- Wine Enthusiast Responsible For 'Judgement Of Paris' Dies
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 16, 2021
Steven Spurrier, an Englishman and Parisian wine shop owner, who in 1976 set up a blind tasting of 20 California and French wines for nine French judges, including some ...
- Kendall-Jackson, La Crema Wines To Show And Place at Kentucky Derby
Marketing Daily, P.J. Bednarski - Tuesday, March 16, 2021
This is a hoped-for bounceback year for the Kentucky Derby, which last year suffered losses of 49% in TV audience. ...
- Wineries Sent More Email After Pandemic, But Conversions Fell
Around the Net in Email, Ray Schultz - Monday, March 8, 2021
Wineries doubled the number of emails they sent after the COVID-19 pandemic caused restaurants and tasting rooms to shut down. But conversions fell by 50%, although they are still high.&n ...
- Study: Winery Email Opens, CTRs Fell In 2020 As Volume Rose
Email Marketing Daily, Ray Schultz - Tuesday, February 23, 2021
Bounce rates went up as many email addresses changed during the COVID-19 pandemic, WineGlass Marketing reports. ...
- Prosecco And Rose Are Finally Hooking Up -- Just In Time For Valentine's Day
Marketing Daily, P.J. Bednarski - Tuesday, February 9, 2021
Italian authorities allowed a rose variety to be marketed for the first time last year, and it's now hitting the U.S. ...
- Commerce7 Offers Email Marketing Platform To Wineries
Email Marketing Daily, Ray Schultz - Friday, February 5, 2021
The company wants to bring its web personalization capabilities to email, it says. ...
- American Airlines Launches At-Home Wine Club
Marketing Daily, Tanya Gazdik - Saturday, January 23, 2021
Members of the American Airlines AAdvantage loyalty program earn two miles per dollar spent on every order. ...
- Email Benchmarks For The Wine Industry
Around the Net in Email, Ray Schultz - Thursday, January 14, 2021
Wine consumption has risen during the COVID-19 pandemic, and email marketing has helped it along. Here is an email benchmark report from WineGlass Marketing. ...
- Winc Wine Site Is Growing Under Influencers' Power
Marketing Daily, P.J. Bednarski - Tuesday, December 8, 2020
Winc exec: "Influencer became the perfect channel to broadcast to people all going through the same thing at the same tiime." ...
- Strange Brew: Budweiser Shares Marketing (And Its Clydesdales ) With Babe Wine
Marketing Daily, P.J. Bednarski - Wednesday, December 2, 2020
A cross-branded campaign features Babe wine founder Josh Ostrovsky catching a ride from the proud drivers of Budweiser's wagon. ...
- Georgia's Lost Eden Wine Brand Launches First Ad Campaign
MAD, Larissa Faw - Friday, November 20, 2020
It's anchored by a video titled "Supra" that follows an eclectic gathering of family and friends preparing and enjoying a traditional Georgian dinner. ...
- First Day Of Global Data Summit: Ethics, Culture, Cookies, Apple, Sparkling Wine
MediaDailyNews, Joe Mandese - Friday, November 6, 2020
EASTON, CT -- Amid a worldwide pandemic, the backdrop of uncertain U.S. election results, and big threats to access to various forms of digital data, a global summit of t ...
- 'Eater' Launches Locally Curated Wine Subscription
Publishers Daily, Sara Guaglione - Monday, October 26, 2020
Eater's city editors will partner with local wine experts to understand community trends and help curate a monthly wine box. ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Inside Performance, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began. ...
- Bonterra Highlights 'Earth-Saving' Tasting Notes
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana. ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." ...
- Bingham Family Vineyards Names Big Thirst Marketing As Agency Of Record
Email Marketing Daily, Ray Schultz - Tuesday, August 25, 2020
Big Thirst Marketing will help Bingham with its email and content marketing, the agency says. ...
- Carl's Jr.'s Latest? Weekday Wining
QSR Land, Sarah Mahoney - Tuesday, August 25, 2020
Carl's Jr. is classing up its Steakhouse Angus Thickburger, rolling out a wine-pairing experience with Nocking Point Wines. ...
- Constellation Brands Acquires Empathy Wines, D2C Startup With Well-Known Founder
Marketing Daily, P.J. Bednarski - Tuesday, July 7, 2020
Empathy was co-founded by entrepreneur and media personality Gary Vaynerchuk. ...
- Anheuser-Busch's Babe Canned Wine Is Growing Up Fast, Via Ecommerce
Marketing Daily, P.J. Bednarski - Thursday, June 18, 2020
Babe has sold 7.6 times more product so far this year than it did all of last year. ...
- Molson Coors Goes Down Another Road, Introduces Movo Wine In A Can
Marketing Daily, P.J. Bednarski - Friday, April 17, 2020
The new line of canned wine spritzers has 100 calories per 8.4 ounce can, and 5.5.% alcohol by volume. ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to connect with customers, sending news of upcoming events. When it gets a poor review on Yelp or TripAdvisor, ...
- This Pinot's For You: Anheuser-Busch Brings Wine In A Can To NFL
Marketing Daily, P.J. Bednarski - Wednesday, October 30, 2019
"Babe: How football does wine" is tagline of ad showing wine snob tackled by woman attired in player's duds. ...
- Wine Insiders' Secret? Older Drinkers, Plenty of Reds, QVC
D2C FYI, Sarah Mahoney - Monday, October 14, 2019
Founded in 1982, it doesn't think of itself as a disruptor so much as "your corner wine store, but online." ...
- Trump Tariffs On EU Wine Could Have Boomerang Effect On U.S. Exports
Marketing Daily, P.J. Bednarski - Monday, October 7, 2019
Wineries here fear European markets will strike back with new tariffs of their own, hurting U.S. winemakers. Cheese will be similarly affected. ...
- Boen Wine NFC 'Tap the Cap' Gives Consumers In-Store Information
Marketing Daily, P.J. Bednarski - Friday, August 2, 2019
Purchasers can continue to get other specific info on a wine -- like suggested food pairings -- once they're home. ...
- California Wine Maker Launches 1 Million NFC-Connected Bottles
Connected Thinking, Chuck Martin - Friday, August 2, 2019
Connected bottles are finally coming to the U.S. California wine brand Boen, part of Cooper Cane Wines and Provisions by Joseph Wagner, is releasing 1 million NFC-connected wine bottles acro ...
- Why Not A 12-Ounce Can Of Chardonnay? Sen. Schumer Wants Rule Changed
Marketing Daily, P.J. Bednarski - Tuesday, July 9, 2019
The federal Alcohol and Tobacco Tax and Trade Bureau is currently considering changing so-called "standards of fill" rules for wine and cider in cans. ...
- New 'Woodbridge' Wine Campaign Focuses On Brand Heritage
MAD, Larissa Faw - Monday, June 24, 2019
"From One For All" highlights Woodbridge founder Robert Mondavi's role in growing California's reputation for wine making. ...
- Meat Alternatives, Ready-Made Cocktails Challenge Traditional Summer Fare
Marketing Daily, Karlene Lukovitz - Friday, May 24, 2019
Plant-based meat alternatives sales jumped 13.5% in the 52 weeks ended March, and RTD adult drinks are showing double- to triple-digit growht, per Nielsen. ...
