- Brands Losing Nearly 27% Of Paid-Search Clicks To Affiliates
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 22, 2017
Affiliate marketers are becoming more aggressive in perfecting their craft of capturing and directing the search traffic through their sites -- and with budgets. ...
- Google: When Holiday Search Jumps From Non- To Branded Keywords
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 21, 2017
The biggest shift in consumer behavior is seen just weeks prior to the holidays, when consumers switch from searching on non-branded keywords to branded keyword terms. ...
- Search Ads Impacted By Word Choice
Inside Performance, Laurie Sullivan - Tuesday, November 21, 2017
Word choice is critical in advertising copy, especially during the holidays with brands using phrases like "free shipping" vs "fast shipping." Research released Tuesday shows which words work best. ...
- Costco Launches Search Campaign For Food Delivery Service
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 14, 2017
Costco, which has long stressed the stability of in-store experiences, recently launched a home delivery service to keep up with rivals like Amazon's Whole Foods. Along with the CostcoGrocery servi ...
- The Non-Branded Keywords Driving Publisher Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 20, 2017
Along with the revision of the ranking and new list of non-branded keywords, the SimilarWeb study notes a change in the type of content that bring media publications the mo ...
- Pinterest Introduces Self-Serve Search Ad Platform With Autotargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 18, 2017
Pinterest has introduced a self-service suite of tools that advertisers can find in the Pinterest Ads Manager, and is testing a feature called autotargeting as a way to extend keywo ...
- Contact Lens Seller Agrees To $7 Million Settlement Over Search Ads
Digital News Daily, Wendy Davis - Wednesday, September 27, 2017
Contact lens retailer National Vision will pay $7 million to settle antitrust allegations centered on search ad campaigns, court papers reveal. ...
- Anodot Working To Predict Future Data Anomalies
Data & Programmatic Insider, Laurie Sullivan - Monday, September 11, 2017
Predicting anomalies in real-time data with help from artificial intelligence is great, but the real Holy Grail is the ability to predict two weeks or more in advance to determi ...
- Most Expensive Keywords In The U.S.
Inside Performance, Laurie Sullivan - Tuesday, August 29, 2017
WordStream analyzed some of the most "super competitive" words running in Google AdWords and found that keywords for the category Business Services include Data Room or Network Security Monitoring, demonstrati ...
- Bing Ads Gets New Relevance, Quality Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2017
The Bing Ads platform will remove non-performing keywords and/or ads that have shown no performance during an undefined "significant" length of time. Campaigns showing positive performance should see no significa ...
- Conductor Makes Search On Mobile Research App Free
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 31, 2017
The app aims to answer the question "what do customers want?" with data accessible through a mobile research tool. ...
- Contact Lens Retailers Settle Antitrust Lawsuit Over Search Ads
Digital News Daily, Wendy Davis - Friday, July 21, 2017
Contact lens retailers National Vision and Arlington Contact Lens have agreed to settle a class-action lawsuit stemming from allegations regarding search ads. ...
- Most Expensive Keywords In The U.S.
Inside Performance, Laurie Sullivan - Monday, July 3, 2017
Interestingly, the keywords for the category of Business Services include Data Room or Network Security Monitoring, which demonstrates the challenges that companies now have with data theft and
malware. ...
- Google Makes Changes To Quality Score Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2017
Google has made it possible for marketers to assess keywords, ads and landing pages by evaluating the parts that make up the score such as expected click-through rate, ad relevan ...
- Tipsy Elves Sues Rival Over Google Ads
Daily Online Examiner, Wendy Davis - Friday, May 5, 2017
Tipsy Elves, which secured funding after appearing on Shark Tank in 2013, has sued rival company Ugly Christmas Sweater over its search ads. ...
- Spongecell Integrates Grapeshot's Keyword Targeting Tech
Real-Time Daily, Tobi Elkin - Friday, March 17, 2017
Programmatic creative tech platform Spongecell said it's integrating Grapeshot's vertical-specific keyword targeting technology. The partnership aims to offer advertisers the ability to serve the most relevant creative ad units bas ...
- Ad-Tech Firms Partner On Pre-bid Keyword Targeting Via Machine Learning
Real-Time Daily, Tobi Elkin - Wednesday, March 8, 2017
Cross-device identify firm Drawbridge on Wednesday announced a partnership with Grapeshot to offer pre-bid keyword targeting via machine learning. By integrating Grapeshot's technology, Drawbridge aims to improve targeting and ser ...
- The Value Of URL Keywords
Inside Performance, Aaron Baar - Tuesday, March 7, 2017
In a world where the tiniest factors can make a huge difference, might URL keywords be worth it? ...
- Personal Loan Keyword Spending Rises On Google
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 24, 2017
Paid-search ad spending on the personal loan keyword group rose 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time. ...
- Target Earns Highest Paid-Search Traffic Share For Product Keywords
SearchBlog, Laurie Sullivan - Thursday, January 12, 2017
Target received nearly 30% of all paid-search traffic for the top 10 product-related keywords during the 2016 holiday season -- more than 2.5 times the traffic of retail site li ...
- Google, Researchers Seek To Develop Brand Search As A Metric
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 4, 2017
Could Google Trend Data replace brand tracking studies? New research from Drexel University, Brigham Young University, and Google suggest the data could at least supplement traditional methods to lower cos ...
- It's The Most Search Time Of The Year
Inside Performance, Aaron Baar - Tuesday, November 29, 2016
The time for finding the perfect holiday gift has begun, which means that search is probably the most important tool in a marketer's toolbox. ...
- B2C Content Marketers Focusing On Their Audience
Research Brief, Jack Loechner - Wednesday, November 9, 2016
The most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis roundi ...
- 161 Black Friday-Specific Keywords Achieved $19 Million In Desktop Text Ad Spend
Research Brief, Jack Loechner - Thursday, October 13, 2016
Data, measuring U.S. Google desktop text ad activity on the top 50,000 keywords in the retail category, December is the top month of the fourth quarter for paid search ...
- How Keywords Give Marketers Insight Into Lifestyles
SearchBlog, Laurie Sullivan - Tuesday, October 11, 2016
Search marketers know how to read between the lines connecting keywords with interests, but when it comes to specific categories, it may prove a bit more difficult to make th ...
- Is More Google Data Disappearing?
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 19, 2016
Google have been reducing access to Keyword Planner data for some accounts, according to Sam Nemzer. And while this is a separate change from the volume grouping, the main foc ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part IV
Search & Performance Marketing Daily, Oren Netzer - Thursday, August 11, 2016
The fourth and final part of this series examines how bidding directly on long-tail keywords can help improve back-end metrics such as conversion rates and cost per acquisition. Part ...
- Comprehensive Guide To Negative Keywords: Part II
Search & Performance Marketing Daily, David Grow - Thursday, August 4, 2016
Negative keywords can reduce costs when marketers optimize their account performance by limiting the ads served for irrelevant searches. The second part to this series explains the implementation strategy. F ...
- SMS Keywords: Beware Autocorrect And Other BPs
Mobile Insider, Melinda Krueger - Tuesday, August 2, 2016
An SMS keyword is the response a customer texts to your short code to get a coupon, enter a contest, subscribe to email or SMS, or download a whitepaper. Naturall ...
- Comprehensive Guide To Negative Keywords: Part I
Search & Performance Marketing Daily, David Grow - Monday, July 18, 2016
Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide ...
