- DMP Reltio Raises $40M, Earmarks Funds For Staffing, Global Reach
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
Reltio plans to go on a hiring spree with the added investment, expanding its engineering, sales and marketing departments. Reltio has been growing rapidly since coming out of stealth mo ...
- How To Reframe Identity
RTBlog, Tobi Elkin - Monday, April 10, 2017
The notion of identity is at the core of so-called people-based marketing. Marketers want to know who their customers are, their dispositions, preferences, and the like, and understand their behavi ...
- Nielsen Says 'Hello' To Artificial Intelligence
Email Marketing Daily, Jess Nelson - Thursday, April 6, 2017
Nielsen has added a layer of artificial intelligence to its marketing cloud to help publishers boost customer engagement with data-driven personalization and audience optimization. ...
- Big Data Analysis Firm ActionIQ Gets $13M
Around the Net in Real-Time, Gavin O'Malley - Tuesday, April 4, 2017
ActionIQ just raised $13 million from Sequoia Capital and other investors. Simply put, the startup “wants to help marketing employees navigate big data without having to write code,” said Ventu ...
- Radius Democratizes B2B Data
Email Marketing Daily, Jess Nelson - Wednesday, March 29, 2017
Radius announced the launch of a new data repository on Tuesday that grants its customers unlimited access to the data intelligence needed to power personalized B2B marketing campaigns. ...
- AppsFlyer Launches Data Tool Pivot
Email Marketing Daily, Jess Nelson - Tuesday, March 28, 2017
AppsFlyer has announced the launch of a new data science tool that can calculate 100,000 rows of data without the need for Microsoft Excel. ...
- Reach Analytics Helps Spring Clean Email Data
Email Marketing Daily, Jess Nelson - Wednesday, March 22, 2017
Reach Analytics expanded its B2C marketing platform on Tuesday with response modeling, a new artificial intelligence tool that predicts how consumers will respond to marketing campaigns. ...
- Campaign Monitor Acquires Tagga, Turns To CRM
Email Marketing Daily, Jess Nelson - Wednesday, March 15, 2017
Email marketing services provider Campaign Monitor announced the acquisition of Tagga, a customer data platform, for an undisclosed price on Wednesday. ...
- Einstein Goes Live, Teams Up With Watson
Email Marketing Daily, Jess Nelson - Tuesday, March 7, 2017
Salesforce announced the release of Einstein -- a layer of artificial intelligence built into Salesforce's cloud-based software -- out of beta on Tuesday. Einstein is powered by a combination ...
- RedPoint Global Launches Customer Engagement Hub
Email Marketing Daily, Jess Nelson - Tuesday, March 7, 2017
Data management company RedPoint Global announced the release of a new customer data and communications hub on Monday to help brands align marketing with customer expectations. ...
- Ex-OMD, Kraft Exec Julie Fleischer Joins Neustar As VP Product Marketing
Real-Time Daily, Tobi Elkin - Tuesday, March 7, 2017
Real-time data provider Neustar named media and marketing vet Julie Fleischer as VP of Product Marketing for Product Solutions. Fleischer will be responsible for the firm's go-to-market strategy, positioning, messagin ...
- Bluecore To Announce Rebrand At eTail, Launch New RTIM Platform
Email Marketing Daily, Jess Nelson - Friday, February 24, 2017
Bluecore will officially rebrand from an email marketing company to a Real Time Interaction Management (RTIM) company in conjunction with the release of the new Bluecore Decisioning Platform for Comme ...
- A.S. Watson Group Partners With Rubikloud, Invests $70M In Big Data
Email Marketing Daily, Jess Nelson - Monday, February 6, 2017
The largest health and beauty retailer in Asia and Europe has partnered with Rubikloud to leverage the company's data enterprise platform. ...
- LiveRamp Launches IdentityLink, Omnichannel Audience Solution
Real-Time Daily, Philip Rosenstein - Thursday, February 2, 2017
LiveRamp, a provider of omnichannel audience solutions, on Thursday announced it was debuting IdentityLink, which allows data marketers to purchase offline, online, point of sale, TV and mobile consumer da ...
- Business Email Marketing Is Moving On -- Opt-In Or Ship Out
EuroMail, Sean Hargrave - Wednesday, December 21, 2016
The DMA announces its fight against the new ePrivacy draft rules, which will extend email opt-in to b2b. But hasn't this already been settled by GDPR's very clear, universal opt- ...
- Continuously Building a Better Mousetrap
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AEG, explained that speed, data deployment and interpretation, governance, technology acquisition and integration are all essential components to buildi ...
- Picking an Attribution Model
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
There are many attribution models that can be deployed by your brand depending on the goals of your email and cross-channel campaigns, but finding the right one is a tricki ...
- Poor Data Costs UK Companies 6% Of Turnover
Around the Net In MAD London, Sean Hargrave - Friday, December 2, 2016
Around 6% of annual revenue is being lost through poor quality data, according to new research by Royal Mail. Given the positive impact that well-maintained contact data can have ...
- Data Replacing Demographics Is Making FMCGs Sell Direct
London Blog, Sean Hargrave - Monday, November 21, 2016
Demographics are too general, but they're all the FMCGs have unless they go direct and gather data so they can respond to behaviour -- not age and gender. ...
- How To Win Back Disengaged Subscribers
Email Marketing Daily, Jess Nelson - Friday, November 4, 2016
Inactive subscribers can negatively impact a campaign and email deliverability. Spencer Kollas, vice president of global deliverability at Experian Marketing Services, says brands should not ignore
these inactive customers ...
- Double Opt-In Makes For Better Qualified Lists
Around The Net In EU Email Marketing, Sean Hargrave - Monday, October 24, 2016
The double opt-in process will often result in higher-quality recipients and lists. Most importantly, double opt-ins confirm the validity of new subscribers by asking them to complete a second st ...
- GDPR Is Inevitable -- Email Marketers Should Rejoice, Then Repermission
EuroMail, Sean Hargrave - Friday, September 30, 2016
The regulator has made it clear that there is no choice over GDPR, and that can only be good news for email marketers who toe the line and clean ...
- Advertisers Must Learn How To Use Data
Data and Targeting Insider, Laurie Sullivan - Thursday, September 29, 2016
The future of brand advertising and targeting resides in data, but too many companies still struggle with learning how to use it. That topic hung like fog over Advertising We ...
- Microsoft Ignite: How Algorithms, The Cloud, IoT And Data Are Changing Cloud Computing
Around the Net in Real-Time, Tobi Elkin - Tuesday, September 27, 2016
Algorithms, the cloud, the internet of things, and data — a combination referred to as ACID — are changing the face of computing, according to Microsoft corporate VP Joseph Sirosh ...
- Market For Big-Data Management Tools Expected To Grow By Double Digits
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
A new Forrester report projects that the market for tools for managing Big Data will grow by double-digit rates. ...
- Can Email Marketers Be Expected To Be GDPR Ready Before The Regulator?
EuroMail, Sean Hargrave - Monday, September 12, 2016
The DMA is checking up on businesses' progress in preparing for GDPR -- but without a full and clear guidance from the ICO, is there any point? ...
- Marketers' Ability To Use Data Gains Sophistication
Research Brief, Jack Loechner - Thursday, September 8, 2016
U.S. marketers reported record levels of confidence in the practice of data-driven marketing (DDM) and its prospects for growth following the second quarter of 2016, even as they signaled th ...
- Oracle Launches Audience Data Marketplace
Email Marketing Daily, Jess Nelson - Tuesday, August 16, 2016
Oracle announced the launch of a new B2B data marketplace on Friday within its Oracle Data Cloud, aggregating both internal and third-party data for more effective account-based marketing. ...
- A People-Based Data Renaissance Is Underway -- And It's About Time!
MAD London, Katie Field - Thursday, August 11, 2016
Integrating offline data with online data is fast becoming a much-needed reality for marketers. ...
- 51% Of Companies Collect IoT Data, Then Most Don't Use It
Connected Thinking, Chuck Martin - Monday, August 8, 2016
There's capturing data and then there's putting that data to use. Internet-connected devices are providing plenty of data, which many companies at least are capturing. Trouble is, most of tho ...
