- Macy's Unrolls Summer Americana Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2013
In an effort to build on its positioning as America's department store, Macy's says it will introduce an "American Icons" summer campaign, a tribute that ranges from baseball and grilli ...
- Target Opening Stores In Canada
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 6, 2013
Target announced that it opened three pilot stores in Ontario on March 5. The stores are the first Target locations to open in Canada, and the first of 124 th ...
- Survey: Why Women Love Nordstrom
Marketing Daily, Sarah Mahoney - Tuesday, March 5, 2013
The survey, from Market Force Information, found that the Seattle-based Nordstrom topped the competition in six of the eight measured attributes, including customer service, atmosphere, no-hassle returns and designer opti ...
- Despite Great Ads, JCPenney A 'Total Train Wreck'
Marketing Daily, Sarah Mahoney - Thursday, February 28, 2013
Despite an alluring new ad campaign, launched during the Oscars and prepared under no less a luminary than consultant Sergio Zyman, "the company is utterly destabilized," Howard Davidowitz, chairman ...
- Target's Prabal Gurung Collection Scores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 13, 2013
Target's limited-edition designer partnership with designer Prabal Gurung seems to have the right stuff. The Minneapolis-based discounter's line of floral dresses and women's fashion accessories under the Gurung name th ...
- NBA, Sean Jean And Macy's Sign Multi-Year Deal
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The NBA has teamed up with Sean John and Macy's for a multi-year deal centering on tit-for-tat programs at the Entertainment Series at NBA All-Star andNBA-themed events at Macy's nationwi ...
- Maroon 5 Front Man Launches A Fragrance
Marketing Daily, Karl Greenberg - Tuesday, February 5, 2013
"Maroon 5" lead singer Adam Levine has launched a perfume. It's a self-titled fragrance. The scents for men and women, which launch in February 2013 exclusively at Macy's and Macys.co ...
- J.C. Penney To Start Offering Deals
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 30, 2013
J.C. Penney Co. Inc. will begin offering targeted discounts at certain times throughout the year, a major change for the company that had planned to get rid of those brand-compromisi ...
- Macy's Changes Team
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 30, 2013
Macy's has restructured its senior executive team, effective immediately. Thomas L. Cole is retiring as chief administrative officer after a 41-year career. He will remain with the company through M ...
- Ann Taylor Brings Back Kate Hudson In Spring Campaign
Marketing Daily, Sarah Mahoney - Thursday, January 24, 2013
Ann Taylor says it is bringing back actress Kate Hudson as the face of the brand. The retailer says the actress will also develop a capsule collection for the chai ...
- Bloomingdale's And The Child Mind Institute: Not Your Run-of-the-Mill Alliance
Marketing: Causes, David Hessekiel - Monday, January 14, 2013
Mental health is an enormous issue facing our nation, but because it makes so many people feel so uncomfortable, very few companies publicly embrace it. ...
- Lampert Takes The Wheel At Sears
Marketing Daily - Top of the News, Thom Forbes - Tuesday, January 8, 2013
Edward S. Lampert, the chairman of Sears Holdings and founder and head of its majority shareholder, ESL Investments, took on the additional role of CEO of the retailer yesterday. ...
- Finally: Big Boxes Leverage Mobile, Social
Marketing Daily, Sarah Mahoney - Monday, December 3, 2012
"Whether it's Best Buy, Target, Walmart or Toys R Us, we're seeing that brick-and-mortar stores have learned to adapt and even embrace the mobile shopper," Stephen Wyss, partner in BDO ...
- Tempur-Pedic Taps Carmichael Lynch
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
Bed manufacturer and marketer Tempur-Pedic International Inc. has selected Carmichael Lynch as its creative agency of record following a competitive review. Tempur-Pedic also named Carmichael Lynch Spong as its publ ...
- John Lewis Morphs TV Ad Into Valuable Social
Around the Net In OMD Europe, Nina Lentini - Wednesday, November 14, 2012
The department store unleashed its much anticipated Christmas 2012 commercial on November 9th. Statistics reveal that thousands of viewers swarmed to their Facebook and Twitter accounts to commend the n ...
- Bad Marketing Hurts JCP
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
Robert Passikoff, president of N.Y.-based Brand Keys, explains what happened to J.C. Penney in opting for a "fair and square" pricing strategy. He argues that, while people say they kn ...
- Macy's Won't Be Thumped By 'Dump Trump'
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 14, 2012
Donald Trump, who has been known to treat facts as if they were expendable underlings, may be proving that bloviation has its limits. Or perhaps he has us just whe ...
- For Holiday, Zales Sends Fingers Down The Runway
Marketing Daily, Sarah Mahoney - Tuesday, November 6, 2012
In an effort to make sure its brightly colored diamond rings end up in women's stockings this Christmas, Zales let its fingers do the walking -- strutting down the runw ...
- Kohl's Unwraps Holiday Marketing Programs
Marketing Daily, Sarah Mahoney - Friday, November 2, 2012
In stores, it is continuing the dream theme with designated gift zones that showcase gift-pairing options, such as pajamas with slippers. The "Dream Receipt" contest is scheduled to run fr ...
- Macy's Involves Marilyn To Woo Gen Y
Marketing Daily, Sarah Mahoney - Friday, October 19, 2012
It says it will launch 13 new brands, such as one named Marilyn Monroe, and expand 11 others. Last spring, it said it would shift its sights to the $ ...
- Francis Headed to Gap?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 13, 2012
Michael Francis, who was ousted as president of J.C. Penney Co. in June, is reportedly going to Gap Inc. He will serve as a marketing creative advisor for Gap, a ...
- Macy's Launches Its Own Little Sitcom
Marketing Daily, Sarah Mahoney - Monday, September 10, 2012
"It's been a few years since we used all our stars as an ensemble cast," Martine Reardon, Macy's CMO, tells "Marketing Daily." And the new effort, from JWT, also subt ...
- Stores Report Bustling Back-to-School Sales
Marketing Daily, Sarah Mahoney - Tuesday, September 4, 2012
National retailers say August was good to them, with back-to-school shoppers buoying results. The International Council of Shopping Centers says its index of chain stores posted sales that were ...
- Stores Show Solid Gains In July
Marketing Daily, Sarah Mahoney - Thursday, August 2, 2012
Consumers didn't just hit the beach in July, they hit the mall, too: Monthly retail sales came in stronger than many observers had forecast, with the Gap, Target, Macy's a ...
- BTS: Surge In Grade School, Empty Nest Homes
Marketing Daily, Sarah Mahoney - Monday, July 30, 2012
While many of this year's back-to-school spending trends will be predictable, the National Retail Federation reports there are some new patterns that will drive spending higher. As a result, t ...
- Amid Strong Projections, Macy's Kicks Off BTS
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2012
It's time for retailers to start wooing underage fashionistas with back-to-school fashion ideas, and Macy's is first out of the gate, offering widespread promotions, style advice, and family-themed events ...
- Nordstrom Teaming Up With Topshop
Marketing Daily, Sarah Mahoney - Thursday, July 12, 2012
Looks like the biggest fashion trend this season will be high/low pairings: Nordstrom says it will open Topshop and Topman departments in 14 stores this September, as well as onlin ...
- Target, Neiman Marcus Partner For Holiday Collection
Marketing Daily, Sarah Mahoney - Wednesday, July 11, 2012
"All marketing innovations are, to an extent, strategic bets," Ted Zittell, a Toronto-based consultant for McMillan/ Doolittle, tells "Marketing Daily." "But these two companies have shared values about both desi ...
- Study: Grocers Regaining Dominance
Marketing Daily, Sarah Mahoney - Monday, July 2, 2012
In its just-released annual ranking of the biggest retailers, STORES Magazine reports that grocery chains are regaining their edge. Wal-Mart retains its top spot, of course. (It's bigger than t ...
- Sears Open To Selling Assets
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 15, 2012
Sears Holdings, the retailer controlled by Edward Lampert, is "open" to selling assets as it works to turn itself around, its chief executive said. "If there are assets that ma ...