- It's the Behavior, Stupid! (When it Comes to Mobile Email)
Show Daily, Stephanie Miller - Friday, May 3, 2013
Mobile is not optional. It's the number one destination for email interaction. ...
- Amazon: If the Customer Doesn't Request it, Send Anyway!
Show Daily, Stephanie Miller - Thursday, May 2, 2013
Amazon's program is incredibly customer centric. It was rather surprising to hear that sometimes they send information that is not specifically of interest to the customer. ...
- Amazon: If the Customer Doesn't Request it, Send Anyway!
Show Daily, Stephanie Miller - Thursday, May 2, 2013
Amazon's program is incredibly customer centric. It was rather surprising to hear that sometimes they send information that is not specifically of interest to the customer. ...
- Value Connected: The Promise Of An Internet of Things
MoBlog, Steve Smith - Tuesday, April 30, 2013
The promise of the Internet of things for marketers is the power to connect us more effectively with the people and things that are integral to our everyday lives. ...
- McCann Worldgroup Buys India's End To End Marketing
MediaDailyNews, Steve McClellan - Thursday, April 4, 2013
McCann Worldgroup has acquired Indian database and direct marketing firm End To End Marketing Solutions, one of the largest such firms in the country. The firm has worked with clien ...
- Report: Our Privacy Regimens Are Outdated
Data and Targeting Insider, Steve Smith - Monday, March 4, 2013
In a thoughtful study, the World Economic Forum and Boston Consulting Group argue that existing data privacy interactions with consumers are obsolete and need to reflect the new realities ...
- Is 'Right To Be Forgotten' Data's Downfall?
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 19, 2013
The European Commission's proposal to allow internet users to have the 'right to be forgotten' has caused a stir in the data community with companies like Google and Facebook aggressive ...
- Dunnhumby Gets Data For Kroger
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
The Kroger Co. and London-based Dunnhumby Ltd. are going through loyalty card data looking for valuable insights to help Kroger, Macy's, Procter & Gamble and other clients better understand the ...
- Targeted Serendipity: Thinking Harder About 'Relevance'
Data and Targeting Insider, Steve Smith - Friday, January 25, 2013
'Relevance' can be so tightly and literally defined that marketers can eliminate an important activity every consumer craves: discovery. Macy's is thinking hard about how to target but also satis ...
- Leave Past Practices In The Past
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
Most marketers are too comfortable acting on proxies, past practices, and "best practices." "That's bullshit," and a recipe for failure, says Simulmedia's Dave Morgan. In today's data-rich ecosystem, success requir ...
- Verklin: Yep, It's Still About Data
Data and Targeting Insider, Steve Smith - Friday, December 28, 2012
Now that data is so "big" and all, let's check in with the guy who years ago made the provocative claim that "data is the new creative." ...
- You Need A Weatherman To Know Which Way The Data Flows
Data and Targeting Insider, Steve Smith - Friday, December 21, 2012
A group within The Weather Channel is leveraging data way beyond ad targeting. Instead they are crafting new b2b data that can be used to inform everything from customer messagi ...
- Contextual Relevance in Email Marketing - Is It Data or Content Driven?
Show Daily, Stephanie Miller - Wednesday, December 12, 2012
We never leave the data behind in any aspect of email marketing. There is art and science of email marketing illustrated in how creative deisgn and production is managed. ...
- 'It's The (Database) Economy, Stupid!'
MarketingTools: CRM, Kathleen Stockham - Tuesday, September 18, 2012
Years ago, notorious political mouthpiece, James Carville (who "Family Guy" patriarch Peter Griffin hilariously dubbed "Scary Clown") uttered the phrase that many credited as a turning point to get Bi ...
- Data Is Power? Obama App Makes Anyone A Political Bean Counter
Data and Targeting Insider, Steve Smith - Monday, August 6, 2012
The new Obama app is a great example of how putting data into people's hands can embolden, empower and even surprise them. You know the kitchen table political arguments y ...
- Yahoo Rolls Out Genome
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 11, 2012
Yahoo bought interclick last November for $270 million, and this week the company began rolling out Genome, an audience buying platform built on the acquisition's ad targeting technology. It wi ...
- Thinking Big Data At Boston Ad Club Event
Marketing Daily, Tyler Loechner - Tuesday, June 26, 2012
Michele Morelli, SVP of acquisitions, lead generation & marketing at Citibank, said, "When I think of big data, I think of having an enormous amount of offline data and onli ...
- KBM Acquires Predictys, Expands Data-Based Marketing
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2012
Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketing agency, has agreed to acquire France-based Predictys. With its database -- including information from 140 million opted-in consume ...
- OpenX's Cadogan Joins, Federated's Battelle Nominated To Acxiom Board
Online Media Daily, Joe Mandese - Thursday, May 24, 2012
Consumer marketing database giant Acxiom Wednesday named one Internet savvy exec -- OpenX CEO Tim Cadogan -- and nominated another -- Federated Media Publishing Founder John Battelle -- to i ...
- When Data Gathering Gets Creepy
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It's all about etiquette when it comes to where and how to gather data. But as John Montgomery, C ...
- E-Append Comes Under Fire
Online Media Daily, David Goetzl - Friday, April 27, 2012
A heated debate bubbled up Thursday on the morality of the email list growth strategy known as eAppend, highlighted by sharp condemnation from Jordan Cohen, vice president-business development at Pontif ...
- 3DBT: Location Awareness Is Behavioral Targeting With A New Dimension
Data and Targeting Insider, Steve Smith - Friday, April 27, 2012
Apps are adding a new and fascinating layer to the data sets both developers and marketers can use to refine their offerings. Tshis is much like the early days ...
- From Obama to Brands: Leveraging Participatory Engagement
Mobile Insider, Steve Smith - Tuesday, March 6, 2012
Messaging platform for Obama 2012 and many consumer brands Mobile Commons has learned that people really do like to participate. It is not just about politics, but about mutual engagem ...
- Acxiom Taps Stirratt As Chief Revenue Officer
Online Media Daily, Joe Mandese - Wednesday, February 1, 2012
Nada Stirratt, former Chief Revenue Officer at MySpace and former digital ad sales chief at MTV Networks, has joined marketing database giant Acxiom as Chief Revenue Officer, a new posit ...
- TRA Grows Consumer Database Via Kroger
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
TRA has expanded its database of consumer purchase behavior via a new arrangement involving grocery chain Kroger. The arrangement is with dunnhumbyUSA, a joint venture between Kroger and London-based mark ...
- GfK MRI, comScore Partner For New Database
MediaDailyNews, Erik Sass - Wednesday, June 22, 2011
Two leading media research companies, GfK MRI and comScore, have partnered to create a new database that combines print readership with online activity and other types of media consumption. ...
- Dynamic Logic Expands Panel-Based Tracking
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Ad effectiveness research firm Dynamic Logic has introduced a new service that will let marketers take advantage of third-party panels and databases to better gauge online campaign results both ...
- Increasing Profitability Starts With Better Data
Marketing Daily, Andy Cutler - Thursday, June 10, 2010
In this tough economic climate, companies are doing everything they can to optimize profitability. Or are they? ...
- Epsilon Acquires DM Division Of Equifax
Online Media Daily, Gavin O'Malley - Wednesday, June 2, 2010
Epsilon parent Alliance Data Systems on Wednesday said it reached a definitive agreement to acquire the direct marketing services division of Equifax for $117 million. ...
- SMG Taps Razorfish's Fisher Global Analytics Chief
MediaDailyNews, - Friday, April 2, 2010
Publicis' Starcom MediaVest Group has tapped Andy Fisher as executive vice president-global data & analytics director from sister VivaKi shop Razorfish, where he was vice president-analytics. ...
