- Quality Always Beats Quantity In Email Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, July 13, 2016
It might be tempting to send your company's latest newsletter to everyone you met at that conference last week, but this isn't a good marketing tactic. It's better to ema ...
- ICO Statement Shows Continued Commitment To UK Privacy Law Update
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 29, 2016
The ICO's role has always involved working closely with regulators in other countries, and that will continue to be the case. Having clear laws with safeguards in place is mo ...
- Email Proven To Be Consumers' Marketing Channel Of Choice, As Long As There Is Control
EuroMail, Sean Hargrave - Wednesday, June 29, 2016
People are nearly ten times as willing to swap an email address for offers as they are their social identity. All they want is a little more control. ...
- Sorry, Email Marketers -- The Public Just Doesn't Trust You
EuroMail, Sean Hargrave - Monday, June 27, 2016
Three in four consumers think that brands do not treat data properly and aren't put off by adverse publicity. Time to stop the rot and get clear permissioning in pla ...
- Brexit -- It's Business As Usual For Email And GDPR Compliance
EuroMail, Sean Hargrave - Friday, June 24, 2016
Brexit does not affect email marketers' need to be GDPR-compliant within two years, so get those re-permissioning strategies ready. ...
- B2B Email Marketers: Brace -- And Start Spring Cleaning Now
EuroMail, Sean Hargrave - Wednesday, June 22, 2016
Cleaning lists will improve open and click-through rates, and in two years time, it could save you from a huge EU fine. ...
- Microsoft Purchase Of LinkedIn Is A Data And Advertising Play
Around the Net In MAD London, Sean Hargrave - Tuesday, June 14, 2016
Microsoft is buying LinkedIn for $26.2bn in a deal that the two companies say will "change the way the world works" -- but will also provide both with more da ...
- Two Years To Go Until GDPR Becomes The Law
Around the Net In MAD London, Sean Hargrave - Thursday, May 26, 2016
On 25 May 2018 the General Data Protection Regulation (GDPR) will come into force. Assuming the UK votes to remain in Europe, it will replace the UK Data Protection A ...
- Predictive Consumer Experiences: The Promise Of The Internet Of Things
Connected Thinking, Chuck Martin - Wednesday, May 25, 2016
The Internet of Things and personalization are a good mix. Knowing the customer in the moment is a key part of this, of course. This means using a ton ...
- Why Big Data Can Weigh You Down, And What To Do About It
MAD London, Steve Mepham - Friday, May 6, 2016
Marketers may think there can never be too much data, but unless data is handled properly, it can weigh a brand down. ...
- Yes Lifecycle Analytics Platform Tracks Customer Engagement, Behavior In Real-Time
Email Marketing Daily, Jess Nelson - Tuesday, April 19, 2016
Digital marketing company Yes Lifecycle Marketing announced the release of a new data-driven communications platform on Monday that tracks customer engagement and behavior in real-time. ...
- Two Words Will Get You Through GDPR -- Informed Consent
London Blog, Sean Hargrave - Friday, April 15, 2016
The GDPR headlines reference huge fines, but digital marketers need to focus on two words -- informed consent. ...
- The Devil Made Him Do It
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 11, 2016
Jim Sterne, Founder of the eMetrics Marketing Optimization Summit, wrote The Devil's Data Dictionary: Making Fun of Data because he thinks everybody is way too serious and the buzz wor ...
- Adobe Unveils New Marketing Cloud Powered By Data Science
Email Marketing Daily, Jess Nelson - Tuesday, March 22, 2016
After a record-breaking quarter, Adobe announced an upgraded Marketing Cloud and a host of new product features and integrations on Tuesday. The company also unveiled a new AI-powered Virtual Analy ...
- Embracing Beginner's Mind, What Would You Like To Learn?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, March 21, 2016
Four weeks into writing this column, I don't want it to devolve into a platform for theory that has no relevance to real-world practice. What are you looking for? ...
- Avoid The Tyre Kickers And Focus On The Profitable Personas
MAD London, Hellena Marsh - Tuesday, March 15, 2016
It's easy to drill down with data to find out too much about the wrong people. Focus on the personas who are in-market and able to convert, not just t ...
- Insider's Guide To New EU Data Regulations
Email Insider Europe, Sean Hargrave - Wednesday, March 9, 2016
Email marketers, tech teams and copywriters must act now to inform and then segment consumers to avoid massive DGPR fines. ...
- Plonked Helps You Find The Right Business Lead
Search & Performance Marketing Daily, Jess Nelson - Thursday, March 3, 2016
San Francisco-based startup Plonked announced the launch of a new B2B search engine and acquisition tool on Thursday that helps businesses connect with potential customers and partners. ...
- Where Does The Data Go After A Presidential Campaign Is Suspended?
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 2, 2016
AdExchanger takes a look at what becomes of data after a presidential campaign is suspended. Apparently the data assets are reused by other candidates, much to the chagrin of politic ...
- Data Will Help Charities Raise Funds And Restore Trust
MAD London, Lizi Zipser - Monday, February 29, 2016
Charities are under fire for fund-raising tactics -- could data be the key to finding the right donors and restoring public faith? ...
- Johnnie Walker Claims Campaign Success Result Of Combining Global And Local Data
Around the Net In MAD London, Sean Hargrave - Thursday, February 25, 2016
Johnnie Walker's global brand director, Guy Escolme, believes that the combination of global and local insight has led to the success of its first global campaign. The campaign, launched ...
- Fluent And LiveRamp Partner To Support Multiple Channels
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Digital marketing company Fluent announced a partnership with LiveRamp on Tuesday to support multi-channel customized marketing and retargeting. ...
- IoT Opens New Privacy, Surveillance Issues, Says Harvard Study
Connected Thinking, Chuck Martin - Monday, February 1, 2016
Data wants to be free. Not as in there not being a financial cost, but more in terms of being accessible to many. But not all entities want data ...
- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday targeted at media companies and digital publishers. ...
- Sanders Staffer Fired For Snooping On Clinton Data
Around the Net In Marketing Politics, Philip Rosenstein - Friday, December 18, 2015
The DNC restricted the Bernie Sanders campaign’s access to a national voter database after it was reported that a staffer for Sanders looked at firewalled modeling information from the Clint ...
- McDonald's Sets Out DMP Plans
Around the Net In MAD London, Sean Hargrave - Tuesday, November 24, 2015
McDonald's is taking more ownership of its customer data with a sharper focus on creating a holistic customer view so it can shift toward an audience-led media trading strategy, inste ...
- BA Hires Creston Unlimited To Make CRM Data Work Harder
Around the Net In MAD London, Sean Hargrave - Friday, November 20, 2015
British Airways (BA) is looking to work its customer data harder with the hire of Creston Unlimited and its partner Aquila Insight to handle its customer relationship management (CRM) wor ...
- Why Messaging Must Reflect That No Two Customer Journeys Are The Same
London Blog, Sean Hargrave - Thursday, November 12, 2015
Brands can learn from how Heathrow has been building a single view of the customer to understand their different needs at various times. ...
- Beacon Data Tells When a Consumer Is Due to Shop
Connected Thinking, Chuck Martin - Tuesday, November 10, 2015
There's being beaconed and then there's using beacon data for better targeting. The most commonly considered use for beacons is to use their locations to deliver targeted content based ...
- M&S Hit By Customer Data Glitch
Around the Net In MAD London, Sean Hargrave - Thursday, October 29, 2015
Marks & Spencer was forced to suspend its Web site last night after customers on the site were able to see the personal data of other users, including names, orde ...
