- NetProspex Appoints Triblio CEO Andre Yee To Board
MAD Boston, Val Brickates Kennedy - Tuesday, March 18, 2014
Marketing data firm NetProspex has appointed Triblio CEO Andre Yee to its board of directors. Yee was formerly in charge of product development and operations for Eloqua, a provider ...
- CQuotient Mines Customer Data To Create Targeted Ads
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, March 12, 2014
Cambridge, Mass.-based CQuotient aims to help retailers boost sales by mining customer data to create targeted ads and promotions, the Boston Business Journal reports. ...
- Reading the iBeacon's Signal: Brick and Mortar Gets A Data Layer
Data and Targeting Insider, Steve Smith - Monday, February 17, 2014
Retailers are rushing to deploy in-store short range wireless contact with customers. But devices like Apple's iBeacons will not only help push content to users, they will give retailers ...
- DataXu Names Dan Demmer To Board
MAD Boston, Val Brickates Kennedy - Thursday, February 6, 2014
DataXu has named software industry veteran Dan Demmer to its board of directors, the marketing software provider said late Wednesday. Demmer will also serve as chairman of DataXu's audit committe ...
- AppTap, PCH Partner To Drive Longer-Term User Value
Mobile Marketing Daily, Steve Smith - Wednesday, February 5, 2014
App recommendation engine AppTap and Publishers Clearing House ad network Liquid Wireless have entered a strategic partnership. Recommendations will combine with first-party data to target the most relevant app off ...
- Mobilizing A People's Army Of Data Feeds
Data and Targeting Insider, Steve Smith - Monday, January 27, 2014
The Rewardable app crowd-sources retail audits by rewarding shoppers for reporting on products in stores. But the company is also seeing it as a marketing platform where brands can enga ...
- OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data
Marketing Daily, Sarah Mahoney - Monday, January 20, 2014
Thanks to OfficeMax, Big Data marketing just got another black eye. And some privacy experts think this one, piled on top of data breaches at Target and Neiman Marcus, m ...
- Simulmedia Opens Up: Offers 2 New Ad Tools
MediaDailyNews, Wayne Friedman - Wednesday, January 8, 2014
LAS VEGAS -- Looking to grab even more transparency, TV audience-targeting company Simulmedia offers two new TV advertising tools -- free of charge. It's all part of what Simulmedia cal ...
- The 2014 And 2016 Elections Will See Record Spending And Media Innovation
Mobile Marketing Daily, Dan Hodges - Thursday, January 9, 2014
The 2012 Obama election teams raised the bar in the use of digital, social, database marketing and hyper-targeting. As such, a new standard has been set for political advertising a ...
- Wolfram's Project Catalogs All Electronics Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 8, 2014
Can you imagine how hard it will be to curate data from every device that makes up the Internet of things? Wolfram Research, a division of the computational search engin ...
- Facial Recognition App Comes To Google Glass
Online Media Daily, Laurie Sullivan - Friday, December 20, 2013
When Google released Goggles, an app that allows users to snap a photo and search the Web for more information about the image, company execs wanted nothing to do wi ...
- BlueKai, Visual IQ Partner, Enhance Brands' Ability To Target Audiences
Online Media Daily, Laurie Sullivan - Wednesday, December 18, 2013
Visual IQ, which supports analytics and attribution modeling to understand how media performs, will integrate BlueKai's data on millions of unique consumers. The partnership to combine the data and analyti ...
- Direct Marketing Guru Irving Siegel Dies at 82
Raw, Nina Lentini - Wednesday, December 18, 2013
Irving Siegel, who helped developed what is today known as databased marketing and analytical marketing, died on Dec. 17 in Miami. In 1962, Siegel created Getting To Know You Internation ...
- Data Overload Stifling Customer Service Improvements
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 27, 2013
More than 25% of contact centers suffer from data overload -- and an even higher percentage of service reps who have access to customer information don't use it to t ...
- Data Anxiety, 'Anemic' Carrier Support Lower NFC M-Payments Forecast
Data and Targeting Insider, Steve Smith - Monday, October 28, 2013
The holy grail of using mobile phones to close the data loop with in-store payments continues to seem as elusive as, well, the Holy Grail itself. In a downward revisi ...
- Facebook Joins the Data Land Grab At Retail
Data and Targeting Insider, Steve Smith - Monday, October 7, 2013
Facebook and Cisco are helping retailers bring free WiFi access to bricks and mortar visitors in a new deal. Users get an easier path onto the data highway with ...
- V12 Group Automates Customer Acquisitions Through Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 7, 2013
V12 Group officially rolls out Launchpad Wednesday, a hosted platform that automates the ability to find new customers based on the company's existing customer base. ...
- Marketers: Too Many Big Data Fish To Fry
Marketing Daily, Karl Greenberg - Monday, August 5, 2013
By 2017, per global analytics firm Teradata, three billion people will create eight zettabytes of data -- slightly more than will fit on your MacBook Pro. Companies will boost mark ...
- 'WSJ': 'Old-School' Ad Execs Vs. Data Geeks
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
Creatives and media buyers with traditional backgrounds are facing career obstacles as agencies increasingly focus on staffing up with IT and data analysis experts. ...
- Behavioral Marketing Still An "Untapped Asset"
Research Brief, Jack Loechner - Wednesday, July 24, 2013
According to a Silverpop study by Forrester Consulting, marketers who have adopted behavioral marketing practices have realized business benefits ranging from higher return on marketing investment (ROMI) to higher contributio ...
- Market Research Firms On Downward Trend
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2013
Despite modest gains during the two previous years, U.S. marketing research firms didn't fare as well in 2012, reports the American Marketing Association. A rise in online data collection alo ...
- Hello, Hamsters! Have We Got An Opt-Out Habitrail For You
MoBlog, Steve Smith - Tuesday, July 9, 2013
AT&T has proposed revisions to its privacy policy to accommodate broader data-sharing with marketing partners. Welcome to the opt-out habitrail. ...
- FTC Targets Mortgage Investors Corporation
Marketing Daily, Tanya Gazdik - Thursday, June 27, 2013
Mortgage Investors Corporation, one of the nation's leading refinancers of veterans’ home loans, will pay a $7.5 million civil penalty -- the largest fine the FTC has ever collected f ...
- De-Manufacturing The Brand
Data and Targeting Insider, Steve Smith - Sunday, June 23, 2013
Big Data and real-time marketing channels, ironically, may force companies to face their own humanity and think harder about what it means to relate to people. ...
- CMOs Lack Knowledge To Measure Customer Experience
Online Media Daily, Laurie Sullivan - Thursday, June 20, 2013
Some 90% of marketing heads participating in a recent survey take responsibility for the overall positive connection between consumer and brand for their respective companies, but many lack the too ...
- Americans Knew their Privacy Was Shot Even Before the NSA News
Data and Targeting Insider, Steve Smith - Monday, June 17, 2013
Americans appear to be of two minds about the use of their data by institutions both public and private. But a generational divide over these issues is unmistakable. ...
- MediaVest Database Charts Brand Experience, Social Media Impact
Online Media Daily, Steve McClellan - Thursday, May 23, 2013
Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue for marketers is how well communiti ...
- Data Mining 'Pee-Pee:' Selling Mastery In The Age Of Personal Analytics
Data and Targeting Insider, Steve Smith - Monday, May 13, 2013
A 'pee sensor' for your kid's diaper? When you are done chuckling, consider the richer and marvelous potential of companies developing data tools that give consumers greater mastery over the ...
- The High Price of Bad Targeting And Data Complacency
Data and Targeting Insider, Steve Smith - Friday, May 10, 2013
Consumers are a lot less happy with customer service both online and offline than companies like to think. And as we all get savvier about what data can do, consume ...
- High-Risk Data Collection Seen Across Web Sites
Marketing Daily, Tanya Gazdik - Tuesday, May 7, 2013
A cross-industry study of Web data collection activity reveals the "significant" extent that data is mined or used by companies other than site owners, according to Krux. The third annu ...
