- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Inside Performance, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began. ...
- Bonterra Highlights 'Earth-Saving' Tasting Notes
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
Research indicates that consumers are more receptive when communications about sustainability incorporate humor, says Bonterra's Rodrigo Maturana. ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that'll make you feel like you're really there." ...
- Bingham Family Vineyards Names Big Thirst Marketing As Agency Of Record
Email Marketing Daily, Ray Schultz - Tuesday, August 25, 2020
Big Thirst Marketing will help Bingham with its email and content marketing, the agency says. ...
- Carl's Jr.'s Latest? Weekday Wining
QSR Land, Sarah Mahoney - Tuesday, August 25, 2020
Carl's Jr. is classing up its Steakhouse Angus Thickburger, rolling out a wine-pairing experience with Nocking Point Wines. ...
- Constellation Brands Acquires Empathy Wines, D2C Startup With Well-Known Founder
Marketing Daily, P.J. Bednarski - Tuesday, July 7, 2020
Empathy was co-founded by entrepreneur and media personality Gary Vaynerchuk. ...
- Anheuser-Busch's Babe Canned Wine Is Growing Up Fast, Via Ecommerce
Marketing Daily, P.J. Bednarski - Thursday, June 18, 2020
Babe has sold 7.6 times more product so far this year than it did all of last year. ...
- Molson Coors Goes Down Another Road, Introduces Movo Wine In A Can
Marketing Daily, P.J. Bednarski - Friday, April 17, 2020
The new line of canned wine spritzers has 100 calories per 8.4 ounce can, and 5.5.% alcohol by volume. ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to connect with customers, sending news of upcoming events. When it gets a poor review on Yelp or TripAdvisor, it ...
- This Pinot's For You: Anheuser-Busch Brings Wine In A Can To NFL
Marketing Daily, P.J. Bednarski - Wednesday, October 30, 2019
"Babe: How football does wine" is tagline of ad showing wine snob tackled by woman attired in player's duds. ...
- Wine Insiders' Secret? Older Drinkers, Plenty of Reds, QVC
D2C FYI, Sarah Mahoney - Monday, October 14, 2019
Founded in 1982, it doesn't think of itself as a disruptor so much as "your corner wine store, but online." ...
- Trump Tariffs On EU Wine Could Have Boomerang Effect On U.S. Exports
Marketing Daily, P.J. Bednarski - Monday, October 7, 2019
Wineries here fear European markets will strike back with new tariffs of their own, hurting U.S. winemakers. Cheese will be similarly affected. ...
- Boen Wine NFC 'Tap the Cap' Gives Consumers In-Store Information
Marketing Daily, P.J. Bednarski - Friday, August 2, 2019
Purchasers can continue to get other specific info on a wine -- like suggested food pairings -- once they're home. ...
- California Wine Maker Launches 1 Million NFC-Connected Bottles
Connected Thinking, Chuck Martin - Friday, August 2, 2019
Connected bottles are finally coming to the U.S. California wine brand Boen, part of Cooper Cane Wines and Provisions by Joseph Wagner, is releasing 1 million NFC-connected wine bottles across ...
- Why Not A 12-Ounce Can Of Chardonnay? Sen. Schumer Wants Rule Changed
Marketing Daily, P.J. Bednarski - Tuesday, July 9, 2019
The federal Alcohol and Tobacco Tax and Trade Bureau is currently considering changing so-called "standards of fill" rules for wine and cider in cans. ...
- New 'Woodbridge' Wine Campaign Focuses On Brand Heritage
MAD, Larissa Faw - Monday, June 24, 2019
"From One For All" highlights Woodbridge founder Robert Mondavi's role in growing California's reputation for wine making. ...
- Meat Alternatives, Ready-Made Cocktails Challenge Traditional Summer Fare
Marketing Daily, Karlene Lukovitz - Friday, May 24, 2019
Plant-based meat alternatives sales jumped 13.5% in the 52 weeks ended March, and RTD adult drinks are showing double- to triple-digit growht, per Nielsen. ...
- Barefoot Wine Taps Mindy Kaling For 'On Tap' Launch
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2019
Actress extols 'Joy of Missing Out' (JOMO) in humorous videos for launch of wine's boxed format. ...
- Franzia Wine Refreshes Brand Identity
MAD, Larissa Faw - Tuesday, April 2, 2019
Franzia's first creative campaign in over 35 years, developed with Mekanism, plays off the concept of friendship with a new karaoke-esque take on the "Golden Girls" theme song "Thank You ...
- Three Olives 'Rebrands' NYC's Roosevelt Island For Rose' Season, April Fools' Day
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2019
Video claims it's now Rosevelt Island, with trams, buses etc. recolored in rose pink. ...
- Gallo Uses Chatbot To Engage One-to-One, Yield Data For Rose' Push
CPG FYI, Karlene Lukovitz - Tuesday, March 26, 2019
AI-driven questionnaire, wine recommendations, and follow-ups helped brand raise consumer and at-retail visibility. ...
- Allrecipes.com, Ste. Michelle Wine Estates Use AI To Pair Wines With Recipes
Publishers Daily, Melynda Fuller - Wednesday, March 13, 2019
Suggested pairings appear alongside the recipes. Readers are sent directly to local grocery store websites or ecommerce partners like Instacart or Amazon Fresh through Meredith's proprietary Shopper
Marketing platform. ...
- Consider The D2C Club Advantages At Coppola Wineries
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Janiene Ullrich, EVP, D2C at Francis Ford Coppola Winery, discusses the many things on offer to members, including pools, restaurants, a pavilion for events and even Coppola-sized bocce ball cou ...
- Building The Coppola Brand Experience
Show Daily, Nina Lentini - Tuesday, March 5, 2019
One of Francis Ford Coppola Winery's chief acquisition channels is a rewards program launched last year. ...
- Yellow Tail Seeks UGC Videos For Third Super Bowl Outing
Marketing Daily, Karlene Lukovitz - Tuesday, November 13, 2018
Wine brand's 'Tastes Like Happy' campaign builds on the success of its local TV strategy by enhancing engagement with a crowdsourcing contest. ...
- Moet OOH Campaign Promotes Designer Rose Bottles
Marketing Daily, Karlene Lukovitz - Friday, November 2, 2018
Chicago bus shelters are wrapped in tape bearing a message from Virgil Abloh-designed bottles: "Do Not Drop." ...
- Wine Whisperer: How Vivino Uses Email To Sell Fine Vino
Email Insider, Ray Schultz - Thursday, August 16, 2018
Vivino is shooting for $1 billion in wine sales within two years. But it had to clean up its email to get where it is today. ...
- Wine Sales To Grow At 6% Per Year; 80% Now Consumed At Home
Marketing Daily, Karlene Lukovitz - Wednesday, August 8, 2018
Millennials and Gen Xers upped their share of wine consumption by 8% between 2012 and 2016, and they're also behind the at-home consumption and direct-to-consumer trends. ...
- Moet & Chandon's 'Must Be' Celebrates Memorable Moments
Marketing Daily, Karlene Lukovitz - Monday, June 11, 2018
The new global campaign's centerpiece is a video directed by France's Manu Cossu. ...
- Offbeat Biz-Whiz Video Pairings Resonate For Dark Horse Wine
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2018
The Gallo wine brand is pulling strong interest from young Millennials through a sponsored content series with FastCo Works featuring hot entrepreneurs and recording artists. ...
