- Intent-Based Marketing On The Rise: Yieldbot Passes 1 Billion User Sessions Milestone
Real-Time Daily, Tyler Loechner - Wednesday, January 7, 2015
Yieldbot, an ad server that relies on consumer intent to deliver ads, claims to have surpassed one billion monthly user sessions across its platform, with publishers such as Meredith, Hear ...
- Five SEM Lessons From The Top 10 Searches Of 2014
Inside Performance, Aaron Goldman - Wednesday, December 17, 2014
Google just released its "Year In Search" review that looks at the most popular keyword queries for 2014. As always, the top charts provide good insight into what captured o ...
- Best Practices For Keyword Length For Smartphone Paid-Search Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 20, 2014
Elliot Lant tells us that keyword length performance impacts smartphone paid-search strategies. Marketers often question the differences in how shorter queries perform versus longer queries. And with that data, wh ...
- Search And The Booming World Of Online-To-Offline Conversions
Inside Performance, John Busby - Wednesday, November 12, 2014
Marketers everywhere are looking at their 2015 budgets and asking the same collective question: How am I going to get more customers for less money in search? Higher prices a ...
- Do Keyword Domains Still Have An Impact On SEO?
SearchBlog, Laurie Sullivan - Friday, October 31, 2014
Keyword domains have traditionally played a major role in influencing search results and search engine ranking. It makes sense that when someone types a specific branded word into a sear ...
- Long Tail Keywords And The Myths Surrounding Their Use
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, October 7, 2014
The longer the tail for keywords the better is not always the case when it comes to optimizing campaigns. Katie Lyons has put together some best practices and tips th ...
- How Many Is Too Many Keywords Per Campaign?
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 30, 2014
There's a difference in opinion among marketers when it comes to the number of keywords in each paid-search campaign. Billy McCaffrey tells us that when it comes to ad group ...
- Increase In Content Marketing Investments Compensating For Keywords Not Provided
SearchBlog, Laurie Sullivan - Monday, September 29, 2014
A Forrester Consulting study released Monday shows that some 24% of participating marketers spent between $1 million and $9.9 million on content marketing in 2013. Nearly one-quarter of survey responden ...
- The New Currencies For 21st Century Media
Real-Time Daily, John Snyder - Friday, September 19, 2014
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals on the Internet. In this increasing ...
- Why SEO Campaigns Fail
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 17, 2014
Jay Taylor gives us a list of seven reasons why SEO campaigns fail and explains what marketers can do to identify and correct the mistakes. Whether you manage a campai ...
- Alternatives To Google's Exact-Match Keyword Removal
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 5, 2014
Rand Fishkin takes marketers through strategies to deal with Google's recent removal of exact-match bidding capabilities and keyword targeting in AdWords. In the video, he talks about the implications ...
- Facebook Confirms Mobile Test Of Keyword Search
MoBlog, Mark Walsh - Friday, August 29, 2014
Facebook on Thursday confirmed a Bloomberg report that it has begun testing a feature in its mobile app that allows people to search through old posts from friends or pag ...
- Q&A: Grapeshot Builds US Team, Appoints Stark As SVP Of Product Marketing
Real-Time Daily, Tyler Loechner - Wednesday, August 6, 2014
Grapeshot, a UK-based digital ad tech company, has continued its U.S. expansion with the appointment of Chris Stark as senior vice president of product marketing. Stark will be based ...
- SocialRank Expands Twitter Analytics Service
Around the Net in Search Marketing, Gavin O'Malley - Thursday, July 31, 2014
SocialRank is expanding its Twitter analytics service to include geographic segmentation and keyword searches. Launched earlier this year, “the original version of the service helped brands … scan all ...
- How Brands Can Attach To Competitive Keywords
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 13, 2014
Rand Fishkin explains how to achieve better rank with competitive keywords in search engine queries, even when marketers think it's not possible. Fishkin provides examples that can help marketers rethi ...
- Working Dynamic Keyword Insertions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 10, 2014
Luke MacLean takes a deep dive into AdWords features that might have become old news to some paid-search marketers. He believes Dynamic Keyword Insertion is a tool that is oft ...
- eBay Hit Hard By Google Panda Update, Takes Major Search Losses
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 22, 2014
Wordstream Founder Larry Kim estimates eBay lost 80% of its organic traffic and ranking after Google's rollout of Panda 4.0 and the Payday Loan 2.0 update. He's not the on ...
- The Trade Desk Adds Keyword Targeting To DSP Via Grapeshot
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot to give clients the ability to use keyword targeting when buying via real-time bidding (RTB). Grapeshot says its te ...
- Grams Resembles Google, But Searches For Illegal Items
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 18, 2014
Now there's a search engine for guns, drugs, stolen credit cards and other illegal things in what some have dubbed the dark underground market. It will allow vendors to b ...
- Keyword Not Provided: How To Access Paid Search Query Data
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 10, 2014
Larry Kim wants to set the record straight. Marketers can still access referral data though the AdWords API, although paid-search query data is no longer being appended to referral URL ...
- How Search Concepts Evolve From Keywords
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 9, 2014
Search engine marketers need to accept the fact that concepts will replace keywords in search engine optimization, product listing or Shopping ads, and paid-search ads. As the online world evolve ...
- Maximize Mobile Search With Content And Design
Mobile Insider, Jason Squardo - Tuesday, April 1, 2014
Marketers that embrace mobile marketing see greater returns on their overall digital marketing investment. But to specifically succeed in the mobile search market, businesses need to focus on creating conte ...
- Grapeshot Raises $3.3 Million, Plans To Hire 6 In NY Office
Real-Time Daily, Tyler Loechner - Friday, March 28, 2014
Grapeshot, a UK-based digital ad tech company, on Friday announced it has raised $3.3 million in a new round of funding. Including previous funding rounds, the company has now rais ...
- Grapeshot Expands Tech Offering, Targets Emerging RTB Markets
Real-Time Daily, Tyler Loechner - Tuesday, February 4, 2014
Grapeshot, a UK-based digital ad technology company, is expected Tuesday to announce that its tech offering is now available in markets in which real-time bidding (RTB) is emerging. The compa ...
- Social Media Blamed For Rise In Eating Disorders
The Social Graf, Erik Sass - Monday, January 27, 2014
Social media appears to be contributing to a big increase in the prevalence of eating disorders among children and teenagers over the last few years ...
- How Many Keywords Are Enough?
Inside Performance, David Rodnitzky - Tuesday, January 21, 2014
Bob Dylan was once asked in the 1960s "How many protest singers are there today?" -- to which he answered, "about 136." A question that cannot be answered deserves ...
- Names Sites Top Keyword Searches
Online Media Daily, Laurie Sullivan - Thursday, December 19, 2013
Sites whose names form their URL were the top 10 keyword search terms to data of 2013, per Millward Brown Digital. ...
- Adchemy Looks To Solve Keyword Overload
Online Media Daily, Laurie Sullivan - Tuesday, December 10, 2013
Adchemy continues to drive automation through software as a service tool. On Tuesday, the company will release a keyword tool that allows search marketers to manage large-scale keyword campaigns acro ...
- What To Do Until Analytics Companies Catch Up To Keyword Not Provided
Around the Net in Search Marketing, Laurie Sullivan - Thursday, December 5, 2013
Richard Chavez has some tips for marketers who continue to struggle with the inability to track referring keyword data. He suggests that SEO marketers can measure metrics at the URL lev ...
- Bing Ads Casts Broad Keyword Net, Helps Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, November 18, 2013
Microsoft has begun to allow advertisers to target Bing Ads using broad-match keywords, which targets ads based on keywords closely related to the search terms. The search platform no long ...
