- Google Mobile CPCs For Branded Terms Rise Up To 30%
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 15, 2016
Merkle released data Friday showing how Google's mobile brand cost per clicks are skyrocketing. Beginning in the final week of June, average CPCs for branded keywords jumped between 25% and 3 ...
- Singapore Press Holdings Hires Grapeshot To Improve Contextual Targeting Capabilities
Real-Time Daily, Philip Rosenstein - Wednesday, July 13, 2016
Grapeshot, the audience and keyword targeting firm, has been hired by Singapore Press Holdings Limited (SPH) to serve as its targeting and contextual categorization solutions provider. SPH aims to impro ...
- Why Long-Tail Keywords Are Your Biggest Missed Opportunity - Part II
Search & Performance Marketing Daily, Oren Netzer - Monday, June 27, 2016
Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. Part II sho ...
- Finding The Gems In Long-Tail Keyword Searches
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 23, 2016
Jo Cameron dives into long tail keywords, detailing the tools that marketers will need to uncover tips and tricks to support the next phase of long-tail keywords. So what the he ...
- Finding The Keywords With The Most Potential
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 10, 2016
Moz analysts created four metrics to help determine the best keywords to use: Keyword Opportunity, Importance, and Keyword Potential. Peter Meyers explains the philosophy behind the metrics, some of t ...
- Finding The Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, May 6, 2016
Uncovering new keywords and appraising their value can become complex. Rand Fishkin shares a four-step process to discover and prioritize the best keywords for a company's SEO campaigns. It tak ...
- Secrets To Topping Search
Inside Performance, Aaron Baar - Tuesday, April 19, 2016
It used to be that you could stuff your site with a bunch of keywords, but today's more sophisticated algorithms and marketing techniques require more sophisticated information and solutions. ...
- Topping Amazon Search Takes Sales And Smarts
Inside Performance, Aaron Baar - Tuesday, April 12, 2016
Ripen eCommerce analyzed more than 746,500 search results to determine what factors influence Amazon searches. The results: sales (mostly), a strong relationship with Amazon and some keyword smarts. ...
- Mining Content For Insight And Profit
Social Media Insider, Thom Forbes - Thursday, March 31, 2016
We all know there's gold in key words, whether it's in targeting new consumers or understanding existing ones. ...
- It's Time To Listen To The Advice You're Getting
Inside Performance, Aaron Baar - Tuesday, March 29, 2016
Do businesses really need to be told that that the whole reason behind making oneself visible online is to connect with customers, who are actually people, not algorithms? Sadly, t ...
- Horizon Becomes Blab's First Agency Partner To Build 'Conversation Segments'
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 9, 2016
Horizon Media became Blab's first agency partner to use the predictive company's data segments to build real-time conversation-based targeting as part of its programmatic offering, the companies said
Wednesday. ...
- It's Time To Get Social With Search
Social Media & Marketing Daily, Sanjay Teckchandani - Tuesday, March 1, 2016
An important moment for digital marketing passed without much notice during the holiday rush. I'm talking about a white paper that Facebook published on the connection between social media a ...
- Bing Ads Updates Keyword Planner, Helps Marketers Review Impression Share
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 15, 2016
Automation continues to move deeper into search advertising platforms. Marketers using Bing Ads Keyword Planner in the U.S. can now add a landing page URL into the tool, allowing t ...
- Multichannel Campaigns Must Interconnect Or Fail
SearchBlog, Laurie Sullivan - Monday, December 21, 2015
Conversion is an archaic key performance indicator. Retailers need to take a look at the long view of the customer journey. For too many years marketers focused on optimizing f ...
- 5 Reasons Dynamic Search Ads Are Primed To Replace Keywords
Inside Performance, Rick Backus - Monday, September 21, 2015
Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. Finally, advertisers have the ability ...
- Using Keywords For More Than Web Site Optimization
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 17, 2015
Kristi Hines says marketers only using keywords to optimize Web sites for search miss out on ways to gain visibility from target audiences. She shares her thoughts on the be ...
- How To Handle Keyword Repetition In Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 21, 2015
Rand Fishkin suggests how much repetition is optimal in campaigns when targeting specific keywords, and how often to use that in the front and back ends of my page. It m ...
- Highest Cost Per Click For Search Keywords This Year
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2015
The cost per click of search engine keywords provides insight into current events, and anyone who doubts the trend simply needs to follow the dollar. Some of these words co ...
- Keep Up With Search Intent Using Question-Based Keyword Development
Inside Performance, Jeremy Walker - Monday, July 13, 2015
As developers change the way search engines view and analyze keywords, it's imperative that digital marketers evolve keyword research and content development processes. Typically with keyword research, you try ...
- Bing Encrypts All Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2015
Microsoft will begin encrypting all search traffic on Bing, making the intent and other signals related to the search query more important than keywords. The company made the move ...
- No More Keywords -- No More Text Ads, Either?
Inside Performance, David Rodnitzky - Wednesday, May 27, 2015
A few weeks ago, Google hosted its annual AdWords live stream to announce the latest batch of additions to its ecosystem. In keeping with tradition, the changes came fast a ...
- 'When Is Mother's Day' Search Phrases Make A Comeback
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 8, 2015
People may love their mothers, but for some reason many are forgetful when it comes to her day. In the past year, searches for the keyword term "when is mothe ...
- Facebook Challenges Google, Bing, Tests In-App Keyword Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 11, 2015
Facebook has indexed more than a trillion posts allowing individuals to search for keywords in posts that have been shared with them by others. Along with the buttons to a ...
- One Word Is Worth A Thousand Pictures
Research Brief, Jack Loechner - Friday, May 8, 2015
A new study from email marketing agency Alchemy Worx, reported in DMNnews, reveals which email subject line words are more likely to prompt an open, and which ones turn reade ...
- How Individuals Search For Answers, Not Information
SearchBlog, Laurie Sullivan - Tuesday, April 28, 2015
Marketers need to start thinking more like consumers and consider the devices they use to find information and request answers and the types of technologies connected to the network. Doi ...
- Rubicon Project Acquires Intent-Based Marketing Firm Chango
Real-Time Daily, Tyler Loechner - Tuesday, March 31, 2015
Rubicon Project, a large ad tech firm and ad exchange, on Tuesday announced it has acquired Chango, a demand-side platform (DSP) and intent-based marketing firm. The deal is worth approximate ...
- Magnetic Receives U.S. Patent For Programmatic Search Retargeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 25, 2015
Search retargeting company Magnetic has received a patent for its search retargeting technology. The patent covers Magnetic's programmatic technology for retargeting based on keywords, enabling advertisers to reach audiences wi ...
- Bing's Top 20 Most Expensive Keywords
SearchBlog, Laurie Sullivan - Thursday, March 19, 2015
Keywords related to services -- rather than physical items -- rank at the top of the most expensive keywords on Bing, per an analysis released Thursday. The word "mobile" si ...
- Finding The Interest-Based Keywords For Perfect Targeting
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 16, 2015
Rand Fishkin shows marketers how to find interest-based keywords, rather than use the more obvious and conversion-focused keywords. Fishkin describes how to "hack" into searches to find the interests of peop ...
- How To Optimize For Long-Tail Keywords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 14, 2015
Marketers know the keyword links them as advertisers to consumers. Keyword optimization is the process of adding, researching and analyzing the terms that marketers believe will perform best. The long-tail keywo ...
