- Jeff Koons Dresses Up H&M
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2014
It's featuring a "Balloon Dog" leather handbag designed by the American artist at select locations throughout the country. While H&M has long partnered with leading fashion designers for capsule collection ...
- For Brands, Apps Are A Big Bust
Marketing Daily, Sarah Mahoney - Monday, May 19, 2014
"If you look at it with a glass-half-full perspective, it's worth noting that 80% of brand sites are mobile optimized, so the majority are making the investment," says Colin Gilber ...
- Kohl's Bringing Back Name Brands To Drive Sales
Marketing Daily - Top of the News, Thom Forbes - Friday, May 16, 2014
For years, it seems, private labels have been nothing but a success story, whether it's in the grocery aisles, warehouse outlet or drugstore. But one particularly telling comment in yesterday ...
- Amy Poehler Propels New Bounce at Old Navy
Marketing Daily, Sarah Mahoney - Friday, May 9, 2014
Between the arrival of warmer spring weather and a later-than-usual Easter, retailers registered a much bigger April sales bounce, with the Gap's Old Navy brand turning in a dazzling performan ...
- BloomReach SNAP Personalizes Content In Real-Time
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 25, 2014
Consumers have begun to expect a personalized Web experience in real-time on desktop, tablets and smartphones. BloomReach Tuesday will begin rolling out a smart application that personalizes site discovery f ...
- Walmart Pursuing Both 'Stock-Up' And 'Fill-In' Customers
Marketing Daily - Top of the News, Thom Forbes - Friday, February 21, 2014
Believing good things come in smaller boxes, Walmart said yesterday that it would build as many as 300 more small-format stores in the coming year - about twice as mu ...
- Tapping the Smartphone for Interactive Window Shopping
MobileShopTalk, Chuck Martin - Monday, February 17, 2014
Creating an interactive digital window display that can connect with smartphones of consumers walking by can be more complicated than it looks. A while back, Adidas created a pilot interacti ...
- Macy's, Bloomies, Saks Set To Rock Super Bowl
Marketing Daily, Sarah Mahoney - Saturday, January 18, 2014
The intersection between New York's fashion crowd and the National Football League is usually nonexistent, but the coming Super Bowl looks to be a big exception, with brands like Macy' ...
- Brand Sauce In The Shipping: Amazon's Zappos Reigns
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2014
"The luxury brands were a little bit slower to move into omnichannel, but there has been a huge recognition of its importance lately. Stores like Barneys and Neiman Marcus ha ...
- More Shoppers Enter Stores, More Leave Sooner
MobileShopTalk, Chuck Martin - Tuesday, December 10, 2013
In case anyone missed it, mobile shoppers have been out in full force this holiday season. Now we have some actual measurements of just how many people have been o ...
- Gift Card Spending To Go Mobile, Set New Record
Marketing Daily, Sarah Mahoney - Wednesday, November 20, 2013
The world's most practical, versatile and least-thought-required presents are becoming even more popular: A new survey from the NRF predicts that eight in 10 shoppers will buy at least o ...
- Clear Channel Creates Digital Station For Macy's
MediaDailyNews, Erik Sass - Saturday, November 16, 2013
Clear Channel's iHeartRadio is expanding its partnership with Macy's with the launch of mstyleradio, a digital station created for the high-end retail chain that targets millennial shoppers with a contempora ...
- Price Power: From Family Dollar To Abercrombie & Fitch
Marketing Daily, Sarah Mahoney - Friday, November 8, 2013
Exceptional retailers are those that know how to keep their prices high, instead focusing on product differentiation and brand identity, argues Deloitte's Michael Raynor. He explains how higher prices p ...
- Lands' End May Float On Its Own Again
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 30, 2013
Anyone who has ever worked at a startup or worn the green eyeshades of a copy editor will appreciate the tale of how Lands' End got its misplaced apostrophe, ...
- Affluents: Louis Vuitton Most Overrated; Nordstrom Least
Marketing Daily, Sarah Mahoney - Monday, October 28, 2013
"Brands need to do a better job communicating quality and value to their target audiences," says Ron Kurtz, president of the market research company. "And despite images in the med ...
- Profiling Charges Fuel Fury Over Jay Z's Barneys Deal
Marketing Daily - Top of the News, Thom Forbes - Monday, October 28, 2013
The rapper-turned-mogul Jay Z finds himself square in the middle of a tabloid and social media assault over his business association with Barneys New York, which has been accused ...
- Target Introducing Digitally Driven Holiday Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2013
The hashtag-driven campaign theme is #MyKindOfHoliday, and in addition to TV, the retailer will use Twitter and Instagram to tell shoppers about great deals, while encouraging them to share the ...
- Mobile Shoppers to Meet In-Store Micro-Targeting
MobileShopTalk, Chuck Martin - Thursday, October 17, 2013
We may be about to find out the level to which mobile shoppers are willing to be targeted in stores as they shop. Earlier this year, a study by ResearchN ...
- Macy's Sponsors iTunes Radio Launch
MediaDailyNews, Erik Sass - Thursday, September 19, 2013
Macy's is the exclusive launch partner for Apple's new iTunes Radio, the company announced Thursday, allowing the retailer to reach tech-savvy consumers with customized digital video and audio messages v ...
- Digital Shopping Rewires BTS Habits
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2013
Ted Vaughan, a partner in BDO's retail and consumer product practice, says that for one thing, digital shopping is changing kids' expectations; for another, department stores are making a comebac ...
- Saks Finds A Home In Hudson's Bay
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 30, 2013
In a deal that's all about the location, location, location of bricks and mortar -- particularly on Manhattan's Fifth Ave. -- the Hudson's Bay Company has apparently emerged as t ...
- Harmelin Media Handles Belk's Broadcast Buys
MediaDailyNews, Fern Siegel - Monday, July 29, 2013
Harmelin Media has formed a partnership with Belk, Inc., a large family-owned and operated department store celebrating its 125th anniversary this year. ...
- For Back-to-School, Macy's Socializes
Marketing Daily, Sarah Mahoney - Monday, July 15, 2013
This year, Macy's is pushing its back-to-school effort even further into the realm of social media, with shareable efforts that target kids' favorite media, from "Pretty Little Liars" to Rad ...
- Target Founder Douglas Dayton Dies At 88
Marketing Daily - Top of the News, Thom Forbes - Monday, July 8, 2013
Douglas Dayton, the co-founder and first president of Target in 1961, died at home in Wayzata, Minn., Friday at 88 following a battle with cancer. The first Target opened ...
- Neiman Marcus May Ride High-End Surge To IPO
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 25, 2013
In a sign that prospects for the luxury market are rosy as a $3,495 Embroidered Feather-Skirt Dress, Neiman Marcus said yesterday it wants to raise $100 million or more ...
- Kohl's Snags High-Level Starbucks Exec
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 24, 2013
Michelle Gass, who had long been considered a possible replacement for Starbucks' CEO Howard Schultz, and who spent the past two years working on a turnaround for Starbucks' troubled Europ ...
- Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's
Marketing Daily, Sarah Mahoney - Friday, May 17, 2013
For all of Gen Y's ballyhooed love of techno-shopping, it turns out that retailers have little to fear: Detailed research from the Urban Land Institute reveals that Millennials are cra ...
- M-Commerce Up 31% In First Quarter
Online Media Daily, Mark Walsh - Thursday, April 25, 2013
Mobile commerce climbed 31% in the first quarter from a year ago, fueled by growing tablet use and improved customer service, M-commerce now accounts for 17.4% of total online reta ...
- Macy's Claims First All-American Crowdsourced Ads
MediaDailyNews, Sarah Mahoney - Monday, April 22, 2013
Macy's is asking its customers to send in their patriotic videos for use in 30-second "What makes America great" commercials to air later this summer. ...
- J.C. Penney Can Sell Martha Stewart Products, For Now
MediaDailyNews, Erik Sass - Friday, April 12, 2013
J.C. Penney scored a courtroom victory over Macy's with a decision by New York State Supreme Court Justice Jeffrey K. Oing that J.C. Penney can continue selling Martha Stewart-branded produc ...