also are becoming expensive, according to recent data. ...
- Google Tells Senators Developers Can Still Scan Emails For Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 20, 2018
Google told U.S. senators the company continues to allow developers to scan for specific keyword targets and then share data from Gmail accounts, according to a letter made public Thurs ...
- 'Trump' Ranks Poorly On Fox News In Google Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 30, 2018
CNN.com appears to have about twice the SEO visibility of FoxNews.com. Backlinks in the articles and links and posts in social sites seem to contribute to that increase, according ...
- Google Testing 'Good News,' And Feature Based On Search History For Specific Topics
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 23, 2018
Google is testing a new feature that delivers only good news when asked, as well as a feature in google.com to serve quick links to information the user might n ...
- Why You Should Demand Guarantees From SEO Companies
Search & Performance Marketing Daily, Hamlet Batista - Friday, July 13, 2018
Before asking for a guarantee, consider the benefits of SEO. Determine who your typical customer is and how they find and buy your product. ...
- Celebrity Deaths, Presidential Scandals, Odd News Drove Publisher Site Traffic, Engagement
Inside Performance, Laurie Sullivan - Wednesday, July 11, 2018
The five search terms with the largest traffic increase from Q1 to Q2 2018 were anthony bourdain, kate spade, xxxtentacion, avicii, and world cup. The most improved non-branded keywords poi ...
- Google Services Become Big Data Leak Through Third Parties
Inside Performance, Laurie Sullivan - Friday, July 6, 2018
Apparently Gmail is one in a list of Google apps that share data with third-party developers. Stripe software engineer Robert Heaton recently found that Google Chrome and Mozilla Firefox intern ...
- Google My Business Insights Report Quietly Adds Keyword Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 5, 2018
The Google My Business Insights report provides keyword data on the most popular queries for a specific business from unique users. ...
- Adthena Tracks NBA Finals Keyword Terms
Inside Performance, Laurie Sullivan - Friday, June 22, 2018
Kayak and Expedia came out the biggest winners in terms of click share during the Finals series for the term "Cleveland Cavaliers." Expedia dominated the term "Flights to Cleveland" wi ...
- Performics, Northwestern University Find Time-To-Purchase Intent In Search
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 1, 2018
Consumers are 180% more likely to click on results with concrete words like "shop," when close to making a purchase, while searchers are 20% more likely to click on resul ...
- Amazon Search Focuses On Its Private Labels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 31, 2018
Paid search accounted for 65% of all traffic to AmazonBasics electronics products, the company's fastest-growing category, in the first quarter of 2018, although it only captured 56% of the t ...
- Adthena Introduces AI Categorization For Search Terms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
The tool automatically builds search groups and organizes categories to help marketers gain insights from thousands of competitive and brand search terms that otherwise might have been overlooked. ...
- Paid Search: Meghan Markle And The Royal Wedding
Inside Performance, Laurie Sullivan - Thursday, May 24, 2018
Speculation around what Meghan Markle would wear impacted the amount marketers spent on paid-search advertising during the week leading up to the royal wedding. ...
- Phrase-Free AdWords? Why Keyword-Centric Search Is Becoming A Thing Of The Past
Search & Performance Marketing Daily, Ashley Fletcher - Friday, May 11, 2018
A primary focus on location -- instead of keywords -- could actually pay significant dividends, although it seems like a significant shift in the search operations and business model, ...
- GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
Inside Performance, Laurie Sullivan - Thursday, April 19, 2018
As the deadline for the European Union's General Data Protection Regulation compliance draws closer, searches for the acronym "GDPR" on Google's search engine continue to rise. It prompted companies li ...
- TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
Inside Performance, Laurie Sullivan - Monday, April 16, 2018
Companies that prepare taxes spent more than $192 million to advertise on TV across U.S. national, cable and Spanish-language TV through April 4. TurboTax accounted for $93.4 million -- near ...
- Placed Tracks Feet Into Stores
Inside Performance, Laurie Sullivan - Thursday, March 1, 2018
Search marketers who have begun to tie in-store visits to search advertising and marketing now have a free tool that compares foot traffic in physical stores. Placed, acquired by Sn ...
- YouTube Relies On Keywords, Algorithms To Rate Oscar Movie Success
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 28, 2018
Can keywords in review and reaction videos on YouTube predict Oscar winners? The top two most-viewed Best Picture nominee trailers on YouTube also are the highest-earning among the nominees, p ...
- Patriots Featured In More Super Bowl Search Ads, Searches Than Eagles
Inside Performance, Laurie Sullivan - Wednesday, February 7, 2018
The Eagles won the Super Bowl, but the Patriots had the most brand-related searches and search ad copy between Jan. 26 and Feb. 1, according to data released this w ...
- Search Keywords And Top-Ranking Publisher Sites In Q4 2017
Inside Performance, Laurie Sullivan - Tuesday, January 30, 2018
Seasonal demand for news about sports influenced media publishers' ranking in Q4 2017, but the top-ranking keywords were more related to current topics discussed in forums, tech circles, and financi ...
- The Video Digital Strategy That Didn't Work In 2017, And The Ones That Did
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 28, 2017
SimilarWeb released findings of a failed digital strategy and successful ones that include referring traffic through strong influencer networks, taking advantage of new holidays, and gaining traffic from low-demand sear ...
- Predictions: What Becomes Important As Search Moves Beyond Google, Bing
Inside Performance, Laurie Sullivan - Thursday, December 21, 2017
Optimization is important for keywords in campaigns running on a variety of platforms, not just for Google and Bing. Early this year Mazda began running a campaign with 170,000 keywor ...
- 7 Consumer Sites Dominate Holiday Search In United Kingdom
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 20, 2017
Data from AdGooroo, a Kantar Media company, shows seven consumer sites dominating the click share in U.K. paid search advertising so far during the 2017 holiday season. About 990 t ...
- Marketers Discover Amazon Strategy Through Non-Branded Terms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
The lure of non-branded terms to attract consumers has become dominant in Amazon's marketplace. ...
- Keyword 'How' Shows Influence Of Behavior On Google's Biggest Search Term In 2017
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 13, 2017
Searchers relied on Google to provide the answers to questions asking how to help hurricane victims, how to make a protest sign, how to watch the eclipse and how ...
