- Hey, It's National Recycling Day: Bausch & Lomb, Wine.com Help Out
Marketing Daily, Les Luchter - Sunday, November 14, 2021
Wine.com and Bausch + Lomb have new programs to recycle used wine corks and plastic eyecare containers, respectively. ...
- Firstleaf, Public Goods Celebrate Firsts in D2C Wine Campaigns
Marketing Daily, Les Luchter - Tuesday, November 9, 2021
Firstleaf is a major player in subscription wine clubs, while alcohol neophyte Public Goods has a household essential membership program. ...
- Is There Booze In Your Ice Pop? Iconic Brands Hopes So
Marketing Daily, Les Luchter - Monday, October 25, 2021
Iconic spent $15 million plus $4 million in debt transactions to acquire TopPop, a company that packages frozen alcoholic pops. ...
- Fetzer's Friendsgiving Campaign Takes New Approach To Turkey Day
Marketing Daily, Les Luchter - Monday, October 18, 2021
"Broader cultural and food trends invited a more diverse and eclectic approach to this year's holiday season," says VP of marketing Rachel Newman. ...
- Nicholas Sparks Pushes Love Letters For Belle Glos Wines
Marketing Daily, Les Luchter - Wednesday, October 13, 2021
Author asked Instagram followers to post a love letter they'd written on social media, and tag Belle Glos Wines for chance to win prizes. ...
- 'Drinking Less, But Better' Trend Grounds Martini & Rossi Campaign
Marketing Daily, Les Luchter - Tuesday, September 7, 2021
Shared drinking is part of Gen Z / Millennial trend toward mindful drinking -- "drinking less, but better"-- with premium/craft cocktails, says company VP. ...
- Lakshmi Teams With Winery In Women's Health Initiative
Marketing Daily, Les Luchter - Friday, August 27, 2021
"Top Chef" host Padma Lakshmi has developed three recipes to pair with a new "Healthy Women, Healthy World' three-pack wine collection. ...
- Emmys Squeeze In Third Alcoholic Beverage Partner: Franciacorta
Marketing Daily, Les Luchter - Tuesday, August 24, 2021
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstakes whose winner will have use of projector and 10-foot red carpet. ...
- Chateau Ste. Michelle Winery, Sold By Altria, Launches Largest Campaign Ever
Marketing Daily, Les Luchter - Tuesday, July 27, 2021
Two weeks after tobacco giant Altria sold the winery for $1.2 billion, Chateau Ste. Michelle launched "Discover Your Chateau" campaign. ...
- Wines In Space? Fermented Grapes Precede Billionaires There
Marketing Daily - Top of the News, Les Luchter - Thursday, July 15, 2021
This Saturday, the first wine fermented in zero gravity will return from five months aboard the International Space Station. ...
- Archer Roose Banks On Elizabeth Banks, Its New Co-Owner
Marketing Daily, Les Luchter - Friday, May 28, 2021
Banks is also brand spokesperson, co-starring in a video that jokes about Banks now owning "half the company." ...
- Drink For A Cause: Onehope Protects Oceans, Boen Feeds Kids
Marketing Daily, Les Luchter - Wednesday, May 26, 2021
Sales of Grazia by Onehope will support Project Zero, which aims to preserve the world's oceans. ...
- City Winery's Dorf Touts 100% Vaccination/Negative Test as 'Gold Standard'
Marketing Daily, Les Luchter - Thursday, May 20, 2021
City Winery spent the past year navigating the murky waters of ever-changing COVID rules covering live entertainment/winery/restaurant venues in 8 markets. ...
- In New Campaign, Barefoot's Different Products All Walk The Same Walk
Marketing Daily, P.J. Bednarski - Wednesday, May 5, 2021
Brand's first big product push since pandemic highlights all products with the same Barefoot With Us invitation and ad campaign. ...
- Wine Enthusiast Responsible For 'Judgement Of Paris' Dies
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 16, 2021
Steven Spurrier, an Englishman and Parisian wine shop owner, who in 1976 set up a blind tasting of 20 California and French wines for nine French judges, including some ...
- Kendall-Jackson, La Crema Wines To Show And Place at Kentucky Derby
Marketing Daily, P.J. Bednarski - Tuesday, March 16, 2021
This is a hoped-for bounceback year for the Kentucky Derby, which last year suffered losses of 49% in TV audience. ...
- Wineries Sent More Email After Pandemic, But Conversions Fell
Around the Net in Email, Ray Schultz - Monday, March 8, 2021
Wineries doubled the number of emails they sent after the COVID-19 pandemic caused restaurants and tasting rooms to shut down. But conversions fell by 50%, although they are still high.&n ...
- Study: Winery Email Opens, CTRs Fell In 2020 As Volume Rose
Email Marketing Daily, Ray Schultz - Tuesday, February 23, 2021
Bounce rates went up as many email addresses changed during the COVID-19 pandemic, WineGlass Marketing reports. ...
- Prosecco And Rose Are Finally Hooking Up -- Just In Time For Valentine's Day
Marketing Daily, P.J. Bednarski - Tuesday, February 9, 2021
Italian authorities allowed a rose variety to be marketed for the first time last year, and it's now hitting the U.S. ...
- Commerce7 Offers Email Marketing Platform To Wineries
Email Marketing Daily, Ray Schultz - Friday, February 5, 2021
The company wants to bring its web personalization capabilities to email, it says. ...
- American Airlines Launches At-Home Wine Club
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
Members of the American Airlines AAdvantage loyalty program earn two miles per dollar spent on every order. ...
- Email Benchmarks For The Wine Industry
Around the Net in Email, Ray Schultz - Thursday, January 14, 2021
Wine consumption has risen during the COVID-19 pandemic, and email marketing has helped it along. Here is an email benchmark report from WineGlass Marketing. ...
- Winc Wine Site Is Growing Under Influencers' Power
Marketing Daily, P.J. Bednarski - Tuesday, December 8, 2020
Winc exec: "Influencer became the perfect channel to broadcast to people all going through the same thing at the same tiime." ...
- Strange Brew: Budweiser Shares Marketing (And Its Clydesdales ) With Babe Wine
Marketing Daily, P.J. Bednarski - Wednesday, December 2, 2020
A cross-branded campaign features Babe wine founder Josh Ostrovsky catching a ride from the proud drivers of Budweiser's wagon. ...
- Georgia's Lost Eden Wine Brand Launches First Ad Campaign
MAD, Larissa Faw - Friday, November 20, 2020
It's anchored by a video titled "Supra" that follows an eclectic gathering of family and friends preparing and enjoying a traditional Georgian dinner. ...
- First Day Of Global Data Summit: Ethics, Culture, Cookies, Apple, Sparkling Wine
MediaDailyNews, Joe Mandese - Friday, November 6, 2020
EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U.S. election results, and big threats to access to various forms of digital data, a global summit of t ...
- 'Eater' Launches Locally Curated Wine Subscription
Publishers Daily, Sara Guaglione - Monday, October 26, 2020
Eater's city editors will partner with local wine experts to understand community trends and help curate a monthly wine box. ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Inside Performance, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began. ...
- Bonterra Highlights 'Earth-Saving' Tasting Notes
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana. ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." ...
