- In High-Stakes Ad Game, Agencies Losing Cards
MediaDailyNews, John Bauschard - Thursday, March 25, 2010
Ad agencies are risking obsolescence. Many are operating with systems more linked to the Seventies than today. Key agency data just isn't yielding total value. ...
- Don't Dump Your Data
Online Media Daily, Zain Raj - Wednesday, March 10, 2010
With the drastic changes we've experienced over the past year-plus and the uncertainty surrounding our economy,there have been people who claim that databases containing pre-recession data are useless. They sugge ...
- Bloomberg Buys Eagle Eye
MediaDailyNews, - Monday, February 22, 2010
Bloomberg has acquired Eagle Eye Publishing, which provides databases on federal procurement. ...
- Lead Gen Firm Reply Eyes IPO
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Reply.com, a provider of online business leads, would like very much to raise $60 million in an IPO, according to an SEC filing. Reply focuses on locally-targeted and category-specific consume ...
- Constant Contact Looks To Radio For New Email Marketing Clients, Boosts Rev 50%
Online Media Daily, David Goetzl - Monday, February 8, 2010
In a year when many marketing firms struggled, Constant Contact saw a nearly 50% revenue increase and increased its staff. And the company -- which advertises heavily on radio ...
- [x+1] Introduces Data 'Bridge' Across Platforms
Online Media Daily, Laurie Sullivan - Wednesday, January 27, 2010
As companies try to improve consumer messaging around online ad targeting in anticipation of new privacy regulation, technology platform company [x+1] this week released an application giving marketers and agenci ...
- Open Site Explorer And Page/Domain Authority Metrics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 21, 2010
Rand Fishkin released Wednesday a platform for Linkscape's index that gives people access to more data. The tool is called Open Site Explorer. In fact, he's on a mission ...
- Epsilon Appoints Former DoubleClick Exec To Key Post
Online Media Daily, Gavin O'Malley - Wednesday, January 6, 2010
Beginning another year with a key executive appointment, direct marketing agency Epsilon on Wednesday named Eric Stein as EVP of Digital Strategy. Stein joins Epsilon from Google where he l ...
- Just The Facts...
Research Brief, Jack Loechner - Wednesday, January 6, 2010
Apropos to the Consumer Electronics Show, but equally valuable as a benchmark of the Electronic Media Industry starting out in 2010, Nielsen releases a fact sheet appended with the predicti ...
- Rentrak Launches Local TV Ratings Service, Acquires Part Of Nielsen
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Rentrak, one of the potential rivals to Nielsen's dominance over the TV and video audience measurement business, is making some aggressive moves, including the launch of a local TV ratin ...
- Email As Social Media Survivor
Online Media Daily, David Goetzl - Monday, December 7, 2009
Eric Kirby, an email marketing veteran, delivered a keynote address Monday at MediaPost's Email Insider Summit, where he brushed aside suggestions that email marketing may be losing steam while urgi ...
- Blue Kai Bows Data Targeting Service
Online Media Daily, Gavin O'Malley - Monday, December 7, 2009
Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch a new analytics service for agencies and their clients to glean greater insights into in-market shopping profiles of si ...
- Judges Can Spam Suit Against Epic
Online Media Daily, Wendy Davis - Friday, December 4, 2009
A federal appellate court has upheld an order dismissing an Internet service provider's spam lawsuit against performance marketing company Epic Advertising. The 9th Circuit Court of Appeals ruled on Wednesd ...
- LogicLab Matches Advertisers And Buyers
Online Media Daily, Gavin O'Malley - Tuesday, October 20, 2009
LogicLab, a media-buying unit of database marketing agency Merkle, has released an online planning and optimization software suite that relies on algorithms to connect advertisers and media buyers to appropria ...
- Get The Story Behind The Data
Data and Targeting Insider, Steve Smith - Friday, September 25, 2009
Publishers need to understand the power of data -- how to access it and what it reveals. A better understanding of your audience can maximize content and advertising results. ...
- CognitiveDATA Aquires Catalog Marketer CMS Direct
Online Media Daily, Gavin O'Malley - Monday, July 6, 2009
CognitiveDATA -- which recently became a wholly owned subsidiary of database marketing agency Merkle -- on Monday announced plans to acquire catalog marketing services firm CMS Direct. According to compa ...
- The Cost of Data
Email Insider, editor , David Baker - Monday, June 22, 2009
There are going to be some spectacular things happening in the Consumer Research/Data CRM space over the next 10 years that will freak out consumers, completely disrupt businesses and cau ...
- Direct Mail Doomed, Long Live Email
Online Media Daily, Gavin O'Malley - Wednesday, May 20, 2009
After making quick work of print newspapers, and the Yellow Pages industry, "The kudzu-like creep of the Internet is about to claim its third analog victim," warns a new repo ...
- GroupM Revises Terms For All Online Ad Buys, Claims Data Is 'Confidential'
Online Media Daily, Joe Mandese - Monday, February 2, 2009
GroupM, the biggest buyer of media in the world, has quietly altered the terms and conditions of its online advertising buys with publishers, including one that is likely to st ...
- COREMedia Shakes Up Core Management Team, Replaces Langrock
MediaDailyNews, - Wednesday, December 3, 2008
COREMedia Systems, the Fairfield, NJ-based company that is the leading developer and provider of direct response media management and data processing systems for many of Madison Avenue's biggest agencies, th ...
- MediaBank Acquires MediaPlex, Picks Up Doner, Martin Agency, Others
MediaDailyNews, Joe Mandese - Monday, October 20, 2008
In a move that helps consolidate the fringe players competing against the dominant media buying processing provider, Donovan Data Systems, upstart MediaBank has acquired Mediaplex Systems from ValueClick. Terms ...
- Personalized Marketing Preferred; Execution Lagging
Research Brief, Jack Loechner - Tuesday, March 18, 2008
In 2006, the Chief Marketing Officer Council found over 26% of executives pointed to a lack of data and systems integration that prevented their organization from achieving the optimal lev ...
- Valpak TV Campaign Pairs With IHOP, Twentieth Century Fox
Marketing Daily, Aaron Baar - Monday, February 25, 2008
[Direct Mail] Valpak will send promotional packs to 43 million American households. They will contain messaging and pictures promoting the upcoming Fox release, "Horton Hears a Who." Additionally, the pac ...
- Direct Marketing Pays Off Big For Auto Retailers
Research Brief, Jack Loechner - Thursday, February 14, 2008
The Direct Marketing Association's (DMA) "Direct Marketing Facts and Figures in the Automotive Industry," reveals that auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw ...
- PennySaver is now PennySaverUSA.com
Online Media Daily, - Tuesday, January 22, 2008
Harte-Hanks has renamed its print publication the PennySaver, a direct mail shopper publication with nearly 10 million weekly circulation in California, to PennySaverUSA.com, matching the name of its nationwide loc ...
- Acxiom's New Chief Plans To Focus On Mobile
Online Media Daily, Tameka Kee - Friday, January 18, 2008
Although new Acxiom Corp. CEO John Meyer doesn't officially take the reins until Feb. 4, he already is making plans on how to lead the embattled data-management giant back in ...
- DMA To Let Consumers Opt Out Online
Marketing Daily, - Wednesday, January 9, 2008
The Direct Marketing Association (DMA) plans to enhance DMAChoice with the latest evolution of DMA's Mail Preference Service (MPS), and remove the $1 verification fee online, to help consumers deci ...
- Top Video and Movie Online Destinations
Research Brief, Jack Loechner - Friday, December 21, 2007
A deeper look at the entertainment industry and movie theater advertising, including consumer demographics, viewers, advertisers, ad types and sizes ...
- Merkle Gets Top Database Marketing Scores
Marketing Daily, - Wednesday, November 7, 2007
Database marketing agency Merkle has been recognized by Forrester Research as a leader for enterprise opportunities in "The Forrester WaveT: Database Marketing Service Providers, Q4 2007," (November 2007). In t ...
- Email Focus: Working the A-List
OMMA Magazine, Tim Judson - Wednesday, April 2, 2008
"Grow the list!" is a cry heard by e-mail marketers everywhere as companies face the never-ending challenge of expanding their e-mail marketing programs. But where do you begin? The be ...
