- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing Automation
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
When Policygenius streamlined its manual insurance matchmaking process and redesigned its email program, the brand needed to maintain its roots in human connection while providing expertise to guide customers throu ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics, and relaunch an a ...
- Nielsen Launches Global Campaign Outcomes Database
Digital News Daily, Karlene Lukovitz - Thursday, September 17, 2020
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by country and across TV, digital vide ...
- Hearst Magazines: The Data-Driven Publisher
Show Daily, Nina Lentini - Thursday, June 13, 2019
The company employs trained data scientists. In fact, Mike Smith is back in college to learn data mining and machine learning "so I can work with the folks who kn ...
- Bernie Sanders' BERN Will Search And Target Voters
Inside Performance, Laurie Sullivan - Monday, April 29, 2019
The online tool allows anyone to contribute to the campaign's voter database, apparently without an opt-in for the owner of the personally identifiable information. ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Where it doesn't, it's due to confusion of data, especially for data that have large baselines." ...
- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied around this: When you know someone's story, you can care for them personally. ...
- Consumers Would Sell Their Personal Information To Brands For $153
Connected Thinking, Chuck Martin - Wednesday, June 13, 2018
Personal data is so valuable that many consumers stopped using an online service or retailer in the past year because they didn't trust them with their data. However, it al ...
- V12 Data Expands Its Email Address Append Database
Email Marketing Daily, Ray Schultz - Monday, May 21, 2018
Marketers can add permission-based email addresses to their files with V12 Data's append database. ...
- Failing Fast: Marketers Share Lessons From Email Mistakes
Show Daily, Alex Weprin - Monday, April 23, 2018
Of course, every company will make its share of mistakes. The question is what you learn from them. That was just one of the takeaways from the panel "Failing Successfull ...
- Data-Sharing Customers Want Benefits, Not Just Transparency
London Blog, Sean Hargrave - Friday, February 16, 2018
DMA research shows that consumers understand their data powers the internet, and now they want their slice. ...
- Dishing On Data: Marketers List Their Priorities And Concerns
Email Insider, Ray Schultz - Wednesday, February 7, 2018
Most marketers are happy with the data they're getting -- and that includes email marketers. But they face challenges, Ascend2 found in a study. ...
- GDPR Is Not Just About Consent -- Why All The Panic?
London Blog, Sean Hargrave - Thursday, January 25, 2018
Marketers are getting scared as May's deadline looms, but legitimate interests is a viable, lawful option. ...
- Adobe Campaign Now Supports Hadoop Big Data Framework
Email Marketing Daily, Jess Nelson - Friday, January 19, 2018
Adobe announced the addition of a Hadoop connector to Adobe Campaign this week, giving marketers access to a new array of data to funnel into email marketing campaigns. ...
- The Data Swamp: Forrester Study Shows Lack Of Transparency In Market
Email Insider, Ray Schultz - Monday, November 13, 2017
Users of data -- especially third-party data -- complain of a lack of transparency into sources and validation, Forrester finds. ...
- Adobe Unveils Actionable AI Insights For Adobe Target
Email Marketing Daily, Jess Nelson - Thursday, October 19, 2017
Adobe unveiled a new reporting feature Wednesday for Adobe Target, its digital marketing personalization engine, that helps marketers understand how and why the machine-learning algorithms work the way they ...
- Bluecore Raises $35M For Personalized Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, October 4, 2017
Retail marketing technology platform Bluecore procured $35 million in Series C funding on Wednesday, with plans to funnel the financing into company growth and product development. ...
- Blueshift Releases Cross-Channel 'Live Personalization' Suite
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
San Francisco-based marketing technology company Blueshift announced the general availability of its Live Personalization product on Wednesday. ...
- 73% Of Broadband Consumers Want To Tightly Control Their Personal Data
Connected Thinking, Chuck Martin - Wednesday, September 13, 2017
While the Internet of Things will produce mountains of data, many consumers are concerned that someone will access some of the data relating to them. Part of the issue arou ...
- IT C-Suite Confused About GDPR And Personal Data
Around the Net In MAD London, Sean Hargrave - Thursday, September 7, 2017
Senior IT executives appear confused over what constitutes personal data under GDPR, which comes into full effect next May. More than half told researchers that they did not believe ema ...
- Home Depot: Single Point of Truth = Crowd Of Stakeholders
Show Daily: Videos, Staff Writers - Tuesday, August 29, 2017
Building a so-called "single point of truth" is something marketers are trying to figure out, but it involves countless departments, data formats and analytics. At The home Depot, it to ...
- GDPR Woes: Companies Still Not Ready For Regulation, Study Shows
Email Marketing Daily, Jess Nelson - Tuesday, July 18, 2017
The majority of companies are still unprepared for the European Union Data Protection Regulation (GDPR) to go into full effect in less than a year, according to a study releas ...
- Schenectady 12345
Marketing Daily, Keith Petri - Thursday, July 6, 2017
It is a false notion that deterministic data and observed, self-identified data are almost always accurate. ...
- 19% Of Execs Secretly Believe Digital Transformation Projects Are A Waste Of Time
Connected Thinking, Chuck Martin - Wednesday, June 7, 2017
Among other things, the Internet of Things can aid the digital transformation of a business. While almost all companies say they are aligned on what digital transformation is, only ...
- Modular Email Templates Save Time, Resources
Email Marketing Daily, Jess Nelson - Thursday, June 8, 2017
Two out of three email marketers believe they don't have enough resources to optimize their email marketing campaigns, according to a new report released Wednesday by Emma. ...
- IoT Legal Issues: It's All About The Data
Connected Thinking, Chuck Martin - Friday, May 19, 2017
Legal departments at brands typically handle legal issues that those brands may come across. However, some legal issues associated with the Internet of Things may cause companies to approach so ...
- Betabrand Increases Sales With Email Personalization
Email Marketing Daily, Jess Nelson - Monday, May 8, 2017
Betabrand increased email revenue by 16.7% after partnering with Sailthru to unify siloed data sources for personalized email outreach. ...
- TwinSpires.com Partners With Emarsys For Kentucky Derby
Email Marketing Daily, Jess Nelson - Wednesday, May 3, 2017
TwinSpires.com has partnered with Emarsys to leverage the company's B2C marketing cloud to promote the upcoming Kentucky Derby. ...
- Zeta Global Raises $140M To Power Its Marketing Cloud
Email Marketing Daily, Jess Nelson - Thursday, April 27, 2017
Zeta Global announced a late-stage equity and debt-funding round on Thursday to boost its marketing cloud prowess, as well as likely positioning the company to either be acquired or ...
- Oracle Boosts Marketing Cloud Services With Added AI, Chat Features
Email Marketing Daily, Jess Nelson - Thursday, April 27, 2017
Oracle unveiled new chat features and adaptive intelligence to its Customer Experience (CX) Cloud Suite at the company's Las Vegas conference, Oracle Modern Customer Experience. ...
