- Consumers Are Getting Serious About Privacy -- So Should Adland
MAD London, Josh Manion - Thursday, February 19, 2015
As Facebook prepares to take the stand to defend its actions in Europe, brands need to be aware of the privacy backlash taking place globally, which requires them to p ...
- Big Data Collection Good; Access Not So Good
Research Brief, Jack Loechner - Thursday, February 19, 2015
According to a new study from Teradata, the 2015 Global Data-Driven Marketing Survey, data-driven marketing is the process of collecting and connecting large amounts of online data, and, with tradition ...
- Gorkana Founders Set Up New Media Database Company
Around the Net In MAD London, Sean Hargrave - Monday, February 16, 2015
The founder of media database Gorkana Group has set up a rival agency just four months after the business was sold in a GBP160m deal. Alex Northcott, who set ...
- Data-Driven Campaigns Three Times As Likely To Reap Competitor Advantage
Around the Net In MAD London, Sean Hargrave - Friday, January 30, 2015
A survey released by Turn and Forbes Insight shows that almost three-quarters of marketers (74 percent) said they were able to achieve a competitive advantage in capturing customer engagement a ...
- Eyeview's New Dynamic Geo-Fencing Defines Neighborhoods, Big And Small, For Advertisers
Online Video Daily, P.J. Bednarski - Wednesday, January 14, 2015
Eyeview's new Dynamic Geo-Fencing, announced today, defines trade areas based on the population density, so an advertiser trying to reach customers in a suburban area would have its customized a ...
- The Data DNA Behind The Person
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 7, 2015
Companies have more data than ever before, but as more connected devices come online, the responsibility of agencies and brands to protect that data increases. Tuesday at CES, Federal Tra ...
- Predictive Modeling And Your Inbox
Data and Targeting Insider, Steve Smith - Tuesday, December 9, 2014
Email marketers are making more sophisticated use of data to anticipate their recipients' next move. Probabilistic modeling is telling brands when that email reader is likely to opt out ...
- The Data Drive Goes Global
Data and Targeting Insider, Steve Smith - Tuesday, November 11, 2014
Attitudes among marketers towards data-driven marketing are remarkably consistent around much of the world. But there is much less unanimity around to characterize data-driven marketing and somewhat more confidence ...
- Data And Storytelling: The Bedrocks Behind Publicis' Purchase of Sapient
London Blog, Sean Hargrave - Tuesday, November 4, 2014
Publicis is moving on from what might have been last year to what will now definitely be -- a huge investment in the data and storytelling capabilities of a high ...
- Customer Marketing: Keep Current Customers Comfortable!
Research Brief, Jack Loechner - Thursday, October 23, 2014
In a study by Influitive, conducted by Demand Metric, the resources and investment organizations are making in Customer Marketing... "pursuing revenue from existing customers..." is considered to be significantly importa ...
- How Much Is That Data In The Window?
Data and Targeting Insider, Steve Smith - Tuesday, October 14, 2014
The real value of data to a company is starting to become an issue, as data becomes the core asset for many emerging media companies. ...
- Retail Approaches Its Mobile Tipping Point
Data and Targeting Insider, Steve Smith - Tuesday, September 9, 2014
One m-commerce platform is seeing a majority of visits to its retailer sites coming from mobile. More important than raw visits is the increased comfort consumers have with using the ...
- Using Data, Personalization To Improve Call Center Customer Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 20, 2014
The two trends driving the partnership between Whitepages Pro, the company's directory enterprise division, and Twilio announced this week center on better customer satisfaction and personalized experiences. One part ...
- CIOs Are From Mars And CMOs Are From Venus
Data and Targeting Insider, Steve Smith - Tuesday, August 12, 2014
CIOs and CMOs are talking and collaborating more than ever before, but not always in the same language. A new survey of both sets of executives shows that mobile ...
- CMOs Getting On Better With CIOs, But Agility Concerns Remain
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
CMOs and CIOs are working closer together than ever before -- but still not at a level close enough to transform their companies in the digital age, according to ...
- Audience Partners Voter-Targeted Patent Serves Ads Across Computers, Smartphones, Tablets, Addressable TVs
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 2, 2014
Voter file data now up for grabs in some political ad targeting campaigns could change the game for some of the more tech-savvy political candidates. The U.S. Patent and Tradema ...
- Foursquare To Charge Big Companies To Access Local Databases
Social Media & Marketing Daily, Gavin O'Malley - Friday, June 27, 2014
The free ride could soon be over for larger businesses that rely on Foursquare's database of bars, restaurants, boutiques, and the like. Pursuing new revenue streams, Foursquare Labs plans ...
- Marketers: Plug In These Numbers
Research Brief, Jack Loechner - Friday, June 27, 2014
According to the American Consumers Newsletter by Cheryl Russell, Editorial Director, New Strategist Press, here's a collection of hot trend metrics and back stories, for classic marketing
segmentation. ...
- Mullen, SapientNitro, Applause Win Big At Annual MITX Awards
Bay State Blog, Val Brickates Kennedy - Friday, May 30, 2014
Mullen, SapientNitro and Applause were the big winners at the 18th annual MITX Awards for excellence in digital marketing, technology and innovation, held Thursday night in Boston's Seaport District. ...
- Solve Your Retirement Community's Immediate Occupancy Needs
Engage:Boomers, Derek Dunham - Tuesday, May 27, 2014
Statistics show that the time from a prospective resident's initial inquiry to move-in is 18 months to three years. But, suppose you can't wait that long-you need those empty uni ...
- Business Technologies And Tools For Agency Growth
Research Brief, Jack Loechner - Tuesday, May 27, 2014
According to Mirren Business Development, and RSW/US's respective databases of senior agency executives, "Salesforce" is the most often mentioned tool for agencies to support and grow their business. But ma ...
- Nine Days Until MITX's 'What's Next' Awards For Digital Excellence
Bay State Blog, Val Brickates Kennedy - Tuesday, May 20, 2014
Just nine days until MITX unveils the winners of its annual What's Next Awards for excellence in digital marketing and technology. There will be no shortage of awards at th ...
- MITX, HubSpot To Co-Host Mega-Marketing Conference
Bay State Blog, Val Brickates Kennedy - Monday, May 12, 2014
Digital media trade organization MITX and inbound marketing specialist HubSpot are joining forces to create a monster marketing event this fall in Boston. The two groups said they plan ...
- Ad Tech Firms Make BBJ's Annual "Best Places To Work" List
Bay State Blog, Val Brickates Kennedy - Wednesday, May 7, 2014
Feeling like a hamster in a Habitrail at work? Yearning for a better quality of life? The Boston Business Journal has released its annual "Best Places to Work" list a ...
- Accurate Data Essential To Marketing Success
Research Brief, Jack Loechner - Thursday, May 1, 2014
According to The 2014 Digital Marketer Benchmark and Trend Report from Experian, data has become a focal point of all marketing efforts. In fact, 93% of organizations think data ...
- Targeting, Discrimination And Envy
Data and Targeting Insider, Steve Smith - Tuesday, April 29, 2014
The White House is about to issue a preliminary report on the wide range of challenges big data and targeting pose to existing laws and policy. There may be ev ...
- NetProspex Survey Shows 84% Of Marketing Databases Have Bad Or Missing Data
Bay State Blog, Val Brickates Kennedy - Friday, April 18, 2014
As the saying goes, it's quality over quantity. Especially when it comes to databases. An annual report by Waltham-based data-management firm NetProspex showed that 84% of the B2B marketing databas ...
- Honest-ly: Personalization Boosts Conversions For The Honest Company
Data and Targeting Insider, Steve Smith - Tuesday, March 25, 2014
Jessica Alba's product subscription service for busy moms was a personal service that hadn't discovered personalized messaging and marketing. Leveraging analytics and targeted emails massively accelerated conversions and saved t ...
- Dig Marketing Analytics? Boston "Analytics Week" Is Calling You
Bay State Blog, Val Brickates Kennedy - Friday, March 21, 2014
Dig marketing analytics? Free next Thursday night? Have we got an event for you. Boston's first "Analytics Week" kicks off on Monday. And Thursday will be all about marketing. Bill ...
- Want To Attract Millennials To Your Brand? Offer Free Stuff!
Bay State Blog, Val Brickates Kennedy - Wednesday, March 19, 2014
Looks like Millennials have something in common with old folks. A new study released by SDL's Wakefield, Mass., office found that the top two reasons why Millennials connect with bran ...
